Unmissable Product & Technique Education at Passion to Profits 3.0, Monday Masterclass!

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After showcasing all 10 brands over 7 different stands at Beauty Expo in August, Professional Beauty Solutions returned for more unmissable product and technique education with Passion to Profits 3.0, Monday Masterclass – a day designed to help salon owners grow their business and their skills.

Held at the International Convention Centre, Darling Harbour in Sydney on Monday 28th August, Passion to Profits 3.0 was a jam-packed day of education, with PBS flying in industry experts from two of the most innovative skincare and mineral makeup brands in the industry! Speakers included Philip Luque, Director of Artistry Global & Domestic Senior educator for Youngblood Minerals Cosmetics and Dawn Clifford, Senior Director of Education for Image Skincare.

The day kicked off with a Youngblood ‘Look & Learn’ Mineral Masterclass from Philip Luque where he demonstrated the “The Art of Youthful Makeup for Mature Skin”. In this class, Philip highlighted the fact that mature skin has characteristics and needs that other skin does not, therefore the products you use when working with mature skin need to be adjusted to ensure skin is left glowing, without emphasising fine lines. During the second half of the class, Philip showcased another beautiful makeup trend, “Draping – The New Contouring”. Similar to contouring, draping follows the natural bone structure to define, sculpt and create a flawless cheekbone. However, cream blush is used (in two different shades) to achieve a softer, more natural look without the standard brown tones used in classic contouring. 

Guests then joined Image Skincare’s Dawn Clifford for an afternoon of skin peel demonstrations and in-depth training on the newest ingredients and delivery systems which help take Image Skincare’s products and treatments to the next level. They were also treated to a sneak peek of IMAGE MD – a NEW range that incorporates cutting edge ingredients and delivery systems and utilises the latest advancements in skincare technology. Unlike other skincare programs, this collection can be used as a daily, ongoing skincare protocol and will be launching early 2018 in Australia.

PBS prides itself on not only providing leading brands, but also giving professionals the education and marketing support they need to truly succeed. With a gift bag from both events in hand, attendees walked away with a wealth of new knowledge they learned from these two leaders in the beauty and skincare industry. 

For further information on brands distributed by Professional Beauty Solutions, please call 1800 625 387.

Pure Fiji Launches NEW Coconut Lime Blossom Infusion at Beauty Expo Australia

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Returning to Beauty Expo after 5 years, attendees came in droves to stock up on their favourite natural bath and body care products and experience the Australian launch of Pure Fiji’s latest signature scent - Coconut Lime Blossom!

Salon owners couldn’t get enough of the eagerly anticipated new infusion, with most of the Coconut Lime Blossom range selling out on the first day. The visiting Fijians were also a stand out for the crowd, performing incredible Signature Foot Rituals while singing some beautiful Fijian melodies throughout the weekend.

What’s in it?

Like all Pure Fiji products, the base of each range is the essential oils from four tropical nut oils including Dilo, Sikeci, Coconut, and Macadamia. In this range, these oils are then blended with fresh coconut milk, zesty lime, and lime blossom. Coconut has a myriad of skin enhancing benefits which help to soften, hydrate, soothe and protect the skin, while lime is rich in powerful antioxidants like Vitamin C to help boost collagen production. The incredible infusion of these antioxidants help particularly to tighten pores, remove dry skin cells and brighten skin tone. Skin is also hydrated with a refreshing blend of pure leaf hydrosols which offer skin protection and anti-ageing benefits.

With a complete body care range available including a Hydrating Body Lotion, Body Butter, Exotic Oil, Sugar Rub, Shower Gel, Bath Soak, Hand Crème, Body Mist, Spa Soap and Gift sets, as well as a new professional body treatment (launching late 2017), Pure Fiji’s Coconut Lime Blossom Signature Line is your clients ticket to hydrated, radiant and glowing skin.

For Pure Fiji stockists or for more information, call 1800 625 387 or visit https://au.purefiji.com/

PBS 2017 Salon & Stockist of the Year!

Winners announced at the PBS Annual Awards Gala Dinner!

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The recently renovated Cockle Bay Room at the International Convention Centre, Sydney was the place to be on Saturday 26th August, where 140 glamourous and excited guests arrived for PBS’ 2nd Annual Awards Gala Dinner.

The evening kicked off with champagne on arrival and photo booth fun, with the hundreds of salons and beauty therapists mingling and sharing their experiences of Beauty Expo earlier that day. The evening’s host and MC, Rebecca George started the official festivities by introducing the wonderful James English Band, and encouraging PBS’ salons, partners and international guests, including Youngblood’s global educator and MUA Philip Luque, Bestow Beauty founder Janine Tait, Image Skincare’s international educator Dawn Clifford, and Cherry Blooms’ founder and CEO Jellaine Dee, to take their seats for the night ahead.

Guests were treated to a 3-course meal while mentalist, Phoenix mesmerised the audience with his Mind Magic and Comedy Show.

The PBS Awards ceremony kicked into full gear with winners announced in 11 categories and runner’s up in 3 categories. This year was also the first year that salons were recognised for their passion, marketing and retail achievements, with three new awards added to the mix including the “PBS Passion Award”, “Marketing Excellence Award” and “Retail Therapist of the Year Award”.

However, the night belonged to Bella Spazio who took home two awards including Cherry Blooms Stockist of the Year and the prestigious Salon of The Year Award! 

Bella Spazio Spa & Beauty - Salon of the Year 2017

Bella Spazio Spa & Beauty - Salon of the Year 2017

“Thank you to all our loyal clients for all your support. We are passionate and dedicated in what we do and strive to deliver the very best, every time. We are so overwhelmed and grateful to be honoured with these awards and can’t wait to share with you what’s next for Bella Spazio” said Lisa Fowler, Salon Owner.

Congratulations once again all our winners, your hard work and dedication has paid off

Winners

  • Salon of the Year – Bella Spazio
  • PBS Passion Award – Angel Touch Skin Boutique
  • Marketing Excellence Award – The Beauty Spot
  • Marketing Excellence Award – Abbey Edwards
  • Youngblood Stockist of the Year – Activeskin
  • Image Skincare Stockist of the Year – Body Wisdom
  • Sunescape Stockist of the Year – Tan Temple
  • Bestow Beauty Stockist of the Year - Chateau Elan
  • Cherry Blooms Stockist of the Year - Bella Spazio
  • Body Sugaring Australia Stockist of the Year – Skinfit Body & Beauty
  • Pure Fiji Stockist of the Year – Aztec Day Spa
  • Retail Therapist of the Year – Salma Jaafar (Breathe Spa & Indulgence)

Runners Up

  • Youngblood Stockist of the Year – Skinfit Body & Beauty
  • Image Skincare Stockist of the Year – Light Aesthetics Skin & Body Clinic
  • Sunescape Stockist of the Year – Body Wisdom

PBS Beauty Expo Wrap Up

It’s over! After months and months of preparation, Sydney Beauty Expo is done and dusted for another year, and it went off without a hitch.

The weekend of the 26th and 27th of August saw Professional Beauty Solutions return to the International Convention Centre in Darling Harbour after two years, to host our array of different brands under the PBS banner to the salon owners, managers and therapists from across the country. After missing last year’s Beauty Expo in favour of our PBS run education event, Passion to Profits, this expo was locked in to be our biggest and best yet, and we certainly hope we didn’t disappoint!

With 7 juggernaut stands across 10 brands this year, our team was pushed to the limits to deliver an incredible experience to not only our salon partners, but salon visitors from all walks, and provide a ‘complete solution’, from skincare and makeup to tanning and inner beauty.

Every stand under the PBS banner, from Pure Fiji to Dermalux, was pumping with people wanting to get a glimpse of some of the greatest brands in the beauty industry. Our visiting Fijians were a stand out for the expo crowd, performing incredible Signature Foot Rituals while singing beautiful Fijian melodies. Bestow Beauty founder Janine Tait’s wealth of knowledge about the Slow Beauty movement and the importance of looking at your skin from within also made Bestow Beauty’s floral, ethereal stand a hit, while our talented makeup artists at Youngblood were on their feet all day perfectly proving their artistry and colour matching here, there and everywhere!

This year, along with our crowded stands exhibiting each of our salon brand, PBS also took part in several education sessions over the two-day event, providing unmissable and up-to-the-minute education for those in attendance, including insights into boosting your salon profits, mineral makeup masterclasses, the importance of dermo-nutrition, digital marketing tips and tricks, and innovative ingredients in skincare. International educators and founders of our salon-quality brands flew into Sydney to impart their expert knowledge in their fields, and had an invaluable experience themselves speaking to the best and brightest salons in Australia.

Our weekend was only made sweeter by 140 guests, including our salons, their partners and international guests, attending our 2nd Annual PBS Awards Gala Dinner on the Saturday evening. The night of nights, our dinner saw our top salon and most passionate therapist be rewarded for their hard work and loyalty, with several of our salons being honoured for their excellence in marketing, retail, and passion and stockist performance. Congratulations to all our finalists and winners, and a special mention to Bella Spazio, our 2017 Salon of the Year winner!

Sydney Beauty Expo came and went in the snap of our fingers, and it’s safe to say that it was one crazy and exciting weekend for us here at PBS’ and we’re sure for all of our salon partners as well.

We would like to say a big thank you to all those who came and took the time to visit the Professional Beauty Solutions corner of the expo floor. We are humbled by the amazing support from so many of our wonderful salon and spa owners and managers.

PBS’ Guide to Surviving Beauty Expo (and Having the Time of your Life)

Sydney Beauty Expo is just 2 weeks away, and it is safe to say we are getting excited. Professional Beauty Solutions regularly exhibits at Beauty Expo to provide our salon partners and new salons with incredible inside education, valuable sessions with our world-class brand’s educators and founders, and on-stand information on the benefits you can reap for your clients and your business, when stocking our brands.

For anyone who has visited Beauty Expo before, it can get very busy with so much to look at and learn about. But PBS has got your back with our quick guide to surviving and getting the most out of this year’s expo:

Plan your attack before you get there…

From getting to the show, to the accommodation you book, have your plan laid out in front of you from the minute you touch down in the city. You have the option of dozens of transport and hotels to choose from in such a busy city, that this part will be a breeze. Once you have entered the doors, there is a lot of exhibitor stands to visit. Overwhelmed already? Don’t be!

Luckily, Beauty Expo has got you sorted with their easy to understand page to help you have the best weekend.

Quick need to know information:

  • Where – International Convention Centre (ICC), Darling Harbour Sydney
  • When – Sat 26th 10am – 5pm to Sun 27th 9am – 5pm
  • Where is PBS – With 8 stands across 10 brands, this will be our biggest expo yet! Find us next to the cafeteria, with stands including Sunescape (D101), Image Skincare (E106), Dermalux LED (E100), Youngblood (F106), Cherry Blooms (E101), Bestow Beauty (F100), Pure Fiji (G106), and Body Sugaring Australia (F101).

Stay connected…

Your experience of Beauty Expo will only be made better when you are connected to everything! Make sure you keep in touch with your clients while you’re attending the show. It would be great for your clients to see Facebook live videos as you are walking around from your salon pages, even giving them sneak peaks of what kind of complimentary treatments you are having or any new exciting brands that have taken your eyes.

PBS is holding several on-stand treatments for you to book in for, including an LED treatment, sugaring demonstrations, free health checks and a Pure Fiji signature foot ritual. Call us to book in now, 1800 625 387.

Beauty Expo is big, and it’s busy. Don’t risk losing your valuable therapists to a sea of people by sticking together with the ‘Find my Friends’ app. Letting you see exactly where they have gone off to (probably getting a Pure Fiji signature foot ritual…)

And don’t forget to tag Professional Beauty Solutions in the fun and exciting thing you will be doing at Beauty Expo! Using #probeautysolutions plus our individual brand tags, we would love to see incredible insights into the weekend, and what you and your fellow attendees think of the stands, education sessions and complimentary treatments.

Remember the PBS Gala Dinner…

Don’t forget to pack a gorgeous cocktail dress for the PBS 2nd Annual Gala Dinner, commencing at 7pm on Saturday 26th for all our PBS salon partners to attend and enjoy a night to remember. Salon and Stockists of the Year will also be announced, so make sure to fill out this form to get your nomination in on time!

What Should be in your Beauty Bag this Winter

It’s already July, and we’re more than a little surprised about how fast this year is going… Every year, summer comes and goes and our beauty bags get just a little bit sad, but we know this is the perfect time for you, and your clients to test out some pampering products and new releases, and PBS has got a wonderful selection for you, featuring our best brands:

Youngblood’s Eyeshadow Quad, Desert Dreams

This beautifully creamy quad comes just when we needed an update on our winter smoky eye. The warmer shades and all matte formula make this ideal for giving your clients a dramatic, yet natural makeup look, with all the benefits of a mineral formula.

Image Skincare IMASK Biomolecular Sheet Masks

If you or your clients tend to shy away from cream or lotion face masks because of the ‘mess’, these sheet masks will change all that. Formulated with intense peptides and an innovative hydrogel ingredients, your winter skin will literally vanish before your eyes, and wait to be left with skin that looks like you’ve just had a facial.
Top Tip: This sheet mask is the perfect add-on to any LED facial or peel treatment

Bestow Beauty Plus Oil

While we’re on the subject of hydrating your skin, don’t forget the importance of coating your skin with nourishing ingredients from within too. The Beauty Plus Oil from Bestow is the perfect addition to your smoothie, juice or salad, to ensure the breakdown of blockages in your body, ready to take other ingredients both topically and from within to the maximum benefits.

Sunescape Exfoliating Body Polish

Not only does our replenishing buffing polish work perfectly on your dry, cracked winter skin in preparation for a spray tan, but it is also in our NEW packaging! This product is a must in your clients prepping stage before their spray tan, without a doubt.

Pure Fiji Hydrating Body Lotion

Our newest brand introduces a whole new world of hydration to the skin, making it the best possible thing for your winter woes. Entice clients into your salon with the promise of a tropical getaway in the comfort of a Pure Fiji Island wrap or lotion coma.

Stay in the know for all things PBS related. Receive monthly marketing and promotional newsletters, waiting in your inbox…

Video Marketing and How it Can Benefit your Salon

Video marketing is huge. Creating interesting and fun video content today is quickly becoming one of the most important strategies in your marketing plan, with Facebook’s 4 billion daily video streams having anything to say about it. Whether your forte is Facebook Live, Snapchat, Insta stories or fully fledged YouTube videos, simply said the content you need to be creating and promoting for your salon is video.

Not only are Facebook’s news feed videos gaining more daily minutes watched than any other platform (including YouTube), but video has also taken over Snapchat and Twitter.

YouTube.

Firstly, YouTube is essentially where it all began. Every day people have create careers on YouTube by filming themselves doing something that people will enjoy watching, like discussing their monthly beauty favourites and creating makeup tutorials. This is a massive avenue for salons to leap and take hold of, as therapists not only have immense amount of skill and knowledge that viewers will want, but it acts as a promotional service for your salons and what you offer. Our favourite marketing guru, Gary Vaynerchuk even says that “YouTube is a library of content, 300 hours’ worth of video content are pushed to YouTube very minute”. And it is religiously watched by some of your potential clients.

Facebook.

As you know, Facebook is the leader of all things social. For reaching your clients and potential customers on a large scale, Facebook is key! But not only does Facebook Live work to get people watching and engaged, consider investing small amounts into video ads for your salon that show people what you are all about. Right now, Facebook’s infamous algorithm is focusing heavily on videos, organically improving your reach through these posts. In addition to this, you can target your videos about your latest services and promotions available specifically to; people in your area, people who love beauty salons, have a disposable income for pampering treatments, and so on. Automatically you have gained an audience you may not have reached before and they are already interested, WIN.

Instagram.

Instagram’s new video capabilities, including Insta stories, has changed the way people use the platform. How often do you now find yourself watching the stories of the Instagrammers you are following? Video on Instagram is much more social than it used to be and is great when connecting and engaging (pulling) with your followers, rather than just pushing and promoting. The ability to reply to stories with a video of your own or create an Instagram Live is personal, visual and engaging.

Time for you to kill it at video and become the ultimate marketing machine. Which video platform is your favourite to use?

PBS at Beauty Expo 2017

Will we be seeing you at this years Sydney Beauty Expo?

The Sydney Beauty Expo is the beauty destination for inspiration, education and marketing. From our business sessions and educational workshops during the weekend period to engaging on-stand demonstrations and expo-only savings, we invite you to delve into the latest innovations and trends in the industry bringing together the best in the business gathering to share their knowledge.

As a regular exhibitor at the event, Beauty Expo is an excellent opportunity for our salon partners to connect with us on a world class stage. With 7 stands, showcasing all 10 brands under the PBS banner, this will be our biggest expo yet!

Visit PBS at our 7 different stands at Expo

Not only is PBS hosting some incredible educational workshops and masterclasses with our international brand founders and educators, we will also have exclusive savings, on-stand treatments and consultations to experience, completely complimentary, for you to book into now:

To register for a complimentary treatment at Beauty Expo, call at 1800 625 387 or email sales@probeautysolutions.com.au to secure your space at our stand.

Book in for our Educational Sessions

Once you have visited our incredible stands, PBS has organised some highly informative educational masterclasses, from improving upon your professional skills to harness your talent as a therapist and achieving success in your business. Click here to book in for our PBS run education at Beauty Expo.

Attend our Gala Dinner to kick off the Expo Weekend

All PBS salons are invited to an evening of magic celebrating our amazing salon and spa partners. This is a unique opportunity to network, socialise and celebrate in style at this cocktail event, and even our prestigious Salon and Stockist of the year winners will be announced. Call at 1800 625 387 or fill out this form to secure your seat at our second annual Gala Dinner, and fill out our form to nominate your salon for Salon of the Year 2017 here.

Learn about the Latest Innovations in the Industry at Passion to Profits 3.0

Book your spot for this educational day full of intensive training and incredible insight from our international guest speakers, Youngblood's Philip Luque and Image Skincare's Dawn Clifford.

SALON OF THE MONTH – Abbey Edwards

Abbey Edwards are the beauty experts of Hamilton, Victoria. Established as a salon since April 2015, the Abbey Edwards team specialise in bridal and event makeup, and their talents speak for themselves.

Abbey is the owner and manager of Abbey Edwards and has over eight years’ experience in the industry.  Having worked in other hair salons, spas and clinics, Abbey felt it was time to embark on her own journey and opened her sophisticated salon in 2015. Today, Abbey Edwards now has 3 therapists.

The boutique beauty salon has grown from one treatment room with lots of space, to three treatment rooms and a tanning room which is bursting as the seams with their loyal clients! As the business continues to successfully grow, Abbey hopes to expand to a bigger premises, but still keep the private, professional and calm environment that they have created, and that their customers have come to love.

Abbey has worked with Youngblood Mineral Cosmetics for over 5 years after falling in love with the makeup range while working at a previous salon. When she opened Abbey Edwards, they needed a makeup brand that could create special occasion and bold makeup looks, while still being kind to the skin.

“I trusted that PBS only distributed the most prestigious brands so it was a no brainer for me to introduce Youngblood and other PBS brands as my salon grew.”

The Abbey Edwards salon now specialises in makeup, with Youngblood being their preferred choice for all bridal and event makeup, skincare treatments with Image Skincare as well as stocking Sunescape, Wotnot and CaronLab Wax. During wedding season, you are guaranteed to see a wedding party booked for all these services, as they are the leading beauty salon in the area when it comes to brides and special events.

“We have set ourselves apart from other salons in the area as we have a high standard of professionalism, and offer high quality treatments and products. The salon is always well presented, clean and we are constantly changing the decor and in-salon marketing to keep clients interested and excited to see what has changed or what is new!” explains Abbey.

At Abbey Edwards, they understand the importance of customer service and the ‘WOW factor’ experience. Their professional team of beauty therapists continuously connect with their clients to ensure they are 100% happy with their personally customised treatments. Plus, all staff are educated on all the treatments that they provide, even if not all therapists perform the treatments.

“Even the small things like asking questions, talking to our clients, being well presented and friendly are the key elements to great customer service!”

What also makes Abbey Edwards salon stand out from the rest are the VIP days they run, including look & learn sessions with Youngblood. We found this very beneficial as we have gained ongoing clients who buy Youngblood products, but are also now regular clients who have skincare treatments.” Abbey said.

They are also active users of Marketing on a Platter, which allows them to easily run monthly and seasonal promotions.

“We love using the MOAP posters around the salon which gets clients talking, and the social media graphics are the best. This really sets us apart from other salons in the area and creates a very strong presence on social media.”

With exceptional beauty therapy and client care at their professional clinic, it’s no wonder Abbey Edwards was a finalist in the “Best Service Business” category in the Local Business Awards last year. Abbey herself has also recently done makeup for a local TV advertisement, advertising Greater Hamilton, which will be aired in the next few months and on YouTube! 

Congratulations to Abbey and the team at Abbey Edwards for the amazing service you provide to the clients in your area. Here’s to your continued success in the future.

Has your salon found success using PBS products and MOAP? Want to see you and your therapists featured in the next Salon of the Month? We want to hear from you!
Share your unique success story, tips, and tricks with us, and you can WIN $300 in promotional items for your salon.
Email marketing@probeautysolutions.com.au for information on how to nominate your salon for the title of ‘Salon of the Month’.

And the Youngblood winner is...

To launch the incredible re-branding of Youngblood Mineral Cosmetics and their new direction which embraces the Effortless California Beauty lifestyle, Professional Beauty Solutions gave salon owners, employees and therapists a chance to WIN a $1500 holiday!

Hazel Neilon accepting her $1500 prize

Hazel Neilon accepting her $1500 prize

Our biggest and most exciting prize we had ever given away, this was an incredible opportunity for our salon partners to join in on an effort that not only pushed the beautiful new packaging and image for our mineral makeup brand, Youngblood, but gave them a chance to take a well-deserved holiday after all the hard work and time they put into being dedicated beauty therapists to their loyal clients.

The rules were simple, the beauty therapist who sold the most limited-edition Youngblood Complexion Perfection Foundation Kits in their salon over a 3-month period would take home the grand prize which was a $1500 Flight Centre Voucher.

The Youngblood Mineral Cosmetics display at Brazilian Beauty, Creek St. Brisbane.

The Youngblood Mineral Cosmetics display at Brazilian Beauty, Creek St. Brisbane.

This week, Queensland Business Development Manager Vanessa Pickering made a surprise visit to Brazilian Beauty Salon in Creek Street to share the amazing news with beauty therapist Hazel Neilon who was the lucky prize winner!! Her reaction was priceless, and we lucky enough to capture the moment on Facebook Live (watch here: http://bit.ly/2sP51B)

Congratulations once again to Hazel Neilon. Your hard work and determination successfully paid off! We hope you have an amazing holiday.

Your Business Success with Angel Touch Beauty

Your success means everything to us at Professional Beauty Solutions. Rebecca Daniel, owner of Angel Touch Beauty, shares her journey with PBS and her own amazing story.

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Tell us about your business:  
I have been the proud owner of Angel Touch Beauty for 13 years. I was working at a Sydney salon for nine months when my then-boss decided to sell. I had two choices, find another job or start my own business. So, I started up in a single room within a makeup studio, on a very low budget. I was printing my own service menus and handing them out between my few clients to grow my business. I did this every day until I was fully booked. Now, we have grown to six amazing staff, four fully functional treatment rooms, a spray tan booth, and nail area, located in Oatley, NSW.

What is unique or special about your salon?
The relationships we have created with our clients are what makes Angel Touch Beauty stand out. I want our clients to walk in and feel like they have known us for years. We love our clients and make sure they know it…from our loyalty rewards system, birthday gifts and even the way we greet them when they come in!

What PBS products do you currently stock? How long have you had them in your salon?
We stock the complete 10! Youngblood Mineral Cosmetics, Sunescape Tan, Image Skincare, Dermalux LED, Bestow Beauty, Body Sugaring Australia, Cherry Blooms, Caron Lab, Wotnot, and we are adding Pure Fiji to our body treatments.

Why did you decide to stock these ranges and what have been the results from working with these products in your salon?
We have stocked Youngblood for 10 years, and still love it! I had been looking for a mineral makeup range to introduce and one that ticked all the boxes - beautiful makeup, extensive colour palette, and products catering for all skin types. Youngblood was the answer.  Over the past decade, as PBS grew, I grew with them. I also loved the thought of offering Bestow to our clients whilst having their treatments and we literally can’t keep Image Skincare on the shelves, it walks out the door! We’ve also seen advanced results with every treatment through using Dermalux LED. Every brand we’ve added to the salon has extended our offering and our client experience.

Angel Touch Beauty 

Angel Touch Beauty 

What do you look for when deciding to stock/use a product in your salon?
The first thing I look at is the quality of products. I also find simple communication with the company I am dealing with essential, and will also look at what they offer in relation to point of sale and marketing support.

How important is education and business support to you?
Education and business support are paramount for me. My Angel Touch team attends as many training sessions as we can. I see a huge jump in confidence from my staff, services and sales afterwards. We cannot do our job without PBS’ knowledge and training. Their Passion-to-Profits seminars are amazing, I always look forward to them.

What has been your experience dealing with PBS? 
The support is incredible to help us learn and grow. I really value the relationship I have with PBS and it just keeps getting better, with them continuing to offer great products and training. Their educational seminars are all targeted at helping my salon grow, and we are thriving. The staff are great, our orders are at our door the next day and we have marketing ready for us on a platter. PBS ticks all the boxes for me.

What makes PBS stand out as a distributor in terms of the level of service offered to clients?
One of my favourite things about PBS is their Marketing on a Platter (MOAP). They provide social media graphics, e-newsletters, in-salon display posters, plus product images ready to be used. This is completely unique to PBS and a huge resource for my business. It saves me hours of work, lots of dollars and time that I do not have.

For more information about PBS and stocking any of our brands, please contact us today! Call 1800 625 387 or click here. 

What is the Digital World Doing to your Skin?

While we all love a good selfie, and can’t get enough of the joys of scrolling through Instagram, can there be such a thing as too much digital dependence?

Credit: Professional Beauty

Credit: Professional Beauty

Essentially, we are spending more time looking at our screens than we do sleeping now, what a comparison!

We champion the idea that social media, and the digital arena is fantastic for your business, as this is simply where the world is living, no doubt about it. But with the growing popularity of staring at a screen for a generous part of the day, comes with some side effects.

Studies have shown that too much exposing your skin to smartphone light and electromagnetic radiation can damage your skin cells and encourage early ageing. Some dermatologists find that the light emitting from the screen can be harmful to your skin, but don’t worry, you have to be using your phone a LOT to show significant signs of damage.

But we’re not just blaming our digital devices. Increasing environmental threats are working to speed up the ageing process, including pollution and sun damage, which can be more harmful to you and your clients’ skin.

What’s the solution? While some believe there is a gap in the market for products and services which protect the skin in this way, but there have been massive advancements in the way of skincare technology and salon machinery that can target skin damage of all types and forms.

One huge leap forward in repairing damaged skin and increased ageing, is LED light. The light emitted from phone and computer screens has a wavelength of 380-500nm, making it a short, high energy wavelength, while the light-emitting diode wavelengths that are found in Dermalux range from 415nm to 633nm and 830nm. The Dermalux LED phototherapy has the ability to reduce the appearance of hyperpigmentation, inflammation, contains powerful antibacterial properties and actively rejuvenates the skin, things that smartphone light seemingly adds upon.

Time for your clients to undergo a digital detox, and go under the Dermalux.

ENQUIRE ABOUT DERMALUX NOW

Balance your skin from the inside out with Bestow Beauty.

Because what you put on your skin is only half the story! 

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Do you have a client that is doing everything right and still not getting results with their skin? Dermo-nutrition could be the solution.

Our skin requires certain specific nutrients to be healthy, heal efficiently and prevent premature ageing. Dull, lifeless, inflamed or spotty skin means your body simply isn’t getting enough of these essential vitamins and minerals. After several years working as a holistic skincare therapist, Janine Tait, founder of Bestow Beauty, noticed that some of her clients were struggling to work the right foods consistently into their diet, and they weren’t achieving the results that they should have been.

“My clients were inspired by the idea of nourishing their skin from within, but I became aware that our modern diet wasn’t always adequate to supply these. I realised I needed to create a range of skin-specific super foods that made it easy and practical for them to do so and Bestow Beauty was born”, explains Janine.

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Working from within

The reality is that your skin, as your largest organ, is a reflection of your life and your overall health. Many people forget that your skin is a living, breathing organ – just like your heart or lungs. It is the barrier between your body and the outside world and is affected by what you eat, what you drink, where you go, and your overall health, as well as what you apply topically.

In addition, the trend towards ‘fast beauty’ – think botox, fillers, laser treatments and other fast-acting technologies, can also have drawbacks for the skin.

In contrast, the Slow Beauty movement describes a fast-growing sub-culture of beauty therapists who have lost faith in the ‘quick-fix’, often invasive procedures that abound in the beauty industry and are drawn to a more holistic approach to skincare.

A trend that can’t be ignored, dermo-nutrition looks at beauty from the inside out and champions solutions through nutrition. It is the exact opposite of the fast-beauty world, where the demand for quick topical fixes causes us to race against time, and to fight ageing only from the surface.

When dealing with long-term skin problems, it is integral to consider the internal situation. The skin will seldom malfunction of its own accord; and is often a response to a change from within the body. It is crucial to look beyond topical skincare solutions, delve even deeper than food choices, and ask the right questions of your clients to get to the bottom of their skincare problems.

What is Bestow?

Bestow is a philosophy of skincare, organic supplements and tasty, healthy recipes lovingly created to support inner health and outer beauty. Focusing on a holistic view, Bestow is treating the skin from within using natural ingredients.

This daily supplement provides a balanced source of the important nutritional building blocks your body needs to produce good quality collagen and elastin; your skin's natural, anti-ageing fibres. Just as importantly, Beauty from Beneath also contains key vitamins and minerals that support the proper functioning of the skin.

Integrating Dermo Nutrition into your business

While the concept of treating skin from within is gaining traction, if it is still relatively new to you, don’t be intimidated! Incorporating dermo nutrition into your salon or spa offering is just another service you can integrate into your business to give your clients what they want – gorgeous, glowing skin!

It can be used in conjunction, of course, with any topical treatments or procedures that you offer, and in addition to the wonderful skincare results your clients will no doubt experience, they’ll probably also be left brimming with extra energy and vitality.

We guarantee your clients will thank you! Call us to enquire about Bestow today on 1800 625 387 or to learn more click here.

 

 

 

 

SALON OF THE MONTH – BELLA SPAZIO

Bella Spazio resides in beautiful Orange, delivering results driven treatments to both men and women with a small, but dedicated team at the helm. With loyal clients regularly visiting their salon from as far as Forbes and Canowindra, and continuous nominations for people’s choice through Orange Business Awards, it is clear to see why Bella Spazio is the success that it is.

As a strong team in salon, Bella Spazio is proud to continue evolving their business, by adding new services to their menu, engaging in regular business coaching and marketing, and updating their salon equipment.

“We never stop”, exclaims owner Lisa Fowler. Bella Spazio’s winning customer service, and ability to achieve amazing results in salon allows them to continue to propel forward, and increase their loyal clientele.

Bella Spazio currently stocks Youngblood, Image Skincare exclusively to Orange, Cherry Blooms, Sunescape Tan and Bestow Beauty in salon for a complete beauty experience for all customers. From stocking Youngblood for over 10 years, to achieving great results with Image Skincare for five, Bella Spazio is a true PBS ambassador.

“As other brands have been introduced to us from PBS – we have introduced them to our business”

From the importance of stocking a skincare range, like Image Skincare, that is not only results based, but allows the business to evolve and grow, Bella Spazio champions their position at the ‘Skincare Clinic in the west’, the range exceeding not only therapist but client expectations as well.

While the products they use in salon are an incredible asset to Bella Spazio, nothing beats their outstanding customer service that speaks for itself. A balance of care and nurturing, making each client feel like they are a friend, and educating the clients about the best in beauty and skincare, Bella Spazio ensures satisfaction from the first phone call to book the appointment, to the follow up post-service.

Bella Spazio is certainly a forward thinking salon, constantly trying to be innovative to create exposure for the business. They recently crowned their Youngblood Face of 2017, Caitlin Rosser, who is now organically spreading the word of Youngblood amongst friends and followers. The exposure received throughout this campaign, along with their aptitude for social media engagement, from competitions and Facebook videos to product and service incentives in store, has given Bella Spazio the attention they deserve, all from their creativity and drive.

“We feel it is vital to our business to always keep in front of our clients & having regular promotions Bella Spazio to showcase the PBS brands”

Bella Spazio has implemented and are committed to providing exceptional incentives to both their clients and staff. With regular sessions with their BDM, attending events held by PBS, and utilising MOAP in their monthly marketing plan has not only increase motivation among staff, but has evidently increased average client spend and create loyal, frequent clients.

“Thank you PBS for allowing us to work with you on this journey and providing “A” Class products for us to work with. We are excited for what the future holds for us all.”

Congratulations to the team at Bella Spazio for the incredible hard work you put into your salon every day. Here’s to your continued success in the future!

Has your salon found success using PBS products and MOAP? Want to see you and your therapists featured in the next Salon of the Month? We want to hear from you!
Share your unique success story, tips, and tricks with us, and you can WIN $300 in promotional items for your salon.

Email marketing@probeautysolutions.com.au for information on how to nominate your salon for the title of ‘Salon of the Month’.

6 Reasons To Keep Your Team Well Trained

At Professional Beauty Solutions, we know that in order for you to compete in the changing retail and service environment, while also attracting and retaining great team members, you must offer them the opportunity to learn, grow and get better at their profession.

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Take a look below at 6 top benefits of ongoing staff development:

1. KEEP UP WITH INDUSTRY CHANGES. The beauty industry is constantly changing, making it so important for a business to progress and evolve continuously to avoid being left behind. Beauty trends and protocols change endlessly so it is also vital to make sure your business is keeping pace with the latest trends and techniques through constant monitoring of your environment, and ongoing team training.

2. BE IN TOUCH WITH ALL THE LATEST TECHNOLOGY DEVELOPMENTS. As new technology and techniques are being developed all the time, running a one-off training session is no longer sufficient. Regular training needs to take place to ensure that staff are using all the latest technology comfortably and to its full potential. Keep tabs on the media and experts around you for hints of what is yet to come in the industry, from skincare to LED therapy.

3. STAY AHEAD OF YOUR COMPETITORS. Standing still can kill your business, so by making sure your staff are constantly advancing, you will continue to move forward and remain competitive within the marketplace. When your team has excellent knowledge of ingredients and their impact on the skin, they won’t just sell more, they will instill more confidence into your clients and improve their results with their ambitious outlook.

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4. MAINTAIN AND ADVANCE EMPLOYEE KNOWLEDGE AND SKILL. Although one-off training may be provided to new employees, it’s important that training continues to help develop skills throughout their career. To retain knowledge, skills need to be practiced and refreshed on a regular basis so elements are not forgotten. As famous author and speaker Jim Rohn said “repetition is the mother of skill,” so, follow-up training will make a huge difference to your clients’ experience and your bottom line.

5. INCREASE JOB SATISFACTION LEVELS. Through continued investment into your team, employees will have a heightened sense of job satisfaction, improving their motivation towards their work. This reduces employee turnover and increases productivity significantly, which directly improves the profitability of your business. Clients love consistency and a high staff turnover will also impact your client retention. Keeping your team upskilled also prevents competitors from taking away your best employees.