Bestow Beauty

Cambodian "Little Sisters" Sponsorship Update

As you may already know, PBS sponsors five young Cambodian girls through the Bestow Sisterhood and the Cambodia Charitable Trust (CCT), helping them stay in school and protecting them against the very real dangers of human trafficking and sex slavery.

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In a country with no welfare system and no community groups offering any form of support, this kind of direct sponsorship is often the only support available to a young girl and her family. Besides helping her to attend school, sponsorship also enables her family to use the money for food, additional school lessons, medical costs or to help their other children.

Education breaks the poverty cycle and gives children choices and here at PBS we’re so glad to be able to give five young girls the opportunity to realise their potential and strive for a better life for themselves.

In February, CCT visited one of our “Little Sisters” Dalen, at her school and we wanted to share a bit about her and the real, tangible difference that sponsorship can make to an entire family.

11 years old and in grade six at school, Dalen is a curious, bright and well-behaved student with a very sweet smile. Her and her 8-year-old brother live with their great grandmother who is 78 years old and who also raised Dalen’s father. In rural Cambodia it’s not uncommon for children to live with grandparents or great grandparents, as parents often have to live and work in cities in order to earn even the most basic wage.

Both Dalen’s parents live in Phnom Penh; her father works in a print shop and her mother works in a garment factory. Every two weeks they make the three-hour trip home by motorbike or shared van to see Dalen and her brother and share what little money they earn with the family. Their wages are minimal and their working conditions poor, but it’s better than having no work at all.

Dalen’s grandfather (her father’s father) lives nearby and takes Dalen and her brother to and from school each day to ensure they get there safely. Dalen’s family home has a toilet and electricity for lights, and they also have a small rice field that harvests enough rice to feed the family for most of the year.

Dalen has dreams for the future and wants to be a doctor or work in a company when she grows up. For now, she enjoys skipping and playing traditional Khmer games with her younger brother and likes making art.

CCT tells us that the sponsorship money received each month is such a help to Dalen’s grandmother as it ensures the family has enough food to eat and covers basic school requirements. We’re so glad to be able to provide assistance to Dalen’s hardworking family and ease their financial burdens by any measure!

Want to get involved?

Why not make 2019 the year that you and your salon get involved and start giving back? The impact of these charitable contributions is immediate and profound and the following options are a wonderful way to incorporate philanthropy into your business model.

Sponsor a girl

For just $40 per month you can sponsor a young Cambodian girl – providing her with a school uniform, essential school stationery, access to health programs and a monthly contribution to her family’s living costs, helping to lift them out of poverty.

Stock Bestow’s Generositea

Salons can also become part of the Bestow Sisterhood by stocking and selling Generositea – the official Bestow Sisterhood tea. This beautiful rose-coloured tea is an organic blend of lemongrass, peppermint, hibiscus, cinnamon and cardamom and 100% of profits from its sales go to support the work of the Cambodia Charitable Trust.

Launched in New Zealand in April 2017, the Bestow Sisterhood is a partnership between Bestow Beauty founder, Janine Tait and her sister, Denise Arnold, who founded the Cambodia Charitable Trust in 2008.

The Cambodia Charitable Trust currently supports 12 primary schools, four secondary schools and two teachers’ training colleges in the Takeo and Kampot Provinces of Cambodia.

Salon of the Month April 2019 – Pure Skin Beauty & Spa

Congratulations to Nicole Bratis and the team at Pure Skin Beauty & Spa for being named our Salon of the Month for April!

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Located in gorgeous Berri, South Australia, Pure Skin Beauty & Spa specialise in a wide range of beauty and spa services from makeup, tanning, waxing, and mani/pedis, to day spa body treatments, advanced skincare, and cosmetic treatments.

Starting out in 2007 as a sole owner/operator with 2 rooms, today the spa has five beauty therapists, two reception staff and eight treatment rooms!

“Our mission since the early days has remained the same - to deliver premium customer service and professional skincare, beauty and cosmetic treatments in an immaculate environment, obtaining maximum results as well as relaxation. We want our customers to feel at home and cared for at all times,” explains salon owner, Nicole. 

After taking on Youngblood over a decade ago, Pure Skin Beauty & Spa have recently reintroduced the brand and made it the spa’s exclusive makeup range. If you’re a bride-to-be or have a special event planned you can trust you’ll be in good hands with Nicole – a two-time ABIA Makeup Artist of the Year Finalist (2016 & 2017) and a member of the Mercedes Benz Fashion Week Pro Makeup team for the past 5 years, who has gained exposure and a devoted following for in-salon bridal and event makeup.

Pure Skin Beauty & Spa also stock popular PBS brands Image Skincare and Bestow Beauty, and have seen fantastic results with their Dermalux LED unit.

I’d been wanting to introduce LED for years after learning about its amazing benefits and after researching the market I decided on Dermalux. A huge selling point for us was the power of the unit and its ability to provide all three wavelengths at once, as well as the preset treatment parameters that make operating the unit so easy. Since adding Dermalux to our service menu we’ve seen amazing results in the treatment of eczema, rosacea, dermatitis and acne which makes it the perfect accompaniment to our facial treatment menu.” – Nicole, owner Pure Skin Beauty & Spa

The spa prides itself on top notch customer service and has recently employed reception staff to improve customer experience and allow the therapists to focus solely on treatments throughout the day. The salon also finds that follow-up calls and SMS and email blasts keep customer satisfaction rates high, and they offer custom-designed treatments and complimentary add-ons to make each treatment extra special. “Our primary goal which we instill in our therapists has always been to ensure complete client satisfaction, pay strong attention to detail, and provide a place of comfort where the client can confide in us and feel at home whilst receiving quality professional treatments,” says Nicole.

Pure Skin Beauty & Spa continue to grow their sales and increase their clientele base with the help of social media, customer feedback and their popular VIP events. To introduce Dermalux, the spa threw a VIP launch party where a ‘Skin Bar’ offered express Dermalux treatments, mini makeovers and ‘2 for $99’ Dermalux treatments packages. “We were beyond excited to realise we’d sold $3000 worth of Dermalux packages on the night and we’re now organising a VIP launch night for Youngblood which our clients are eagerly awaiting,” said Nicole.

Pure Skin Beauty & Spa also makes regular use of the PBS MOAP sets on their social media channels and in-salon displays to generate interest and excitement around new product releases and special offers, and Nicole has found that this type of promotion see products and services sell themselves!

Well done to Nicole and her team on their amazing achievements! PBS are excited to be a part of her success story and we can’t wait to see how Pure Skin Beauty & Spa continues to grow. Congratulations on earning Salon of the Month!

Has your salon found success using PBS products and MOAP? Want to see you and your therapists featured in the next Salon of the Month? We want to hear from you!

Share your unique success story and tips and tricks with us and you could WIN $300 in promotional items for your salon.  Email marketing@probeautysolutions.com.au for information on how to nominate your salon for PBS ‘Salon of the Month’.

Salon of the Month - Toowoomba Hair Designers

A boutique salon in Hodgsonvale, 15 minutes outside Toowoomba City, Toowoomba Hair Designers specialises in hairdressing and beauty therapy. For over 17 years the team at Toowoomba Hair Designers have been devoted to providing exceptional service while offering a complete beauty experience in a relaxing environment – a lifesaver for time-poor clients.

Toowoomba Hair Designers journey with PBS started out with Youngblood over 13 years ago and they then introduced Sunescape four years later. They’ve since added Image Skincare and Bestow Beauty to their stable of brands, with both proving to be hits with their clients!

“Youngblood has been a favourite with our clients for many years because of how easy it is to use and the fact it’s a very high-quality product that can be used on all skin types,” says manager Cathy Ferguson. “I’m finding Image Skincare a very exciting brand to work with as well, and my clients are really starting to embrace and enjoy the results that Image Skincare’s products have been delivering over the past year.”

Cathy believes the business excels because they put their clients first and focus on delivering top notch customer service. In order to create a welcoming and caring environment the salon staff go out of their way to personally get to know each client and take an interest in their lives, ensuring the salon is somewhere clients look to return to for friendly conversation, relaxing treatments and great results. “To ensure we have a loyal cliental we always make sure our customers are happy and excited about their new looks and treatments, and we always educate them thoroughly about their chosen products to ensure they keep seeing results,” says Cathy.

As a part of their marketing activities the salon recently held a Bestow Beauty VIP night where they cooked up Bestow recipes, sampled Bestow herbal teas and gave out complimentary Bestow samples for clients to try. They also gave clients the opportunity to try products from the other brands they stock and even held a raffle to win a hamper of Bestow, Youngblood, Image Skincare and Sunescape products! Needless to say, the VIP night was a total success and the salon immediately saw an increase in sales of Bestow teas and recipe books, as well as Image Skincare’s I Conceal foundations.

When it comes to day-to-day promotion of the business through social media, the team at Toowoomba Hair Designers always make sure they take advantage of the monthly PBS MOAPs, using the graphics across their social media platforms to advertise special offers and discounts.

Well done to owner Kate and the team at Toowoomba Hair Designers! We’re excited to be a part of their success story and look forward to seeing how the salon continues to grow. Congratulations on earning Salon of the Month!

Beauty with a Conscience

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Consumers today are becoming more selective and vocal about supporting businesses who are driven to make the world a better place, writes Matt Williams, CEO of Professional Beauty Solutions.

84% of young people believe that brands have more power to make change than governments, recants a McCann Worldgroup study in 2016. In the same way that the public has driven demand for holistic skincare, the importance of social consumerism has risen again, and it should come as no surprise that many of today's modern consumers care about more than just the quality of your products.

More than ever, consumers want to support brands that that give back in a very real and tangible way. They’re looking for brands and companies that weave corporate social responsibility into the fabric of their entire business model. In fact, a 2015 Nielsen survey found that nearly two-thirds of global consumers are willing to pay more for sustainably made products.

The way these companies give back needs to be completely transparent too, especially when you look at the younger market segments. In fact, 81% of millennials – those aged from approximately 15 to 30 – expect their favourite companies to make public declarations of their corporate citizenship. There is simply no question that in 2018, customers want to know that their money is going toward something that not only looks good, but does good too.

The past few years have seen brands moving towards creating a culture of social awareness by providing opportunities to give back to the community. Most are now forming partnerships with aligned non-profit organisations in an attempt to move towards a world of ‘conscious consumption’.

A study conducted by Cone Communications and Echo Research revealed that more than 90% of consumers would switch to a brand supporting a good cause, echoing the inherent importance for a brand to speak for what their customer stands for, through its product and services. Even a big 65% of consumers felt more positively about the retailer after giving.

Giving back not only drives change in your community, but also within your organisation.

It is evident that philanthropic efforts on the part of employees and employers result in workplaces that are better for business and the people who work there. This year, staffers who believe their organisation gives back to the community are a striking 13 times more likely to look forward to coming to work, than those who do not perceive their employers as charitable, according to Fortune.

But more than anything – it FEELS GOOD to GIVE.

Unfortunately, the reality is that many small business owners are neck deep in focusing on building their business that they simply don't have the time to focus on non-revenue drivers. If you polled every entrepreneur in Australia, nearly 100 percent would say that giving back is important. But if you asked how many of them have such programs in place, you'd encounter a much lower number.

That’s where choosing brands that have programs in place can be an easy way to add this into your salon and business culture. Here are two of our brands that put “doing good” at the heart of their business:

Make 2018 the year your business gets in touch with the larger world, whether it be aligning with something in your local community or choosing brands that already have programs in place - this can be one of the easiest ways to add this into your salon and business culture.

Here are two of our brands that put “doing good” at the heart of their business:

Image Skincare and the Care for Skin Foundation

Founded by Image Skincare’s President Dr. Marc A Ronert, M.D, PHD*, the Care for Skin Foundation is a non-profit organisation created to provide reconstructive surgery for people who have suffered loss of skin due to accidents, tumours, burns, scars or genetic abnormalities.

Their goal is to provide surgeries to those who could otherwise not afford them – performing skin transplantations, scar corrections and cleft-palate corrections around the world. “Our goal is to raise $500,000 to help at least 3,000 children in 2018.” Ronert explains.

Image Skincare funds ALL administration expenses for Care for Skin, making it possible for all donations to be utilised to support patient care.

“Burn wounds are a significant cause of disease among children, and cleft palate conditions can impair speech and the ability to eat. With simple reconstructive surgical procedures, we are able to change someone’s life. Not to offer this to people in need would be unthinkable.” says Ronert.  

To date, Marc Ronert and his wife, Image Skincare CEO and founder, Janna Ronert have travelled with other members of the Care for Skin Foundation to Peru, Vietnam, Myanmar and Burma to perform reconstructive surgeries on hundreds of children in need, giving them a better quality of life.

To learn more about the work of the Care for Skin Foundation or to make a donation, visit http://www.careforskin.org/.

Bestow Beauty and the Bestow Sisterhood

The Bestow Sisterhood is a collective of beauty therapists and skincare clinics throughout Australasia who are changing the lives of vulnerable girls in Cambodia by sponsoring their education.

Launched in New Zealand in April 2017, the Bestow Sisterhood is a partnership between Bestow Beauty founder, Janine Tait and her sister, Denise Arnold, who founded the Cambodia Charitable Trust in 2008.

“On one of her trips to Cambodia, Denise met a young woman who was working as a therapist in a local spa. When Denise asked her about her life she discovered that her family had been tricked into handing over her 15-year-old sister to the sex trafficking industry. They thought they were sending her off to a work as a nanny, to create a better life for herself. Denise returned to New Zealand determined to do her bit to stop this despicable practice”, explains Tait.

Over the last 10 years, Denise has changed the future for thousands of vulnerable children by transforming schools through the establishment of libraries and fresh water systems, while ensuring that the poorest children are sponsored to attend. “Education is the greatest hope for fighting poverty and slavery, especially education of girls,” says Tait.

There are two ways to participate in the Bestow Sisterhood and make a tangible difference to the lives of those less fortunate.

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Sponsor a Girl

For just $40 per month, you can sponsor a young Cambodian Girl – providing her with a school uniform, essential school stationery, access to health programs and a monthly contribution to her family’s living costs, helping to lift them out of poverty.

Stock Generositea

Salons can also become part of the Bestow Sisterhood by stocking and selling Generositea – the official Sisterhood tea. 100 percent of profits from the sale of this beautiful rose-coloured herbal tea go to support the work of the Cambodia Charitable Trust.

The Cambodia Charitable Trust currently supports 12 primary schools, four secondary schools and two teachers training colleges in the Takeo and Kampot Provinces of Cambodia. Professional Beauty Solutions is also proud to be part of the Bestow Sisterhood and currently sponsors five young girls in rural Cambodia. We think of them as our little sisters and encourage our salon partners to join us in sponsoring those who struggle to support themselves.

To learn more about the Bestow Sisterhood or to make a donation, visit https://www.bestowbeauty.com.au/sisterhood-1/


Matt Williams is the CEO and owner of Professional Beauty Solutions. With over 20 years sales, marketing and management experience, Matt has worked with hundreds of businesses to see them achieve financial and personal freedom and help them experience the success they have desired.

All Wrapped Up: Beauty Expo 2018

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Done and dusted for another year, Beauty Expo Australia came and went in the snap of our fingers, and it’s safe to say that it was one crazy and exciting weekend for us here at PBS and we’re sure for all of our salon partners as well.

With a huge presence across the expo floor, we showcased all 12 brands under the PBS umbrella, including our latest recruits, Luk Beautifood and ECOCOCO. With 8 visually knock out and insta-worthy stands, (we practically built 8 retails stores from scratch), our team was pushed to our limits to deliver an incredible experience for salon visitors from across the county, as well as reassure you all why PBS is ‘your complete solution. Highlights included the free Signature Foot Rituals and traditional Fijian signers and dancers at the Pure Fiji stand, the delightfully relaxing Dermalux LED Light lounge, the express peels at Image Skincare and the complimentary wellness body treatments at ECOCOCO. It is safe to say that this has been, without a doubt, our biggest expo yet!

We would like to say a big thank you to everyone who came and took the time to visit the Professional Beauty Solutions corner of the expo floor. We are humbled by the amazing support from so many of our wonderful salons!