Congratulations to Nicole Bratis and the team at Pure Skin Beauty & Spa for being named our Salon of the Month for April!
Located in gorgeous Berri, South Australia, Pure Skin Beauty & Spa specialise in a wide range of beauty and spa services from makeup, tanning, waxing, and mani/pedis, to day spa body treatments, advanced skincare, and cosmetic treatments.
Starting out in 2007 as a sole owner/operator with 2 rooms, today the spa has five beauty therapists, two reception staff and eight treatment rooms!
“Our mission since the early days has remained the same - to deliver premium customer service and professional skincare, beauty and cosmetic treatments in an immaculate environment, obtaining maximum results as well as relaxation. We want our customers to feel at home and cared for at all times,” explains salon owner, Nicole.
After taking on Youngblood over a decade ago, Pure Skin Beauty & Spa have recently reintroduced the brand and made it the spa’s exclusive makeup range. If you’re a bride-to-be or have a special event planned you can trust you’ll be in good hands with Nicole – a two-time ABIA Makeup Artist of the Year Finalist (2016 & 2017) and a member of the Mercedes Benz Fashion Week Pro Makeup team for the past 5 years, who has gained exposure and a devoted following for in-salon bridal and event makeup.
“I’d been wanting to introduce LED for years after learning about its amazing benefits and after researching the market I decided on Dermalux. A huge selling point for us was the power of the unit and its ability to provide all three wavelengths at once, as well as the preset treatment parameters that make operating the unit so easy. Since adding Dermalux to our service menu we’ve seen amazing results in the treatment of eczema, rosacea, dermatitis and acne which makes it the perfect accompaniment to our facial treatment menu.” – Nicole, owner Pure Skin Beauty & Spa
The spa prides itself on top notch customer service and has recently employed reception staff to improve customer experience and allow the therapists to focus solely on treatments throughout the day. The salon also finds that follow-up calls and SMS and email blasts keep customer satisfaction rates high, and they offer custom-designed treatments and complimentary add-ons to make each treatment extra special. “Our primary goal which we instill in our therapists has always been to ensure complete client satisfaction, pay strong attention to detail, and provide a place of comfort where the client can confide in us and feel at home whilst receiving quality professional treatments,” says Nicole.
Pure Skin Beauty & Spa continue to grow their sales and increase their clientele base with the help of social media, customer feedback and their popular VIP events. To introduce Dermalux, the spa threw a VIP launch party where a ‘Skin Bar’ offered express Dermalux treatments, mini makeovers and ‘2 for $99’ Dermalux treatments packages. “We were beyond excited to realise we’d sold $3000 worth of Dermalux packages on the night and we’re now organising a VIP launch night for Youngblood which our clients are eagerly awaiting,” said Nicole.
Pure Skin Beauty & Spa also makes regular use of the PBS MOAP sets on their social media channels and in-salon displays to generate interest and excitement around new product releases and special offers, and Nicole has found that this type of promotion see products and services sell themselves!
Well done to Nicole and her team on their amazing achievements! PBS are excited to be a part of her success story and we can’t wait to see how Pure Skin Beauty & Spa continues to grow. Congratulations on earning Salon of the Month!
Has your salon found success using PBS products and MOAP? Want to see you and your therapists featured in the next Salon of the Month? We want to hear from you!
Share your unique success story and tips and tricks with us and you could WIN $300 in promotional items for your salon. Email email@example.com for information on how to nominate your salon for PBS ‘Salon of the Month’.