Salon of the Month

Salon of the Month – Macquarie Medi Spa

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The salon that thrives together, stays together. Boutique, luxury medi spa located in Bathurst, Macquarie Medi Spa, takes this statement seriously in everything they do, and is exactly the reason why they have been awarded 12 accolades in the industry since 2016.

In operation since 2001 and spreading their skin and beauty expertise across two award-winning medi spas in Bathurst and Orange, the team at Macquarie Medi Spa pride themselves on the intensive skincare training they undergo on a regular basis to give their clients the best service and care possible.

“We offer all aspects of skin and spa treatments, including everything from body to lashes to intensive skin needling services,” Karla McDiarmid, the owner of Macquarie Medi Spa explains. “We have 12 skin and spa therapists, and also visiting specialists come in who offer injectables, cosmetic tattooing and cosmetic laser procedures.”

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To stay relevant and as successful as they are in a constantly changing industry, Karla and the team invested in renovations to their business in 2013, not only rebuilding on the location itself, but by investing in new technology and spa equipment to give their guests the best experience possible. Located in rural NSW, Karla understands the importance of continuing to update her medi spa to please her loyal clients, AND interest potential new visitors and guests to the area. But what is a key element in her business activities in Bathurst, is to give back to the community.

Most salons and spas offer great service, but what sets us apart is what we do for the community. We sponsor many charities and fundraisers to give back to those less fortunate, with what we are lucky to have.

By hosting VIP nights, movie nights and even hiring the local ice staking rink for their loyal clients, as well as being invited to attend local schools to educate teens about skin health and makeup application throughout Central West NSW, Karla is all about her community.

This is why Macquarie Medi Spa has been a Pure Fiji stockist and avid fans for over 8 years and growing. “I love the philosophy behind the brand, and that not only can you have fantastic skin with their products, but you are creating jobs and supporting families in need in Fiji when you use Pure Fiji!” exclaims Karla.

When the cyclone hit several years ago, we donated items from our spa and customers, which were shipped directly over. We also took suitcases of school items to deliver to children in Fijian villages on the last Pure Fiji conference. I will never forget my experiences with Pure Fiji and my passion for this wonderful brand.

Multi-time Australian Beauty Industry Awards (ABIA) winner, Macquarie Medi Spa is also a new Bestow Beauty stockist after attending Janine Tait’s Holistic training (founder of Bestow) in Melbourne in July.

Their success speaks for itself and it stems from their focus on the little things to begin. Touches like herbal tea to every guest, electric blankets, and complimentary bath salts on departure, along with their regular VIP events, promotions in salon and professional trained staff with expert knowledge allows them to leap ahead of the competition and perfect their main goal as therapists, to make their clients feel as relaxed and beautiful as possible.

It’s no secret that Macquarie Medi Spa and owner Karla, are forces to be reckoned with. From being crowned ‘Young Entrepreneur of the Year’ at the Bathurst Business Awards as well as ‘Spa Director of the Year’ and ‘Best Salon Team’ at the ABIA’s, to being recognised on a global stage with ‘Best Spa Manager’ and ‘Global Beauty Salon of the Year’ at the World Luxury Spa Awards multiple years running, we had to add another award to their belt.

Congratulations to Macquarie Medi Spa for being our August PBS Salon of the Month!

Salon of the Month - Simply Laser

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Simply Laser is a beautiful Medispa located in a discreet but central location of Brisbane CBD, Queensland. With their doors open for over four years, Simply Laser are devoted to providing their clients with the very latest and best technology in non-surgical cosmetic treatments and lasers, focusing their entire clinic philosophy around delivering the best they can to their clients with the highest-grade treatments and products. 

Simply Laser stock Image Skincare and heavily reps the brand in their clinic. After trialing and testing Image Skincare, salon owner Leona Gallagher new she wanted the range for her clients. “I had heard lots of great things about Image and I loved the company’s philosophy and the ingredients used in their products,” said Leona. 

What makes Simply Laser so special is their attention to every detail about their clients, using unique and specially tailored treatment approaches to each client to focus on their skin’s individual need.  

We provide every client with a complimentary skincare diagnosis and we tailor make a treatment plan for their specific needs” explains Leona. Their team also prides itself on exceptional customer service, ensuring they listen to understand expectations and talk through any concerns their clients may have.

As part of their marketing activities, Simply Laser recently held a huge VIP night, where clients could buy 3 products and get 1 free. They have also run several social media campaigns with a complimentary skin analysis and Image Peel as the prize to propel the reach of their salon into surrounding suburbs to Brisbane.

The results of these two initiatives have been “incredible”, says Leona. “Our sales increased during both promotions as we incorporated a lot of link selling with these clients in the months after, filling in the gaps in their skincare routine.” In addition to this, Simply Laser have also implemented a loyalty program for their VIP clients. Loyalty points can be earned by referring family and friends, birthday celebrations or for every dollar spent in salon and are redeemable on any product or service. 

When it comes to social media, Simply Laser are very active users, spreading the Image Skincare love to their 6000 + fan following. On top of this, they have been working closely with a number of social media influencers by performing Image Peels on them for their photoshoots.

Well done to Leona and her team for an amazing first year! We’re excited to be able to be a part of their success story and can’t wait to see how Simple Laser continues to grow. Congratulations on earning Salon of the Month!

Congratulations again to Simply Laser for being our PBS Salon of the Month!

Salon of the Month - Zwar Beauty

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Cutting down her salon menu by more than half her original offerings, and only focusing on her core treatments – skincare and facials – was a huge risk for Zwar Beauty’s Tenille Dodd. But it is a leap of faith that paid off for the dedicated and passionate salon owner, allowing her business to become the success it is today and giving Tenille the opportunity to hone her craft as one of the best facialists in Port Lincoln, South Australia.

I think if you have the passion and confidence in what you are doing and selling, your goals and dreams come to you without really having to try.

Zwar Beauty’s Tenille takes guiding her clients towards better and brighter skin to another level. Beyond performing a simple treatment, from a facial to makeup application, the philosophy at Zwar Beauty is to take a client and treat them with the same care as you would your own skin, and provide them with the proper post-treatment education to ensure they come out feeling confident and comfortable.

“I see too many clients come in who have been using their products incorrectly and it makes me really upset as I know ingredients like Vitamin A, Glycolic, Retinol are powerful and if they are prescribed incorrectly they can cause more damage to the skin than good,” Tenille exclaims.

This is why she places the utmost importance on the skin consultation and follows up with every client that walks through her doors to make sure their prescribed skincare routine is being followed meticulously. Most recently, Tenille experienced amazing success through charging for her comprehensive skin consultations as a service, resulting in high volumes of retail sales from her clients, who have not been able to deny the work they must put in at home as well as in the treatment room.

A free 15-minute consult is just not enough time to consult correctly, and discuss skin health, advise topical prescription and set up a treatment plan.

“My clients just want to be guided to make sure they are doing the right thing with their skin,” Tenille mentions. “So, I make sure to message every client that comes in for a facial a few days later to touch base.”

Tenille has stocked Youngblood Mineral Cosmetics for 7 years and it is still one of her most powerful brands. In addition to this, she also stocks Sunescape Tan, Bestow Beauty and Wotnot to back the key performer of her business Image Skincare. “I have been saying to myself ‘where have you been all my skin therapist life’ after introducing Image to my salon!” says Tenille.

Image Skincare has allowed me to take my clients’ facials to the next step. My clients are noticing a huge difference in their own skin, and I’m feeling huge results on myself. I’m speechless!

Apart from amazing brands that produce amazing results for her clients, Tenille places her success largely on the customer service she provides as a sole operator. Working on her own, Tenille allows enough time between each client to give them a comfortable, relaxed experience, in addition to enough allowance to focus on the business side of operations too.

“We live in such a stressful world now, that clients just want a treatment that is purely focused on them, and I’ll go above and beyond to give them that,” Tenille explains. “We are the one thing you can’t buy online, so I want to make it memorable for my clients.”

The extremely loyal clients at Zwar Beauty have also flocked to events held by Tenille, including a recent makeup masterclass for Youngblood, focusing on educating clients on wearing makeup that does not undo the results of a facial and is actually good for the skin. This resulted in greater client loyalty and an increase in Youngblood retail sales, with many even coming back to restock their products!

In April, Tenille also ran an extremely successful Facebook competition for her clients, asking ‘Why you would want to win a facial with me’, resulting in not only 3 winners due to high demand, but dozens of other clients taking up the facial deal on offer.

“I work my business from the saying ‘don’t be better, be different’, and I honestly think this is the reason why I have had such a strong rebooking clientele,” Tenille enlightens. “My clients know I love my job, they can see and feel it through their facial treatments. I know there is no other salon nearby that specialises in skin like I do!”

Congratulations again to Zwar Beauty for being our PBS Salon of the Month!

Salon of the Month - Body Central Lifestyle Centre

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Situated in Osbourne Park, north west of Perth, Body Central (BC) is a unique concept for the Australian health and beauty market! The brain child of Tony and Jody Robson, Body Central has been a solid presence in the heath, fitness and wellness industry for over 25 years, and together with its specialty fitness classes and health and nutrition coaching program, they now house a state of the art skin clinic which specialises in delivering the latest evidence-based treatments.

In short, Body Central’s purpose is to provide a world-class holistic health environment supporting its clientele in achieving their ‘whole of body’ objectives,” explains Jody. “These services are innovatively delivered through a range of packages which are entirely flexible for our clients to choose from.

Body Central currently stock a number of PBS brands including Image Skincare, Dermalux LED, Sunescape, Caronlab and Wotnot to give their clients everything they need, from a healthy faux glow to clinically-based results.

“We did extensive research during the fit out and creation stage. I spoke to nearly every skin company over an eight-month period, trialed their products, then I started to investigate other areas such as company support, profit margins, promotions and marketing activity. Image Skincare was by far the best decision we’ve made. The product suits our client base and the results we are seeing are fantastic,” says Jody.  

In addition to skincare, Body Central offer a large range of wellness products in their retail space, to cover both internal and external skin health. They also have a health coach onsite to offer lifestyle and nutrition advice.

Body Central look after their clientele by combining value added packages across their fitness and skin clinic. By combining skin and fitness in the one program they are able to reach a wider range of clients who wouldn’t normally frequent their skin clinic, making it the ideal induction to the additional services they offer.

We have a great 8 Week ‘New You’ program which includes fitness, wellness and skin. This program is like a transformation package and at the end of it the client receives one Image Skincare Facial and then a Dermalux LED session the following week,” explains Jody. “The program has been very successful and has increased sales both in the clinic and with Image products.

The team at Body Central frequently use MOAP as part of their social media campaigns to promote their strongest treatments, Dermalux and Image Skincare. They have also hosted a number of book launches for ‘Gut Health Guru’, Lee Homes, to keep their clients informed and educated about the importance of taking a holistic approach to health and wellbeing. With clients raving about the launches, Body Central are now hoping to add more events to their 2018 calendar.  

Congratulations to the team at Body Central for the incredible hard work you put into your lifestyle centre every day. Here’s to your continued success in the future.

Salon of the Month - The Temple Skincare & Spa

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Down by the pool of The Hill Lodge boutique hotel in Castle Hill, The Temple Skincare & Spa resides with one mission once you walk in the door, to give you a special spa experience that leaves you feeling pampered and tranquil.

“Everything we do at The Temple is aimed at exceeding every client’s expectations on every visit, our day spa packages are designed to alleviate stress and tension.”, The Temple Skincare owner, Rene Thorpe, says about her spa.

The Temple Skincare & Spa has seamlessly integrated the concepts of a nourishing day spa, and results focused medi-spa, to help their clients completely care for their clients, from offering serious results, alongside bringing about balance through relaxation, de-stressing and wellness.

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With 15 years in the industry and through their holistic approach to skin, beauty and wellness, The Temple has been able to call their clients family. From those having a simple brow wax to a complete day spa ritual, everyone is accustomed to the special and personalised treatment The Temple provides.

I believe our family culture is probably the most special thing about our business. What we as therapists can offer a client is so much more than a facial… it is a transformation of her soul where for the time she is in our care, she forgets all the stress and struggles of life, bringing about a deep relaxation she did not expect. What an honour!

The Temple stock Youngblood Mineral Cosmetics, Dermalux LED, Bestow Beauty, Image Skincare, Sunescape and Cherry Blooms Cosmetics, to give their clients everything they need. With these brands, comes a lot of expertise and knowledge that Rene knows needs to be constantly updated and worked on, to bring her clients the best they possibly can.

I emphasise education in my spa to raise the bar in our industry. We invest into training our staff and empowering them to be the best in their field.

Rene maintains her commitment to training her staff by holding a ‘Style Session’ once a month in the spa for a specialist training session. “We normally focus on a specific skin condition or a treatment, and do the treatments on each other because you cannot give the love to your clients if you are never getting it yourself!”, Rene exclaims.

Along with their extensive sales and product training, and consultation meetings with their Business Development Manager putting them at the forefront of the industry, The Temple is also unique in their investment to bringing the latest technology to their clients to give them the results they deserve.

We have 3 Dermalux LED machines in our business as they absolutely rock the results and the cash flow! Not one person that walks through our door doesn’t need the LED.

The Temple Skincare & Spa follows the old saying, ‘if you don’t look after your customers then someone else will’, and encourage their clients to constantly give them feedback via an automated survey sent directly to their email once their treatment is finished, allowing them to act on any concerns or post any raving fan comments onto their social media pages.

Along with the promise to provide the best results, The Temple also runs a rewards program that allows clients to earn points for every dollar they spend and redeem on their favourite services. According to Rene, this program has been very successful and helps them to donate some of the percentage of profits to the Look Good Feel Better Foundation.

In recent years, The Temple has won several awards in their spa, including Winner of ABIA Beauty Salon and Business Owner of the Year in 2016, something that Rene and the team accredit to the brands they stock and the support and training that PBS provide.

It is refreshing to have a supplier that has the knowledge to understand that supporting their clients and empowering them with the tools they need to grow is key. I have been in the industry for 25 years and there are few companies that supply this level of marketing and support to the standard of MOAP, along with the exceptionally skilled trainers like Denise.

Congratulations The Temple Skincare & Spa for being PBS’ April Salon of the Month!