Marketing on a Platter
Unparalleled marketing support for your business - for free!
You’re probably a beauty expert, not marketing one
One of the biggest ways we support our salons is with our Marketing On A Platter (MOAP) service. We know how hectic running a business is, and we appreciate that our salon owners are beauty experts – not marketing ones!
MOAP saves you time and money
We started MOAP because we wanted to take the stress out of treatment and product marketing – saving our salon partners time and money that they can then devote to other aspects of their business (or use to take a well-earned holiday!).
Free marketing material for all our brands, every month
MOAP is where PBS stands out from the pack, and we’re extremely proud to offer our salon, spa and clinic partners professional customer-facing marketing materials for all our brands.
For each monthly promotion that we offer our salons (detailed in our monthly Profit Advantage Newsletter that goes out to all our salon, spa and clinic partners), we design a corresponding consumer campaign to help our salons promote the special and sell through their treatments and products.
Professionally designed by our experts
Each consumer campaign is designed by our in-house graphic designers and copywriters, and includes extensive social media graphics, email newsletters to send to client databases and easy-to-print posters to display in-salon. All this content is stored on the PBS Marketing Portal for our salons to access at any time, for free.
MOAP is designed to grow your retail and treatment sales
We’ve designed MOAP to be used to not only grow your retail sales, but your treatment sales too. An example of this might be a volume drive where when you order a certain amount of a particular product, we give you 10 products for free. Rather than just incorporating these free products into your existing stock, the customer-facing MOAP campaign might be something like “Book a series of three peels and receive X product FREE!”. This way, you’re using the free products to incentivise valuable treatment bookings.
Referral programs, gift cards, blog posts and much more
In addition to the monthly marketing campaigns, we also develop generic marketing campaigns for referral programs, birthdays specials, competitions, EDMs, gift cards, loyalty cards, blog posts for your website to enhance SEO (search engine optimisation), product-focused hotspots for your point of sale area – the list goes on!
All these assets are created for all of our brands, updated every month (or every quarter for smaller brands), and stored on the PBS Marketing Portal for our salons to access at any time for FREE!
MOAP is a profit-boosting industry first
MOAP is an industry first, and we’re so proud of the service and how it helps our salon, spa and clinic partners promote their businesses and boost their profits. No other company in the industry provides anything like it, and it’s just one of the many perks that come with being part of the PBS family!