Tucked away 30 minutes south of Perth CBD, O’Hara Skin & Body Clinic is situated in the quiet town of Southern River. What’s not quiet, however, is the constant hustle and bustle of the clinic! Just a year shy of the clinic’s 10th anniversary, founder and owner Erin O’Hara has had her fair share of obstacles to overcome, and describes the last nine years as a “whirlwind.”
Just six weeks after opening, a fire that started in the shop next door ripped through Erin’s clinic and she was forced to start from scratch all over again. Almost a decade later and Erin’s clinic has endured a second fire, two floods, a break-in and a car crashing into the clinic! Despite all this, Erin’s business has continued to grow – going from strength to strength thanks to her amazing staff and loyal clients. “No matter what’s happened, I’ve just kept reminding myself that we’re here for a reason – to achieve healthy, glowing skin for our clients and give people the confidence they deserve!” says Erin.
O’Hara Skin & Body Clinic prides itself on being all about skin, and everything they do is to help protect and improve each and every client’s skin. Erin and her team “live and breathe this industry,” and their commitment to education and learning is at the heart of their success. “We put a huge focus on education to ensure we’re always providing our clients with the best possible care,” says Erin. “I’m halfway through a Cosmetic Chemistry course and despite studying for 25 hours a week, being a wife and raising my 14-year-old son Rylie, you’ll still find me at the clinic for at least 40 hours a week!”
Image is Everything:
After being runner up for the PBS Image Stockist of the Year award in 2017, Erin and her team made sure they claimed the coveted title in 2018! Erin has carried Image Skincare in her clinic for over four years now and it’s the only skincare brand they stock! After using a number of other brands, Erin wanted a range that provided serious results and was easy for her therapists to learn and prescribe to their clients. “We believe in Image so much that it’s become our one and only skincare brand, and I really can’t see any other brand catching my eye,” says Erin. “I wanted to take on a brand that would help me grow my business, and with Image’s results and Professional Beauty Solution’s support I couldn’t be happier!”
When it comes to Erin and her therapists excelling at customer service, their approach is simple. “We plan for every single day and for every single client,” says Erin. “We make every treatment relaxing even if it isn’t a typically pampering treatment, we contact clients to follow up when they have a new treatment or purchase a new product, and we provide clients with in-depth aftercare sheets to ensure they feel supported.”
The O’Hara Skin & Body Clinic are also part of Word Of Mouth – a review website – and have over 150 reviews with a 4.9-star or 5-star rating! Positive reviews are essential to the success of any business, and integrating your salon into a listing such as this can be a huge benefit for your salon or clinic.
Events & Marketing:
We have to say, Erin is a bit of a social media genius! O’Hara Skin & Body Clinic has over 3000 followers on Facebook and her Instagram profile would turn even the most successful social media experts green with envy! Thanks to a combination of product posts, before and afters, live videos, client testimonials and funny quotes, Erin’s social media presence is booming – driving more and more customers through her clinic doors. On Instagram, she shares authentic and interesting photos and videos to her Stories, and whether its special promotions or detailed step-by-step treatment protocols, her followers get an inside look at what’s happening in the clinic. Erin regularly uses PBS Marketing on a Platter (MOAP) social media graphics, A4 posters and EDMs for her business, and loves how easy it is to keep her marketing activities up to scratch, even when she’s short on time. “I love MOAP!” she says. “It helps me plan ahead without always trying to come up with new ideas, so even if I’m not feeling creative, my social media is still on point.”
Erin constantly runs promotions and offers in the salon, and hosts regular VIP events for her clients. Erin knows the importance and the effectiveness of events like these, and says they boost product and treatment sales, and always get clients and staff excited!
Erin and the team at O’Hara Skin & Body Clinic have a passion for achieving outstanding results for their clients and providing them with genuine care. This, combined with their exceptional marketing and customer service skills, is why Erin and her team are the clear winners of our Salon of the Month award for October.
Congratulations to the girls at O’Hara Skin & Body on the extremely deserving win! We love being a part of your journey and look forward to continuing to partner in your success in the years to come!