Nestled in the heart of Mornington – a seaside suburb an hour’s drive from Melbourne – Indulge Beauty Co. is a warm, inviting salon where owner Shanara Nettleford and her two (soon to be three!) therapists offer their tight-knit and loyal clientele a self-care haven where relaxation meets results.
Nestled in Melbourne’s trendy inner-city suburb of Richmond, Fresh Face Bar offers an escape from the hustle and bustle with their modern wellness space boasting treatment packages from a fully qualified team of skin specialists. Appealing to a unisex market, Fresh Face Bar is a unique fusion of day spa and skin salon, and their signature treatment is a non-invasive express treatment using the Dermalux LED Compact System in a laid-back lounge area.
Owner Lisa Vong believes that great skincare should be easily accessible and that everyone deserves glowing skin no matter their budget or time constraints, and this clever approach to wellness and skin health for busy lifestyles is reflected throughout the Fresh Face Bar client experience. Friend referrals get a free Dermalux LED treatment, take-home products are prescribed to treat each clients’ skin issues holistically, and there’s an emphasis on accessibility and affordability for everyone.
“Make Fresh Face Bar the friend you meet for a regular lunch date, not the friend you always forget to call!”
Fresh Face Bar also utilises social media to run competitions that encourage their followers to promote their salon to a larger relevant audience through tagging and sharing. This often-underestimated marketing strategy has been hugely successful for Lisa and the team, growing their followers online and leading to more traffic coming through their salon door.
Once in the salon, clients can expect to get pampered with products from Image Skincare, Pure Fiji and ECOCOCO in conjunction with Dermalux LED treatments, and each experience concludes with the prescription of hardworking take-home products in a stunning retail space that includes new client favourite, Bestow Beauty. Adding Bestow products to their extensive retail range has allowed Fresh Face Bar to encourage their clients to take a holistic approach to skincare and wellness by feeding their skin from within.
“We chose to stock Bestow Beauty because we know it’s just as important to nourish your skin from within as it is to treat it topically. We’re big believers that a healthy gut is imperative to achieving glowing healthy skin, and our clients have definitely experienced less skin congestion since using Bestow Beauty on a daily basis.”
What really sets Fresh Face Bar apart is their efforts in going the extra mile – educating clients on skincare, wellness and gut health at a monthly “Fresh Faced Workshop”. These fun, interactive nights allow clients to get hands on with products in a safe and encouraging environment, learning fundamentals such as the importance of cleansing and the benefits of masking. And the best part is that these workshops are totally free! Fresh Face Bar knows that the hardest part of doing business is often just getting people through the door, and providing free workshops is a great way to attract new faces and let the amazing product range speak for itself.
A big congrats to Lisa and the whole team at Fresh Face Bar! We’re thrilled to be a part of their success story and can’t wait to see how they continue to grow and succeed. A huge congratulations on being our Salon of the Month!
There’s nothing we love more than celebrating the achievements of our salon partners, and the 2019 PBS Skin Summit – held over two days (19th & 20th May, 2019) at Sydney’s beautiful Doltone House Darling Island - was the perfect combination of celebration and education. Kicking off in style with the annual PBS Gala Dinner and a very special Image Skincare Worldwide Launch party, over 200 salon owners and beauty therapists came together to celebrate success, network with like-minded business owners and employees, and let their hair down!
The gorgeous Dani Lombard of Dani Lombard PR made for a hilarious MC, and there was plenty for guests to enjoy on the night - from Brazilian dancers shaking their tailfeathers and live band Bermuda Social playing dancefloor fillers, to a delicious 3-course meal and free-flowing drinks!
We were so excited to announce the newest brands to join the PBS Collective - Australian-made skincare brand Organic Nation, the entry-level priced Dermalux Flex, and the UK’s Lynton Lasers – and interactive displays meant guests could check out the new products for themselves throughout the evening.
As always, a photobooth provided hours of fun for attendees, but our favourite moments of the night were presenting our hardworking salon partners with their well-deserved Salon and Stockist of the Year Awards! The star of the evening was The Beauty Spot - an elegant and tranquil salon in the heart of Victoria’s Swan Hill, which scored a total of 3 nominations and took out the prestigious 2019 Salon of the Year Award for a second year running!
“Salon owner, Christine Ewart, and the amazing team at The Beauty Spot have been extraordinary ambassadors of PBS brands, and their ongoing growth proves how passionate they are about providing their clients with the best possible treatment and care. It’s one thing to have a selection of world class brands available in your salon, but The Beauty Spot also delivers outstanding treatments, next-level customer service, and life-changing results for their clients.” Matt Williams - PBS Managing Director,
Of course, Christine and her team were thrilled with their back-to- back win - “We’re so stoked to be awarded ‘Salon of the Year’ from PBS again this year! To be recognised two years in a row is just unreal, and it really motivates and inspires us to do more and be better.”
Day Two of Skin Summit was a full day of education and training designed to help our salon partners grow their business and maximise profits, and we heard from the experts on a range of business-building topics. We were honoured to have the incredibly knowledgeable Jacquelyn Hill - Image Skincare's Director of Education - join us all the way from the US to give us the inside scoop on the new range of Image masking products, and let us in on her top branding, consulting, and merchandising tips.
Guests also heard from our very own in-house Educators and Business Development Managers who ran through the latest products to join the PBS Collective, and shared insider tips on how to plan a successful and profitable event. PBS CEO Matt Williams went on to explain why a Dermalux LED System is the single best way to increase your salon's profitability, and we wrapped up the jam-packed day with a super-inspiring panel discussion, where our top salon owners shared their invaluable stories and advice. Guests benefited from the expert knowledge and practical teachings shared on the day, and walked away from the event feeling empowered to take their business to the next level!
Congratulations again to all our 2019 finalists and winners!
· Salon of the Year - The Beauty Spot
· Award for Marketing Excellence - Breathe Indulgence & Beauty
· Award for Best Newcomer - Face Medispa
· Retail Therapist of the Year - Shyana Carnie, Bella Spazio
· PBS Hall of Fame - The Beauty Collective of Dubbo
· Highest Annual Growth - Zwar Beauty
Based in tranquil Gold Creek Village, ACT, Blush Boutique prides itself on offering a complete experience thanks to a full range of services that allow clients to be pampered from head to toe. Blush’s award-winning, fully qualified team of beauty therapists and hairdressers can do it all - specialising in makeup artistry, spray tanning, body sugaring, nails, hair styling, skin care and advanced skin treatments, including LED and needling.
Having first stocked Youngblood 8 years ago, owner Sammi Barton has since gone on to add Image Skincare, Sunescape, Dermalux LED, Bestow Beauty, Pure Fiji, Body Sugaring Australia, Wotnot and Cherry Blooms to her salon’s offering, with great success.
“We started with Youngblood many years ago and fell in love with the products - as well as the support that came with being a PBS salon partner. And as PBS grew, so did we! One by one we took on new brands that we knew PBS loved and trusted, and there’s not one brand we’ve put in the salon that we haven’t loved and that hasn’t flown off the shelves. The results that each brand delivers really do speak for themselves!”
As part of their marketing activities, Blush Boutique hold at least one VIP event a year which includes an evening of education, makeup demonstrations, and a hands-on contouring and brow class. They’ve held Skin School workshops to educate clients on effectively caring for their skin using the Image Skincare AM/PM principle, and Sammi has also implemented a client membership/loyalty program that’s noticeably increased the frequency of customer visits and in salon spend.
As Blush Boutique continues to flourish, Sammi credits not only her amazing team of therapists for the salon’s success, but also the invaluable support PBS provides. Using PBS’s Marketing On A Platter (MOAP) on a daily basis to share campaigns and implement marketing strategies, both in salon and on social media, has been crucial to the success of Blush Boutique, and has freed up Sammi to focus on other areas of her business.
“As every salon owner would know, it’s extremely hard to find the time to schedule marketing and put together campaigns, so having access to social media graphics, posters and EDMs via Marketing On A Platter has been amazing. Not only has it helped me increase my average client spend and visit frequency, but it also makes merchandising in the salon a lot easier! Instead of just having a wall of products, the marketing materials from PBS help me create stories within the displays – allowing me to create eye-catching point of sale areas.”
Well done to Sammi and her team on their gorgeous salon! PBS are excited to be a part of Blush Boutique’s success story, and we can’t wait to see how the salon continues to grow. Congratulations on being our PBS Salon of the Month!
Has your salon found success using PBS products and MOAP? Want to see you and your therapists featured in the next Salon of the Month? We want to hear from you!
Share your unique success story and tips and tricks with us and you could WIN $300 in promotional items for your salon. Email firstname.lastname@example.org for information on how to nominate your salon for PBS ‘Salon of the Month’.
Beautorium is a professional home-based beauty salon, designed to be the ultimate beauty destination for the busy working woman. Doing business for almost 7 years and going from strength to strength, Beautorium’s mission is to empower clients to believe that their appointments are an important part of their self-care routine, and not just a luxury.
Owned and run by Angela Sanchez, Beautorium offers flexible after-hours appointments and 1-on-1 customer experiences that offer skin and body solutions via new and innovative treatments and exceptional customer service. Angela strives for excellence in all that she does and wants to involve her clients in their skincare and wellness journey as much as possible.
Beautorium’s relationship with PBS began two and a half years ago when they took on Image Skincare and since then Angela has welcomed LUK Beautifood, WotNot wipes, CherryBlooms, Body Sugaring Australia, Sunescape and Ecococo Crystals into the salon. Says Angela, “Three years ago I felt lost, with no idea how I could grow my business, but partnering with PBS has lifted my business to new heights! It’s so important to find a brand partner who supports, encourages and recognises small business success and that partner is PBS! I’m so proud to partner with PBS because they continually deliver on their promises and always keeps me motivated to strive towards my business goals and growth!”
As part of their marketing activities, Beautorium ran a super-successful International Women’s Day Bestow Beauty Breakfast at a local café, which resulted in introducing 10 existing clients to Bestow Beauty and gaining two new clients to the salon. Attendees made ‘Bestow Glow Smoothie Bowls’ at this event, and they’re now being added to the cafe’s menu! Angela has also created a Beauty Addict Membership program which has increased customer frequency and spend within the salon.
Beautorium also uses the PBS Marketing on a Platter (MOAP) on a daily basis to share campaigns and implement marketing strategies in salon and on social media.
“I don’t have to view content creation as being a setback anymore because the MOAPs do it all for me! Using the MOAPs saves me so much time and I’ve definitely noticed that consistent marketing really does pay off. It’s so rewarding when your clients say something like, ‘Oh, what’s that facial roller thing I saw you doing on your stories?’ which then leads them to book a facial or buy the product and implement it into their daily routines.” – Angela Sanchez, Beautorium owner
Well done to Angela for creating such an amazing salon! We’re excited to be able to be a part of Beautorium’s success story and can’t wait to see how the salon continues to grow. Congratulations on being our PBS Salon of the Month!