Salon of the Month

Salon of the Month May 2019 – Beautorium

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Beautorium is a professional home-based beauty salon, designed to be the ultimate beauty destination for the busy working woman. Doing business for almost 7 years and going from strength to strength, Beautorium’s mission is to empower clients to believe that their appointments are an important part of their self-care routine, and not just a luxury.

Owned and run by Angela Sanchez, Beautorium offers flexible after-hours appointments and 1-on-1 customer experiences that offer skin and body solutions via new and innovative treatments and exceptional customer service. Angela strives for excellence in all that she does and wants to involve her clients in their skincare and wellness journey as much as possible.

Beautorium’s relationship with PBS began two and a half years ago when they took on Image Skincare and since then Angela has welcomed LUK Beautifood, WotNot wipes, CherryBlooms, Body Sugaring Australia, Sunescape and Ecococo Crystals into the salon. Says Angela, “Three years ago I felt lost, with no idea how I could grow my business, but partnering with PBS has lifted my business to new heights! It’s so important to find a brand partner who supports, encourages and recognises small business success and that partner is PBS! I’m so proud to partner with PBS because they continually deliver on their promises and always keeps me motivated to strive towards my business goals and growth!”

As part of their marketing activities, Beautorium ran a super-successful International Women’s Day Bestow Beauty Breakfast at a local café, which resulted in introducing 10 existing clients to Bestow Beauty and gaining two new clients to the salon. Attendees made ‘Bestow Glow Smoothie Bowls’ at this event, and they’re now being added to the cafe’s menu! Angela has also created a Beauty Addict Membership program which has increased customer frequency and spend within the salon.

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Beautorium also uses the PBS Marketing on a Platter (MOAP) on a daily basis to share campaigns and implement marketing strategies in salon and on social media.

“I don’t have to view content creation as being a setback anymore because the MOAPs do it all for me! Using the MOAPs saves me so much time and I’ve definitely noticed that consistent marketing really does pay off. It’s so rewarding when your clients say something like, ‘Oh, what’s that facial roller thing I saw you doing on your stories?’ which then leads them to book a facial or buy the product and implement it into their daily routines.”Angela Sanchez, Beautorium owner

Well done to Angela for creating such an amazing salon! We’re excited to be able to be a part of Beautorium’s success story and can’t wait to see how the salon continues to grow. Congratulations on being our PBS Salon of the Month!

Salon of the Month April 2019 – Pure Skin Beauty & Spa

Congratulations to Nicole Bratis and the team at Pure Skin Beauty & Spa for being named our Salon of the Month for April!

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Located in gorgeous Berri, South Australia, Pure Skin Beauty & Spa specialise in a wide range of beauty and spa services from makeup, tanning, waxing, and mani/pedis, to day spa body treatments, advanced skincare, and cosmetic treatments.

Starting out in 2007 as a sole owner/operator with 2 rooms, today the spa has five beauty therapists, two reception staff and eight treatment rooms!

“Our mission since the early days has remained the same - to deliver premium customer service and professional skincare, beauty and cosmetic treatments in an immaculate environment, obtaining maximum results as well as relaxation. We want our customers to feel at home and cared for at all times,” explains salon owner, Nicole. 

After taking on Youngblood over a decade ago, Pure Skin Beauty & Spa have recently reintroduced the brand and made it the spa’s exclusive makeup range. If you’re a bride-to-be or have a special event planned you can trust you’ll be in good hands with Nicole – a two-time ABIA Makeup Artist of the Year Finalist (2016 & 2017) and a member of the Mercedes Benz Fashion Week Pro Makeup team for the past 5 years, who has gained exposure and a devoted following for in-salon bridal and event makeup.

Pure Skin Beauty & Spa also stock popular PBS brands Image Skincare and Bestow Beauty, and have seen fantastic results with their Dermalux LED unit.

I’d been wanting to introduce LED for years after learning about its amazing benefits and after researching the market I decided on Dermalux. A huge selling point for us was the power of the unit and its ability to provide all three wavelengths at once, as well as the preset treatment parameters that make operating the unit so easy. Since adding Dermalux to our service menu we’ve seen amazing results in the treatment of eczema, rosacea, dermatitis and acne which makes it the perfect accompaniment to our facial treatment menu.” – Nicole, owner Pure Skin Beauty & Spa

The spa prides itself on top notch customer service and has recently employed reception staff to improve customer experience and allow the therapists to focus solely on treatments throughout the day. The salon also finds that follow-up calls and SMS and email blasts keep customer satisfaction rates high, and they offer custom-designed treatments and complimentary add-ons to make each treatment extra special. “Our primary goal which we instill in our therapists has always been to ensure complete client satisfaction, pay strong attention to detail, and provide a place of comfort where the client can confide in us and feel at home whilst receiving quality professional treatments,” says Nicole.

Pure Skin Beauty & Spa continue to grow their sales and increase their clientele base with the help of social media, customer feedback and their popular VIP events. To introduce Dermalux, the spa threw a VIP launch party where a ‘Skin Bar’ offered express Dermalux treatments, mini makeovers and ‘2 for $99’ Dermalux treatments packages. “We were beyond excited to realise we’d sold $3000 worth of Dermalux packages on the night and we’re now organising a VIP launch night for Youngblood which our clients are eagerly awaiting,” said Nicole.

Pure Skin Beauty & Spa also makes regular use of the PBS MOAP sets on their social media channels and in-salon displays to generate interest and excitement around new product releases and special offers, and Nicole has found that this type of promotion see products and services sell themselves!

Well done to Nicole and her team on their amazing achievements! PBS are excited to be a part of her success story and we can’t wait to see how Pure Skin Beauty & Spa continues to grow. Congratulations on earning Salon of the Month!

Has your salon found success using PBS products and MOAP? Want to see you and your therapists featured in the next Salon of the Month? We want to hear from you!

Share your unique success story and tips and tricks with us and you could WIN $300 in promotional items for your salon.  Email marketing@probeautysolutions.com.au for information on how to nominate your salon for PBS ‘Salon of the Month’.

Salon of the Month - Toowoomba Hair Designers

A boutique salon in Hodgsonvale, 15 minutes outside Toowoomba City, Toowoomba Hair Designers specialises in hairdressing and beauty therapy. For over 17 years the team at Toowoomba Hair Designers have been devoted to providing exceptional service while offering a complete beauty experience in a relaxing environment – a lifesaver for time-poor clients.

Toowoomba Hair Designers journey with PBS started out with Youngblood over 13 years ago and they then introduced Sunescape four years later. They’ve since added Image Skincare and Bestow Beauty to their stable of brands, with both proving to be hits with their clients!

“Youngblood has been a favourite with our clients for many years because of how easy it is to use and the fact it’s a very high-quality product that can be used on all skin types,” says manager Cathy Ferguson. “I’m finding Image Skincare a very exciting brand to work with as well, and my clients are really starting to embrace and enjoy the results that Image Skincare’s products have been delivering over the past year.”

Cathy believes the business excels because they put their clients first and focus on delivering top notch customer service. In order to create a welcoming and caring environment the salon staff go out of their way to personally get to know each client and take an interest in their lives, ensuring the salon is somewhere clients look to return to for friendly conversation, relaxing treatments and great results. “To ensure we have a loyal cliental we always make sure our customers are happy and excited about their new looks and treatments, and we always educate them thoroughly about their chosen products to ensure they keep seeing results,” says Cathy.

As a part of their marketing activities the salon recently held a Bestow Beauty VIP night where they cooked up Bestow recipes, sampled Bestow herbal teas and gave out complimentary Bestow samples for clients to try. They also gave clients the opportunity to try products from the other brands they stock and even held a raffle to win a hamper of Bestow, Youngblood, Image Skincare and Sunescape products! Needless to say, the VIP night was a total success and the salon immediately saw an increase in sales of Bestow teas and recipe books, as well as Image Skincare’s I Conceal foundations.

When it comes to day-to-day promotion of the business through social media, the team at Toowoomba Hair Designers always make sure they take advantage of the monthly PBS MOAPs, using the graphics across their social media platforms to advertise special offers and discounts.

Well done to owner Kate and the team at Toowoomba Hair Designers! We’re excited to be a part of their success story and look forward to seeing how the salon continues to grow. Congratulations on earning Salon of the Month!

Salon of the Month - The Beauty Collective of Dubbo

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The Beauty Collective is a boutique beauty salon nestled in the rustic hub of Dubbo's CBD (NSW) in a beautifully restored 1800s cottage.

Owner Danielle Pearce, a professionally trained beauty therapist and highly sought-after make-up artist, has spent many years shaping her business to reflect what she personally seeks from beauty therapy and her focus is to offer professional and personalised beauty treatments with friendly customer service.

As one of the leading local businesses in the Central West area, The Beauty Collective attributes its reputation to the lasting customer relationships that have developed over the years and the belief that all customers deserve the highest level of service.

As Danielle explains, “because The Beauty Collective is solely owned and operated I’m able to provide the highest quality, personalised service to each and every customer. This is what makes us unique, as clients are guaranteed the same friendly therapist at every visit.”

After taking on Youngblood a decade ago after Professional Beauty Solutions took on the distribution, The Beauty Collective now stocks a total of six PBS brands including Sunescape, Image Skincare, Pure Fiji, Cherry Blooms and Wotnot. Before taking on a new brand Danielle thoroughly researches and trials the products to ensure that she personally experiences positive results, and she has seen firsthand the amazing results that PBS brands can deliver.

“As a makeup artist, Youngblood has always been the number one makeup choice for me because of its consistency, product range and company ethics. Stocking Pure Fiji in our salon provides that extra touch of luxury and also allows the client the opportunity to purchase the products that were used during treatment so they can create a similar experience at home. As for Image Skincare, I cannot recommend the range more highly! Having utilised many skincare products over the past 20 years in the industry, Image Skincare is by far the best cosmeceutical skincare range and the results truly speak for themselves.” Danielle Pearce, The Beauty Collective owner

One of the things that makes The Beauty Collective a stand out salon in the Dubbo area is their attention to detail. By establishing a close relationship with their clients they’re able to maintain the highest level of personalised service, every visit. “A follow up call with our clients after a skincare analysis or facial is a must to ensure they’re happy with the results,” says Danielle. She also like to surprise clients with small gestures like a complimentary hand massage, mini promotional products and signature refreshments.

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The Beauty Collective’s marketing activities have seen them collaborate with many businesses in the area and they’ve been involved in a number of stunning bridal photoshoots using Youngblood products, which has boosted the salon’s profile as well as that of the Youngblood brand. The Beauty Collective also makes regular use of the PBS MOAP sets on its social media channels and in salon displays to generate interest and excitement around new product releases and special offers, and Danielle says this type of promotion means the products and services sell themselves.

Well done to Danielle for her amazing achievements! PBS are excited to be a part of her success story and we can’t wait to see how The Beauty Collective continues to grow. Congratulations on earning Salon of the Month!

Salon of the Month - Saya Medispa

Congratulations to Aleshia-Ann Fowler and the team at Saya Medispa for being named our Salon of the Month for January! Located in the Morning peninsula of Victoria, Saya Medispa specialise in providing all beauty and spa services from basic waxing and tanning to manicure and pedicures, as well as offering advanced facial treatments and full body treatments.

Saya opened 5 years ago with 2 therapists and 0 clients. Today, they have 5 staff members and a database of over 3,000 clients which continues to grow each day! Saya Medispa believes that their experience and relationships they have with their clients is what sets them apart from other spas.

“Our client’s comfort and experience are our main priority, ensuring each treatment goes above and beyond their expectations” states salon owner, Aleshia-Anne Fowler. “Saya has a distinctive essence when you walk into the salon. Clients enjoy visiting us even if it’s just for a wax, as they are still in an environment that’s relaxing and welcoming. Many clients say “I feel like I am in Fiji when I am here” and this is exactly how we want them to feel…relaxed and as if they are somewhere other than just another local salon.”

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Saya Medispa currently stock the majority of PBS brands since initially taking on Youngblood Mineral Cosmetics in 2013. They are also stockists of Sunescape, Pure Fiji, Body Sugaring Australia, Bestow Beauty, Wotnot Naturals, Caronlab, Cherry Blooms, and have just recently taken on PBS’ two newest brands – LUK Beautifood and ECOCOCO.

“We started off with just stocking Youngblood and Pure Fiji and our love for all the brands PBS stock just grew. Each brand PBS introduces I have to get my hands on and try. We are always trying to keep up to date with the latest trends in our industry and we believe that PBS provides us with ALL of the information we need to be able to provide the best possible treatments and products to our ever-growing clientele.” explains Aleshia.

Saya Medispa continues to grow their clientele with loyalty programs, customer feedback and their VIP shopping nights. They have held two events this year where they offered 20% of their entire retail stock, with selected stock reduced even further. “We found that clients purchase more products and try more products than they have ever tried before. Each client spends a minimum of $150 and we are getting at least 15-30 clients visit these VIP Shopping Nights. These nights have been a major success as we have more and more clients making repeat purchases after trying and falling in love with new products they might not have tried otherwise.” said Aleshia.

On top of an already big year for Saya Medispa, they received “Pure Fiji Stockist of the Year – Runner Up” at PBS’ annual awards night in September. They are also a major sponsor for Mikaela-Rose Fowler who is the current Miss Intercontinental Australia 2018.

Saya Medispa has also found success in using PBS’ Marketing on a Platter (MOAP), using social media graphics to promote their products on social media as well as Youngblood 4 Minute Makeovers to upsell and introduce new products to their clients.

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Congratulations once again to Aleshia-Ann and the team at Saya Medispa for the incredible services and VIP nights you provide to clients in your area. Here’s to kicking more goals and continued success in 2019!