7 Salon Marketing Tips to Make Halloween Profitable (and Fun!)

Now is the time to jump in with both feet and cash in on the fun. Halloween salon ideas can be fun and lucrative if you play it right. Since people love to have fun with their makeup and nails, it’s the perfect time for you to let your creativity run free.

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Heed these 7 tips to draw in new clients, promote special services and offer in-salon tricks and treats to foster community engagement this October 31st.

1. Spooktacular Decorating

Whether you go scary of glam it up, the Halloween salon idea are endless. Do your thing and get creative. Create some pretty lolly displays with old vases or apothecary jars. Try layering lollies by colour in the jar. Place them around the salon or set them up in one display.

Rather than cutting into pumpkins, paint then with all kinds of fun designs to keep them looking fresh Hang some spiders or even use t mannequin heads to have some ghoulish fun.

2. Be BOOtiful

People who are really into Halloween often celebrate the whole month long. Take advantage of this and have some fun! Whatever your salon specialty is, you can be your own best advertisement. If you are a makeup artist, then you can think of so many fun ways to do your makeup. Nail techs can have a tone of fun with all the cool new nail art trends. Show off what you can do and don’t forget to have a business card on hand.

3. Bewitching Deals

Make yourself available, extend your hours and offer some special deals for Halloween looks.

Be sure to start advertising ahead of time. What are other businesses around you doing for Halloween? Planning an event with other local businesses is a great way to get your name out there.

4. Magical Marketing

Have a contest: You can get on social media and do a photo contest for the scariest or cutest costume, most creative makeup or wildest nail art. Get creative and have fun. The prize could be a free service to accompany a regular service.

Create Posters: You can create fun Halloween posters and flyers to hang outside your salon and to hand out. You can also create fun advertisement images for social media with Canva.com. If you are doing Halloween-theme makeup, be sure to add that to your poster.

Don’t just decorate the salon. Think about decorating your website too. Change to a Halloween theme. Jump online and get some ideas or talk to your web designer about doing some temporary web theme changes.

5. Spirited Offers

Offer clients a sweet package deal. They can come and get their Halloween look from you and if they do they get a percentage off or a facial rejuvenation treatment. You can also offer a package price for a group of related services. Or any client who purchases a retail item on Halloween gets to pull a “treat” from the pumpkin. Treats can be percentages (10%, 15%, 20%) off services or sample size products.

6. Halloween Night

Whether you decide to host a business event for trick-or-treat or if you plan to just hand out candy, be sure to advertise on your posters, website and social media ahead of time. Be sure to tie your business card or coupon onto the treats with fun Halloween ribbon.

7.  Blast Out a Halloween Newsletter

Now that’s you’ve got your promos, contests, and events planned out, it’s time to let your guests know about all of the fun stuff you’re doing this month. Send out an email newsletter that shows off your Halloween spirit! 

Whatever you decide to do this Halloween remember just have some fun!