Serenity Skin, Nail And Body is a professional, award-winning beauty salon operating for over 11 years in the heart of Wangaratta. Specialising in dermal therapy, beauty & results-driven treatments, Serenity provides a complete range of beauty services, with every treatment of the highest standard.
Serenity first stocked Youngblood Mineral Cosmetics stockist 3 years ago and has since gone on to add more PBS brands to their offering.
Salon owner Donna Wark explains, "We were looking for a new range of makeup that would complement our skin treatments and Youngblood definitely fitted that criteria and more.” The range quickly became popular amongst clients with the help of promotional make-up days and free 4-minute makeovers being offered.
Having experienced such positive results with Youngblood, Serenity introduced Image Skincare 18 months ago and it soon became a client favourite due to the impressive results it can achieve.
Part of marketing activities to support this was their ‘Introduction to Image Day’. Wark said, “It is always a risk introducing clients to a new range of products but (Business Development Manager) Amanda made it easy and effortless with the clients putting their trust into the range immediately.”
Not only did Serenity see fantastic retail sales on the day, many clients also booked courses of treatments.
Added most recently to the salon menu, Sunescape has been another great success for Wark and her team. “Sunescape was hugely popular over summer with clients loving that they only needed to leave their spray tan on for 2 hours,” said Wark. The retail range has also been a profitable addition to the salon’s offering, with the gradual tan selling out time and time again.
PBS is proud to have been able to contribute to Serenity’s success over the past 3 years, with the assistance of world-class products and free monthly marketing materials (Marketing on a Platter-MOAP) allowing the highly skilled team of therapists to focus on what they do best.
We can’t wait to see what’s next for Donna and her team. Has your salon found success using PBS products and MOAP?