Nestled in the heart of Mornington – a seaside suburb an hour’s drive from Melbourne – Indulge Beauty Co. is a warm, inviting salon where owner Shanara Nettleford and her two (soon to be three!) therapists offer their tight-knit and loyal clientele a self-care haven where relaxation meets results.
Salon of the Month May 2019 – Beautorium
Beautorium is a professional home-based beauty salon, designed to be the ultimate beauty destination for the busy working woman. Doing business for almost 7 years and going from strength to strength, Beautorium’s mission is to empower clients to believe that their appointments are an important part of their self-care routine, and not just a luxury.
Owned and run by Angela Sanchez, Beautorium offers flexible after-hours appointments and 1-on-1 customer experiences that offer skin and body solutions via new and innovative treatments and exceptional customer service. Angela strives for excellence in all that she does and wants to involve her clients in their skincare and wellness journey as much as possible.
Beautorium’s relationship with PBS began two and a half years ago when they took on Image Skincare and since then Angela has welcomed LUK Beautifood, WotNot wipes, CherryBlooms, Body Sugaring Australia, Sunescape and Ecococo Crystals into the salon. Says Angela, “Three years ago I felt lost, with no idea how I could grow my business, but partnering with PBS has lifted my business to new heights! It’s so important to find a brand partner who supports, encourages and recognises small business success and that partner is PBS! I’m so proud to partner with PBS because they continually deliver on their promises and always keeps me motivated to strive towards my business goals and growth!”
As part of their marketing activities, Beautorium ran a super-successful International Women’s Day Bestow Beauty Breakfast at a local café, which resulted in introducing 10 existing clients to Bestow Beauty and gaining two new clients to the salon. Attendees made ‘Bestow Glow Smoothie Bowls’ at this event, and they’re now being added to the cafe’s menu! Angela has also created a Beauty Addict Membership program which has increased customer frequency and spend within the salon.
Beautorium also uses the PBS Marketing on a Platter (MOAP) on a daily basis to share campaigns and implement marketing strategies in salon and on social media.
“I don’t have to view content creation as being a setback anymore because the MOAPs do it all for me! Using the MOAPs saves me so much time and I’ve definitely noticed that consistent marketing really does pay off. It’s so rewarding when your clients say something like, ‘Oh, what’s that facial roller thing I saw you doing on your stories?’ which then leads them to book a facial or buy the product and implement it into their daily routines.” – Angela Sanchez, Beautorium owner
Well done to Angela for creating such an amazing salon! We’re excited to be able to be a part of Beautorium’s success story and can’t wait to see how the salon continues to grow. Congratulations on being our PBS Salon of the Month!
The Australian Beauty Brands You Should Know About
Consumers love to support brands that are Australian owned and made and recent research reveals that more than two-thirds of us prefer to buy genuine Australian-made products. Australia is at the forefront of beauty and skincare development and products are formulated with our laid back lifestyle in mind, making them a great choice for your clients. Plus, you can feel great knowing you’re supporting local businesses and keeping a smile on their faces! Here are the four Aussie brands we’re proud to distribute, from our very own home grown heroes!
Sunescape – Sunless tanning
Sunscape is an Australian owned and made sunless tanning range that was born by the beach in Sydney’s iconic Bondi and developed in partnership with Australia’s number one tanning salon, Tan Temple. After years of working closely with salons all over the country, the creators of Sunescape saw a gap in the market for a sunless tan formula that gave a healthy colour without streaking, patchiness, dryness or an orange undertone, and that was formulated without the use harmful ingredients. As a result, PBS founders Matt and Lisa set out to create a premium sunless tanning range and now Sunescape is known and loved for its natural-looking, long-lasting colour and delicious signature scent. Rest assured that this is a tan your clients will come back for time and time again!
Sunescape products are formulated using natural ingredients like coconut, macadamia seed and avocado oils and contain only certified natural DHA made from beetroot and rape seed. They’re also free from alcohol, petrochemicals and parabens.
Formulated to provide a natural looking tan (that smells amazing!) Sunescape products boast added vitamins, antioxidants and oils to nourish skin, as well as hydrating, firming and anti-ageing ingredients to leave skin smooth and replenished.
Sunescape has four beautiful shades named after iconic summertime destinations:
· Weekend in Bondi (10% DHA – Light)
· Week in Fiji (12% DHA – Medium)
· Month in Maui (14% DHA – Dark)
· Summer in Santorini (16% DHA – Ultra Dark)
The Sunescape range extends beyond professional tanning solutions to include take-home retail products including Instant Self-Tanning Mousse, DHA-free Tanning Products, Application & Removal Mitts, Hydrating Body Butter, Gradual Tan Extender, Illuminating Body Tint, Exfoliating Body Polish, Gift Sets and Triple Scented Soy Wax Candles.
Sunescape is a premium tanning product essential for any salon that seeks to cater to bronzed babes!
lük Beautifood – Lipstick
lük Beautifood was established in 2011 by Cindy Luken, an accomplished entrepreneur, food scientist, product designer and chef. Her mission is to give every woman the opportunity to cultivate her natural beauty without compromising her health and well-being. lük Lip Nourishes are a unique collection of lipsticks that feed lips with potent food-derived nutrients, antioxidants and anti-inflammatory ingredients that provide lasting hydration and protection.
Formulated without toxic ingredients that are known endocrine disruptors or carcinogens lük products are crafted from 100% natural ingredients and contain no preservatives, phthalates, petrochemicals or synthetic colours or fragrances. Proudly made in Australia and not tested on animals, the lük range of lipsticks are made from pure plant oils, mineral pigments and food active ingredients, making them the perfect choice for the health conscious client.
lük’s all-natural ingredients include:
· Avocado oil, sesame oil and cacao butter to deeply moisturise lips.
· Beeswax and lecithin lock in moisture.
· Ginger and spices with anti-inflammatory properties.
· Citrus fruits rich in vitamin C to help neutralise free radicals.
Each lipstick shade boasts its own delicious flavor, formulated with essential oils (our fave scent here at PBS HQ is Rose Lime!).
It’s time to clear out your old, potentially damaging lipsticks and replace them with lük Lip Nourishes! Perfect as a gorgeous point-of-sale display, your clients are bound to love this range!
ECOCOCO – Skincare, Haircare & Tanning
ECOCOCO was launched in 2014 by Stefan Ackerie, founder of Stefan Hair Fashions, the largest privately-owned hairdressing company in the Southern Hemisphere. The brand was developed from Stefan’s extensive understanding and knowledge of the hair and beauty sector, and an industry demand for an environmentally-friendly beauty and haircare range. A professional body, hair and tanning range built around the use of organic coconut oil, ECOCOCO strives to deliver innovative products that empower consumers to look and feel their best in a healthy and natural way. ECOCOCO believe 100% certified organic coconut oil and natural ingredients are the key to a healthy and functional daily beauty regime and their products really do live up to the hype. Consumers love the look, feel and performance of ECOCOCO products and continue to purchase them again and again.
The ECOCOCO range includes:
· Skincare (cleanser, exfoliator, moisturizer, face mask)
· Body care (body butter, body scrubs, body polish, body oil, body wash, body brush, exfoliating glove)
· Tanning (self-tan, tanning mousse, tanning mitt, tan extender)
· Hair care (shampoo, conditioner, hydrating hair treatment)
Dive into the benefits of coconut oil and see the incredible results in your salon with ECOCOCO!
Wotnot – Skincare
Wotnot is the eco-friendly brain child of mothers Sinead Roberts and Sioned Guard who, after launching the first environmentally-friendly nappy in Australia, created a range of complementary natural products. Australian owned and carbon neutral, Wotnot endeavors to be the most authentic, natural provider of organic baby products, skincare and make up wipes.
PBS is proud to offer Wotnot’s range of biodegradable facial wipes enriched with all-natural ingredients including Australian certified organic aloe vera to lubricate and repair skin, organic sweet almond oil to restore lost moisture and calm itchiness and inflammation, and organic rosehip oil for skin regeneration and moisture re-balancing. The rosehip oil base is easily absorbed – conditioning your skin, eyelids, and making lashes lusher - and naturally sourced nutrients like vitamin E help heal, nourish and protect leaving skin smooth, supple and glowing.
Wotnot facial wipes use certified organic ingredients and are free from alcohol, artificial perfumes, parabens and petrochemicals, making them ideal for sensitive skin. These handbag essentials remove all dirt, impurities and makeup, including waterproof mascara, and are available for sensitive, combination and oily skin. Perfect for use in your treatment rooms or when doing clients’ make up, your customers are sure to want their own packs to keep in their handbag and use at home!
The Wotnot facial wipes range includes:
· Ultra-Hydrating Wipes (Dry/sensitive skin)
· Sensitive (Normal/sensitive skin)
· Purifying (Oily/combination Skin)
· Biodegradable Wipes (Pre- and post-treatment)
Say goodbye to harsh chemical wipes that harm your skin and say hello to nourishing Wotnot wipes!
Every time you buy Australian owned and made products you support jobs, economic development and prosperity in Australia, which has a flow on effect that positively impacts families and local communities. So what are you waiting for?
If you’re interested in stocking any of our home grown Aussie beauty brands, please call 1800 625 387 or click here to enquire.
Salon of the Month - Saya Medispa
Congratulations to Aleshia-Ann Fowler and the team at Saya Medispa for being named our Salon of the Month for January! Located in the Morning peninsula of Victoria, Saya Medispa specialise in providing all beauty and spa services from basic waxing and tanning to manicure and pedicures, as well as offering advanced facial treatments and full body treatments.
Saya opened 5 years ago with 2 therapists and 0 clients. Today, they have 5 staff members and a database of over 3,000 clients which continues to grow each day! Saya Medispa believes that their experience and relationships they have with their clients is what sets them apart from other spas.
“Our client’s comfort and experience are our main priority, ensuring each treatment goes above and beyond their expectations” states salon owner, Aleshia-Anne Fowler. “Saya has a distinctive essence when you walk into the salon. Clients enjoy visiting us even if it’s just for a wax, as they are still in an environment that’s relaxing and welcoming. Many clients say “I feel like I am in Fiji when I am here” and this is exactly how we want them to feel…relaxed and as if they are somewhere other than just another local salon.”
Saya Medispa currently stock the majority of PBS brands since initially taking on Youngblood Mineral Cosmetics in 2013. They are also stockists of Sunescape, Pure Fiji, Body Sugaring Australia, Bestow Beauty, Wotnot Naturals, Caronlab, Cherry Blooms, and have just recently taken on PBS’ two newest brands – LUK Beautifood and ECOCOCO.
“We started off with just stocking Youngblood and Pure Fiji and our love for all the brands PBS stock just grew. Each brand PBS introduces I have to get my hands on and try. We are always trying to keep up to date with the latest trends in our industry and we believe that PBS provides us with ALL of the information we need to be able to provide the best possible treatments and products to our ever-growing clientele.” explains Aleshia.
Saya Medispa continues to grow their clientele with loyalty programs, customer feedback and their VIP shopping nights. They have held two events this year where they offered 20% of their entire retail stock, with selected stock reduced even further. “We found that clients purchase more products and try more products than they have ever tried before. Each client spends a minimum of $150 and we are getting at least 15-30 clients visit these VIP Shopping Nights. These nights have been a major success as we have more and more clients making repeat purchases after trying and falling in love with new products they might not have tried otherwise.” said Aleshia.
On top of an already big year for Saya Medispa, they received “Pure Fiji Stockist of the Year – Runner Up” at PBS’ annual awards night in September. They are also a major sponsor for Mikaela-Rose Fowler who is the current Miss Intercontinental Australia 2018.
Saya Medispa has also found success in using PBS’ Marketing on a Platter (MOAP), using social media graphics to promote their products on social media as well as Youngblood 4 Minute Makeovers to upsell and introduce new products to their clients.
Congratulations once again to Aleshia-Ann and the team at Saya Medispa for the incredible services and VIP nights you provide to clients in your area. Here’s to kicking more goals and continued success in 2019!
All Wrapped Up: Beauty Expo 2018
Done and dusted for another year, Beauty Expo Australia came and went in the snap of our fingers, and it’s safe to say that it was one crazy and exciting weekend for us here at PBS and we’re sure for all of our salon partners as well.
With a huge presence across the expo floor, we showcased all 12 brands under the PBS umbrella, including our latest recruits, Luk Beautifood and ECOCOCO. With 8 visually knock out and insta-worthy stands, (we practically built 8 retails stores from scratch), our team was pushed to our limits to deliver an incredible experience for salon visitors from across the county, as well as reassure you all why PBS is ‘your complete solution. Highlights included the free Signature Foot Rituals and traditional Fijian signers and dancers at the Pure Fiji stand, the delightfully relaxing Dermalux LED Light lounge, the express peels at Image Skincare and the complimentary wellness body treatments at ECOCOCO. It is safe to say that this has been, without a doubt, our biggest expo yet!
We would like to say a big thank you to everyone who came and took the time to visit the Professional Beauty Solutions corner of the expo floor. We are humbled by the amazing support from so many of our wonderful salons!
What Goes On, Goes In
As consumers realise how the health of their skin is directly influenced by the nutrients that are available to them, we look into the rise of the ‘Clean Beauty’ movement and what your business needs to do to stay ahead of this leading trend.
Like pre-packaged food, many beauty products don’t deliver the benefits they promise, and eye-catching packaging coupled with flashy marketing can disguise a host of unhealthy ingredients. With consumers catching onto this ruse, it’s no wonder many are starting to scan beauty labels as thoroughly as they would their food, and calling for products that are healthy, ‘clean’ and safe.
‘Clean’ beauty products are not only free from toxins – like carcinogens and endocrine disruptors that can enter your bloodstream and cause havoc to your skin – but are also harnessing the power of superfoods as key ingredients. Think nut oils, chia seeds, probiotics, berry extracts and more, that contain high levels of antioxidants and anti-inflammatory properties, proven to calm and protect skin when applied both topically and consumed internally.
One company leading the ‘Clean Beauty’ movement in Australia is Lük Beautifood. While conventional lipsticks can be a source of harmful chemicals, Lük Beautifood harnesses the powers of organic produce to boast a range of all-natural, ‘clean’ Lip Nourish Lipsticks, infused with food-active ingredients, like avocado, citrus and cacao.
“More and more women are realising that beauty is a natural extension of health, which can be heavily affected by the products you use daily,” says Cindy Luken, founder of Lük Beautifood.
After realising women wanted the opportunity to cultivate natural beauty without compromising on health or wellbeing, Cindy Luken – a food scientist and chef in her own right – used her knowledge to develop toxin-free lipsticks in 2012. Following much trial and error in her test kitchen, experimenting with delicious food active ingredients, Luken knew she had caught onto something that would change the traditional cosmetics market.
“Our products are made from organic ingredients that you could literally eat, without a second thought. And when you consider that the average woman ingests 1.7kg of lipstick in her lifetime, that’s pretty important!” says Luken.
It is clear now that the ‘Clean Beauty’ movement is gaining even more momentum, now extending beyond a fringe group and into the masses at beauty counters. Made popular by the likes of Gwyneth Paltrow and Miranda Kerr with their brands Goop and Kora Organics respectively, ‘healthy’ and ‘toxin-free’ are prominent buzzwords among the modern beauty user, who will unreservedly demand products that align with their lifestyle and values.
As the retail and service sectors rapidly rise in this ‘clean’ product space, it is crucial for businesses to cater to this forward-thinking market with beauty brands created to accommodate this trending shift.
Lük Beautifood is now distributed by Professional Beauty Solutions. To learn more about the ‘clean beauty’ trend, and stocking Lük Beautifood in your salon or spa, call 1800 625 387 or visit www.probeautysolutions.com/lukbeautifood
