Salon of the Month – Anna’s Skin and Beauty

A beautifully appointed beauty salon in Townsville, Anna’s Skin and Beauty offers personalised beauty and skincare services courtesy of their experienced and passionate technician, Anna Preston.

After spending the last few years working with other local beauty therapists, Owner/Operator Anna now brings her 19 years of experience into her very own salon. Clients enjoy the specialised personal service she provides while using only the best professional skin care and mineral makeup.

“The biggest complaint I received as a manager working in previous salons was that clients see a different person each time they visit. Being an Owner/Operator, my clients see me every time. I do all the treatments and work alone. My clients love that they get me all to themselves when they come in…it’s a true one-on-one relationship” explains Anna.

However, it hasn’t been all smooth sailing for Anna’s Skin and Beauty in 2018. After 14 months of trading the salon was completely destroyed by fire. “My drive and determination was stronger than the devastation I was feeling” said Anna. Throughout the heartache, she stayed positive about getting the business running again, and in a remarkable turnaround, Anna’s Skin and Beauty had re-opened at a new premise in just 4 weeks.

The business has now begun a new chapter and currently stock Youngblood Mineral Cosmetics, Image Skincare and Cherry Blooms.

“I worked with Youngblood for about 14 years at a previous salon. I loved it then and thought it would be perfect for the North Queensland climate. As for Image Skincare, it’s my favourite skincare range of all time. I love the results I get for my clients and myself. Image actually CHANGES skin and people’s lives! said Anna.

On how to excel in customer service, Anna believes in continuous education and training, ensuring she’s offers the very best in client treatments and up-to-date customer education. “Being in the beauty industry for 21 years and attending countless seminars, training, customer service courses, I have learnt and developed how to give my clients 100% each and every time they come in. It’s about recognising what people want and need and providing that for them and not being lazy. As an owner operator it is up to me and me alone. I am 100% responsible for the success of my salon.” said Anna. “I am honest with my sales and client expectations. I’m not pushy, but I am helpful as I only want the best for my clients.”

Rated as one of the top 3 beauty salons in Townsville, as well as being featured in several North Queensland Magazines (including DUO, Success, and Business Development Magazine), Anna’s Skin and Beauty are also active users of Marketing on a Platter (MOAP), which allows them to easily run monthly and seasonal promotions in salon and via social media. “I LOVE MOAP, especially for inspiration and social media. The quality of the material and images provided is amazing” said Anna.

Well done to Anna for their amazing achievements 2018! We’re excited to be able to be a part of their success story and can’t wait to see how Anna’s Skin and Beauty continues to grow. Congratulations on earning Salon of the Month.

I Need More Customers!

This is the number one problem that salon spa and clinic owners face, so why is it so difficult to solve?

When a beauty therapist decides to open a salon, they are filled with optimism and excitement about the journey ahead of them. Many anticipate all of the time, money, freedom and fulfillment that they will enjoy profiting from their passion…but, then comes the reality of running a small business!

All of that optimism fades quickly when you are struggling to attract customers, retain team members and no matter how hard you try, you just cannot seem to figure out where all the money goes.

So why is reality such a far cry from the original goal? As is the case across so many industries, beauty therapists are not usually experienced business owners and operators and are unsurprisingly trained in beauty therapy, not graphic design or marketing. We know that running your own business takes up more time than you seemingly have in any given day, and can feel like it is taking you away from your original passion; making your clients look and feel their absolute best.

There is no question that most beauty therapists that open a salon or spa are amazing at performing treatments and understanding how to get amazing results for their clients. However, this is a completely different skill set to what is required to run and promote a small business.

That is why Professional Beauty Solutions (PBS) have been working tirelessly to deliver the tools required to completely transform this reality for salon owners.

Solving Your Number 1 Challenge with Marketing on a Platter

Marketing on a Platter (MOAP) is designed to take a huge load of work off your plate by doing your marketing for you! We have taken our team’s abundance of experience to create marketing assets that work to attract and retain clients. We know that salon owners do not have the man hours to spend on marketing, so we have literally spent hundreds of man hours bridging the gap.

No matter which PBS brands you stock, whether that is one brand or all 11 of our brands, we provide you with free monthly sets of marketing collateral that you can use across multiple digital channels. From Facebook to Instagram graphics, blog posts, EDMs and website images and banners, we also create compelling deals to enable you to promote different services complemented with retail promotions. Along with exciting birthday campaigns, referral campaigns, and many tips on how all of this can be easily implemented to drive new business through your door, your marketing is complete without having to lift a finger.

Hear what some of our salons have to say:

“PBS have done all the hard work for us by creating all the marketing tools we need with ‘Marketing on a Platter’. Their talented graphic design team create amazing looking campaigns for us each month, including everything from in-store posters and counter displays, to social media graphics and e-newsletters we can send to our database. All the content is available at the click of your mouse. If you haven’t used MOAP then you don’t know how easy and professional your social media and marketing can actually look!”

— Margaret Ottley, Ultimate Care Skin & Body Centre

“As the owner of a busy salon, I have found stocking PBS brands has made my life so much easier. The ongoing support from them is unparalleled and their ‘Marketing on a Platter’ allows me to be present on social media, without taking up extra time that I just don’t have!”

— Amy Marvelli, Body Wisdom

“Being a salon owner is not easy. Thankfully the team at PBS are always thinking of the business, the owners and how to make them more profitable, and they’ve really made marketing so simple and easy by providing us with ‘Marketing on a Platter.’ Each month, all our marketing is created for us! It’s easy to use and everything you could possibly need is right there – from social media graphics to posters and emails. I’m so thankful for PBS for making my life so much easier with MOAP!”

— Lisa Fowler, Bella Spazio

Did you know?

Your clients spend 40 minutes per day on social media.
That’s why we create new sets of social media graphics each month, from product features to seasonal trends, ready to go with a click of a button.

Effective point of sale marketing can boost sales over 25%.
That’s why we create new sets of visually eye-catching POS posters, ready to print and display in your salon the same day.

Every $1 invested into email marketing generates an average of $38 in revenue.
Email is one of the best digital marketing tactics for small businesses with limited marketing budgets! That’s why we create enticing deals and grabbing headlines in your ready-to-use e-newsletters, driving action and traffic directly into your business.

Want to know what you will get from PBS when partnering with us? Here are some examples of our monthly marketing sets, all created and delivered to you for FREE:

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Contact Professional Beauty Solutions to find out how you can take advantage of this powerful business tool, call 1800 625 387 or visit www.probeautysolutions.com.au