PBS' 2018 Salon of the Year announced!

 The Beauty Spot salon owner, Christine Ewart with Matt & Lisa Williams

The Beauty Spot salon owner, Christine Ewart with Matt & Lisa Williams

The newly launched Sofitel Sydney in Darling Harbour was the place to be on Saturday 8th September, where 150 glamorous and excited guests arrived for the Professional Beauty Solutions (PBS) 3rd Annual Awards Gala Dinner.

The evening kicked off with champagne on arrival, canapes and the beautiful Fijian singers from Pure Fiji entertaining guests with their traditional Fijian songs and guitar playing.

With the hundreds of salon owners and beauty therapists mingling and sharing their experiences of Beauty Expo earlier that day, the evening’s MC, Dani Lombard from Dani Lombard PR started the official festivities by welcoming PBS’ salons, partners and international guests including Youngblood’s international brand ambassador and makeup artist Philip Luque, Bestow Beauty founder Janine Tait, Image Skincare’s international educator Dawn Clifford, and Dermalux’s Managing Director Dale Needham. Guests were treated to a 3-course meal while the talented White Tree Band provided the music for the evening.  A montage of Tanya Hennesy’s comical “things people say to beauty therapists & things people say to spray tanners” was also shared on the big screen, before guests where surprised with a video message from Hennesy herself, wishing everyone a great night and best of luck to all the nominees.

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As the drinks continued to flow, the PBS Awards ceremony kicked into full gear with winners announced in 12 categories and runner’s up in 3 categories. This year was the first year we also recognised the outstanding achievements of salons who have been with PBS less than 12 months, with the introduction of the Best Newcomer Award!  It was also the first time we announced a tie for any award, with Body Wisdom Contour Clinic and O’Hara Skin & Body (both from WA) taking home the Image Skincare Stockist of the Year Award!  

However, the night belonged to The Beauty Spot, an elegant and tranquil salon centrally located in the heart of Swan Hill, Victoria.  With a total of 9 nominations across all categories, they took home the prestigious Salon of the Year Award for 2018. Salon owner, Christine Ewart took to Instagram to share the salons latest achievement “PBS Salon of the Year 2018! Can you believe that? What an amazing night! And year! And 7 years!”

With an extremely dedicated team at the helm, The Beauty Spot offers a huge range of high end treatments and are repeatedly complimented on their offerings by their clients. They currently stock Youngblood Mineral Cosmetics, Image Skincare, Dermalux, Sunescape, Pure Fiji, Bestow Beauty, Body Sugaring Australia, Cherry Blooms and Wotnot Natural Wipes making them almost an exclusive PBS only stockist!



Congratulations once again all our winners.

Winners

  • Salon of the Year – The Beauty Spot 

  • Image Skincare Stockist of the Year – Body Wisdom Contour Clinic & O’Hara Skin& Body Clinic

  • Youngblood Stockist of the Year – Skinfit Body & Beauty   

  • Sunescape Stockist of the Year – Body Wisdom Contour Clinic

  • Dermalux Stockist of the Year – Vaia Beauty

  • Bestow Beauty Stockist of the Year – Oi Cosmetics 

  • Cherry Blooms Stockist of the Year - Bella Spazio Spa & Beauty

  • Body Sugaring Australia Stockist of the Year – Skinfit Body & Beauty

  • Pure Fiji Stockist of the Year – Macquarie Medi Spa

  • Marketing Excellence – Beautorium House of Beauty

  • Best Newcomer – Turramurra Natural Beauty

  • Retail Therapist of the Year – Laura Browne (The Temple Skincare)

Runner Up

  • Youngblood Stockist of the Year (Runner Up) – La Bella Medi Spa

  • Bestow Beauty Stockist of the Year (Runner Up) - Chateau Elan

  • Pure Fiji Stockist of the Year (Runner Up) - Saya Beaute Bar

Discover the Key to Success with PBS

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Professional Beauty Solutions (PBS) is Australia’s most respected and trusted distributor of professional beauty brands to beauty salons, spas and clinics across the country. Building their reputation over almost two decades, they source the world’s most impressive and innovative beauty brands, and deliver them to salon, spa and clinic partners.

We sat down with Matt Williams, CEO and owner of Professional Beauty Solutions to discuss what you can expect when you partner with PBS:

  1. Tell us about your business
    My parents originally met Pauline Youngblood back in 1995 and after falling in love with her brand, convinced her to award them the Australian distribution of Youngblood Mineral Cosmetics. Nine years on, after they had built a loyal salon following, they understood that to grow the business they were going to need some help. In 2006, my wife and business partner, Lisa and I took over operations, growing the business from a team you could count on one hand to over 40 exceptional team members at our head office in Kurnell, Sydney.
    Today, we distribute 11 professional beauty, skin and body brands that are leaders in their categories, throughout more than 2,000 salons, spas and clinics across the country.
     
  2. What products do PBS distribute?
    As soon as we started to expand our offering beyond makeup, we became fixated on providing our salons with everything they need from one convenient supplier. Today, our salons trust us with offering the best in mineral makeup, skincare, tanning, spa body, hair removal, inner beauty nutrition and LED technology to satisfy their business needs. Our collective of world-class brands are chosen based on their efficacy, innovation, performance and profitability for the salon and unlike a typical wholesaler that might carry multiple brands and offer minimal support, we only select the best of the best within each category, providing a full service.
    Our brands will not only deliver the results their clients are looking for, but also provide them with the support and education they need to grow a profitable business.
     
  3. What is your overall mission at PBS?
    The question that we are constantly asking is, “How do we help our salon, spa and clinic partners become more profitable?”. That is our key goal at PBS, and is what drives our decisions when acquiring new brands and coming up with strategies to support and nurture our salons.
    With more than two decades of experience behind us, and having bought, built and sold several businesses over the past 20 years, we understand the challenges that small businesses face, and know we can lead you on what we like to call, a pathway to profitability. We have taken all the experience, knowledge and the lessons we have learnt – also known as, mistakes – and channeled it towards doing whatever we can to make our salon business owners’ life easier, from the marketing tools and ongoing education to the business support we offer.
    This year, I will be expanding on our vision by launching a new coaching platform for our salons, including live workshops on how to build a profitable, predictable business in 2018.
     
  4. Speaking of education, it is a fundamental key for any business’s success. What does PBS do to ensure their clients stay at the forefront of an ever-evolving industry?
    Our industry is evolving rapidly, and salon owners need to stay current if they want to remain the trusted authority on beauty in their client’s lives.
    Each year Lisa and I travel to international trade shows and conferences to make sure that we are staying ahead of what is happening in the industry. We share this information with our salon partners throughout the year through our educational Facebook Live sessions with guest speakers, annual education events like Beauty Expo and our own Passion to Profits roadshows, and hopefully along the way we also inspire our salon partners to grow and evolve their business to the next level.
    Training and education is without question one of our crucial points of difference at PBS. To help our salons grow, we have employed a qualified team of Business Development Managers in each state who conduct monthly classroom trainings for each brand, as well in-salon focus training.
     
  5. Do you offer any incentives or rewards to support the growth of your salons?
    Absolutely! Our newly relaunched PBS Rewards Program makes it much easier to leverage your buying power by pooling your rewards points when you stock more than one brand with us. By combining rewards from up to eleven brands – including wax and sugar –  even as a small single operator, you can reach a reward status that might otherwise have been reserved for bigger salons. The more PBS brands you stock, the more support you gain! I think this is a rewards system that truly levels the playing field and is unlike anything else in the industry.
     
  6. What makes PBS stand out as a distributor in terms of the level of service you offer?
    I think the greatest differentiator for us is our focus on supporting salons in becoming better business owners, carrying them to the top of their game. Most brands and distributors focus entirely on educating salons on their product’s benefits and how they can sell more. This is only one aspect of running a successful, profitable and predictable business, and a small fragment of what we offer. We have now developed systems for each aspect of your business, from daily sales tracking sheets to business health checks and workshops that address the financial foundations of the business. Our exclusive ‘Marketing on a Platter’ – where we deliver FREE monthly marketing sets for each brand – is just one of the ways we provide a service that cannot otherwise be found in this industry.
     
  7. As for the future of Professional Beauty Solutions…
    Our mission drives our vision for the future of PBS! We know that over the next decade there will be much more disruption in our industry and we can’t be complacent, and we can’t resist change, but we will remain guided by our mission to make PBS salons, spas and clinics the most profitable in the industry.

I Need More Customers!

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This is the number one problem that salon spa and clinic owners face, so why is it so difficult to solve?

When a beauty therapist decides to open a salon, they are filled with optimism and excitement about the journey ahead of them. Many anticipate all of the time, money, freedom and fulfillment that they will enjoy profiting from their passion…but, then comes the reality of running a small business!

All of that optimism fades quickly when you are struggling to attract customers, retain team members and no matter how hard you try, you just cannot seem to figure out where all the money goes.

So why is reality such a far cry from the original goal? As is the case across so many industries, beauty therapists are not usually experienced business owners and operators and are unsurprisingly trained in beauty therapy, not graphic design or marketing. We know that running your own business takes up more time than you seemingly have in any given day, and can feel like it is taking you away from your original passion; making your clients look and feel their absolute best.

There is no question that most beauty therapists that open a salon or spa are amazing at performing treatments and understanding how to get amazing results for their clients. However, this is a completely different skill set to what is required to run and promote a small business.

That is why Professional Beauty Solutions (PBS) have been working tirelessly to deliver the tools required to completely transform this reality for salon owners.

Solving Your Number 1 Challenge with Marketing on a Platter

Marketing on a Platter (MOAP) is designed to take a huge load of work off your plate by doing your marketing for you! We have taken our team’s abundance of experience to create marketing assets that work to attract and retain clients. We know that salon owners do not have the man hours to spend on marketing, so we have literally spent hundreds of man hours bridging the gap.

No matter which PBS brands you stock, whether that is one brand or all 11 of our brands, we provide you with free monthly sets of marketing collateral that you can use across multiple digital channels. From Facebook to Instagram graphics, blog posts, EDMs and website images and banners, we also create compelling deals to enable you to promote different services complemented with retail promotions. Along with exciting birthday campaigns, referral campaigns, and many tips on how all of this can be easily implemented to drive new business through your door, your marketing is complete without having to lift a finger.

Hear what some of our salons have to say:

PBS have done all the hard work for us by creating all the marketing tools we need with ‘Marketing on a Platter’. Their talented graphic design team create amazing looking campaigns for us each month, including everything from in-store posters and counter displays, to social media graphics and e-newsletters we can send to our database. All the content is available at the click of your mouse. If you haven’t used MOAP then you don’t know how easy and professional your social media and marketing can actually look!
— Margaret Ottley, Ultimate Care Skin & Body Centre
As the owner of a busy salon, I have found stocking PBS brands has made my life so much easier. The ongoing support from them is unparalleled and their ‘Marketing on a Platter’ allows me to be present on social media, without taking up extra time that I just don’t have!
— Amy Marvelli, Body Wisdom
Being a salon owner is not easy. Thankfully the team at PBS are always thinking of the business, the owners and how to make them more profitable, and they’ve really made marketing so simple and easy by providing us with ‘Marketing on a Platter.’ Each month, all our marketing is created for us! It’s easy to use and everything you could possibly need is right there – from social media graphics to posters and emails. I’m so thankful for PBS for making my life so much easier with MOAP!
— Lisa Fowler, Bella Spazio

Did you know?

Your clients spend 40 minutes per day on social media.
That’s why we create new sets of social media graphics each month, from product features to seasonal trends, ready to go with a click of a button.

Effective point of sale marketing can boost sales over 25%.
That’s why we create new sets of visually eye-catching POS posters, ready to print and display in your salon the same day.

Every $1 invested into email marketing generates an average of $38 in revenue.
Email is one of the best digital marketing tactics for small businesses with limited marketing budgets! That’s why we create enticing deals and grabbing headlines in your ready-to-use e-newsletters, driving action and traffic directly into your business.

Want to know what you will get from PBS when partnering with us? Here are some examples of our monthly marketing sets, all created and delivered to you for FREE:


Contact Professional Beauty Solutions to find out how you can take advantage of this powerful business tool, call 1800 625 387 or visit www.probeautysolutions.com.au

Salon of the Month – Turramurra Natural Beauty

Whether you are seeking a luxurious treatment or need help with problematic skin, stepping inside Turramurra Natural Beauty’s (TNB) tranquil, calming and nurturing environment instantly invites you to shed your worries and surrender yourself to exquisite treatments that will rejuvenate, uplift and relax you to your core.

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Located in Sydney’s Upper North Shore, TNB offers a broad range of facial treatments that nourish, protect and transform your complexion. Guided by respected and renowned skincare specialist, Tracie Horn, their highly trained senior therapists specialise in providing luxurious facials alongside advanced skincare treatments.

TBN currently stock a number of PBS brands including Dermalux LED, Image Skincare and Bestow Beauty.

“We added Dermalux LED to our salon menu one year ago and from that moment the LED has not stopped! We have achieved remarkable results for our clients including (but not limited to) acne, anti-ageing and wound healing. However, it wasn’t until we added the second component in February 2018 which was the Image Skincare range, that we could deliver faster results for compromised skin.” said Tracie.

What makes TNB so special is their attention to every detail about their clients, using unique and specially tailored treatment approaches to each client to focus on their skin’s individual needs. “As part of our ongoing commitment to identify and address our client’s skin concerns, our dedicated team provide a comprehensive consultation that enables us to offer in-salon treatments combined with at-home products for a full 360° approach. We have a deep commitment to our customers and our brands, therefore to ensure we offer the very best in client treatments and up-to-date customer education, all staff continue with ongoing education and training.” explains Tracie.

As part of their marketing activities, TNB have run several email campaigns over the last 6 months,  including a bundle of 3 LED sessions for $99.00 which was received well by their clients. However, the real success came on the back of news that Meghan Markle had been receiving Dermalux LED treatments in the lead up to the Royal Wedding. TNB put together a “Sparkle like Markle” email campaign in June and sold an incredible 15 LED packages for $999 (which included unlimited LED for 3 months).

“These two promotions were incredibly successful for us. The initiative has increased sales as well as client visits to the clinic which gave us a chance to retail and cross-promote other services to them. Our clients have been extremely impressed with the changes in their skin through LED and by following their Image Skincare at-home skincare prescription”. said Tracie.

With four treatment rooms already in operation, Tracie is now developing a dedicated express LED Light Bar which is planned to open later this year.

Well done to Tracie and her team for their amazing results with Dermalux and Image Skincare! We’re excited to be able to be a part of their success story and can’t wait to see how Turramurra Natural Beauty continues to grow. Congratulations on earning Salon of the Month.

Bring some Tropical Fijian Luxury to your Spa

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Discover Pure Fiji's indulgent range of nourishing body oils, creamy coconut locations, fresh sugar rubs and soothing balms and butter to take your skin on the ultimate luxurious escape.

With a heavenly range of Signature body treatments, Pure Fiji utilises the most natural blend of pure coconut and nut oils, along with botanical infusions that will nourish and hydrate skin and hair whilst tropical fragrances will take you on the ultimate sensory journey. Find out why every world class spa in the South Pacific chooses Pure Fiji over any other brand. 

Book Your Free Signature Foot Ritual

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Experience Pure Fiji and meet the Fijian people behind the brand with traditional singers. Book in to reserve your complimentary Pure Fiji Signature Foot Ritual Treatments.

Visit Pure Fiji (Stand #L101) at Beauty Expo Australia, September 8th & 9th, ICC Sydney Darling Harbour.