Passion to Profits 2.0 Wrap Up


Passion to Profits 2.0 is an annual educational conference hosted by PBS to celebrate the passion for the beauty industry and provide world class education to their stockists. This year Professional Beauty Solutions flew in the best experts from around the globe to create 13 amazing sessions. Our P2P conference and gala dinner was a massive success, with many highlights and amazing lessons that our loyal salons took away from, as well as enjoying a little bit of fun and mingling in the evening.

PBS provided its' salons, spas and clinics the opportunity to give their business a boost with our all-encompassing event; attendees gained valuable industry insight to a better and more profitable understanding of the brands and their products with the founders and international experts in a motivating workshop environment.

“I am feeling privileged to be a part of the PBS family. Their customer service and delivery of training as well as promptly delivering my parcels is above and beyond other companies in the same business. I found all sessions [at Passion to Profits] I attended to be highly informative, entertaining and kept me wanting more." - Janine Cox, Secret Beauty

We would like to thank our international guest speakers and founders for travelling down under to help make our conference the success it was. Huge thanks to Louise Taylor (Found of Dermalux LED), Jellaine Dee (Founder of Cherry Blooms), Janine Tait (Founder of Bestow Beauty), Dawn Clifford (Corporate Educator at Image Skincare), and Daniel Chavez (Global Corporate Trainer for Youngblood Mineral Cosmetics) for their amazing insight, inside tips and tricks and genuine excitement at being a part of the first ever Passion to Profits event!

Relive the highlights of the weekend, or check out what you missed, with our quick and easy recap…

Image Skincare

IMAGE’s Corporate Educator Dawn Clifford took the audience on a scientific skin journey and uncovered in-depth the ingredients that result in undeniable and amazing change. As one of the world’s most innovative skincare brands, Dawn explained how to customise the right treatment plan to solve any client’s skin issue.


Dermalux LED Light Phototherapy

Louise Taylor, co-founder of the multi award winning Dermalux LED Light Therapy, showed the audience the latest generation in LED Phototherapy. With clinically proven wavelengths and no downtime required Dermalux LED Light Therapy has taken the beauty world by storm. Attendees got to learn the ins and outs of phototherapy, and even had the chance to win a Dermalux machine themselves!


Youngblood Mineral Cosmetics

All the way from the USA, Youngblood’s global corporate trainer had two interactive sessions where the audience could see, touch and smell why Youngblood Mineral Cosmetics is the world’s leading mineral cosmetics brand. With his bubbly personality and humour, the audience gained new knowledge about how to invigorate their makeup routines for themselves and their clients, and some ab-work after all the laughter.


Bestow Beauty

The newest addition to the PBS range created a lot of excitement among attendees. Janine Tait, the founder and owner of Bestow Beauty, graciously flew over from New Zealand to introduce her beautiful brand and educate the PBS community about the benefits from treating the skin from within. Janine schooled us and salon owners who attended on why Dermo-Nutrition can’t be ignored when treating skin conditions. With over 30 years’ experience Janine captivated the audience with her wealth of knowledge.



While the audience was sipping on chocolate and fruit covered coconuts, Matt Williams explained why Sunescape is the go to tanning brand for Australia’s number 1 tanning salon. And how could you resist the amazing tanning display we had on show?


“An amazing couple of days, have left feeling extremely motivated, inspired & ready to promote more products & create more. Very professionally run! Amazing work.” - Kristen Duggan, Chateau Elan Day Spa

Cherry Blooms

From weekend market stalls to taking on multinational beauty heavy weights, Cherry Blooms founder Jellaine Dee’s climb to the top has been both rapid and unconventional. In this inspiring session Jellaine shared her story and gave her expert advice on what it takes to become a successful entrepreneur.


Body Sugaring Australia

With a live demonstration and in-depth explanation of the proven benefits of Body Sugaring Australia the audience could see first-hand how using sugaring is less painful for the client and highly profitable for the salon.


Down to Business

Social Media is one of the most powerful marketing tools of today, when used right. In this session CEO Matt Williams and Senior Marketing Strategist Vanessa gave a practical and interactive presentation about incorporating marketing into the salons daily tasks to increase salon traffic and customer loyalty. Matt Williams, CEO of PBS demonstrated where most business owners fail to make money and showed salon owners steps on how to uncover new profit centres in their business to make more money in less time.

“We got a lot of value (& fun) out of Passion to Profits! Can’t wait to see what it delivers next year.” - Lisa Fowler, Bella Spazio

And our amazing gala dinner and awards night kicked off without a hitch! Salon owners, clinic teams, and the PBS staff joined in one room to celebrate the amazing efforts of our gorgeous and dedicated stockists! Congratulations to the Stockist of the Year winners and runners up, and to you all, this night was for you!

"On behalf of Lisa, myself and our team, we would like to thank you for attending the Passion to Profits 2.0 educational conference, we couldn't have been more pleased with the result. You all know that our goal is to provide world class brands along with world class education and training and we want PBS salons, spas and clinics to be the most profitable in the industry. After speaking to many of you over the weekend, I really feel that we are delivering on our promise. We hope that you were inspired and entertained and we can't thank you enough for your support, your enthusiasm and your kind words of encouragement and commitment to our mutual goals. Thank you again and we can't wait for our next event, we promise to make it bigger and better than ever." - Matt Williams, CEO, Professional Beauty Solutions