It’s over! After months and months of preparation, Sydney Beauty Expo is done and dusted for another year, and it went off without a hitch.
The weekend of the 26th and 27th of August saw Professional Beauty Solutions return to the International Convention Centre in Darling Harbour after two years, to host our array of different brands under the PBS banner to the salon owners, managers and therapists from across the country. After missing last year’s Beauty Expo in favour of our PBS run education event, Passion to Profits, this expo was locked in to be our biggest and best yet, and we certainly hope we didn’t disappoint!
With 7 juggernaut stands across 10 brands this year, our team was pushed to the limits to deliver an incredible experience to not only our salon partners, but salon visitors from all walks, and provide a ‘complete solution’, from skincare and makeup to tanning and inner beauty.
Every stand under the PBS banner, from Pure Fiji to Dermalux, was pumping with people wanting to get a glimpse of some of the greatest brands in the beauty industry. Our visiting Fijians were a stand out for the expo crowd, performing incredible Signature Foot Rituals while singing beautiful Fijian melodies. Bestow Beauty founder Janine Tait’s wealth of knowledge about the Slow Beauty movement and the importance of looking at your skin from within also made Bestow Beauty’s floral, ethereal stand a hit, while our talented makeup artists at Youngblood were on their feet all day perfectly proving their artistry and colour matching here, there and everywhere!
This year, along with our crowded stands exhibiting each of our salon brand, PBS also took part in several education sessions over the two-day event, providing unmissable and up-to-the-minute education for those in attendance, including insights into boosting your salon profits, mineral makeup masterclasses, the importance of dermo-nutrition, digital marketing tips and tricks, and innovative ingredients in skincare. International educators and founders of our salon-quality brands flew into Sydney to impart their expert knowledge in their fields, and had an invaluable experience themselves speaking to the best and brightest salons in Australia.
Our weekend was only made sweeter by 140 guests, including our salons, their partners and international guests, attending our 2nd Annual PBS Awards Gala Dinner on the Saturday evening. The night of nights, our dinner saw our top salon and most passionate therapist be rewarded for their hard work and loyalty, with several of our salons being honoured for their excellence in marketing, retail, and passion and stockist performance. Congratulations to all our finalists and winners, and a special mention to Bella Spazio, our 2017 Salon of the Year winner!
Sydney Beauty Expo came and went in the snap of our fingers, and it’s safe to say that it was one crazy and exciting weekend for us here at PBS’ and we’re sure for all of our salon partners as well.
We would like to say a big thank you to all those who came and took the time to visit the Professional Beauty Solutions corner of the expo floor. We are humbled by the amazing support from so many of our wonderful salon and spa owners and managers.