Based in the Darling Downs region of Queensland, Pure Hair & Beauty is one of Dalby’s most luxurious hair & beauty salons.
Pure Hair & Beauty prides itself on offering a complete experience and full range of services, allowing clients to be beautified from head to toe. The dedicated, fully qualified team specialise in makeup artistry, nails, hair styling, skincare, advanced skin treatment and spray tanning throughout the salons two beauty rooms, two nail tables and eight styling chairs.
Having first stocked Youngblood Mineral Cosmetics 4 years ago, salon owner Kerry Slee has since gone to add Image Skincare, Sunescape, Dermalux LED, Bestow Beauty, Body Sugaring Australia, Cherry Blooms and Wotnot to her salon’s offering.
Slee explains, “We wholly and completely trust PBS to source the best products for us. After stocking a few PBS brands, I never question when they bring in a new range. I know it is going to be of the highest quality and amazing!”
On how to excel in customer service, Kerry and the team at Pure Hair & Beauty believe in continuous education and training, ensuring they offer the very best in client treatments and up-to-date customer education. In addition to this, the salon always ensures their clients are happy with their service, treatment or products.
“We either call the client or ask them to fill out a survey for us” said Slee. “We always receive wonderful reviews!”
As part of their marketing activities, Pure Hair & Beauty gave all of their clients a complementary Dermalux Treatment gift voucher as a Christmas Gift. This was a huge success for the salon explained Slee, as the “initiative has increased re-bookings for all of our salon services as it encourages our clients to come in and use the Dermalux during the quieter months. It also gives us a chance to retail and cross-promote other services to them.”
Pure Hair & Beauty are also active users of Marketing on a Platter (MOAP), which allows them to easily run monthly and seasonal promotions in salon, via social media, and through email blasts to their customer database.
“We are constantly changing our advertising material to keep the salon fresh and updated. We also send out emails on any specials we have, or new product launches. Our clients get excited about new products, plus it also creates great awareness of the services and brands available in salon” Slee explained.
Well done to Kerry and her team for their amazing results and client satisfaction! We’re excited to be able to be a part of their success story and can’t wait to see how Pure Hair & Beauty continues to grow.
Congratulations on earning Salon of the Month!