Passion to Profits

Unmissable Product & Technique Education at Passion to Profits 3.0


After showcasing all 10 brands over 7 different stands at Beauty Expo in August, Professional Beauty Solutions returned for more unmissable product and technique education with Passion to Profits 3.0, Monday Masterclass – a day designed to help salon owners grow their business and their skills.

Held at the International Convention Centre, Darling Harbour in Sydney on Monday 28th August, Passion to Profits 3.0 was a jam-packed day of education, with PBS flying in industry experts from two of the most innovative skincare and mineral makeup brands in the industry! Speakers included Philip Luque, Director of Artistry Global & Domestic Senior educator for Youngblood Minerals Cosmetics and Dawn Clifford, Senior Director of Education for Image Skincare.

The day kicked off with a Youngblood ‘Look & Learn’ Mineral Masterclass from Philip Luque where he demonstrated the “The Art of Youthful Makeup for Mature Skin”. In this class, Philip highlighted the fact that mature skin has characteristics and needs that other skin does not, therefore the products you use when working with mature skin need to be adjusted to ensure skin is left glowing, without emphasising fine lines. During the second half of the class, Philip showcased another beautiful makeup trend, “Draping – The New Contouring”. Similar to contouring, draping follows the natural bone structure to define, sculpt and create a flawless cheekbone. However, cream blush is used (in two different shades) to achieve a softer, more natural look without the standard brown tones used in classic contouring. 

Guests then joined Image Skincare’s Dawn Clifford for an afternoon of skin peel demonstrations and in-depth training on the newest ingredients and delivery systems which help take Image Skincare’s products and treatments to the next level. They were also treated to a sneak peek of IMAGE MD – a NEW range that incorporates cutting edge ingredients and delivery systems and utilises the latest advancements in skincare technology. Unlike other skincare programs, this collection can be used as a daily, ongoing skincare protocol and will be launching early 2018 in Australia.

PBS prides itself on not only providing leading brands, but also giving professionals the education and marketing support they need to truly succeed. With a gift bag from both events in hand, attendees walked away with a wealth of new knowledge they learned from these two leaders in the beauty and skincare industry. 

For further information on brands distributed by Professional Beauty Solutions, please call 1800 625 387.

PBS at Beauty Expo 2017

Will we be seeing you at this years Sydney Beauty Expo?

The Sydney Beauty Expo is the beauty destination for inspiration, education and marketing. From our business sessions and educational workshops during the weekend period to engaging on-stand demonstrations and expo-only savings, we invite you to delve into the latest innovations and trends in the industry bringing together the best in the business gathering to share their knowledge.

As a regular exhibitor at the event, Beauty Expo is an excellent opportunity for our salon partners to connect with us on a world class stage. With 7 stands, showcasing all 10 brands under the PBS banner, this will be our biggest expo yet!

Visit PBS at our 7 different stands at Expo

Not only is PBS hosting some incredible educational workshops and masterclasses with our international brand founders and educators, we will also have exclusive savings, on-stand treatments and consultations to experience, completely complimentary, for you to book into now:

To register for a complimentary treatment at Beauty Expo, call at 1800 625 387 or email to secure your space at our stand.

Book in for our Educational Sessions

Once you have visited our incredible stands, PBS has organised some highly informative educational masterclasses, from improving upon your professional skills to harness your talent as a therapist and achieving success in your business. Click here to book in for our PBS run education at Beauty Expo.

Attend our Gala Dinner to kick off the Expo Weekend

All PBS salons are invited to an evening of magic celebrating our amazing salon and spa partners. This is a unique opportunity to network, socialise and celebrate in style at this cocktail event, and even our prestigious Salon and Stockist of the year winners will be announced. Call at 1800 625 387 or fill out this form to secure your seat at our second annual Gala Dinner, and fill out our form to nominate your salon for Salon of the Year 2017 here.

Learn about the Latest Innovations in the Industry at Passion to Profits 3.0

Book your spot for this educational day full of intensive training and incredible insight from our international guest speakers, Youngblood's Philip Luque and Image Skincare's Dawn Clifford.

We Crown 2016 Salon of the Year | Body Wisdom Perth

A massive congratulations goes out to the deserving, incredibly dedicated salon team at Body Wisdom Contour Clinic in Perth for becoming Professional Beauty Solutions (PBS) 2016 winner of Salon of the Year!

At our first Passion to Profits 2.0 conference on the 19th and 20th of August 2016, salons nation-wide gathered together at our inaugural gala dinner to find out if they were the lucky winner of the most prestigious prize of the night. That accolade finally went to owner of Body Wisdom, Amy Marvelli.

Body Wisdom is located in the beautiful suburb of Mount Hawthorn, WA where the business has been taken from strength to strength through Amy’s professional, no nonsense, but of course personable approach. Amy’s journey began at Body Wisdom as the manager, but in the last 2 and a half years she has become the owner and operator of the successful salon, and we can certainly see why!

Body Wisdom stocks Image Skincare, Youngblood Mineral Cosmetics, Sunescape Tan and Cherry Blooms in order to maintain and constantly improve the versatility in treatments, and the satisfaction of their clients. With a special connection to Image Skincare – Body Wisdom were the first account in Australia to take on the brand, after Amy’s manager used and loved the brand in Ireland – this remains one of their most successful brands, from their treatments to retail range.

Amy is always researching and developing her business, priding herself in being able to provide the best service and results for her clients. With 4 staff members, 6 treatment rooms and a whole bunch of loyal clients, Body Wisdom builds itself up on the fact that they are extremely knowledgeable when it comes to skincare and they understand the value of having a good routine and safe make up with no hidden nasties (which is definitely what we all wish for).

Body Wisdom is a results driven business that will do what it takes to get the best turn around for their clients. Their focus on results for their clients, instead of results as a business, allows Amy and the Body Wisdom team to focus on their passion for helping their clients when they really need it, building amazing relationships and fiercely loyal clients along the way.

Amy has also been very proactive in holding events for her clients so that they can get some expert advice of how to move forward with their home care and treatment plans, following the client even after they leave the treatment room. Additionally, Amy’s social media efforts have been something to strive for. Her proactive approach to Facebook and Instagram, taking up opportunities to launch competitions, engage with her followers, and utilise our very own Marketing on a Platter (MOAP), has pushed her to reach out to more potential clients. The support she receives from us is (hopefully) unparalleled to other salon providers, as Amy feels she is confidently getting that next level of support that she cannot get anywhere else. Thanks Amy!

With these points, we have to say a massive thanks to Amy and her team at Body Wisdom for being incredibly amazing and loyal to us, and congratulations for being our Salon of the Year 2016!

And congratulations to all our amazing salons, clinics and medi-spas that received nods at Passion to Profits!

List of finalists and winners from Passion to Profits conference:

Salon of the Year – Body Wisdom Perth

Salon of the Year Finalists - Pure Hair & Beauty, Mint Skin & Beauty, Bella Spazio, Blush Boutique, The Beauty Spot Swan Hill, Panache Beauty Spa, Le Sheek Nails & Beauty, Narrogin Beauty Clinic, Skinfit Body & Beauty Warrnambool, Secret Beauty

Top Sales - Activeskin

Best Newcomer - Chateau Elan Spa

Youngblood Stockist of the Year - Skinfit Body & Beauty
Youngblood Runner up - Blush Professional Beauty Touch

Image Skincare Stockist of the Year - Body Wisdom Perth
Image Skincare Runner up - Mint Skin & Beauty

Sunescape Stockist of the Year - Bodi Beauticious Rose Bay
Sunescape Runner up - The Spraytan Society

Cherry Blooms Stockist of the Year - Skindeep Medispa-Mullaloo

Body Sugaring Stockist of the Year - Skinfit Body & Beauty

PBS Skincare Stockist of the Year - Narrogin Beauty Clinic
PBS Skincare Runner up - Hope Island Medi-Spas

Passion to Profits 2.0 Wrap Up


Passion to Profits 2.0 is an annual educational conference hosted by PBS to celebrate the passion for the beauty industry and provide world class education to their stockists. This year Professional Beauty Solutions flew in the best experts from around the globe to create 13 amazing sessions. Our P2P conference and gala dinner was a massive success, with many highlights and amazing lessons that our loyal salons took away from, as well as enjoying a little bit of fun and mingling in the evening.

PBS provided its' salons, spas and clinics the opportunity to give their business a boost with our all-encompassing event; attendees gained valuable industry insight to a better and more profitable understanding of the brands and their products with the founders and international experts in a motivating workshop environment.

“I am feeling privileged to be a part of the PBS family. Their customer service and delivery of training as well as promptly delivering my parcels is above and beyond other companies in the same business. I found all sessions [at Passion to Profits] I attended to be highly informative, entertaining and kept me wanting more." - Janine Cox, Secret Beauty

We would like to thank our international guest speakers and founders for travelling down under to help make our conference the success it was. Huge thanks to Louise Taylor (Found of Dermalux LED), Jellaine Dee (Founder of Cherry Blooms), Janine Tait (Founder of Bestow Beauty), Dawn Clifford (Corporate Educator at Image Skincare), and Daniel Chavez (Global Corporate Trainer for Youngblood Mineral Cosmetics) for their amazing insight, inside tips and tricks and genuine excitement at being a part of the first ever Passion to Profits event!

Relive the highlights of the weekend, or check out what you missed, with our quick and easy recap…

Image Skincare

IMAGE’s Corporate Educator Dawn Clifford took the audience on a scientific skin journey and uncovered in-depth the ingredients that result in undeniable and amazing change. As one of the world’s most innovative skincare brands, Dawn explained how to customise the right treatment plan to solve any client’s skin issue.


Dermalux LED Light Phototherapy

Louise Taylor, co-founder of the multi award winning Dermalux LED Light Therapy, showed the audience the latest generation in LED Phototherapy. With clinically proven wavelengths and no downtime required Dermalux LED Light Therapy has taken the beauty world by storm. Attendees got to learn the ins and outs of phototherapy, and even had the chance to win a Dermalux machine themselves!


Youngblood Mineral Cosmetics

All the way from the USA, Youngblood’s global corporate trainer had two interactive sessions where the audience could see, touch and smell why Youngblood Mineral Cosmetics is the world’s leading mineral cosmetics brand. With his bubbly personality and humour, the audience gained new knowledge about how to invigorate their makeup routines for themselves and their clients, and some ab-work after all the laughter.


Bestow Beauty

The newest addition to the PBS range created a lot of excitement among attendees. Janine Tait, the founder and owner of Bestow Beauty, graciously flew over from New Zealand to introduce her beautiful brand and educate the PBS community about the benefits from treating the skin from within. Janine schooled us and salon owners who attended on why Dermo-Nutrition can’t be ignored when treating skin conditions. With over 30 years’ experience Janine captivated the audience with her wealth of knowledge.



While the audience was sipping on chocolate and fruit covered coconuts, Matt Williams explained why Sunescape is the go to tanning brand for Australia’s number 1 tanning salon. And how could you resist the amazing tanning display we had on show?


“An amazing couple of days, have left feeling extremely motivated, inspired & ready to promote more products & create more. Very professionally run! Amazing work.” - Kristen Duggan, Chateau Elan Day Spa

Cherry Blooms

From weekend market stalls to taking on multinational beauty heavy weights, Cherry Blooms founder Jellaine Dee’s climb to the top has been both rapid and unconventional. In this inspiring session Jellaine shared her story and gave her expert advice on what it takes to become a successful entrepreneur.


Body Sugaring Australia

With a live demonstration and in-depth explanation of the proven benefits of Body Sugaring Australia the audience could see first-hand how using sugaring is less painful for the client and highly profitable for the salon.


Down to Business

Social Media is one of the most powerful marketing tools of today, when used right. In this session CEO Matt Williams and Senior Marketing Strategist Vanessa gave a practical and interactive presentation about incorporating marketing into the salons daily tasks to increase salon traffic and customer loyalty. Matt Williams, CEO of PBS demonstrated where most business owners fail to make money and showed salon owners steps on how to uncover new profit centres in their business to make more money in less time.

“We got a lot of value (& fun) out of Passion to Profits! Can’t wait to see what it delivers next year.” - Lisa Fowler, Bella Spazio

And our amazing gala dinner and awards night kicked off without a hitch! Salon owners, clinic teams, and the PBS staff joined in one room to celebrate the amazing efforts of our gorgeous and dedicated stockists! Congratulations to the Stockist of the Year winners and runners up, and to you all, this night was for you!

"On behalf of Lisa, myself and our team, we would like to thank you for attending the Passion to Profits 2.0 educational conference, we couldn't have been more pleased with the result. You all know that our goal is to provide world class brands along with world class education and training and we want PBS salons, spas and clinics to be the most profitable in the industry. After speaking to many of you over the weekend, I really feel that we are delivering on our promise. We hope that you were inspired and entertained and we can't thank you enough for your support, your enthusiasm and your kind words of encouragement and commitment to our mutual goals. Thank you again and we can't wait for our next event, we promise to make it bigger and better than ever." - Matt Williams, CEO, Professional Beauty Solutions

How to Take your Instagram Feed to the Next Level in 5 Steps

Instagram currently has 1.59 billion monthly active users. Yep, you read right. That’s a lot of people that may stumble across your salon’s feed! With the popularity of Instagram as a source of contact for business and salons alike, it’s time to make your Instagram account the best it’s ever been.

You don’t need to be a professional photographer or have an expensive photo room to create beautiful imagery to use on your salon’s social media. With the right light, a smartphone, and a bit of creativity you are good to go! Professional Beauty Solutions will give you five key tools on how to create beautiful Instagram photos so pretty even the biggest magazines will envy it.


Use a clean background.

It’s important that your picture is not too ‘loud’. Take out excess items and keep the background as clean as possible. A simple white backing works well. Or how about taking on the marble trend that’s going nuts everywhere at the moment. We found this cheap option selling at Kmart for $29. The marble tones gives off a luxurious feel, perfect to showcase your makeup and skincare products. Another perk; it’s small enough to be stored away when you don’t want to use it.

Shoot in natural light.

The beauty of natural light (besides being free!) is that it brings out the best in your photo. Colours and details will pop and enhance the contrast in the picture. Long story short: daylight is best. The best time to take a snap is either in the morning or afternoon as the midday light can be too harsh. Try taking a photo close to a window or go outside on an overcast day to take advantage of the best natural light.

Here's another example on how light can make a HUGE difference by The Frow...

Have a theme.

Whether is a specific colour or a specific filter, having a consistent theme makes your Instagram feed look very professional and appealing. Making your Instagram feed harmonious will only benefit you, and people looking at your feed might just hit that follow button. Here are our examples:

Photo credit:  Nuts and Blueberries

Photo credit: Nuts and Blueberries

Photo credit:  Mikutas

Photo credit: Mikutas


Worry about the amount of likes.

Creating a fantastic Instagram is what you have set out to do, and that’s great! But so many businesses and Instagram users become too concerned about the amount of likes their awesome flatlay gets. Post photos that are good and say something about your salon, not what you think will garner the greatest amount of attention. Yes, you want to gain new interest and maybe new customers, but don’t sacrifice the loyalty of your existing clients to become ‘insta-famous’.

Post for the sake of posting.

Creating content for the sake of posting something is not a good way to start your Instagram success. Work to make quality images for your loyal clients, understanding what they would want to see, and what you want to post. Take the time to edit your images in their best light, and engage with your clients, to make your feed a reflection of your salon image.

If you would like to learn more about how to use Instagram and other social media platforms to increase engagement and drive traffic to your beauty salon you can attend our social media session at Passion to Profits 2.0 this Saturday.

And remember that we are doing Facebook LIVE every Monday to give you the hottest trends and best marketing tips to take your business to the next level. Exclusive to PBS members only.