Marketing on a Platter
Unparalleled Marketing Support
One of the biggest initiatives we support our salons with is a thing we like to call ‘Marketing on a Platter’ or MOAP for short. So what is MOAP? Well, each month we not only release specials for all our brands, we produce professionally designed sell-through marketing campaigns that assist you to grow your retail and treatment sales.
We design posters, point of sale material, email newsletters, social media graphics for every campaign we create, and then we teach you how to use this marketing.
Our promotions will vary each month, sometimes it might be a direct reflection of a straight discount (eg 20% off an eye cream or a GWP), but we also work to create creative campaigns for your treatments as well. This is something else that makes MOAP unique.
An example of this might be that we do a volume drive, where you order a certain amount of a product and we give you 10 products for FREE. Then the sell through campaign we design might be something like “Book in for a series of 3 peels and receive X product for FREE”.
We do this because we don’t just want to grow your RETAIL sales, we want to also assist in growing your TREATMENT sales as well.
At PBS, we take a 360-degree approach to growing your business.
We also develop lots of generic marketing campaigns and artwork for things like referral programs, birthdays, competitions, EDMs, gift cards, loyalty cards, blog posts you can use on your websites for enhanced SEO (Search Engine Optimisation), images for social media, posters to display in your salon, product focused hotspots for your point of sale….. the list goes on. And this is created across ALL brands and updated every month (or every other month/quarter for smaller brands).
We then take all of this material – and there is now about 2 years’ worth of content that you can use, as well as fresh content every month, which we put on a fileshare platform which you can access anytime for FREE!!!!
Finally, we provide online coaching for things like using social media to grow your business, to understanding your finances better so you can become more profitable.
No other company in the industry provides anything like this – and we have this available for EVERY BRAND we distribute!