Salon of the Month - Pure Beauty Medispa

Those who seek out success, may just find it hiding in close sight. And Pure Beauty Medispa is the epitome of that, constantly endeavouring to not only grow in their business and as therapists but provide a friendly and helpful environment for their clients. Located in Beaconsfield Victoria, Pure Beauty Medispa, led by owner Sally Espinoza, have been operating for seven years, but that doesn’t mean they have been stationary during those years.

Regularly coming up with new, natural ways to treat their clients, from the moment they drink their complimentary Bestow tea to their undying focus on natural, flawless skin, Pure Beauty Medispa has been on a mission to provide clients with products that are organic, ethical and of supreme quality, with the help of Professional Beauty Solutions (PBS).

“Our products and treatments are of the highest quality, handpicked by our staff for their performance, and tailored to the clients’ individual needs”, Pure Beauty Medispa writes on their website. And this is proudly supported by the PBS brands the spa stocks.

Pure Beauty have stocked Youngblood and Pure Fiji for seven years, Wotnot for three, and their latest PBS addition is Bestow Beauty, which they have stocked and loved for 8 months strong.

“We love the wonderful support we receive from our representative Stella and all the staff at PBS.”

With strong and ethical brands backing them all the way, Pure Beauty also places extreme importance on their customer service. With every service they provide, the client does not leave without any aftercare with Pure Fiji and Youngblood. Recognising the power of minerals and the natural formulas of Youngblood Mineral Cosmetics, Pure Beauty conduct free 4-minute makeovers on their clients, allowing them to leave their appointment, from microdermabrasion and cosmetic injections to peels, feeling safe that their skin is taken care of, concealing any redness from the treatment.

As for their care of their clients beyond the treatment, Pure Beauty also offer clients complimentary treats. “We have a gorgeous Bestow Tea display which is offered to all clients, and Wotnot wipes are used before makeup application or 4-minute makeovers [to take care of their skin]”, Espinoza explains.

Their foray into marketing their salon is stellar, not only utilising Marketing on a Platter (MOAP) to maximise client interest and engagement in salon, but through organising loyalty cards and VIP events for their faithful clients.

“There is already an increase in team morale and excitement in anticipation of the new upgraded makeup stand we have ordered, and the VIP evening this month.”

Congratulations to Sally and the team at Pure Beauty Medispa for your exciting events, treatments and aftercare you provide to clients in your region. Here’s to your continued success in 2018!

Salon of the Month - Abbey Edwards

Abbey Edwards are the beauty experts of Hamilton, Victoria. Established as a salon since April 2015, the Abbey Edwards team specialise in bridal and event makeup, and their talents speak for themselves.

Abbey is the owner and manager of Abbey Edwards and has over eight years’ experience in the industry.  Having worked in other hair salons, spas and clinics, Abbey felt it was time to embark on her own journey and opened her sophisticated salon in 2015. Today, Abbey Edwards now has 3 therapists.

The boutique beauty salon has grown from one treatment room with lots of space, to three treatment rooms and a tanning room which is bursting as the seams with their loyal clients! As the business continues to successfully grow, Abbey hopes to expand to a bigger premises, but still keep the private, professional and calm environment that they have created, and that their customers have come to love.

Abbey has worked with Youngblood Mineral Cosmetics for over 5 years after falling in love with the makeup range while working at a previous salon. When she opened Abbey Edwards, they needed a makeup brand that could create special occasion and bold makeup looks, while still being kind to the skin.

“I trusted that PBS only distributed the most prestigious brands so it was a no brainer for me to introduce Youngblood and other PBS brands as my salon grew.”

The Abbey Edwards salon now specialises in makeup, with Youngblood being their preferred choice for all bridal and event makeup, skincare treatments with Image Skincare as well as stocking Sunescape, Wotnot and CaronLab Wax. During wedding season, you are guaranteed to see a wedding party booked for all these services, as they are the leading beauty salon in the area when it comes to brides and special events.

“We have set ourselves apart from other salons in the area as we have a high standard of professionalism, and offer high quality treatments and products. The salon is always well presented, clean and we are constantly changing the decor and in-salon marketing to keep clients interested and excited to see what has changed or what is new!” explains Abbey.

At Abbey Edwards, they understand the importance of customer service and the ‘WOW factor’ experience. Their professional team of beauty therapists continuously connect with their clients to ensure they are 100% happy with their personally customised treatments. Plus, all staff are educated on all the treatments that they provide, even if not all therapists perform the treatments.

“Even the small things like asking questions, talking to our clients, being well presented and friendly are the key elements to great customer service!”

What also makes Abbey Edwards salon stand out from the rest are the VIP days they run, including look & learn sessions with Youngblood. “We found this very beneficial as we have gained ongoing clients who buy Youngblood products, but are also now regular clients who have skincare treatments.” Abbey said.

They are also active users of Marketing on a Platter, which allows them to easily run monthly and seasonal promotions.

“We love using the MOAP posters around the salon which gets clients talking, and the social media graphics are the best. This really sets us apart from other salons in the area and creates a very strong presence on social media.”

With exceptional beauty therapy and client care at their professional clinic, it’s no wonder Abbey Edwards was a finalist in the “Best Service Business” category in the Local Business Awards last year. Abbey herself has also recently done makeup for a local TV advertisement, advertising Greater Hamilton, which will be aired in the next few months and on YouTube! 

Congratulations to Abbey and the team at Abbey Edwards for the amazing service you provide to the clients in your area. Here’s to your continued success in the future.

Salon of the Month - Bella Spazio

Bella Spazio resides in beautiful Orange, delivering results driven treatments to both men and women with a small, but dedicated team at the helm. With loyal clients regularly visiting their salon from as far as Forbes and Canowindra, and continuous nominations for people’s choice through Orange Business Awards, it is clear to see why Bella Spazio is the success that it is.

As a strong team in salon, Bella Spazio is proud to continue evolving their business, by adding new services to their menu, engaging in regular business coaching and marketing, and updating their salon equipment.

“We never stop”, exclaims owner Lisa Fowler. Bella Spazio’s winning customer service, and ability to achieve amazing results in salon allows them to continue to propel forward, and increase their loyal clientele.

Bella Spazio currently stocks Youngblood, Image Skincare exclusively to Orange, Cherry Blooms, Sunescape Tan and Bestow Beauty in salon for a complete beauty experience for all customers. From stocking Youngblood for over 10 years, to achieving great results with Image Skincare for five, Bella Spazio is a true PBS ambassador.

“As other brands have been introduced to us from PBS – we have introduced them to our business.”

From the importance of stocking a skincare range, like Image Skincare, that is not only results based, but allows the business to evolve and grow, Bella Spazio champions their position at the ‘Skincare Clinic in the west’, the range exceeding not only therapist but client expectations as well.

While the products they use in salon are an incredible asset to Bella Spazio, nothing beats their outstanding customer service that speaks for itself. A balance of care and nurturing, making each client feel like they are a friend, and educating the clients about the best in beauty and skincare, Bella Spazio ensures satisfaction from the first phone call to book the appointment, to the follow up post-service.

Bella Spazio is certainly a forward thinking salon, constantly trying to be innovative to create exposure for the business. They recently crowned their Youngblood Face of 2017, Caitlin Rosser, who is now organically spreading the word of Youngblood amongst friends and followers. The exposure received throughout this campaign, along with their aptitude for social media engagement, from competitions and Facebook videos to product and service incentives in store, has given Bella Spazio the attention they deserve, all from their creativity and drive.

“We feel it is vital to our business to always keep in front of our clients & having regular promotions Bella Spazio to showcase the PBS brands.”

Bella Spazio has implemented and are committed to providing exceptional incentives to both their clients and staff. With regular sessions with their BDM, attending events held by PBS, and utilising MOAP in their monthly marketing plan has not only increase motivation among staff, but has evidently increased average client spend and create loyal, frequent clients.

“Thank you PBS for allowing us to work with you on this journey and providing “A” Class products for us to work with. We are excited for what the future holds for us all.”

Congratulations to the team at Bella Spazio for the incredible hard work you put into your salon every day. Here’s to your continued success in the future!

Salon of the Month – Beautiful You Hair & Beauty Day Spa

Beautiful You Hair & Beauty Spa is a beautiful boutique salon, residing on the Redcliffe Peninsula in Queensland, and specialising in high quality hairdressing and beauty therapy treatments. Their day spa extends from simple treatment services to offer a truly unique experience to their keen clients.

Beautiful You’s treatments are based on how they can provide exceptional services, in a safe and relaxing environment, priding themselves on giving their clients a personalised service, tailoring to every guest’s individual concerns and needs. Making each treatment ‘one to remember’, guest care is the driving force behind the salon. Every therapist is trained, passionate, informed, caring and excel at offering world-class beauty treatments. From beautiful robes, rooms and treatments to customised skincare programmes and exceptional therapists, Beautiful You is not just a salon, it is an experience.

“Our therapists have a personal relationship with our extensive PBS product range, and pride ourselves on promoting that ‘visiting a friend’ atmosphere for our clients”, explains Toni Hilton, the driven leader of the spa.

Beautiful You Hair & Beauty knows the importance of stocking the best products in the industry in order to impress clients with new and exciting products on a regular basis, as well as promoting a culture in their spa of improving the way their guests look and feel, and trusting them with their beauty needs.

“We are proud to carry and recommend PBS products”, Toni Hilton says, with the spa stocking Image Skincare exclusively in their area, as well as Wotnot, Pure Fiji, Bestow Beauty and Sunescape. After attending Sydney Beauty Expo some years ago, Toni was exposed to Image Skincare after trialling a peel, and never turned back. So impressed with the results, she immediately purchased the range for her salon, because “the results speak for themselves”.

“We have proudly been a PBS salon for 5/6 Years and will continue support throughout the coming years.”

From starting with only Image Skincare, Beautiful You grew to become an incredible part of the PBS community, taking advantage of our training and marketing material for her products, which has dramatically helped salon sales and interest.

Along with their trust and devotion to the products they stock, Beautiful You Hair & Beauty create VIP evenings to encourage their clients to become a true part of their salons, as well as giving her own staff ‘gift of the month’ to encourage them to also post, share and interact with others about their products and treatments.

“This has worked incredibly well and given our clients the opportunity to receive accurate product and treatment information with a touch of Beautiful You love.”

What makes Beautiful You stand out among the crowd is their attention to building an online presence, using our MOAP around the salon and on social media to promote monthly specials, which has resulted in increased sales and bookings for treatments. Their genuine excitement as a team to share their products with their clients has won them accolades like ‘Best Beauty Salon’ for the Redcliffe Quest newspaper, as well as ambassadorship for the ‘Joining Hands’ charity.

“Our mantra is ‘Awaken the Beauty Within’, you can only do that with the best products! Thanks PBS!”

Congratulations to the team at Beautiful You Hair & Beauty Day Spa for the amazing results you give and hard work you achieve. Here’s to your continued success in the future!

Salon of the Month - Saya Beaute Bar

Saya Beaute' Bar takes the term ‘spa’ to a whole new level. Located in Somerville, Victoria, the heavenly spa offers relaxing services to all clients, from tailored individual skincare treatments, to everyday beauty maintenance in the most tropical of landscapes. With 11 years’ experience in the beauty industry and extensive training across all areas, owner Aleshia Fowler leads an amazing team of qualified therapists and trainees to give every client the extra ‘Saya’ touch.

Aleshia has made her spa, from door to treatment room, a blissful escape from the outside, giving every client the opportunity to take the journey to relaxation. “We have designed our spa to feel as though you have stepped into a spa on a tropical island”, Aleshia says, her passion of the industry and professionalism in giving every client a unique takeaway from their experience inside.

A strong contender in the PBS community, Saya Beaute' Bar stocks brands (Sunescape, Youngblood, Body Sugaring, and Wotnot), adding each of them on as their business grew. Youngblood was an essential in their salon, as owner Aleshia had worked with and loved the brand in her previous salons, and knew she had to have it at Saya Beaute' Bar. They have also been exclusive stockists of Pure Fiji since opening their doors nearly 4 years ago, and are excited for the brand to be included into Professional Beauty Solutions’ arsenal.

“We have dedicated a lot of our time and passion into [Pure Fiji] and have based nearly every treatment we offer around the product and the Pure Fiji philosophy.”

Saya prides itself on being completely professional and focused on the client’s wants and needs. Aleshia and her dedicated therapists take pride in constantly training and educating themselves on the latest in the beauty industry, giving them the opportunity to grow further as a business, and truly love and believe in the treatments they offer.

“I believe that if you trust in the product, then your clients will also. I wouldn’t want to recommend a product or treatment to a client that I wouldn’t use myself or believe in.”

One of the most important things Saya Beaute' Bar takes with their business, is their focus on customer service, and making sure everyone walks out with a smile on their face and a positive attitude. With their tropical atmosphere and importance on treating clients as part of the ‘Saya family’, clients feel automatically welcomed into the spa.

“We do our best to go above and beyond our client’s expectations, and show them we honestly care about their well being. All our clients are treated as VIP clients and receive that special touch no matter what treatment they are having.”

Their Youngblood VIP event in late 2016 resulted in over 20 people in salon doing a training event with their resident MUA Lianna, and was successful in both increasing traffic into the spa as well as an influx of sales, especially surrounding Youngblood. “We are so excited to get our clients involved with the brands we stock here, we want them to be as passionate about the brands as much as we are”, Aleshia says, ahead of her salon planning their next few VIP events lined up for this year. Along with this incredible success in salon, Saya also sponsored Miss International Australia, and the winning contestant in Ms Earth Australia taking them international and growing their social media following astronomically.

“Saya Beaute’ Bar opened 4 years ago with only 2 therapists and 3 treatment rooms. We are now at 4 years with 4 treatment rooms and 5 therapists and still growing! We are in the process of expanding again and growing with our treatments, professionalism, products and therapists. We can’t wait for this bigger journey to begin and seek the support of PBS!”

Salon of the Month - Sheer Serenity Skin & Beauty

Sheer Serenity Skin & Beauty is an award winning skin and beauty clinic, which resides in the beautiful town of Bowral in NSW’s Southern Highlands. For more than 10 years, the therapists at Sheer Serenity, led by owner Charmain Johnston, have been providing their clients with clinically validated skincare products and cosmetics, as well and beauty maintenance.

Sheer Serenity find themselves the recipient of several awards, most importantly for their customer service. Attention to detail, tailored individual treatments and placing importance on creating an unforgettable ‘experience’ for each client are what make Charmain and her team special, focusing on each and every client’s needs, whether they are in for a facial, manicure or leg wax.

The beauty therapists are highly trained and experienced, and Charmain herself specialises in clinical grade skin rejuvenation treatments, and continue to educate themselves and others with ongoing training throughout the year. This allows them to further provide the highest quality treatments and latest techniques to their clients. An amazing quality to have, Sheer Serenity!

A true PBS ambassador, Sheer Serenity Skin & Beauty stock Youngblood Mineral Cosmetics, Sunescape, Cherry Blooms, Bestow Beauty and Wotnot in their salon, for almost as long as we have stocked them. Paramedical aesthetician Charmain, was searching for reputable brands that were natural, free of nasties and perfect for their clients’ needs.

“I was searching for a second tanning range that was made in Australia, which provided our clients with a long lasting tan. Not long after stocking Sunescape, it became our #1 tanning range. Our clients love the natural long lasting colour that fades off evenly.”

Everything Sheer Serenity Skin & Beauty does is for their client’s convenience. From stocking Wotnot facial wipes, to listening to their needs, wants and concerns in and outside of business hours, the salon keeps tabs on their clients for all the right reasons.

“We keep in close contact with all our clients to see how they are progressing, also providing ongoing support, treatments and skincare. Our clients are aware that if they have any questions or concerns, they know they can contact us out of hours.”

Sheer Serenity has found success in using PBS’ Marketing on a Platter (MOAP), using social media graphics, product display posters, as well as Youngblood 4 minute makeovers and the Sunescape loyalty program. Charmain notes that “MOAP provides exposure of our product to a larger audience, creating more sales”, which has led them to a 2013 Excellence in a Service Business Award.

“We are extremely passionate about our industry. We pride ourselves on providing our clients with new innovative treatments and products, giving them the best results possible.”