Salon of the Month - O'Hara Skin & Body Clinic

Tucked away 30 minutes south of Perth CBD, O’Hara Skin & Body Clinic is situated in the quiet town of Southern River. What’s not quiet, however, is the constant hustle and bustle of the clinic! Just a year shy of the clinic’s 10th anniversary, founder and owner Erin O’Hara has had her fair share of obstacles to overcome, and describes the last nine years as a “whirlwind.”

Just six weeks after opening, a fire that started in the shop next door ripped through Erin’s clinic and she was forced to start from scratch all over again. Almost a decade later and Erin’s clinic has endured a second fire, two floods, a break-in and a car crashing into the clinic! Despite all this, Erin’s business has continued to grow – going from strength to strength thanks to her amazing staff and loyal clients. “No matter what’s happened, I’ve just kept reminding myself that we’re here for a reason – to achieve healthy, glowing skin for our clients and give people the confidence they deserve!” says Erin.

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O’Hara Skin & Body Clinic prides itself on being all about skin, and everything they do is to help protect and improve each and every client’s skin. Erin and her team “live and breathe this industry,” and their commitment to education and learning is at the heart of their success. “We put a huge focus on education to ensure we’re always providing our clients with the best possible care,” says Erin. “I’m halfway through a Cosmetic Chemistry course and despite studying for 25 hours a week, being a wife and raising my 14-year-old son Rylie, you’ll still find me at the clinic for at least 40 hours a week!”

Image is Everything:
After being runner up for the PBS Image Stockist of the Year award in 2017, Erin and her team made sure they claimed the coveted title in 2018! Erin has carried Image Skincare in her clinic for over four years now and it’s the only skincare brand they stock! After using a number of other brands, Erin wanted a range that provided serious results and was easy for her therapists to learn and prescribe to their clients. “We believe in Image so much that it’s become our one and only skincare brand, and I really can’t see any other brand catching my eye,” says Erin. “I wanted to take on a brand that would help me grow my business, and with Image’s results and Professional Beauty Solution’s support I couldn’t be happier!”

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Customer Service:
When it comes to Erin and her therapists excelling at customer service, their approach is simple. “We plan for every single day and for every single client,” says Erin. “We make every treatment relaxing even if it isn’t a typically pampering treatment, we contact clients to follow up when they have a new treatment or purchase a new product, and we provide clients with in-depth aftercare sheets to ensure they feel supported.”

The O’Hara Skin & Body Clinic are also part of Word Of Mouth – a review website – and have over 150 reviews with a 4.9-star or 5-star rating! Positive reviews are essential to the success of any business, and integrating your salon into a listing such as this can be a huge benefit for your salon or clinic.

Events & Marketing:
We have to say, Erin is a bit of a social media genius! O’Hara Skin & Body Clinic has over 3000 followers on Facebook and her Instagram profile would turn even the most successful social media experts green with envy! Thanks to a combination of product posts, before and afters, live videos, client testimonials and funny quotes, Erin’s social media presence is booming – driving more and more customers through her clinic doors. On Instagram, she shares authentic and interesting photos and videos to her Stories, and whether its special promotions or detailed step-by-step treatment protocols, her followers get an inside look at what’s happening in the clinic. Erin regularly uses PBS Marketing on a Platter (MOAP) social media graphics, A4 posters and EDMs for her business, and loves how easy it is to keep her marketing activities up to scratch, even when she’s short on time. “I love MOAP!” she says. “It helps me plan ahead without always trying to come up with new ideas, so even if I’m not feeling creative, my social media is still on point.”

Erin constantly runs promotions and offers in the salon, and hosts regular VIP events for her clients.  Erin knows the importance and the effectiveness of events like these, and says they boost product and treatment sales, and always get clients and staff excited!

Erin and the team at O’Hara Skin & Body Clinic have a passion for achieving outstanding results for their clients and providing them with genuine care. This, combined with their exceptional marketing and customer service skills, is why Erin and her team are the clear winners of our Salon of the Month award for October.

Congratulations to the girls at O’Hara Skin & Body on the extremely deserving win! We love being a part of your journey and look forward to continuing to partner in your success in the years to come!

2019 PBS Roadshow Wrap Up

This past month and a half the PBS team has crisscrossed the country, meeting and connecting with dozens of our amazing salon, spa and clinic partners, and sharing invaluable business-building, profit-boosting info to help them grow their businesses and reach their goals!

From marketing, social media and clean beauty, to KPIs, consulting with pride and ‘skin fitness’ coaching, the days were jam-packed with practical, easy-to-implement info to help your beauty business continue to grow and thrive.

We had so much fun at each event and have received so much amazing feedback from attendees all over the country.

"It was so great to cover so much information in one day. Even if you don’t stock the products you learn so much! Thanks, so much for organising such a great day!" – Lauren, Beauty on the Grove

“Great concept, great information – left with heaps of knowledge! Proud to be partnered with PBS – excited about future business with the company!” – Eirim Tzcrtzis (Evodia Beauty Care)

“Everyone who spoke was extremely knowledgeable and knew what they were talking about.” – Kahla Howard M beauty

Thank you to those who joined us – we had a ball! We hope you enjoyed the day and walked away with the knowledge, tools and confidence to take your business to the next level.

Our mission at PBS is to help our salon, spa and clinic partners become the most profitable in the industry, which is why we’re always striving to provide you with the best education and training to help you grow your business and boost your profits.

Thanks again to all our attendees – see you at the next PBS educational event!

Salon of the Month September 2019 – Indulge Beauty Co.

Nestled in the heart of Mornington – a seaside suburb an hour’s drive from Melbourne – Indulge Beauty Co. is a warm, inviting salon where owner Shanara Nettleford and her two (soon to be three!) therapists offer their tight-knit and loyal clientele a self-care haven where relaxation meets results.

Salon of the Month August 2019 – Fresh Face Bar

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Nestled in Melbourne’s trendy inner-city suburb of Richmond, Fresh Face Bar offers an escape from the hustle and bustle with their modern wellness space boasting treatment packages from a fully qualified team of skin specialists. Appealing to a unisex market, Fresh Face Bar is a unique fusion of day spa and skin salon, and their signature treatment is a non-invasive express treatment using the Dermalux LED Compact System in a laid-back lounge area.

Owner Lisa Vong believes that great skincare should be easily accessible and that everyone deserves glowing skin no matter their budget or time constraints, and this clever approach to wellness and skin health for busy lifestyles is reflected throughout the Fresh Face Bar client experience. Friend referrals get a free Dermalux  LED treatment, take-home products are prescribed to treat each clients’ skin issues holistically, and there’s an emphasis on accessibility and affordability for everyone.

“Make Fresh Face Bar the friend you meet for a regular lunch date, not the friend you always forget to call!”

Fresh Face Bar also utilises social media to run competitions that encourage their followers to promote their salon to a larger relevant audience through tagging and sharing. This often-underestimated marketing strategy has been hugely successful for Lisa and the team, growing their followers online and leading to more traffic coming through their salon door.

Once in the salon, clients can expect to get pampered with products from Image Skincare, Pure Fiji and ECOCOCO in conjunction with Dermalux LED treatments, and each experience concludes with the prescription of hardworking take-home products in a stunning retail space that includes new client favourite, Bestow Beauty. Adding Bestow products to their extensive retail range has allowed Fresh Face Bar to encourage their clients to take a holistic approach to skincare and wellness by feeding their skin from within.

“We chose to stock Bestow Beauty because we know it’s just as important to nourish your skin from within as it is to treat it topically. We’re big believers that a healthy gut is imperative to achieving glowing healthy skin, and our clients have definitely experienced less skin congestion since using Bestow Beauty on a daily basis.”

What really sets Fresh Face Bar apart is their efforts in going the extra mile – educating clients on skincare, wellness and gut health at a monthly “Fresh Faced Workshop”. These fun, interactive nights allow clients to get hands on with products in a safe and encouraging environment, learning fundamentals such as the importance of cleansing and the benefits of masking. And the best part is that these workshops are totally free! Fresh Face Bar knows that the hardest part of doing business is often just getting people through the door, and providing free workshops is a great way to attract new faces and let the amazing product range  speak for itself.

A big congrats to Lisa and the whole team at Fresh Face Bar! We’re thrilled to be a part of their success story and can’t wait to see how they continue to grow and succeed. A huge congratulations on being our Salon of the Month!

2019 PBS Roadshow is coming to a capital city near you!

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How do you take the brands you stock, the treatments you offer and the clients you serve and bring them all together to create a profitable, predictable business that works for you, your family and your staff? Find out this July and August when the Professional Beauty Solutions team hits the road for the 2019 PBS Roadshow!

Coming to a capital city near you, the PBS Roadshow is a full day of business education packed with practical growth strategies to help you increase profitability and take your business to the next level! Covering an array of business-building topics in a fun, engaging environment, the PBS Roadshow is a great opportunity to connect with fellow small business owners and therapists, whilst gaining key insights into growing your business and boosting your profits!

Topics covered include:

  • The most critical Key Performance Indicators (KPIs) for small business and how to measure what matters most.

  • The growth of the clean beauty movement and the wellness revolution, and the business opportunities they offer.

  • How to get the most out of our “Marketing on a Platter” (MOAP) service so you’re able to easily and effectively market your salon, your treatments and the brands you stock.

  • What it takes to become social media savvy regardless of which generation you’re from.

  • How to stop selling and have your clients spend more by consulting with pride.

  • Why coaching your clients for optimum skin fitness is the best way to get them visiting you more frequently.

  • Everything you and your team need to know about the new training content on the PBS Online Education Portal.

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  • QLD July 29th - Pacific Hotel, Brisbane

  • WA August 5th - Crown, Perth

  • VIC August 12th - Quay West Suites, Melbourne

  • SA August 19th - Majestic Hotel, Adelaide

  • NSW August 26th - Pullman, Sydney Airport

 

Whether you’re a salon, spa or clinic owner, manager or team member, the 2019 PBS Roadshow will benefit everyone and is a must-attend event for your whole team! Everyone is welcome to this industry event.

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To book your tickets click here