Pure Fiji Launches NEW Coconut Lime Blossom Infusion at Beauty Expo

Returning to Beauty Expo after 5 years, attendees came in droves to stock up on their favourite natural bath and body care products and experience the Australian launch of Pure Fiji’s latest signature scent - Coconut Lime Blossom!

Salon owners couldn’t get enough of the eagerly anticipated new infusion, with most of the Coconut Lime Blossom range selling out on the first day. The visiting Fijians were also a stand out for the crowd, performing incredible Signature Foot Rituals while singing some beautiful Fijian melodies throughout the weekend.

What’s in it?

Like all Pure Fiji products, the base of each range is the essential oils from four tropical nut oils including Dilo, Sikeci, Coconut, and Macadamia. In this range, these oils are then blended with fresh coconut milk, zesty lime, and lime blossom. Coconut has a myriad of skin enhancing benefits which help to soften, hydrate, soothe and protect the skin, while lime is rich in powerful antioxidants like Vitamin C to help boost collagen production. The incredible infusion of these antioxidants help particularly to tighten pores, remove dry skin cells and brighten skin tone. Skin is also hydrated with a refreshing blend of pure leaf hydrosols which offer skin protection and anti-ageing benefits.

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With a complete body care range available including a Hydrating Body Lotion, Body Butter, Exotic Oil, Sugar Rub, Shower Gel, Bath Soak, Hand Crème, Body Mist, Spa Soap and Gift sets, as well as a new professional body treatment (launching late 2017), Pure Fiji’s Coconut Lime Blossom Signature Line is your clients ticket to hydrated, radiant and glowing skin.

For Pure Fiji stockists or for more information, call 1800 625 387 or visit https://au.purefiji.com/

PBS 2017 Salon & Stockist of the Year!

Winners announced at the PBS Annual Awards Gala Dinner!

The recently renovated Cockle Bay Room at the International Convention Centre, Sydney was the place to be on Saturday 26th August, where 140 glamourous and excited guests arrived for PBS’ 2nd Annual Awards Gala Dinner.

The evening kicked off with champagne on arrival and photo booth fun, with the hundreds of salons and beauty therapists mingling and sharing their experiences of Beauty Expo earlier that day. The evening’s host and MC, Rebecca George started the official festivities by introducing the wonderful James English Band, and encouraging PBS’ salons, partners and international guests, including Youngblood’s global educator and MUA Philip Luque, Bestow Beauty founder Janine Tait, Image Skincare’s international educator Dawn Clifford, and Cherry Blooms’ founder and CEO Jellaine Dee, to take their seats for the night ahead.

Guests were treated to a 3-course meal while mentalist, Phoenix mesmerised the audience with his Mind Magic and Comedy Show.

The PBS Awards ceremony kicked into full gear with winners announced in 11 categories and runner’s up in 3 categories. This year was also the first year that salons were recognised for their passion, marketing and retail achievements, with three new awards added to the mix including the “PBS Passion Award”, “Marketing Excellence Award” and “Retail Therapist of the Year Award”.

However, the night belonged to Bella Spazio who took home two awards including Cherry Blooms Stockist of the Year and the prestigious Salon of The Year Award! 

Bella Spazio Spa & Beauty - Salon of the Year 2017

“Thank you to all our loyal clients for all your support. We are passionate and dedicated in what we do and strive to deliver the very best, every time. We are so overwhelmed and grateful to be honoured with these awards and can’t wait to share with you what’s next for Bella Spazio” said Lisa Fowler, Salon Owner.

Congratulations once again all our winners, your hard work and dedication has paid off

Winners

• Salon of the Year – Bella Spazio

• PBS Passion Award – Angel Touch Skin Boutique

• Marketing Excellence Award – The Beauty Spot

• Marketing Excellence Award – Abbey Edwards

• Youngblood Stockist of the Year – Activeskin

• Image Skincare Stockist of the Year – Body Wisdom

• Sunescape Stockist of the Year – Tan Temple

• Bestow Beauty Stockist of the Year - Chateau Elan

• Cherry Blooms Stockist of the Year - Bella Spazio

• Body Sugaring Australia Stockist of the Year – Skinfit Body & Beauty

• Pure Fiji Stockist of the Year – Aztec Day Spa

• Retail Therapist of the Year – Salma Jaafar (Breathe Spa & Indulgence)

Runners Up

• Youngblood Stockist of the Year – Skinfit Body & Beauty

• Image Skincare Stockist of the Year – Light Aesthetics Skin & Body Clinic

• Sunescape Stockist of the Year – Body Wisdom

PBS Beauty Expo Wrap Up

It’s over! After months and months of preparation, Sydney Beauty Expo is done and dusted for another year, and it went off without a hitch.

The weekend of the 26th and 27th of August saw Professional Beauty Solutions return to the International Convention Centre in Darling Harbour after two years, to host our array of different brands under the PBS banner to the salon owners, managers and therapists from across the country. After missing last year’s Beauty Expo in favour of our PBS run education event, Passion to Profits, this expo was locked in to be our biggest and best yet, and we certainly hope we didn’t disappoint!

With 7 juggernaut stands across 10 brands this year, our team was pushed to the limits to deliver an incredible experience to not only our salon partners, but salon visitors from all walks, and provide a ‘complete solution’, from skincare and makeup to tanning and inner beauty.

Every stand under the PBS banner, from Pure Fiji to Dermalux, was pumping with people wanting to get a glimpse of some of the greatest brands in the beauty industry. Our visiting Fijians were a stand out for the expo crowd, performing incredible Signature Foot Rituals while singing beautiful Fijian melodies. Bestow Beauty founder Janine Tait’s wealth of knowledge about the Slow Beauty movement and the importance of looking at your skin from within also made Bestow Beauty’s floral, ethereal stand a hit, while our talented makeup artists at Youngblood were on their feet all day perfectly proving their artistry and colour matching here, there and everywhere!

This year, along with our crowded stands exhibiting each of our salon brand, PBS also took part in several education sessions over the two-day event, providing unmissable and up-to-the-minute education for those in attendance, including insights into boosting your salon profits, mineral makeup masterclasses, the importance of dermo-nutrition, digital marketing tips and tricks, and innovative ingredients in skincare. International educators and founders of our salon-quality brands flew into Sydney to impart their expert knowledge in their fields, and had an invaluable experience themselves speaking to the best and brightest salons in Australia.

Our weekend was only made sweeter by 140 guests, including our salons, their partners and international guests, attending our 2nd Annual PBS Awards Gala Dinner on the Saturday evening. The night of nights, our dinner saw our top salon and most passionate therapist be rewarded for their hard work and loyalty, with several of our salons being honoured for their excellence in marketing, retail, and passion and stockist performance. Congratulations to all our finalists and winners, and a special mention to Bella Spazio, our 2017 Salon of the Year winner!

Sydney Beauty Expo came and went in the snap of our fingers, and it’s safe to say that it was one crazy and exciting weekend for us here at PBS’ and we’re sure for all of our salon partners as well.

We would like to say a big thank you to all those who came and took the time to visit the Professional Beauty Solutions corner of the expo floor. We are humbled by the amazing support from so many of our wonderful salon and spa owners and managers.

PBS’ Guide to Surviving Beauty Expo (and Having the Time of your Life)

Sydney Beauty Expo is just 2 weeks away, and it is safe to say we are getting excited. Professional Beauty Solutions regularly exhibits at Beauty Expo to provide our salon partners and new salons with incredible inside education, valuable sessions with our world-class brand’s educators and founders, and on-stand information on the benefits you can reap for your clients and your business, when stocking our brands.

For anyone who has visited Beauty Expo before, it can get very busy with so much to look at and learn about. But PBS has got your back with our quick guide to surviving and getting the most out of this year’s expo:

Plan your attack before you get there…

From getting to the show, to the accommodation you book, have your plan laid out in front of you from the minute you touch down in the city. You have the option of dozens of transport and hotels to choose from in such a busy city, that this part will be a breeze. Once you have entered the doors, there is a lot of exhibitor stands to visit. Overwhelmed already? Don’t be!

Luckily, Beauty Expo has got you sorted with their easy to understand page to help you have the best weekend.

Quick need to know information:

• Where – International Convention Centre (ICC), Darling Harbour Sydney

• When – Sat 26th 10am – 5pm to Sun 27th 9am – 5pm

• Where is PBS – With 8 stands across 10 brands, this will be our biggest expo yet! Find us next to the cafeteria, with stands including Sunescape (D101), Image Skincare (E106), Dermalux LED (E100), Youngblood (F106), Cherry Blooms (E101), Bestow Beauty (F100), Pure Fiji (G106), and Body Sugaring Australia (F101).

Stay connected…

Your experience of Beauty Expo will only be made better when you are connected to everything! Make sure you keep in touch with your clients while you’re attending the show. It would be great for your clients to see Facebook live videos as you are walking around from your salon pages, even giving them sneak peaks of what kind of complimentary treatments you are having or any new exciting brands that have taken your eyes.

PBS is holding several on-stand treatments for you to book in for, including an LED treatment, sugaring demonstrations, free health checks and a Pure Fiji signature foot ritual. Call us to book in now, 1800 625 387.

Beauty Expo is big, and it’s busy. Don’t risk losing your valuable therapists to a sea of people by sticking together with the ‘Find my Friends’ app. Letting you see exactly where they have gone off to (probably getting a Pure Fiji signature foot ritual…)

And don’t forget to tag Professional Beauty Solutions in the fun and exciting thing you will be doing at Beauty Expo! Using #probeautysolutions plus our individual brand tags, we would love to see incredible insights into the weekend, and what you and your fellow attendees think of the stands, education sessions and complimentary treatments.

Remember the PBS Gala Dinner…

Don’t forget to pack a gorgeous cocktail dress for the PBS 2nd Annual Gala Dinner, commencing at 7pm on Saturday 26th for all our PBS salon partners to attend and enjoy a night to remember. Salon and Stockists of the Year will also be announced, so make sure to fill out this form to get your nomination in on time!

What Should be in your Beauty Bag this Winter

It’s already July, and we’re more than a little surprised about how fast this year is going… Every year, summer comes and goes and our beauty bags get just a little bit sad, but we know this is the perfect time for you, and your clients to test out some pampering products and new releases, and PBS has got a wonderful selection for you, featuring our best brands:

Youngblood’s Eyeshadow Quad, Desert Dreams

This beautifully creamy quad comes just when we needed an update on our winter smoky eye. The warmer shades and all matte formula make this ideal for giving your clients a dramatic, yet natural makeup look, with all the benefits of a mineral formula.

Image Skincare IMASK Biomolecular Sheet Masks

If you or your clients tend to shy away from cream or lotion face masks because of the ‘mess’, these sheet masks will change all that. Formulated with intense peptides and an innovative hydrogel ingredients, your winter skin will literally vanish before your eyes, and wait to be left with skin that looks like you’ve just had a facial.
Top Tip: This sheet mask is the perfect add-on to any LED facial or peel treatment

Bestow Beauty Plus Oil

While we’re on the subject of hydrating your skin, don’t forget the importance of coating your skin with nourishing ingredients from within too. The Beauty Plus Oil from Bestow is the perfect addition to your smoothie, juice or salad, to ensure the breakdown of blockages in your body, ready to take other ingredients both topically and from within to the maximum benefits.

Sunescape Exfoliating Body Polish

Not only does our replenishing buffing polish work perfectly on your dry, cracked winter skin in preparation for a spray tan, but it is also in our NEW packaging! This product is a must in your clients prepping stage before their spray tan, without a doubt.

Pure Fiji Hydrating Body Lotion

Our newest brand introduces a whole new world of hydration to the skin, making it the best possible thing for your winter woes. Entice clients into your salon with the promise of a tropical getaway in the comfort of a Pure Fiji Island wrap or lotion coma.

Stay in the know for all things PBS related. Receive monthly marketing and promotional newsletters, waiting in your inbox…

Video Marketing and How it Can Benefit your Salon

Video marketing is huge. Creating interesting and fun video content today is quickly becoming one of the most important strategies in your marketing plan, with Facebook’s 4 billion daily video streams having anything to say about it. Whether your forte is Facebook Live, Snapchat, Insta stories or fully fledged YouTube videos, simply said the content you need to be creating and promoting for your salon is video.

Not only are Facebook’s news feed videos gaining more daily minutes watched than any other platform (including YouTube), but video has also taken over Snapchat and Twitter.

YouTube.

Firstly, YouTube is essentially where it all began. Every day people have create careers on YouTube by filming themselves doing something that people will enjoy watching, like discussing their monthly beauty favourites and creating makeup tutorials. This is a massive avenue for salons to leap and take hold of, as therapists not only have immense amount of skill and knowledge that viewers will want, but it acts as a promotional service for your salons and what you offer. Our favourite marketing guru, Gary Vaynerchuk even says that “YouTube is a library of content, 300 hours’ worth of video content are pushed to YouTube very minute”. And it is religiously watched by some of your potential clients.

Facebook.

As you know, Facebook is the leader of all things social. For reaching your clients and potential customers on a large scale, Facebook is key! But not only does Facebook Live work to get people watching and engaged, consider investing small amounts into video ads for your salon that show people what you are all about. Right now, Facebook’s infamous algorithm is focusing heavily on videos, organically improving your reach through these posts. In addition to this, you can target your videos about your latest services and promotions available specifically to; people in your area, people who love beauty salons, have a disposable income for pampering treatments, and so on. Automatically you have gained an audience you may not have reached before and they are already interested, WIN.

Instagram.

Instagram’s new video capabilities, including Insta stories, has changed the way people use the platform. How often do you now find yourself watching the stories of the Instagrammers you are following? Video on Instagram is much more social than it used to be and is great when connecting and engaging (pulling) with your followers, rather than just pushing and promoting. The ability to reply to stories with a video of your own or create an Instagram Live is personal, visual and engaging.

Time for you to kill it at video and become the ultimate marketing machine. Which video platform is your favourite to use?