Pure Fiji

Salon of the Month August 2019 – Fresh Face Bar

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Nestled in Melbourne’s trendy inner-city suburb of Richmond, Fresh Face Bar offers an escape from the hustle and bustle with their modern wellness space boasting treatment packages from a fully qualified team of skin specialists. Appealing to a unisex market, Fresh Face Bar is a unique fusion of day spa and skin salon, and their signature treatment is a non-invasive express treatment using the Dermalux LED Compact System in a laid-back lounge area.

Owner Lisa Vong believes that great skincare should be easily accessible and that everyone deserves glowing skin no matter their budget or time constraints, and this clever approach to wellness and skin health for busy lifestyles is reflected throughout the Fresh Face Bar client experience. Friend referrals get a free Dermalux  LED treatment, take-home products are prescribed to treat each clients’ skin issues holistically, and there’s an emphasis on accessibility and affordability for everyone.

“Make Fresh Face Bar the friend you meet for a regular lunch date, not the friend you always forget to call!”

Fresh Face Bar also utilises social media to run competitions that encourage their followers to promote their salon to a larger relevant audience through tagging and sharing. This often-underestimated marketing strategy has been hugely successful for Lisa and the team, growing their followers online and leading to more traffic coming through their salon door.

Once in the salon, clients can expect to get pampered with products from Image Skincare, Pure Fiji and ECOCOCO in conjunction with Dermalux LED treatments, and each experience concludes with the prescription of hardworking take-home products in a stunning retail space that includes new client favourite, Bestow Beauty. Adding Bestow products to their extensive retail range has allowed Fresh Face Bar to encourage their clients to take a holistic approach to skincare and wellness by feeding their skin from within.

“We chose to stock Bestow Beauty because we know it’s just as important to nourish your skin from within as it is to treat it topically. We’re big believers that a healthy gut is imperative to achieving glowing healthy skin, and our clients have definitely experienced less skin congestion since using Bestow Beauty on a daily basis.”

What really sets Fresh Face Bar apart is their efforts in going the extra mile – educating clients on skincare, wellness and gut health at a monthly “Fresh Faced Workshop”. These fun, interactive nights allow clients to get hands on with products in a safe and encouraging environment, learning fundamentals such as the importance of cleansing and the benefits of masking. And the best part is that these workshops are totally free! Fresh Face Bar knows that the hardest part of doing business is often just getting people through the door, and providing free workshops is a great way to attract new faces and let the amazing product range  speak for itself.

A big congrats to Lisa and the whole team at Fresh Face Bar! We’re thrilled to be a part of their success story and can’t wait to see how they continue to grow and succeed. A huge congratulations on being our Salon of the Month!

The Beauty Spot wins Salon of the Year- again! PBS Skin Summit 2019 Wrap Up

Hannah Oliver accepting the award on behalf of The Beauty Spot

Hannah Oliver accepting the award on behalf of The Beauty Spot

There’s nothing we love more than celebrating the achievements of our salon partners, and the 2019 PBS Skin Summit – held over two days (19th & 20th May, 2019) at Sydney’s beautiful Doltone House Darling Island - was the perfect combination of celebration and education. Kicking off in style with the annual PBS Gala Dinner and a very special Image Skincare Worldwide Launch party, over 200 salon owners and beauty therapists came together to celebrate success, network with like-minded business owners and employees, and let their hair down!

The gorgeous Dani Lombard of Dani Lombard PR made for a hilarious MC, and there was plenty for guests to enjoy on the night - from Brazilian dancers shaking their tailfeathers and live band Bermuda Social playing dancefloor fillers, to a delicious 3-course meal and free-flowing drinks!

We were so excited to announce the newest brands to join the PBS Collective - Australian-made skincare brand Organic Nation, the entry-level priced Dermalux Flex, and the UK’s Lynton Lasers – and interactive displays meant guests could check out the new products for themselves throughout the evening.

As always, a photobooth provided hours of fun for attendees, but our favourite moments of the night were presenting our hardworking salon partners with their well-deserved Salon and Stockist of the Year Awards! The star of the evening was The Beauty Spot - an elegant and tranquil salon in the heart of Victoria’s Swan Hill, which scored a total of 3 nominations and took out the prestigious 2019 Salon of the Year Award for a second year running!

“Salon owner, Christine Ewart, and the amazing team at The Beauty Spot have been extraordinary ambassadors of PBS brands, and their ongoing growth proves how passionate they are about providing their clients with the best possible treatment and care. It’s one thing to have a selection of world class brands available in your salon, but The Beauty Spot also delivers outstanding treatments, next-level customer service, and life-changing results for their clients.” Matt Williams - PBS Managing Director,

 Of course, Christine and her team were thrilled with their back-to- back win - “We’re so stoked to be awarded ‘Salon of the Year’ from PBS again this year! To be recognised two years in a row is just unreal, and it really motivates and inspires us to do more and be better.”

Day Two of Skin Summit was a full day of education and training designed to help our salon partners grow their business and maximise profits, and we heard from the experts on a range of business-building topics. We were honoured to have the incredibly knowledgeable Jacquelyn Hill - Image Skincare's Director of Education - join us all the way from the US to give us the inside scoop on the new range of Image masking products, and let us in on her top branding, consulting, and merchandising tips.

Guests also heard from our very own in-house Educators and Business Development Managers who ran through the latest products to join the PBS Collective, and shared insider tips on how to plan a successful and profitable event. PBS CEO Matt Williams went on to explain why a Dermalux LED System is the single best way to increase your salon's profitability, and we wrapped up the jam-packed day with a super-inspiring panel discussion, where our top salon owners shared their invaluable stories and advice. Guests benefited from the expert knowledge and practical teachings shared on the day, and walked away from the event feeling empowered to take their business to the next level!

Congratulations again to all our 2019 finalists and winners!

·         Salon of the Year - The Beauty Spot

·         Youngblood Mineral Cosmetics Stockist of the Year - La Bella Medispa

·         Image Skincare Stockist of the Year - Body Wisdom

·         Pure Fiji Stockist of the Year - Aztec Day Spa

·         Bestow Stockist of the YearSkinovations

·         Sunescape Stockist of the Year - Ooh La La Beauty Boutique

·         Body Sugaring Australia Stockist of the Year - Saya Medispa

·         Dermalux Stockist of the Year - Fresh Face Bar

·         ECOCOCO Stockist of the Year - Bella Spazio

·         Award for Marketing Excellence - Breathe Indulgence & Beauty

·         Award for Best Newcomer - Face Medispa

·         Retail Therapist of the Year - Shyana Carnie, Bella Spazio

·         PBS Hall of Fame - The Beauty Collective of Dubbo

·         Highest Annual Growth - Zwar Beauty

Salon of the Month July 2019 – Blush Boutique

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Based in tranquil Gold Creek Village, ACT, Blush Boutique prides itself on offering a complete experience thanks to a full range of services that allow clients to be pampered from head to toe. Blush’s award-winning, fully qualified team of beauty therapists and hairdressers can do it all - specialising in makeup artistry, spray tanning, body sugaring, nails, hair styling, skin care and advanced skin treatments, including LED and needling.

Having first stocked Youngblood 8 years ago, owner Sammi Barton has since gone on to add Image Skincare, Sunescape, Dermalux LED, Bestow Beauty, Pure Fiji, Body Sugaring Australia, Wotnot and Cherry Blooms to her salon’s offering, with great success.

“We started with Youngblood many years ago and fell in love with the products - as well as the support that came with being a PBS salon partner. And as PBS grew, so did we! One by one we took on new brands that we knew PBS loved and trusted, and there’s not one brand we’ve put in the salon that we haven’t loved and that hasn’t flown off the shelves. The results that each brand delivers really do speak for themselves!”

As part of their marketing activities, Blush Boutique hold at least one VIP event a year which includes an evening of education, makeup demonstrations, and a hands-on contouring and brow class. They’ve held Skin School workshops to educate clients on effectively caring for their skin using the Image Skincare AM/PM principle, and Sammi has also implemented a client membership/loyalty program that’s noticeably increased the frequency of customer visits and in salon spend.

As Blush Boutique continues to flourish, Sammi credits not only her amazing team of therapists for the salon’s success, but also the invaluable support PBS provides. Using PBS’s Marketing On A Platter (MOAP) on a daily basis to share campaigns and implement marketing strategies, both in salon and on social media, has been crucial to the success of Blush Boutique, and has freed up Sammi to focus on other areas of her business.

“As every salon owner would know, it’s extremely hard to find the time to schedule marketing and put together campaigns, so having access to social media graphics, posters and EDMs via Marketing On A Platter has been amazing. Not only has it helped me increase my average client spend and visit frequency, but it also makes merchandising in the salon a lot easier! Instead of just having a wall of products, the marketing materials from PBS help me create stories within the displays – allowing me to create eye-catching point of sale areas.”

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Well done to Sammi and her team on their gorgeous salon! PBS are excited to be a part of Blush Boutique’s success story, and we can’t wait to see how the salon continues to grow. Congratulations on being our PBS Salon of the Month!

Has your salon found success using PBS products and MOAP? Want to see you and your therapists featured in the next Salon of the Month? We want to hear from you!

Share your unique success story and tips and tricks with us and you could WIN $300 in promotional items for your salon.  Email marketing@probeautysolutions.com.au for information on how to nominate your salon for PBS ‘Salon of the Month’.

Salon of the Month - The Beauty Collective of Dubbo

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The Beauty Collective is a boutique beauty salon nestled in the rustic hub of Dubbo's CBD (NSW) in a beautifully restored 1800s cottage.

Owner Danielle Pearce, a professionally trained beauty therapist and highly sought-after make-up artist, has spent many years shaping her business to reflect what she personally seeks from beauty therapy and her focus is to offer professional and personalised beauty treatments with friendly customer service.

As one of the leading local businesses in the Central West area, The Beauty Collective attributes its reputation to the lasting customer relationships that have developed over the years and the belief that all customers deserve the highest level of service.

As Danielle explains, “because The Beauty Collective is solely owned and operated I’m able to provide the highest quality, personalised service to each and every customer. This is what makes us unique, as clients are guaranteed the same friendly therapist at every visit.”

After taking on Youngblood a decade ago after Professional Beauty Solutions took on the distribution, The Beauty Collective now stocks a total of six PBS brands including Sunescape, Image Skincare, Pure Fiji, Cherry Blooms and Wotnot. Before taking on a new brand Danielle thoroughly researches and trials the products to ensure that she personally experiences positive results, and she has seen firsthand the amazing results that PBS brands can deliver.

“As a makeup artist, Youngblood has always been the number one makeup choice for me because of its consistency, product range and company ethics. Stocking Pure Fiji in our salon provides that extra touch of luxury and also allows the client the opportunity to purchase the products that were used during treatment so they can create a similar experience at home. As for Image Skincare, I cannot recommend the range more highly! Having utilised many skincare products over the past 20 years in the industry, Image Skincare is by far the best cosmeceutical skincare range and the results truly speak for themselves.” Danielle Pearce, The Beauty Collective owner

One of the things that makes The Beauty Collective a stand out salon in the Dubbo area is their attention to detail. By establishing a close relationship with their clients they’re able to maintain the highest level of personalised service, every visit. “A follow up call with our clients after a skincare analysis or facial is a must to ensure they’re happy with the results,” says Danielle. She also like to surprise clients with small gestures like a complimentary hand massage, mini promotional products and signature refreshments.

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The Beauty Collective’s marketing activities have seen them collaborate with many businesses in the area and they’ve been involved in a number of stunning bridal photoshoots using Youngblood products, which has boosted the salon’s profile as well as that of the Youngblood brand. The Beauty Collective also makes regular use of the PBS MOAP sets on its social media channels and in salon displays to generate interest and excitement around new product releases and special offers, and Danielle says this type of promotion means the products and services sell themselves.

Well done to Danielle for her amazing achievements! PBS are excited to be a part of her success story and we can’t wait to see how The Beauty Collective continues to grow. Congratulations on earning Salon of the Month!

Salon of the Month - Saya Medispa

Congratulations to Aleshia-Ann Fowler and the team at Saya Medispa for being named our Salon of the Month for January! Located in the Morning peninsula of Victoria, Saya Medispa specialise in providing all beauty and spa services from basic waxing and tanning to manicure and pedicures, as well as offering advanced facial treatments and full body treatments.

Saya opened 5 years ago with 2 therapists and 0 clients. Today, they have 5 staff members and a database of over 3,000 clients which continues to grow each day! Saya Medispa believes that their experience and relationships they have with their clients is what sets them apart from other spas.

“Our client’s comfort and experience are our main priority, ensuring each treatment goes above and beyond their expectations” states salon owner, Aleshia-Anne Fowler. “Saya has a distinctive essence when you walk into the salon. Clients enjoy visiting us even if it’s just for a wax, as they are still in an environment that’s relaxing and welcoming. Many clients say “I feel like I am in Fiji when I am here” and this is exactly how we want them to feel…relaxed and as if they are somewhere other than just another local salon.”

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Saya Medispa currently stock the majority of PBS brands since initially taking on Youngblood Mineral Cosmetics in 2013. They are also stockists of Sunescape, Pure Fiji, Body Sugaring Australia, Bestow Beauty, Wotnot Naturals, Caronlab, Cherry Blooms, and have just recently taken on PBS’ two newest brands – LUK Beautifood and ECOCOCO.

“We started off with just stocking Youngblood and Pure Fiji and our love for all the brands PBS stock just grew. Each brand PBS introduces I have to get my hands on and try. We are always trying to keep up to date with the latest trends in our industry and we believe that PBS provides us with ALL of the information we need to be able to provide the best possible treatments and products to our ever-growing clientele.” explains Aleshia.

Saya Medispa continues to grow their clientele with loyalty programs, customer feedback and their VIP shopping nights. They have held two events this year where they offered 20% of their entire retail stock, with selected stock reduced even further. “We found that clients purchase more products and try more products than they have ever tried before. Each client spends a minimum of $150 and we are getting at least 15-30 clients visit these VIP Shopping Nights. These nights have been a major success as we have more and more clients making repeat purchases after trying and falling in love with new products they might not have tried otherwise.” said Aleshia.

On top of an already big year for Saya Medispa, they received “Pure Fiji Stockist of the Year – Runner Up” at PBS’ annual awards night in September. They are also a major sponsor for Mikaela-Rose Fowler who is the current Miss Intercontinental Australia 2018.

Saya Medispa has also found success in using PBS’ Marketing on a Platter (MOAP), using social media graphics to promote their products on social media as well as Youngblood 4 Minute Makeovers to upsell and introduce new products to their clients.

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Congratulations once again to Aleshia-Ann and the team at Saya Medispa for the incredible services and VIP nights you provide to clients in your area. Here’s to kicking more goals and continued success in 2019!