Education

2019 PBS Roadshow is coming to a capital city near you!

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How do you take the brands you stock, the treatments you offer and the clients you serve and bring them all together to create a profitable, predictable business that works for you, your family and your staff? Find out this July and August when the Professional Beauty Solutions team hits the road for the 2019 PBS Roadshow!

Coming to a capital city near you, the PBS Roadshow is a full day of business education packed with practical growth strategies to help you increase profitability and take your business to the next level! Covering an array of business-building topics in a fun, engaging environment, the PBS Roadshow is a great opportunity to connect with fellow small business owners and therapists, whilst gaining key insights into growing your business and boosting your profits!

Topics covered include:

  • The most critical Key Performance Indicators (KPIs) for small business and how to measure what matters most.

  • The growth of the clean beauty movement and the wellness revolution, and the business opportunities they offer.

  • How to get the most out of our “Marketing on a Platter” (MOAP) service so you’re able to easily and effectively market your salon, your treatments and the brands you stock.

  • What it takes to become social media savvy regardless of which generation you’re from.

  • How to stop selling and have your clients spend more by consulting with pride.

  • Why coaching your clients for optimum skin fitness is the best way to get them visiting you more frequently.

  • Everything you and your team need to know about the new training content on the PBS Online Education Portal.

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  • QLD July 29th - Pacific Hotel, Brisbane

  • WA August 5th - Crown, Perth

  • VIC August 12th - Quay West Suites, Melbourne

  • SA August 19th - Majestic Hotel, Adelaide

  • NSW August 26th - Pullman, Sydney Airport

 

Whether you’re a salon, spa or clinic owner, manager or team member, the 2019 PBS Roadshow will benefit everyone and is a must-attend event for your whole team! Everyone is welcome to this industry event.

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To book your tickets click here

Do You Want to Survive or Thrive?

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Education Is Your Answer...

Many salon owners look at team training and education as an expense they can’t afford, when in fact, it’s an investment that can’t be ignored!

Competition in the salon industry has always been strong, but in 2018, it has taken on new meaning with the likes of Sephora and Amazon, juggernauts of global retail, launching into the Australian marketplace.

So how do you compete? And what will separate you from your competition?

“The difference will come down to extraordinary service, and in our industry, extraordinary service comes from up-to-date knowledge that leads to amazing, consistent results for your clients.” says Professional Beauty Solutions CEO, Matt Williams.

In an era where beauty therapists aren’t leaving college with the level of skills and expertise they once did, there is no greater time in history where post-graduate education has been more crucial than it is right now.

In fact, beauty industry professionals should be constantly pursuing education on new treatments, techniques, products and ingredients, if they want to remain relevant in an ever increasingly competitive environment. Because, quite simply, the one thing that will set a salon apart from retail giants like Sephora, is your tailored, face to face expertise and service. Two things that customers simply will not find browsing the aisles or throwing items into their online shopping carts.

At Professional Beauty Solutions we work with thousands of salons around the country and from our experience, most salon, spa and clinic owners and managers agree that education is crucial for their team and for themselves, but there is still enormous resistance to investing in training.

Two common responses are “I’m Too busy” and “I Can’t Afford It”.

Many owners are so busy with what they have to do on a daily basis that the thought of stopping to do an hour or a day of education is just too overwhelming. But unfortunately, the long-term impact of shelving staff training could see the business far worse off than if it had taken the time to grow staff knowledge in the first place.

An investment in knowledge pays the best interest.
— Benjamin Franklin

The problem is that many small business owners in every industry don’t believe that they have the time, or the money to take their team away from their dollar-producing activities. But what many people don’t know is that there is exhaustive research that supports the fact that training and development offers the greatest return on investment that any a business owner could make.

In fact, studies show that businesses that invested in employee development generated*;

24% higher profit margins
218% higher income per employee
86% higher company value
21% increase in productivity
300% reduction in employee turnover
A return per dollar invested of $6.72

*Patrick McGovern (International Data Group)

Think about your business goals next time you’re agonising over your allocated time and budget for training, and instead of seeing it as an expense, shift your mindset to more accurately view it as an investment...the best one you can make for your business.

We have a strong focus on education at Professional Beauty Solutions and even though we have comprehensive product driven education, we also provide extensive education on exactly what you need to know in order to build a profitable and predictable business.


To find out more about how Professional Beauty Solutions can help your business thrive in 2018 and beyond, call 1800 625 387 or visit www.probeautysolutions.com.au

8 Ways to Build Positive Word of Mouth for Your Salon

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Word-of-Mouth marketing is the most difficult to measure, but it's also the most cost effective because it costs you nothing.

Your customers are the best vehicle for positive word-of-mouth marketing, but how can you get them to talk about you?

Here are 8 ways you can help build positive word of mouth for your salon.

  1. Set the Atmosphere
    Use soft, fresh sheets; play relaxing music; and keep service areas organised and sanitised. Clients love familiar environments and will refer everyone they know because they’ll know you’ll take care of their referrals as you do them.

  2. Be Professional
    Make eye contact, greet clients by name, offer a genuine compliment, dress to impress and practice good hygiene. These small details show your clients you care about them.

  3. Read Your Clients
    Engage clients in polite conversation and ask about them—but don’t dig too personally. Conversations should be uplifting and never geared toward gossip or your clients will lose trust in you. Nix chatting if it seems like they want to relax or sleep. The more you do for them, the more they’ll refer you to others.

  4. Consult Positively
    When consulting with clients on lash or brow styles, never tell them they’re wrong, even if you disagree. Instead, let them know what your education and experience has taught you regarding what will complement their features.

  5. Be an Open Book (With Your Services)
    Walk clients through the service, answer any questions they have and never talk down to them. Remember, some clients may be nervous or tense if this is their first time receiving the service.

  6. Respect the Clock
    Your clients’ time is precious, and disrespecting it can net negative word of mouth. Don’t be tardy, go overtime, or call or text clients off-hours.

  7. Create a Referral System
    Reward your clients for spreading the word with a referral system that garners them perks at your shop. Think: point systems toward discounted services or retail. The ‘If you scratch my back, then I’ll scratch yours’ mentality is always healthy in the artist/client relationship.

  8. Send Them Home With a Smile
    Never rush clients and always allow them to examine your work post- service. When your clients leave feeling confident and happy, they’ll keep coming back—and they’ll bring their friends.

Make Education your Top Priority this Year

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There are New Year’s resolutions, and New Year’s resolutions. Coming into a new year can make you think about all the things you wanted to do in your salon and for your business, but inevitably can not always all get done before December comes around. To ensure that you do not break on your resolutions this year before the end of January, you need to push your career to new heights and discover once hidden prospects that will induce change in your frame of mind; education.

Education in 2018 is much more than writing notes on a page that you’ll forget to look at again or a demonstrated technique. It surrounds the determination, skill and personal motivation to further your business and professional development. Education now offers the freedom in the ever-changing world of the beauty industry to go with what you have felt and analysed to be the right move for your business, from experts and therapists alike.

As your clients are becoming more self-aware and knowledgeable about current trends in the industry, salon owners need to be 3 steps ahead at all times, ready to offer their clients exactly what they are looking for in the new world of beauty, skincare and wellness.

Reading up on blogs, articles, podcasts and following those in the know of the latest marketing, beauty and salon techniques to help your business grow is step one to achieving greater levels of knowledge in 2018. Your instant access to digital publications, apps and the realm of YouTube has seen a worldwide boom in opportunities for career growth and education.

Education does not stop at improving upon your skillset however. When in the beauty business, your job entails marketing, sales, profitability, systems, people, and most importantly, your mindset to make the entire machine work to please and retain your clients. You can become an entirely different, more aware and better-informed beautician through simple to complex education classes and webinars, and is a goal worth striving for in 2017.

Professional Beauty Solutions offers salons, clinics and spas the opportunity to take part in dozens of education, training and growth sessions throughout the year. Our 2018 goal is to provide more business and profit building tools than ever before. Through regular webinars, intimate training sessions with expert trainers, and our monthly MOAP Monday Facebook Live education events, 2018 is the year to make education your top priority.

MOAP MONDAY RECAP 2017

If there is one thing that is just as important as having hard work and passion in your role as a beauty therapist, it is constantly educating yourself and your team on the how the industry is changing and evolving!

We have had a HUGE year bringing all our salon partners 8 FREE educational MOAP Monday Live sessions via Facebook, with huge success. We were also lucky enough to have special guests Vanessa McDonald (Salon Marketing Coach) and Daynah Hamilton (Studio Matrix) share their wealth of knowledge across salon marketing, and social media and give our salon partners the tips and tricks they need to help them become more profitable in the beauty industry.

View Part 1 & 2 of Matt Williams and Vanessa McDonald's live episode discussing how to retail your Christmas packs this season:

Watch Matt Williams and Daynah Hamilton discuss the important apps, tools and tricks needed to nail your salon's social media:

Missed an episode or want to re-watch again? Visit our Profit Advantage Facebook Page.