6 Reasons Why More Salons are Choosing Youngblood

Are your clients walking out of your salon and applying pore-clogging cosmetics that are contributing to the conditions that you’re trying to treat? Unlike other brands, Youngblood Mineral Cosmetics will compliment the treatments you are providing in your salon or clinic and promote healthy skin, whilst also allowing you to create any look you desire with it’s comprehensive range.

Here are just 6 reasons why more salons are choosing Youngblood Mineral Cosmetics! 

1. SUPERIOR PRODUCT PERFORMANCE
Their superior formulations are made using advanced technology and provide unparalleled quality. 

• Made from pure, natural minerals triple milled for weightless, silky, adjustable coverage

• Ideal for all skin types & conditions including acne, rosacea, pigmentation or those who have recently undergone an invasive skin treatment

• Superior coverage, even with a single application

• Offers a wide range of foundation formulas (loose, tinted, liquid, creme & pressed) giving you a range of finishes (matte, satin and dewy)

• Is a true Artistry range with a comprehensive choice of colour

• Contains Titanium Dioxide for natural sun protection

• Does NOT use nano-technology

• Contains NO drying zinc oxide, to keep the skin hydrated

• Is non-comedogenic, so allows the skin to breath naturally

• Is free of parabens, fragrance, oil, talc, alcohol, fillers and artificial dyes

• Is animal cruelty free and environmentally friendly

• Is a SALON EXCLUSIVE range

2. SAVE UP TO $4,000 IN FREE TESTERS & STAND
Save thousands of dollars in free testers and display units in all of our packages. This means greater margins on your opening order and a much more affordable investment than other major brands. With Youngblood you can start making profits straight away. 

3. SUPERIOR MARKETING
Youngblood are constantly focused on how they can help you to grow your business through online and print media coverage. Every piece of marketing content they create is designed to drive more customers into your business. 

4. MODERN AND ELEGANT PACKAGING
No other brand of Mineral Makeup can provide you with the broad appeal of their sleek and sophisticated style. Youngblood's packaging has proven that it can attract the enthusiastic young purchaser right through to the discerning experienced consumer. 

5. PROFESSIONAL ATTRACTIVE DISPLAY UNIT
Choose from 4 stunning displays to suit your needs and your space. Designed to entice the try and buy method, your clients will love sampling all the products and colours from the Youngblood range. 

6. TRAINING & SUPPORT
Youngblood provides an extensive range of training for your team by their professional beauty experts. They provide training on the benefits and correct applications of the product but also how to deliver a powerful presentation on our minerals. That’s why every stockists gets: 

• FREE Install Training

• FREE VIP Launch & Free VIP Pack for Elite & Counter Top Opening Orders

• FREE bi-monthly marketing support featuring beauty tips, education, promotions and specials

• Advanced Makeup Application Masterclasses (only available to Youngblood stockists)

• FREE Marketing Material, training manual & training video valued at $186

• FREE Marketing on a Platter valued at $9,480/year

• FREE Business Building Tools & Support valued at $4,740/year

• Monthly blog and video tips to assist in your retailing and team training

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Not all mineral cosmetics are created equal. Youngblood Mineral Cosmetics is the premier mineral cosmetic line available, because of the luxury formulation, ideal milling process, and chic, upscale image and packaging. Without looking heavy Youngblood covers almost every distraction. For people who suffer from rosacea, their inflammation can be covered effectively in minutes and the redness will not bleed through.

To enquire about becoming a Youngblood salon or for more information, call 1800 625 387 or visit www.youngbloodmineralcosmetics.com.au.

Salon of the Month - Pure Beauty Medispa

Those who seek out success, may just find it hiding in close sight. And Pure Beauty Medispa is the epitome of that, constantly endeavouring to not only grow in their business and as therapists but provide a friendly and helpful environment for their clients. Located in Beaconsfield Victoria, Pure Beauty Medispa, led by owner Sally Espinoza, have been operating for seven years, but that doesn’t mean they have been stationary during those years.

Regularly coming up with new, natural ways to treat their clients, from the moment they drink their complimentary Bestow tea to their undying focus on natural, flawless skin, Pure Beauty Medispa has been on a mission to provide clients with products that are organic, ethical and of supreme quality, with the help of Professional Beauty Solutions (PBS).

“Our products and treatments are of the highest quality, handpicked by our staff for their performance, and tailored to the clients’ individual needs”, Pure Beauty Medispa writes on their website. And this is proudly supported by the PBS brands the spa stocks.

Pure Beauty have stocked Youngblood and Pure Fiji for seven years, Wotnot for three, and their latest PBS addition is Bestow Beauty, which they have stocked and loved for 8 months strong.

“We love the wonderful support we receive from our representative Stella and all the staff at PBS.”

With strong and ethical brands backing them all the way, Pure Beauty also places extreme importance on their customer service. With every service they provide, the client does not leave without any aftercare with Pure Fiji and Youngblood. Recognising the power of minerals and the natural formulas of Youngblood Mineral Cosmetics, Pure Beauty conduct free 4-minute makeovers on their clients, allowing them to leave their appointment, from microdermabrasion and cosmetic injections to peels, feeling safe that their skin is taken care of, concealing any redness from the treatment.

As for their care of their clients beyond the treatment, Pure Beauty also offer clients complimentary treats. “We have a gorgeous Bestow Tea display which is offered to all clients, and Wotnot wipes are used before makeup application or 4-minute makeovers [to take care of their skin]”, Espinoza explains.

Their foray into marketing their salon is stellar, not only utilising Marketing on a Platter (MOAP) to maximise client interest and engagement in salon, but through organising loyalty cards and VIP events for their faithful clients.

“There is already an increase in team morale and excitement in anticipation of the new upgraded makeup stand we have ordered, and the VIP evening this month.”

Congratulations to Sally and the team at Pure Beauty Medispa for your exciting events, treatments and aftercare you provide to clients in your region. Here’s to your continued success in 2018!

7 Salon Marketing Tips to Make Halloween Profitable (and Fun!)

Now is the time to jump in with both feet and cash in on the fun. Halloween salon ideas can be fun and lucrative if you play it right. Since people love to have fun with their makeup and nails, it’s the perfect time for you to let your creativity run free.

Heed these 7 tips to draw in new clients, promote special services and offer in-salon tricks and treats to foster community engagement this October 31st.

1. Spooktacular Decorating
Whether you go scary of glam it up, the Halloween salon idea are endless. Do your thing and get creative. Create some pretty lolly displays with old vases or apothecary jars. Try layering lollies by colour in the jar. Place them around the salon or set them up in one display.

Rather than cutting into pumpkins, paint then with all kinds of fun designs to keep them looking fresh Hang some spiders or even use t mannequin heads to have some ghoulish fun.

2. Be BOOtiful
People who are really into Halloween often celebrate the whole month long. Take advantage of this and have some fun! Whatever your salon specialty is, you can be your own best advertisement. If you are a makeup artist, then you can think of so many fun ways to do your makeup. Nail techs can have a tone of fun with all the cool new nail art trends. Show off what you can do and don’t forget to have a business card on hand.

3. Bewitching Deals
Make yourself available, extend your hours and offer some special deals for Halloween looks.

Be sure to start advertising ahead of time. What are other businesses around you doing for Halloween? Planning an event with other local businesses is a great way to get your name out there.

4. Magical Marketing
Have a contest: You can get on social media and do a photo contest for the scariest or cutest costume, most creative makeup or wildest nail art. Get creative and have fun. The prize could be a free service to accompany a regular service.

Create Posters: You can create fun Halloween posters and flyers to hang outside your salon and to hand out. You can also create fun advertisement images for social media with Canva.com. If you are doing Halloween-theme makeup, be sure to add that to your poster.

Don’t just decorate the salon. Think about decorating your website too. Change to a Halloween theme. Jump online and get some ideas or talk to your web designer about doing some temporary web theme changes.

5. Spirited Offers
Offer clients a sweet package deal. They can come and get their Halloween look from you and if they do they get a percentage off or a facial rejuvenation treatment. You can also offer a package price for a group of related services. Or any client who purchases a retail item on Halloween gets to pull a “treat” from the pumpkin. Treats can be percentages (10%, 15%, 20%) off services or sample size products.

6. Halloween Night
Whether you decide to host a business event for trick-or-treat or if you plan to just hand out candy, be sure to advertise on your posters, website and social media ahead of time. Be sure to tie your business card or coupon onto the treats with fun Halloween ribbon.

7.  Blast Out a Halloween Newsletter
Now that’s you’ve got your promos, contests, and events planned out, it’s time to let your guests know about all of the fun stuff you’re doing this month. Send out an email newsletter that shows off your Halloween spirit! 

Whatever you decide to do this Halloween remember just have some fun!

Why Aren’t Clients Recommending my Salon?

Not getting many recommendations, reviews and referrals despite doing everything right? This could be why.

Did you know that 84% of consumers say they either completely or somewhat trust recommendations from family, colleagues, and friends about products and services? Referring a business to a friend is the highest-ranking source for trustworthiness in a business, product or service, and is the number one thing you should be working towards developing!

What are you presently doing to encourage your current clientele to refer your business to friends, family and colleagues? Do you give out business cards, ‘refer a friend’ flyers, or do you rely heavily on word of mouth taking its course?

Often, salon owners can implement recommend a friend plans, and find they are getting little to no new clients in return. Why?

Firstly, do not stop your attempts after believing they are failing. It’s highly likely that they are not, but it is the execution that may be getting in the way! As the leader of your collective of therapists, make sure those referral cards are getting handed out to EVERY SINGLE CLIENT you are servicing, even the retail customers.

And simply placing them in their shopping bag isn’t enough to jog their memory later in the day to actually use the card! If you are not handing them out you are limiting your chances to marketing to new people and gain new client referrals. Push them hard, make sure you are handing it to them directly, and explaining exactly what it is so they feel encouraged to share around. Even just a simple addition to the end of your ‘goodbye’ spiel, asking them to refer you is a push in the right direction to getting recommendations.

But what if you are handing out material to encourage clients to recommend you to their friends and family, and still referrals don’t seem to be happening?

Your clients may not be telling anyone about you, but why?

If your salon is not giving an exceptional service to each and every one of your clients, that makes them laud you as they walk out the door, they simply may just not be remind themselves to recommend you. As you want your clients to speak highly of you and endorse you to their loved ones, a winning customer service attitude is what you need!

Every moment you spend with your client is an opportunity to create a positive experience, and one they will remember. From the moment they step in the door, to the second they leave, your client wants an escape from the every day, so give it to them. Chances are they will talk about you then!

Saya Beaute Bar provides a tropical oasis to their clientele, from the products they stock to the atmosphere they provide, while Bella Spazio’s presence in salon and online makes their clients feel like they are part of something special and exclusive.

As we know, word of mouth is one of the best ways to win new clients. Put yourself in your client’s shoes when it comes to recommendations. How good would your service have to be for you to mention it? MAKE your salon WORTH recommending!!

Ask yourself, “Is my salon offering a remark-able experience?”. Yes? Then your clients will remark on it. To their friends.

What you Missed at PBS Beauty Expo 2017

Did you attend Beauty Expo Australia's big weekend full of education, hundreds of brands and salon representatives crawling through everything they had to offer?

If you missed it, check out our exciting recap of Professional Beauty Solutions' time over the expo weekend, exhibiting all 10 brands over 7 stands:

Find the video on our YouTube channel, click here.

For more information on what PBS had to do at this year's Expo event, read up on our recap here!

Unmissable Product & Technique Education at Passion to Profits 3.0

After showcasing all 10 brands over 7 different stands at Beauty Expo in August, Professional Beauty Solutions returned for more unmissable product and technique education with Passion to Profits 3.0, Monday Masterclass – a day designed to help salon owners grow their business and their skills.

Held at the International Convention Centre, Darling Harbour in Sydney on Monday 28th August, Passion to Profits 3.0 was a jam-packed day of education, with PBS flying in industry experts from two of the most innovative skincare and mineral makeup brands in the industry! Speakers included Philip Luque, Director of Artistry Global & Domestic Senior educator for Youngblood Minerals Cosmetics and Dawn Clifford, Senior Director of Education for Image Skincare.

The day kicked off with a Youngblood ‘Look & Learn’ Mineral Masterclass from Philip Luque where he demonstrated the “The Art of Youthful Makeup for Mature Skin”. In this class, Philip highlighted the fact that mature skin has characteristics and needs that other skin does not, therefore the products you use when working with mature skin need to be adjusted to ensure skin is left glowing, without emphasising fine lines. During the second half of the class, Philip showcased another beautiful makeup trend, “Draping – The New Contouring”. Similar to contouring, draping follows the natural bone structure to define, sculpt and create a flawless cheekbone. However, cream blush is used (in two different shades) to achieve a softer, more natural look without the standard brown tones used in classic contouring. 

Guests then joined Image Skincare’s Dawn Clifford for an afternoon of skin peel demonstrations and in-depth training on the newest ingredients and delivery systems which help take Image Skincare’s products and treatments to the next level. They were also treated to a sneak peek of IMAGE MD – a NEW range that incorporates cutting edge ingredients and delivery systems and utilises the latest advancements in skincare technology. Unlike other skincare programs, this collection can be used as a daily, ongoing skincare protocol and will be launching early 2018 in Australia.

PBS prides itself on not only providing leading brands, but also giving professionals the education and marketing support they need to truly succeed. With a gift bag from both events in hand, attendees walked away with a wealth of new knowledge they learned from these two leaders in the beauty and skincare industry. 

For further information on brands distributed by Professional Beauty Solutions, please call 1800 625 387.