PBS’ Guide to Surviving Beauty Expo (and Having the Time of your Life)

Sydney Beauty Expo is just 2 weeks away, and it is safe to say we are getting excited. Professional Beauty Solutions regularly exhibits at Beauty Expo to provide our salon partners and new salons with incredible inside education, valuable sessions with our world-class brand’s educators and founders, and on-stand information on the benefits you can reap for your clients and your business, when stocking our brands.

For anyone who has visited Beauty Expo before, it can get very busy with so much to look at and learn about. But PBS has got your back with our quick guide to surviving and getting the most out of this year’s expo:

Plan your attack before you get there…

From getting to the show, to the accommodation you book, have your plan laid out in front of you from the minute you touch down in the city. You have the option of dozens of transport and hotels to choose from in such a busy city, that this part will be a breeze. Once you have entered the doors, there is a lot of exhibitor stands to visit. Overwhelmed already? Don’t be!

Luckily, Beauty Expo has got you sorted with their easy to understand page to help you have the best weekend.

Quick need to know information:

  • Where – International Convention Centre (ICC), Darling Harbour Sydney
  • When – Sat 26th 10am – 5pm to Sun 27th 9am – 5pm
  • Where is PBS – With 8 stands across 10 brands, this will be our biggest expo yet! Find us next to the cafeteria, with stands including Sunescape (D101), Image Skincare (E106), Dermalux LED (E100), Youngblood (F106), Cherry Blooms (E101), Bestow Beauty (F100), Pure Fiji (G106), and Body Sugaring Australia (F101).

Stay connected…

Your experience of Beauty Expo will only be made better when you are connected to everything! Make sure you keep in touch with your clients while you’re attending the show. It would be great for your clients to see Facebook live videos as you are walking around from your salon pages, even giving them sneak peaks of what kind of complimentary treatments you are having or any new exciting brands that have taken your eyes.

PBS is holding several on-stand treatments for you to book in for, including an LED treatment, sugaring demonstrations, free health checks and a Pure Fiji signature foot ritual. Call us to book in now, 1800 625 387.

Beauty Expo is big, and it’s busy. Don’t risk losing your valuable therapists to a sea of people by sticking together with the ‘Find my Friends’ app. Letting you see exactly where they have gone off to (probably getting a Pure Fiji signature foot ritual…)

And don’t forget to tag Professional Beauty Solutions in the fun and exciting thing you will be doing at Beauty Expo! Using #probeautysolutions plus our individual brand tags, we would love to see incredible insights into the weekend, and what you and your fellow attendees think of the stands, education sessions and complimentary treatments.

Remember the PBS Gala Dinner…

Don’t forget to pack a gorgeous cocktail dress for the PBS 2nd Annual Gala Dinner, commencing at 7pm on Saturday 26th for all our PBS salon partners to attend and enjoy a night to remember. Salon and Stockists of the Year will also be announced, so make sure to fill out this form to get your nomination in on time!

What Should be in your Beauty Bag this Winter

It’s already July, and we’re more than a little surprised about how fast this year is going… Every year, summer comes and goes and our beauty bags get just a little bit sad, but we know this is the perfect time for you, and your clients to test out some pampering products and new releases, and PBS has got a wonderful selection for you, featuring our best brands:

Youngblood’s Eyeshadow Quad, Desert Dreams

This beautifully creamy quad comes just when we needed an update on our winter smoky eye. The warmer shades and all matte formula make this ideal for giving your clients a dramatic, yet natural makeup look, with all the benefits of a mineral formula.

Image Skincare IMASK Biomolecular Sheet Masks

If you or your clients tend to shy away from cream or lotion face masks because of the ‘mess’, these sheet masks will change all that. Formulated with intense peptides and an innovative hydrogel ingredients, your winter skin will literally vanish before your eyes, and wait to be left with skin that looks like you’ve just had a facial.
Top Tip: This sheet mask is the perfect add-on to any LED facial or peel treatment

Bestow Beauty Plus Oil

While we’re on the subject of hydrating your skin, don’t forget the importance of coating your skin with nourishing ingredients from within too. The Beauty Plus Oil from Bestow is the perfect addition to your smoothie, juice or salad, to ensure the breakdown of blockages in your body, ready to take other ingredients both topically and from within to the maximum benefits.

Sunescape Exfoliating Body Polish

Not only does our replenishing buffing polish work perfectly on your dry, cracked winter skin in preparation for a spray tan, but it is also in our NEW packaging! This product is a must in your clients prepping stage before their spray tan, without a doubt.

Pure Fiji Hydrating Body Lotion

Our newest brand introduces a whole new world of hydration to the skin, making it the best possible thing for your winter woes. Entice clients into your salon with the promise of a tropical getaway in the comfort of a Pure Fiji Island wrap or lotion coma.

Stay in the know for all things PBS related. Receive monthly marketing and promotional newsletters, waiting in your inbox…

Video Marketing and How it Can Benefit your Salon

Video marketing is huge. Creating interesting and fun video content today is quickly becoming one of the most important strategies in your marketing plan, with Facebook’s 4 billion daily video streams having anything to say about it. Whether your forte is Facebook Live, Snapchat, Insta stories or fully fledged YouTube videos, simply said the content you need to be creating and promoting for your salon is video.

Not only are Facebook’s news feed videos gaining more daily minutes watched than any other platform (including YouTube), but video has also taken over Snapchat and Twitter.

YouTube.

Firstly, YouTube is essentially where it all began. Every day people have create careers on YouTube by filming themselves doing something that people will enjoy watching, like discussing their monthly beauty favourites and creating makeup tutorials. This is a massive avenue for salons to leap and take hold of, as therapists not only have immense amount of skill and knowledge that viewers will want, but it acts as a promotional service for your salons and what you offer. Our favourite marketing guru, Gary Vaynerchuk even says that “YouTube is a library of content, 300 hours’ worth of video content are pushed to YouTube very minute”. And it is religiously watched by some of your potential clients.

Facebook.

As you know, Facebook is the leader of all things social. For reaching your clients and potential customers on a large scale, Facebook is key! But not only does Facebook Live work to get people watching and engaged, consider investing small amounts into video ads for your salon that show people what you are all about. Right now, Facebook’s infamous algorithm is focusing heavily on videos, organically improving your reach through these posts. In addition to this, you can target your videos about your latest services and promotions available specifically to; people in your area, people who love beauty salons, have a disposable income for pampering treatments, and so on. Automatically you have gained an audience you may not have reached before and they are already interested, WIN.

Instagram.

Instagram’s new video capabilities, including Insta stories, has changed the way people use the platform. How often do you now find yourself watching the stories of the Instagrammers you are following? Video on Instagram is much more social than it used to be and is great when connecting and engaging (pulling) with your followers, rather than just pushing and promoting. The ability to reply to stories with a video of your own or create an Instagram Live is personal, visual and engaging.

Time for you to kill it at video and become the ultimate marketing machine. Which video platform is your favourite to use?

PBS at Beauty Expo 2017

Will we be seeing you at this years Sydney Beauty Expo?

The Sydney Beauty Expo is the beauty destination for inspiration, education and marketing. From our business sessions and educational workshops during the weekend period to engaging on-stand demonstrations and expo-only savings, we invite you to delve into the latest innovations and trends in the industry bringing together the best in the business gathering to share their knowledge.

As a regular exhibitor at the event, Beauty Expo is an excellent opportunity for our salon partners to connect with us on a world class stage. With 7 stands, showcasing all 10 brands under the PBS banner, this will be our biggest expo yet!

Visit PBS at our 7 different stands at Expo

Not only is PBS hosting some incredible educational workshops and masterclasses with our international brand founders and educators, we will also have exclusive savings, on-stand treatments and consultations to experience, completely complimentary, for you to book into now:

To register for a complimentary treatment at Beauty Expo, call at 1800 625 387 or email sales@probeautysolutions.com.au to secure your space at our stand.

Book in for our Educational Sessions

Once you have visited our incredible stands, PBS has organised some highly informative educational masterclasses, from improving upon your professional skills to harness your talent as a therapist and achieving success in your business. Click here to book in for our PBS run education at Beauty Expo.

Attend our Gala Dinner to kick off the Expo Weekend

All PBS salons are invited to an evening of magic celebrating our amazing salon and spa partners. This is a unique opportunity to network, socialise and celebrate in style at this cocktail event, and even our prestigious Salon and Stockist of the year winners will be announced. Call at 1800 625 387 or fill out this form to secure your seat at our second annual Gala Dinner, and fill out our form to nominate your salon for Salon of the Year 2017 here.

Learn about the Latest Innovations in the Industry at Passion to Profits 3.0

Book your spot for this educational day full of intensive training and incredible insight from our international guest speakers, Youngblood's Philip Luque and Image Skincare's Dawn Clifford.

SALON OF THE MONTH – Abbey Edwards

Abbey Edwards are the beauty experts of Hamilton, Victoria. Established as a salon since April 2015, the Abbey Edwards team specialise in bridal and event makeup, and their talents speak for themselves.

Abbey is the owner and manager of Abbey Edwards and has over eight years’ experience in the industry.  Having worked in other hair salons, spas and clinics, Abbey felt it was time to embark on her own journey and opened her sophisticated salon in 2015. Today, Abbey Edwards now has 3 therapists.

The boutique beauty salon has grown from one treatment room with lots of space, to three treatment rooms and a tanning room which is bursting as the seams with their loyal clients! As the business continues to successfully grow, Abbey hopes to expand to a bigger premises, but still keep the private, professional and calm environment that they have created, and that their customers have come to love.

Abbey has worked with Youngblood Mineral Cosmetics for over 5 years after falling in love with the makeup range while working at a previous salon. When she opened Abbey Edwards, they needed a makeup brand that could create special occasion and bold makeup looks, while still being kind to the skin.

“I trusted that PBS only distributed the most prestigious brands so it was a no brainer for me to introduce Youngblood and other PBS brands as my salon grew.”

The Abbey Edwards salon now specialises in makeup, with Youngblood being their preferred choice for all bridal and event makeup, skincare treatments with Image Skincare as well as stocking Sunescape, Wotnot and CaronLab Wax. During wedding season, you are guaranteed to see a wedding party booked for all these services, as they are the leading beauty salon in the area when it comes to brides and special events.

“We have set ourselves apart from other salons in the area as we have a high standard of professionalism, and offer high quality treatments and products. The salon is always well presented, clean and we are constantly changing the decor and in-salon marketing to keep clients interested and excited to see what has changed or what is new!” explains Abbey.

At Abbey Edwards, they understand the importance of customer service and the ‘WOW factor’ experience. Their professional team of beauty therapists continuously connect with their clients to ensure they are 100% happy with their personally customised treatments. Plus, all staff are educated on all the treatments that they provide, even if not all therapists perform the treatments.

“Even the small things like asking questions, talking to our clients, being well presented and friendly are the key elements to great customer service!”

What also makes Abbey Edwards salon stand out from the rest are the VIP days they run, including look & learn sessions with Youngblood. We found this very beneficial as we have gained ongoing clients who buy Youngblood products, but are also now regular clients who have skincare treatments.” Abbey said.

They are also active users of Marketing on a Platter, which allows them to easily run monthly and seasonal promotions.

“We love using the MOAP posters around the salon which gets clients talking, and the social media graphics are the best. This really sets us apart from other salons in the area and creates a very strong presence on social media.”

With exceptional beauty therapy and client care at their professional clinic, it’s no wonder Abbey Edwards was a finalist in the “Best Service Business” category in the Local Business Awards last year. Abbey herself has also recently done makeup for a local TV advertisement, advertising Greater Hamilton, which will be aired in the next few months and on YouTube! 

Congratulations to Abbey and the team at Abbey Edwards for the amazing service you provide to the clients in your area. Here’s to your continued success in the future.

Has your salon found success using PBS products and MOAP? Want to see you and your therapists featured in the next Salon of the Month? We want to hear from you!
Share your unique success story, tips, and tricks with us, and you can WIN $300 in promotional items for your salon.
Email marketing@probeautysolutions.com.au for information on how to nominate your salon for the title of ‘Salon of the Month’.

And the Youngblood winner is...

To launch the incredible re-branding of Youngblood Mineral Cosmetics and their new direction which embraces the Effortless California Beauty lifestyle, Professional Beauty Solutions gave salon owners, employees and therapists a chance to WIN a $1500 holiday!

Hazel Neilon accepting her $1500 prize

Hazel Neilon accepting her $1500 prize

Our biggest and most exciting prize we had ever given away, this was an incredible opportunity for our salon partners to join in on an effort that not only pushed the beautiful new packaging and image for our mineral makeup brand, Youngblood, but gave them a chance to take a well-deserved holiday after all the hard work and time they put into being dedicated beauty therapists to their loyal clients.

The rules were simple, the beauty therapist who sold the most limited-edition Youngblood Complexion Perfection Foundation Kits in their salon over a 3-month period would take home the grand prize which was a $1500 Flight Centre Voucher.

The Youngblood Mineral Cosmetics display at Brazilian Beauty, Creek St. Brisbane.

The Youngblood Mineral Cosmetics display at Brazilian Beauty, Creek St. Brisbane.

This week, Queensland Business Development Manager Vanessa Pickering made a surprise visit to Brazilian Beauty Salon in Creek Street to share the amazing news with beauty therapist Hazel Neilon who was the lucky prize winner!! Her reaction was priceless, and we lucky enough to capture the moment on Facebook Live (watch here: http://bit.ly/2sP51B)

Congratulations once again to Hazel Neilon. Your hard work and determination successfully paid off! We hope you have an amazing holiday.

Your Business Success with Angel Touch Beauty

Your success means everything to us at Professional Beauty Solutions. Rebecca Daniel, owner of Angel Touch Beauty, shares her journey with PBS and her own amazing story.

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Tell us about your business:  
I have been the proud owner of Angel Touch Beauty for 13 years. I was working at a Sydney salon for nine months when my then-boss decided to sell. I had two choices, find another job or start my own business. So, I started up in a single room within a makeup studio, on a very low budget. I was printing my own service menus and handing them out between my few clients to grow my business. I did this every day until I was fully booked. Now, we have grown to six amazing staff, four fully functional treatment rooms, a spray tan booth, and nail area, located in Oatley, NSW.

What is unique or special about your salon?
The relationships we have created with our clients are what makes Angel Touch Beauty stand out. I want our clients to walk in and feel like they have known us for years. We love our clients and make sure they know it…from our loyalty rewards system, birthday gifts and even the way we greet them when they come in!

What PBS products do you currently stock? How long have you had them in your salon?
We stock the complete 10! Youngblood Mineral Cosmetics, Sunescape Tan, Image Skincare, Dermalux LED, Bestow Beauty, Body Sugaring Australia, Cherry Blooms, Caron Lab, Wotnot, and we are adding Pure Fiji to our body treatments.

Why did you decide to stock these ranges and what have been the results from working with these products in your salon?
We have stocked Youngblood for 10 years, and still love it! I had been looking for a mineral makeup range to introduce and one that ticked all the boxes - beautiful makeup, extensive colour palette, and products catering for all skin types. Youngblood was the answer.  Over the past decade, as PBS grew, I grew with them. I also loved the thought of offering Bestow to our clients whilst having their treatments and we literally can’t keep Image Skincare on the shelves, it walks out the door! We’ve also seen advanced results with every treatment through using Dermalux LED. Every brand we’ve added to the salon has extended our offering and our client experience.

Angel Touch Beauty 

Angel Touch Beauty 

What do you look for when deciding to stock/use a product in your salon?
The first thing I look at is the quality of products. I also find simple communication with the company I am dealing with essential, and will also look at what they offer in relation to point of sale and marketing support.

How important is education and business support to you?
Education and business support are paramount for me. My Angel Touch team attends as many training sessions as we can. I see a huge jump in confidence from my staff, services and sales afterwards. We cannot do our job without PBS’ knowledge and training. Their Passion-to-Profits seminars are amazing, I always look forward to them.

What has been your experience dealing with PBS? 
The support is incredible to help us learn and grow. I really value the relationship I have with PBS and it just keeps getting better, with them continuing to offer great products and training. Their educational seminars are all targeted at helping my salon grow, and we are thriving. The staff are great, our orders are at our door the next day and we have marketing ready for us on a platter. PBS ticks all the boxes for me.

What makes PBS stand out as a distributor in terms of the level of service offered to clients?
One of my favourite things about PBS is their Marketing on a Platter (MOAP). They provide social media graphics, e-newsletters, in-salon display posters, plus product images ready to be used. This is completely unique to PBS and a huge resource for my business. It saves me hours of work, lots of dollars and time that I do not have.

For more information about PBS and stocking any of our brands, please contact us today! Call 1800 625 387 or click here. 

What is the Digital World Doing to your Skin?

While we all love a good selfie, and can’t get enough of the joys of scrolling through Instagram, can there be such a thing as too much digital dependence?

Credit: Professional Beauty

Credit: Professional Beauty

Essentially, we are spending more time looking at our screens than we do sleeping now, what a comparison!

We champion the idea that social media, and the digital arena is fantastic for your business, as this is simply where the world is living, no doubt about it. But with the growing popularity of staring at a screen for a generous part of the day, comes with some side effects.

Studies have shown that too much exposing your skin to smartphone light and electromagnetic radiation can damage your skin cells and encourage early ageing. Some dermatologists find that the light emitting from the screen can be harmful to your skin, but don’t worry, you have to be using your phone a LOT to show significant signs of damage.

But we’re not just blaming our digital devices. Increasing environmental threats are working to speed up the ageing process, including pollution and sun damage, which can be more harmful to you and your clients’ skin.

What’s the solution? While some believe there is a gap in the market for products and services which protect the skin in this way, but there have been massive advancements in the way of skincare technology and salon machinery that can target skin damage of all types and forms.

One huge leap forward in repairing damaged skin and increased ageing, is LED light. The light emitted from phone and computer screens has a wavelength of 380-500nm, making it a short, high energy wavelength, while the light-emitting diode wavelengths that are found in Dermalux range from 415nm to 633nm and 830nm. The Dermalux LED phototherapy has the ability to reduce the appearance of hyperpigmentation, inflammation, contains powerful antibacterial properties and actively rejuvenates the skin, things that smartphone light seemingly adds upon.

Time for your clients to undergo a digital detox, and go under the Dermalux.

ENQUIRE ABOUT DERMALUX NOW

Balance your skin from the inside out with Bestow Beauty.

Because what you put on your skin is only half the story! 

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Do you have a client that is doing everything right and still not getting results with their skin? Dermo-nutrition could be the solution.

Our skin requires certain specific nutrients to be healthy, heal efficiently and prevent premature ageing. Dull, lifeless, inflamed or spotty skin means your body simply isn’t getting enough of these essential vitamins and minerals. After several years working as a holistic skincare therapist, Janine Tait, founder of Bestow Beauty, noticed that some of her clients were struggling to work the right foods consistently into their diet, and they weren’t achieving the results that they should have been.

“My clients were inspired by the idea of nourishing their skin from within, but I became aware that our modern diet wasn’t always adequate to supply these. I realised I needed to create a range of skin-specific super foods that made it easy and practical for them to do so and Bestow Beauty was born”, explains Janine.

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Working from within

The reality is that your skin, as your largest organ, is a reflection of your life and your overall health. Many people forget that your skin is a living, breathing organ – just like your heart or lungs. It is the barrier between your body and the outside world and is affected by what you eat, what you drink, where you go, and your overall health, as well as what you apply topically.

In addition, the trend towards ‘fast beauty’ – think botox, fillers, laser treatments and other fast-acting technologies, can also have drawbacks for the skin.

In contrast, the Slow Beauty movement describes a fast-growing sub-culture of beauty therapists who have lost faith in the ‘quick-fix’, often invasive procedures that abound in the beauty industry and are drawn to a more holistic approach to skincare.

A trend that can’t be ignored, dermo-nutrition looks at beauty from the inside out and champions solutions through nutrition. It is the exact opposite of the fast-beauty world, where the demand for quick topical fixes causes us to race against time, and to fight ageing only from the surface.

When dealing with long-term skin problems, it is integral to consider the internal situation. The skin will seldom malfunction of its own accord; and is often a response to a change from within the body. It is crucial to look beyond topical skincare solutions, delve even deeper than food choices, and ask the right questions of your clients to get to the bottom of their skincare problems.

What is Bestow?

Bestow is a philosophy of skincare, organic supplements and tasty, healthy recipes lovingly created to support inner health and outer beauty. Focusing on a holistic view, Bestow is treating the skin from within using natural ingredients.

This daily supplement provides a balanced source of the important nutritional building blocks your body needs to produce good quality collagen and elastin; your skin's natural, anti-ageing fibres. Just as importantly, Beauty from Beneath also contains key vitamins and minerals that support the proper functioning of the skin.

Integrating Dermo Nutrition into your business

While the concept of treating skin from within is gaining traction, if it is still relatively new to you, don’t be intimidated! Incorporating dermo nutrition into your salon or spa offering is just another service you can integrate into your business to give your clients what they want – gorgeous, glowing skin!

It can be used in conjunction, of course, with any topical treatments or procedures that you offer, and in addition to the wonderful skincare results your clients will no doubt experience, they’ll probably also be left brimming with extra energy and vitality.

We guarantee your clients will thank you! Call us to enquire about Bestow today on 1800 625 387 or to learn more click here.

 

 

 

 

SALON OF THE MONTH – BELLA SPAZIO

Bella Spazio resides in beautiful Orange, delivering results driven treatments to both men and women with a small, but dedicated team at the helm. With loyal clients regularly visiting their salon from as far as Forbes and Canowindra, and continuous nominations for people’s choice through Orange Business Awards, it is clear to see why Bella Spazio is the success that it is.

As a strong team in salon, Bella Spazio is proud to continue evolving their business, by adding new services to their menu, engaging in regular business coaching and marketing, and updating their salon equipment.

“We never stop”, exclaims owner Lisa Fowler. Bella Spazio’s winning customer service, and ability to achieve amazing results in salon allows them to continue to propel forward, and increase their loyal clientele.

Bella Spazio currently stocks Youngblood, Image Skincare exclusively to Orange, Cherry Blooms, Sunescape Tan and Bestow Beauty in salon for a complete beauty experience for all customers. From stocking Youngblood for over 10 years, to achieving great results with Image Skincare for five, Bella Spazio is a true PBS ambassador.

“As other brands have been introduced to us from PBS – we have introduced them to our business”

From the importance of stocking a skincare range, like Image Skincare, that is not only results based, but allows the business to evolve and grow, Bella Spazio champions their position at the ‘Skincare Clinic in the west’, the range exceeding not only therapist but client expectations as well.

While the products they use in salon are an incredible asset to Bella Spazio, nothing beats their outstanding customer service that speaks for itself. A balance of care and nurturing, making each client feel like they are a friend, and educating the clients about the best in beauty and skincare, Bella Spazio ensures satisfaction from the first phone call to book the appointment, to the follow up post-service.

Bella Spazio is certainly a forward thinking salon, constantly trying to be innovative to create exposure for the business. They recently crowned their Youngblood Face of 2017, Caitlin Rosser, who is now organically spreading the word of Youngblood amongst friends and followers. The exposure received throughout this campaign, along with their aptitude for social media engagement, from competitions and Facebook videos to product and service incentives in store, has given Bella Spazio the attention they deserve, all from their creativity and drive.

“We feel it is vital to our business to always keep in front of our clients & having regular promotions Bella Spazio to showcase the PBS brands”

Bella Spazio has implemented and are committed to providing exceptional incentives to both their clients and staff. With regular sessions with their BDM, attending events held by PBS, and utilising MOAP in their monthly marketing plan has not only increase motivation among staff, but has evidently increased average client spend and create loyal, frequent clients.

“Thank you PBS for allowing us to work with you on this journey and providing “A” Class products for us to work with. We are excited for what the future holds for us all.”

Congratulations to the team at Bella Spazio for the incredible hard work you put into your salon every day. Here’s to your continued success in the future!

Has your salon found success using PBS products and MOAP? Want to see you and your therapists featured in the next Salon of the Month? We want to hear from you!
Share your unique success story, tips, and tricks with us, and you can WIN $300 in promotional items for your salon.

Email marketing@probeautysolutions.com.au for information on how to nominate your salon for the title of ‘Salon of the Month’.

6 Reasons To Keep Your Team Well Trained

At Professional Beauty Solutions, we know that in order for you to compete in the changing retail and service environment, while also attracting and retaining great team members, you must offer them the opportunity to learn, grow and get better at their profession.

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Take a look below at 6 top benefits of ongoing staff development:

1. KEEP UP WITH INDUSTRY CHANGES. The beauty industry is constantly changing, making it so important for a business to progress and evolve continuously to avoid being left behind. Beauty trends and protocols change endlessly so it is also vital to make sure your business is keeping pace with the latest trends and techniques through constant monitoring of your environment, and ongoing team training.

2. BE IN TOUCH WITH ALL THE LATEST TECHNOLOGY DEVELOPMENTS. As new technology and techniques are being developed all the time, running a one-off training session is no longer sufficient. Regular training needs to take place to ensure that staff are using all the latest technology comfortably and to its full potential. Keep tabs on the media and experts around you for hints of what is yet to come in the industry, from skincare to LED therapy.

3. STAY AHEAD OF YOUR COMPETITORS. Standing still can kill your business, so by making sure your staff are constantly advancing, you will continue to move forward and remain competitive within the marketplace. When your team has excellent knowledge of ingredients and their impact on the skin, they won’t just sell more, they will instill more confidence into your clients and improve their results with their ambitious outlook.

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4. MAINTAIN AND ADVANCE EMPLOYEE KNOWLEDGE AND SKILL. Although one-off training may be provided to new employees, it’s important that training continues to help develop skills throughout their career. To retain knowledge, skills need to be practiced and refreshed on a regular basis so elements are not forgotten. As famous author and speaker Jim Rohn said “repetition is the mother of skill,” so, follow-up training will make a huge difference to your clients’ experience and your bottom line.

5. INCREASE JOB SATISFACTION LEVELS. Through continued investment into your team, employees will have a heightened sense of job satisfaction, improving their motivation towards their work. This reduces employee turnover and increases productivity significantly, which directly improves the profitability of your business. Clients love consistency and a high staff turnover will also impact your client retention. Keeping your team upskilled also prevents competitors from taking away your best employees. 

 

How to Turn First-Time Clients into Loyal Customers

Want to keep salon newbies coming back, and re-booking? A lot of it has to do with how you present yourself not only in store, but online as well. The best way to turn a first-timer into a loyal customer is to give them an experience that convinces them to come back.

This experiences starts from their first impression of you online, to the moment they step out the salon doors, making sure your salon space is clean and fresh, you have hired the right people, booking is easy and you continue to interact on social media.

Your Salon. The top priority is making sure your salon is calming and inviting. What do clients see (and feel) when they first walk through the doors? Are there opportunities to improve your layout or delight clients that you aren’t taking advantage of? It is important to think about what your clients are looking for when they visit you, is it a respite away from home with a luxurious feel, or do you want them to feel homely and comfortable? Not only how the salon looks, but how it feels and smells also play an integral part into the experience. Things like music playing, the scents, complimentary drinks or special services that you provide entice people to come back to reap more rewards.

Your Staff. Finding staff that have a true passion and understanding for not only the products and services you are offering, but the client’s needs as well, is key to running a smooth salon. Happy staff makes for happy clients in any situation, enjoying an extraordinary experience on both ends. The key is to hire staff that have natural customer service skills and passion. These are difficult to train so are integral to have. Promote your staff online by name so your client base gets familiar with faces and names, and teach your staff to also greet people by name when they come in the door.

Your Bookings. Booking appointments can be stressful at the best of times, and a big chore for many people. Making this process easy, and even online, is a sure way to get clients to re-book. Online booking systems avoid the phone-tag some stores play to get a hold of someone. This ensures the process is less stressful for the client and easier for you to track your available days and times. Convenience for them means more business for you, as well as the ability to track trends in bookings like popular therapists and services.

Your Social Media Presence. From pre- to post-booking you should have a strong presence online for your clients. From researching your services to reviewing the treatment they had, make sure to keep the conversation going through social media. It is a great engagement tool for you to keep tabs on your clients and cutting through the noise of any other posts your clients are following. Post small bouts of information, humour, inspiration or create your own video content to share each day.

The Influencer Effect

Did you know, 3% of people yield over 90% of impact online? Digital Natives highlights that when a trusted person speaks on their social platforms, others listen, and react.

For decades, consumer purchases were driven by brand loyalty, from what their parents used, or what has the strongest promotion available. Yet, recent times have seen consumers not only embrace digital technology and social media platforms, but rely on it through the power of online recommendation culture, brought to you by influential digital players and aptly named, influencers.

You have probably noticed by now the large amount of people that tune out, skip, or even fast-forward through ads on television and in magazines. They are acutely aware of the fact that they are being advertised to, and switch off.

However, social media stars, including public figures like Kylie Jenner, Hailey Baldwin and Bella Hadid, and YouTubers such as Zoella, Lauren Curtis, Nikkie Tutorials and Manny MUA, among millions of beautiful and personable models and bloggers, have created their own respected businesses built upon their social following and ability to drive millions towards (or away from) one product in the industry.

Consumers as young as 10 and as old as 85 turn to a trusted network of online influencers - who have become business owners in their own right - to make decisions based on their firsthand perspective and experiences. They are not exactly valued for their fame, but for their personality and ability to connect with the people who follow their every move, with their opinions resonating much more effectively than conventional ads do.

Brands are becoming less obsessed with ‘household names’ and more focused on ‘handheld names’.

Any given influencer can have reach up to millions and beyond, while your trusty beauty magazine may only have a readership of 40,000, with influencer marketing becoming 11 times more effective than banner ads. This strong hold on the public only works to highlight why the digital arena is where your salon marketing is heading, with genuine, trusted recommendations from their favourite influencer being proven to be the most powerful way to influence consumer behaviour.

But how?

Online recommendations from anyone other than the brand themselves generates trust. Twitter studies have reported that people now trust influencers nearly as much as they trust their friends and neighbours. These trendsetters can drive a conversation about a brand or product faster than it takes to design a print ad, and receive double the attention. The relatability, expertise and relevance to their audience drives SEO, engagement and a genuine wave of interest from their authentic followings.

Back in the day, consumers took top-down marketing and ran with it, as it was the only form available essentially. But now we operate in a time where consumers have grown distrustful of brand messaging and brand partnerships that feel inauthentic. Consumers are smart; they are able to identify when a message is forged by the brand itself. Bloggers and vloggers have insights into their audience and are able to not only navigate channels but inspire their followers in ways brands cannot.

Why not capitalise on that? Influencers go into your salons too, and you may not even know. With 92% of women considering online reviews extremely important when making a purchase, it is time to do your research on who you need to know and develop relationships with to create authentic, meaningful content to a wide audience of millions.

SALON OF THE MONTH – BEAUTIFUL YOU HAIR & BEAUTY DAY SPA

Beautiful You Hair & Beauty Spa is a beautiful boutique salon, residing on the Redcliffe Peninsula in Queensland, and specialising in high quality hairdressing and beauty therapy treatments. Their day spa extends from simple treatment services to offer a truly unique experience to their keen clients.

Beautiful You’s treatments are based on how they can provide exceptional services, in a safe and relaxing environment, priding themselves on giving their clients a personalised service, tailoring to every guest’s individual concerns and needs. Making each treatment ‘one to remember’, guest care is the driving force behind the salon. Every therapist is trained, passionate, informed, caring and excel at offering world-class beauty treatments. From beautiful robes, rooms and treatments to customised skincare programmes and exceptional therapists, Beautiful You is not just a salon, it is an experience.

“Our therapists have a personal relationship with our extensive PBS product range, and pride ourselves on promoting that ‘visiting a friend’ atmosphere for our clients”, explains Toni Hilton, the driven leader of the spa.

Beautiful You Hair & Beauty knows the importance of stocking the best products in the industry in order to impress clients with new and exciting products on a regular basis, as well as promoting a culture in their spa of improving the way their guests look and feel, and trusting them with their beauty needs.

“We are proud to carry and recommend PBS products”, Toni Hilton says, with the spa stocking Image Skincare exclusively in their area, as well as Wotnot, Pure Fiji, Bestow Beauty and Sunescape. After attending Sydney Beauty Expo some years ago, Toni was exposed to Image Skincare after trialling a peel, and never turned back. So impressed with the results, she immediately purchased the range for her salon, because “the results speak for themselves”.

“We have proudly been a PBS salon for 5/6 Years and will continue support throughout the coming years”.

From starting with only Image Skincare, Beautiful You grew to become an incredible part of the PBS community, taking advantage of our training and marketing material for her products, which has dramatically helped salon sales and interest.

Along with their trust and devotion to the products they stock, Beautiful You Hair & Beauty create VIP evenings to encourage their clients to become a true part of their salons, as well as giving her own staff ‘gift of the month’ to encourage them to also post, share and interact with others about their products and treatments.

“This has worked incredibly well and given our clients the opportunity to receive accurate product and treatment information with a touch of Beautiful You love”

What makes Beautiful You stand out among the crowd is their attention to building an online presence, using our MOAP around the salon and on social media to promote monthly specials, which has resulted in increased sales and bookings for treatments. Their genuine excitement as a team to share their products with their clients has won them accolades like ‘Best Beauty Salon’ for the Redcliffe Quest newspaper, as well as ambassadorship for the ‘Joining Hands’ charity.

“Our mantra is ‘Awaken the Beauty Within’, you can only do that with the best products! Thanks PBS!”

Congratulations to the team at Beautiful You Hair & Beauty Day Spa for the amazing results you give and hard work you achieve. Here’s to your continued success in the future!

Has your salon found success using PBS products and MOAP? Want to see you and your therapists featured in the next Salon of the Month? We want to hear from you!
Share your unique success story, tips, and tricks with us, and you can WIN $300 in promotional items for your salon.
Email marketing@probeautysolutions.com.au for information on how to nominate your salon for the title of ‘Salon of the Month’.

THE Quick Beauty Fix: The Rising Popularity of Sheet Masks

The biggest trend to hit the beauty industry is clearly and overwhelmingly K-Beauty, or Korean Beauty, where the nation’s trends of everyday beauty routines are only just hitting our shores to be utilised by anyone from local salons to big beauty brands in the trade.

While most of our bathroom cabinets are likely full to the brim with a mixture of our classic staple beauty bits and skincare fads with exotic ingredients and a host of scents, nothing can compare to the beauty standards held in South Korea. While their well-known 15 step everyday skincare regime (cleanse, tone, moisturise, the list goes on) might be out of our achievable reach, there is some aspects of this routine that we can, and willingly, get on board with…

Now we know from these incredible Asian beauty care trends, your daily beauty routine is really not complete without the use of a sheet mask. This trend is seemingly perfect for a quick fix for every beauty need, with formulas being made for specific skin issues, from dry to ageing to sensitive skin.

If you need any more persuading of the rising popularity of sheet masks in your skincare routine, revisit the beauty invasion of BB Creams. 5 years ago this niche product was hardly heard of, but now this has become a true staple in everyone’s makeup arsenal, globally.

Sheet masks are now being produced globally, including Image Skincare’s incredible new collection I MASK, which launches two new intense biomolecular sheet masks into their clinical grade skincare line for that needed hit of hydration.

Sheet masks are simply facial fabric sheets, as the name explains, infused with a serum or gel like product that is placed directly onto the face to soak for 10-20 minutes, in order to maximise the product’s penetration and results. The fabric locks in the treatment to ensure the most effective delivery of ingredients and in under 20 minutes, you are able to see physical results like improved tone, firmness and hydration. It is perfect to use in your everyday routine at home, and an ideal addition to services in salon, such as LED treatment or facials.

The best benefit from sheet masks is the instant hydration hit you receive. Sheet masks bring back the hydration we naturally lose daily, immediately. With ingredients like strong peptides and antioxidants, as well as brightening botanicals, sheet masks are guaranteed to leave your skin plump, dewy and glowing.

Here’s why we love them:

  • Each mask gives you the correct application dosage – Forget the days when you over or under-applied your face mask, with sheet masks each package has the exact dosage of hydration your skin needs without the worry
  • There’s a formula for every skin concern – Each sheet masks comes in different formulas to combat multiple skin concerns, including dull, dry and ageing skin
  • A-listers swear by them – If you didn’t trust the hundreds of incredible beauty trends that have come out of South Korea, just trust what Hollywood’s biggest celebs are doing. From supermodels like Chrissy Teigen and Karolina Kurkova, to Lady Gaga and Lena Dunham, sheet masks are officially the perfect treatment for all skin types and concerns

Image Skincare’s latest product launches included their new range, I MASK, which launched two new sheet mask formulas, designed to give your skin the ultimate hydration boost and skin rejuvenation at its most intense. With breakthrough hydrogel technology that stands above previous sheet mask formulations like biocellulose masks to deliver the patented biomolecular hydrogel mask, Image’s I MASK range will wow and impress.

I MASK Biomolecular Anti-aging Radiance Mask
Anti-aging sheet mask infuses skin with a unique fusion of volcanic water, brightening botanicals, peptides and antioxidants for the ultimate youthful appearance and radiance.

I MASK Biomolecular Hydrating Radiance Mask
Derived from red algae and carob tree, this revolutionary soothing hydrogel mask was developed to increase delivery of active ingredients to lift, brighten and deeply hydrate skin after a single application.