Entrepreneur of the Year | Janna’s claim to Skin Innovation Success

This independent businesswoman, mother, and licensed esthetician started her business from her one-bedroom Houston apartment in 2003. Her range of innovative, professional-grade skincare products are now taking the world by storm.

We talk to Image Skincare CEO and Founder, Janna Ronert on her success, innovation and her plans for 2018.

From humble beginnings

From a small-town country girl from Nebraska, to the founder and CEO of one of the biggest skincare brands in the world, Janna Ronert is one remarkable woman.

Established only 15 years ago, today Image Skincare is one of the most highly-regarded professional skincare brands in the industry, sold in over 60 countries and with 20,000 salon professionals reaping the rewards that its innovative and superior quality products bring.

Whether it is managing her family dynamics at home with her twins, or leading the charge at the head of a global business, Janna’s incredibly modest work ethic stems from her natural determination and tenacity, pushing through obstacles throughout her career to get Image where she knew it could go.

As one of the most successful female CEO’s in the industry, Janna’s fearless dedication in seeking innovation where others wouldn’t dream about, has led her to be honoured with Ernst & Young’s Entrepreneur of the Year Award in 2012, and recognised among the top 200 CEO’s in the USA.

The team that keeps on growing

Despite Image Skincare’s growth, Janna’s strategy remains as simple as it did when she had a single employee and no customers, working out of her apartment.

“There are two things that are responsible for our success as a brand: Our passion for developing innovative products, and our amazing team of more than 200 employees that are inspired to be the very best in the industry,” Janna explains when talking about her constant focus on her team at Image.

Janna and her business partner slash husband, plastic surgeon Dr. Marc Ronert, stand their business on the belief that employees should be treated like family, and their loyalty rewarded at every turn.

“Never underestimate the meaning of a team, those who strive to get to the finish line with you. I endeavor to remain grounded and focused on my employees, and my customers, keeping them highly engaged with the brand and empowered to meet their life goals.

We know that if our employees aren’t invested in the brand, our customers won’t be either. Even our warehouse staff undergo training on our products and are given free skincare regimen starter kits and skincare education,” says Janna.

When you stop innovating in the industry, your brand will die

Janna and Marc frequently travel the globe in search of the latest breakthroughs in technologies and ingredients, recently travelling to Korea to investigate the latest trends in K-beauty. “As relentless innovation is the backbone of our brand, we continue to evolve our formulations to keep up with an ever-growing industry that will discard you at the drop of a hat if you stand still,” says Janna.

“We’re constantly working on evolving the brand with new innovations but we also continue to go back and reformulate best-sellers in the range.”

Core to her business strategy is driving customers to skincare professionals to purchase, though Janna admits that the advent of digital continues to present a challenge to the industry.

“Even in the face of the digital revolution, as a former esthetician myself, I believe that a website will never replace a good facial. The biggest challenge for the coming years is meeting the needs of customers who want to buy authentic products online, while continuing to educate them about the importance and value of professionals in the skincare industry.

Every leader of our industry will need to find the right balance between digital and offering a personal, face to face diagnosis and treatment plan.”

What is in store for 2018

Today, Janna juggles her roles as a CEO, public service advocate, wife and mother, and international health and wellness speaker. She continues to inspire women around the world with her passion, dynamism and leadership.

With a growing list of celebrity fans including Cameron Diaz and Miley Cyrus, Image was listed on Inc. 500’s ‘Fastest Growing Private Companies in America’ in 2017, along with other corporate giants like Microsoft and Chobani. 

 “At Image Skincare, we are always shattering our own ceilings. In 2018, we’re focusing on researching the next professional skincare secrets to help you Age Later. Our 2018 NEW products are light years ahead of the curve and transformational to the professional treatments and services you experience every day.” says Janna.

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With 12 collections spanning professional and retail products, customised to your skin type and needs, Image Skincare is powered by safe, proven ingredients, smart botanicals and next generation innovations. This cutting-edge, clinically proven line provides your clients with the tools to Age Later. To learn more about Image Skincare, call 1800 625 387 or visit www.probeautysolutions.com.au/imageskincare/

Rev up your Revenue with Lashes

The global trend to take over in 2018

With a 152% surge in searches in the past 12 months, Pinterest predicts that 'next level lashes' are set to be the top beauty trend for 2018! We explore how your business can take advantage of this trend and boost your profits through the roof.

Mascara is the number ONE beauty product women would use every day if they could only choose, according to a recent Lab42 Makeup Habits study*.

There is no question that the demand for lovely lashes continues to skyrocket – with the global lash enhancement market estimated to grow 5.83 percent per year for the next five years AND reach US$513 million in the United States by 2023 (Marketing Research Future 2018). Powered by the development of better eyelash enhancing agents and rapidly improving cosmetic technology that goes beyond the standard expectations, women across the world are on the search for treatments or products that will get them ‘next level lashes’.

Unmistakably, capitalising on this burgeoning trend is more crucial than ever to keep up with what your clients will mandate.

Majority of women want longer, thicker and darker eyelashes. But, in an industry that often demands the quick and inexpensive fix that helps them ‘get it now’, seemingly the only options to these women are costly and often laborious extension services. And unfortunately, many among your clientele will not be willing to fork out the dollars, or the time.

This has resulted in many salons side-stepping the semi-permanent, expensive lash lift and extensions path for easier, simpler products that provide instant profit growth for their business.

Consumer demand is at an all-time high for beautiful lashes, with 75 percent of young women* more than happy to spend money on makeup just because it makes them feel good. So, what is simpler and friendlier on your business than take-home lash products that are not only easy to retail to your clients, but also have extremely low expenditure and require no complicated training?

We take a look at two trending lash innovations in the market, giving you the choice of receiving results instantly with brush on fibres OR enhancing over the long term with a powerful growth serum. Pop these on your point of sale and pay your salon’s rent with these products alone!

Time to take your client’s lashes from how to WOW:

Growth Serums that Work

The industry has come a long way since the early days of lash serums that caused redness and watering, as well as darkening the eyelid skin and eye-colour of those that carried the chemical, prostaglandin.

We love the advanced Image Skincare Lash & Brow Enhancement Serum, as the serum of choice due to its intensified, prostaglandin free formula. Backed by clinical tests, and utilising a potent blend of peptides and plant stem cell extracts, this wonder product enhances the appearance of sparse lashes while conditioning and supporting follicles. Not only can you see visible results in as little as two weeks, but advanced serums of today fortify the hair to protect against breakage, and prevent further hair loss, making it perfect for those who struggle with thinning hair.

“Enhancing serums have become increasingly popular due to their effective functional features. Your clients will see incredible improvement by using a serum daily on lashes and brows!”

— Marketing Research Future 2018

Brush on Extensions

When you’ve heard hundreds of horror stories of people gluing their eyes together with strip lashes, or the struggle to upkeep outwardly flawless eyelash extensions every two to three weeks, something that can give you the appearance of extensions in under 60 seconds sounds like a godsend.

It only takes three easy steps to enhance your lashes up to 300% with the Cherry Blooms Fibre Lash Extensions Mascara, thanks to the power of brush on fibres. No glue, no mess! This number one salon recommended eyelash extensions solutions adds 3D volume and instantly produces longer, more natural looking lashes without the finicky process of extensions or lash lifts. As simple and familiar as applying mascara, let your customers trial a tester of the lash building black fibres, and watch this product sell itself!

*Lab42 ‘The Foundation of Female Millennials’ Makeup Habits’ report

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To learn more about stocking IMAGE Skincare or Cherry Blooms Cosmetics in salon, call 1800 625 387 or visit www.probeautysolutions.com.au for more information.

What Goes On, Goes In

As consumers realise how the health of their skin is directly influenced by the nutrients that are available to them, we look into the rise of the ‘Clean Beauty’ movement and what your business needs to do to stay ahead of this leading trend.

Like pre-packaged food, many beauty products don’t deliver the benefits they promise, and eye-catching packaging coupled with flashy marketing can disguise a host of unhealthy ingredients. With consumers catching onto this ruse, it’s no wonder many are starting to scan beauty labels as thoroughly as they would their food, and calling for products that are healthy, ‘clean’ and safe.

‘Clean’ beauty products are not only free from toxins – like carcinogens and endocrine disruptors that can enter your bloodstream and cause havoc to your skin – but are also harnessing the power of superfoods as key ingredients. Think nut oils, chia seeds, probiotics, berry extracts and more, that contain high levels of antioxidants and anti-inflammatory properties, proven to calm and protect skin when applied both topically and consumed internally.

One company leading the ‘Clean Beauty’ movement in Australia is Lük Beautifood. While conventional lipsticks can be a source of harmful chemicals, Lük Beautifood harnesses the powers of organic produce to boast a range of all-natural, ‘clean’ Lip Nourish Lipsticks, infused with food-active ingredients, like avocado, citrus and cacao.

“More and more women are realising that beauty is a natural extension of health, which can be heavily affected by the products you use daily,” says Cindy Luken, founder of Lük Beautifood.

After realising women wanted the opportunity to cultivate natural beauty without compromising on health or wellbeing, Cindy Luken – a food scientist and chef in her own right – used her knowledge to develop toxin-free lipsticks in 2012. Following much trial and error in her test kitchen, experimenting with delicious food active ingredients, Luken knew she had caught onto something that would change the traditional cosmetics market.

“Our products are made from organic ingredients that you could literally eat, without a second thought. And when you consider that the average woman ingests 1.7kg of lipstick in her lifetime, that’s pretty important!” says Luken.

It is clear now that the ‘Clean Beauty’ movement is gaining even more momentum, now extending beyond a fringe group and into the masses at beauty counters. Made popular by the likes of Gwyneth Paltrow and Miranda Kerr with their brands Goop and Kora Organics respectively, ‘healthy’ and ‘toxin-free’ are prominent buzzwords among the modern beauty user, who will unreservedly demand products that align with their lifestyle and values.

As the retail and service sectors rapidly rise in this ‘clean’ product space, it is crucial for businesses to cater to this forward-thinking market with beauty brands created to accommodate this trending shift.

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Lük Beautifood is now distributed by Professional Beauty Solutions. To learn more about the ‘clean beauty’ trend, and stocking Lük Beautifood in your salon or spa, call 1800 625 387 or visit www.probeautysolutions.com/lukbeautifood

Success starts with Innovation

Whether you’re big or small, if you fail to innovate and create a better product or service for your customers, your business is vulnerable. We delve deeper into why innovation is the cornerstone of all business success and which brands are leading the way.

The word “innovation” is often associated with large-scale businesses and global brands, but as a small business owner, you too should be focused on innovation in order to stay competitive. Businesses that innovate not only have an edge on their competitors in attracting new customers, but are also more likely to attract new talent, which often leads to greater innovation. This is how the gap widens between companies who lead, and those that follow.

“The heart and soul of a company is creativity and innovation.”

— Bob Iger

The benefits are tangible. The Australian Bureau of Statistics’ Innovation in Australian Business report showed that 91% of innovating businesses benefitted from improved goods, service, processes or methods.

Customer needs are constantly changing, and the most innovative businesses predict changes in the marketplace, providing solutions before their customers even realise they need them.

“We are always looking for breakthrough brands that produce cutting-edge product innovations. We love big ideas that lead to big results for our salon partners,” says Matt Williams, Managing Director of Professional Beauty Solutions.

“Innovation distinguishes between a leader and a follower.”

— Steve Jobs

“If there is one skincare company in the world of professional skincare that is innovating more than any of its competitors, its Image Skincare,” says Williams. “They don’t rest on their laurels, or wait for competitors and customers to demand new products, instead they are constantly researching new ways to innovate, staying ahead of the trends.”

In the last three years alone, Image Skincare has developed or reformulated a total of 46 products! Here are a few of our most recent favourites…

The MAX Stem Cell Neck Lift

This ultra-firming neck and décolletage lifting crème targets sagging and lax skin, deep creases, wrinkles and fine lines. The MAX Stem Cell Neck Lift uses a maximum concentration of innovative peptides, combined with plant-derived stem cell technology, working together to increase skin elasticity while brightening, tightening and defining the neck and jawline. IMAGE’s exclusive Vectorize Technology™ delivers skin nourishment for up to 48 hours following the initial application, resulting in a long lasting, intense effects after each application.

Ageless Overnight Retinol Masque

This advanced fusion of triple action time-released retinol technology helps to increase firmness, reduce the appearance of fine lines and wrinkles, and improve skin imperfections. Using its trademarked unique delivery system, the Ageless Overnight Retinol Masque allows pure retinol to be easily absorbed into the skin with less irritation and superior results. Formulated with water bank technology to continually release hydration, as well as marine collagen microspheres, this overnight masque delivers retinol deep into the skin while locking in nutrients.

NEW Ageless Total Pure Hyaluronic⁶ Filler

Plumping power without an injection! This concentrated topical filler contains six forms of lower and higher molecular weight hyaluronic acids to rapidly smooth away the appearance of fine lines and wrinkles. The time released hyaluronic acid acts like a sponge that locks in hydration into the skin and turns back the hands of time for immediate, noticeably fullness.

 

NEW Vital C Hydrating Overnight Masque

Beauty sleep now in a bedside jar, this overnight treatment is infused with a triple mineral complex to enhance skin tone and energise skin. The gel-texture delivers water to the skin whilst locking in vital nutrients while you sleep. Blue-green algae extract, a natural retinoid alternative, helps the skin appear smoother and diminishes the appearance of wrinkles, while hematite and malakite provides unique mineral radiance.

NEW Vital C Hydrating Water Burst Gel

Rejuvenate dry, tired skin with Vital C’s Hydrating Water Burst Gel. Bursting with brightening nutrients, Botox-like peptides and defensive polyphenols, the Water Burst Technology transforms the lightweight gel into a flood of H2O hydration for your skin, whilst also releasing a tide of antioxidants, hyaluronic acid, vitamins and peptides to provide a youthful, radiant, healthier-looking complexion.

NEW Vital C Hydrating Antioxidant A C E Serum

The Vital C Hydrating Antioxidant Serum offers a concentrated infusion of three different forms of Vitamin C. Together with vitamins A and E, and a blend of plant antioxidants including green tea and Echinacea extracts, this powerful serum reduces the fine lines and dryness that’s associated with ageing. Blended together with Five Amino Acids to support collagen, and Red Rose Wine Complex to help fight the signs of ageing, the Vital C Hydrating Antioxidant A C E Serum is a potent multi-vitamin for your skin.

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To find out more about Image Skincare's innovative vision and the accompanying cutting-edge skincare line, featuring over 460 active peptides, lightening agents, AHA/BHA's, retinols, vitamins and sun protective ingredients, call 1800 625 387 or visit www.probeautysolutions.com.au/imageskincare

Eat Your Way to Healthy Skin

The power of nutrition to transform skin from within cannot be overestimated, says Janine Tait, founder of Bestow Beauty. Here, she explains why it is important for therapists and their clients to become educated in the holistic approach to treating problem skin.

When you run into a problem with your skin, what is the first thing you do?

Most women instinctively look for a new skincare product or treatment. While of course, the right topical skincare strategy is essential, it is still only half of the story.

A holistic approach to skincare is about considering the whole person and viewing skin as a reflection of your life. It is all about identifying and addressing underlying nutritional and lifestyle factors which are contributing to skin problems, and wreaking havoc on how the body feels. Quick-fix methods can often make temporary improvements, but from my experience, genuine skin transformation is only possible when you work from within.

Our skin needs a wide range of nutrients in order to thrive, heal and resist premature ageing. Dull, lifeless, inflamed or spotty skin are indications that your body is not getting enough of the nutrients it needs for optimal health, or that poor diet is actively working against a clear complexion.

As holistic skincare therapists, we need to tackle skin nutrition by following two paths. Firstly, we need to nourish the skin from within with the essential nutrients required for skin health. Secondly, we need to remove the food and drinks which inflame and aggravate skin. ‘Heating’ foods are a particular food group that must be addressed when working with those who struggle with inflammatory skin conditions like acne, rosacea, eczema, dermatitis or overall redness and sensitivity.

Avoid Foods that Heat the Skin

There are certain foods that can heat and inflame the skin from within, often causing flare ups of rosacea or breakouts. Common ‘heating’ culprits are caffeine, alcohol, and spicy food, but even strawberries and oranges can have an inflaming effect. Other major foods to avoid are chocolate, peanuts and curry. These foods are called vasodilators – ‘vaso’ referring to the blood and, and ‘dilating’ meaning to expand. They sensitise skin by increasing blood flow through the fine capillary system that feeds the skin cells. Obviously, this will exacerbate sensitive skin and cause it to immediately react.

• Coffee

• Alcohol

• Chocolate

• Peanuts

• Chilli

• Paprika

• Curry

• Oranges

• Strawberries

Alternatives

The Bestow way of eating avoids all heating foods and uses healthy alternatives instead to nourish and support beautiful skin. If you want to overcome skin problems like acne, rosacea, dermatitis or congested skin, in addition to avoiding the above foods, you should also be looking for skin-friendly alternatives to reduce ‘flare ups’. Drinks such as herbal teas, dandelion or turmeric lattes are great alternatives to coffee.

Raw nuts such as almonds or Brazil nuts are an excellent replacement for salted peanuts, and less ‘spicy’ spices like cinnamon and ginger are great substitutes for chilli. Unlike other ‘heating’ citrus fruits (such as orange), lemons boost digestion and provide plentiful amounts of vitamin C, an important antioxidant that is vital for the production of collagen.

Bestow Beauty’s range of organic superfood powders, oils, herbal teas and recipe cookbooks are perfect for overcoming several skin problems. Each delicious, skin-friendly Bestow recipe avoids heating and congesting foods, and opts for soothing alternatives instead, focusing not on what you can’t eat, but what you CAN eat.

Like all wellness journeys, learning to work holistically requires change, patience and dedication in the beginning, but it is truly a beautiful way to live.

• Herbal teas (without orange peel)

• Dandelion or turmeric lattes

• Kombucha

• Medjool dates

• Figs

• Tahini

• Almond paste

• Raw unsalted nuts (almonds or Brazil nuts)

• Fresh herbs and less 'spicy' spices (ginger, cloves, nutmeg, mace, cardamom, cinnamon, cumin, coriander and mustard seeds)

• Dark grape juice

• Lemon juice

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Janine Tait is New Zealand’s leading dermo-nutritionist and founder of Bestow Beauty, which offers a beautiful range or organic super-food blends, recipes and rituals to nourish skin from within. She is also a respected leader within the Slow Beauty movement which champions a holistic approach to skincare.

For more information on Bestow Beauty call, 1800 625 387 or visit http://www.probeautysolutions.com.au/bestow-beauty/

Why LED is a Salon's Top Choice for Technology

Today’s salon business is faced with an exciting, and at times daunting, range of equipment that reflects the global influence of technology in the beauty industry.

But while keeping your salon current by incorporating the latest technological innovations is a must, when it comes to large purchasing decisions like a piece of equipment, ask yourself these questions to ensure you’re making the right investment for your business.

1. What are the costs associated with offering this service?
   Salon owners are not only searching for equipment of the highest quality, they are also demanding cost effective machinery with minimal labour requirements. Certain technologies require long and intensive training that can be difficult to maintain if staff turnover is a challenge. Having multiple team members away for weeks of training is also a real cost to your business.
    
2. What is the ROI?
   If you require a specialist to perform the treatment, how many treatments can physically be performed each week, and will that limit the return on your investment? If you are going to invest a large sum of money into a piece of equipment, you want to be confident that it can pay for itself and generate profit, quickly and easily.
    
3. Will the treatment provide my clients with the results they want and offer me a competitive advantage?
   More than ever, clients are looking for easy, pain free and effective treatments they can do in their lunch breaks. You also need to consider whether the treatment you are considering will give your clients the RESULTS that they (and you) are after, with minimal downtime and discomfort.

So, when we asked the industry to nominate the most innovative beauty equipment, one that would tick all of the boxes mentioned above, the resounding response was LED.

What is LED Light Therapy?

LED Phototherapy is a non-invasive, pain-free treatment that harnesses the power of clinically proven light wavelengths (Blue 415nm, Red 633nm & Near Infrared 830nm) to deliver safe and effective results on a wide range of skin concerns, from acne and ageing skin to psoriasis and dermatitis. Many industry professionals have called it a “cure-all” treatment.

But not all LED machines are created equal. There are numerous choices in the marketplace, so if you have decided to invest in LED, you will then need to investigate which LED is best for your business and your customers.

While the demand for LED Phototherapy has increased significantly in recent years, it was believed that LED Light Therapy machines could not deliver all three wavelengths at once. But Dermalux founders, Huw Anthony and Louise Taylor, set out to disprove this theory when they developed their own LED system.

After working with the best scientists, doctors and LED light technicians in the world, the Tri-Wave system was born.

The Dermalux Tri-Wave is the ONLY system that can deliver all three wavelengths at once AND separately, achieving results three times faster and proving to be three times more effective than any other LED machine on the market. The single head of the Dermalux also enables you to target multiple indicators in a single session with no changing of bulky heads.

From an investment perspective, Dermalux can boost your revenue by up to 400 percent. Requiring no consumables and minimal labour to perform, the high-tech treatment has the potential to be, by far, the most profitable treatment on your menu.

The continued popularity of Dermalux as a results-driven, non-invasive treatment choice is primarily due to its unrivalled clinical efficacy, quality and the safety profile it provides. In fact, the Dermalux LED Tri-Wave has won ‘Best Treatment’ at the prestigious Aesthetics Awards for FIVE consecutive years, (2013-2017).

We spoke to some of Australia’s leading salons to find out how Dermalux has impacted their business:

What made you want to put LED in your business?

Christine Ewart – The Beauty Spot Swan Hill VIC: As a salon in a small country town, I was tired of hearing clients say that they travelled out of town to have treatments such as LED. This made us determined to take our skin treatments to the next level. Dermalux LED was the non-invasive skin treatment I had been looking for to treat many types of skin conditions as effectively and efficiently as possible.

Anita Van Doren – Murrumbateman Wax & Relax NSW: I had witnessed the amazing results LED could provide when I underwent a series of treatments for pigmentation and rosacea myself. When I made the decision to invest in skin technologies for my own salon it was an easy choice to start with LED as it is such a versatile piece of equipment and I already had faith in its effectiveness.

Samantha Barton – Blush Boutique ACT: I have a boutique salon that does facials, peels and uses an amazing skincare line, but I felt our treatments needed more. I wanted to take the salon to the next level and I was positive LED would allow that to happen.

When researching LED units, what did you look for?

Christine Ewart: When I first began looking at LED, there were many units which only offered one wavelength of light – that being red, and you had to purchase different heads to change the wavelength of light. This wasn’t appealing to me as it’s not only costly but seemed time consuming. I was also looking for a machine that was easy to maneuver in our small salon space, in an innovative yet comfortable design for my clients.

Anita Van Doren: The decision to purchase an LED machine represented a substantial financial outlay for my country town salon, so I was conscious that I had to ‘get it right’. I was particularly looking for a machine that demonstrated clear, clinically-proven results, was easy to operate and was backed by great after-sales service. Dermalux ticked all these boxes for me and my clients love the results it delivers.

Jody Robson – Body Central WA: Efficacy was our number one priority; the machine had to be able to deliver what it claimed it could. We wanted the promise of adequate training and support beyond the machine, yet an LED that would be simple enough for all therapists to use. But most of all, it had to show results!

What was it about the Dermalux that stood out above other units?

Samantha Barton: Dermalux was like nothing I had seen before. I trialed several brands of LED and Dermalux was definitely the stand out. I love the options to overlay the lights to target more than one skin concern without compromising the results. We are able to do this easily as Dermalux only uses one head, so no swapping light heads! Dermalux is also backed by some of the best case studies I have ever seen from any LED in the market.

Jody Robson: During the business research period, I realised quickly that Dermalux was a ‘stand out’ device. Dermalux was the only machine that could offer all three wavelengths simultaneously. This was a huge selling point as it allows us to treat a much larger range of skin concerns far more effectively. It was also the only machine that was pre-programmed to treat an array of skin issues and this reduced any confusion amongst staff as to how to set parameters for treatments. Dermalux also had the most up to date look; it was definitely the most aesthetically pleasing to the eye, plus they also offered great marketing material and training support.

Sarah Barber – Headlines Hair and Beauty QLD: It was definitely the three wavelengths in one. I was also impressed by the multiple industry awards the Dermalux LED had received, plus I felt it was very good value for money -  an affordable machine to invest in!

How has Dermalux LED changed your business?

Michelle Grove – Indulgences Beauty Therapy NSW: Dermalux definitely achieved what I was hoping it would by greatly advancing our skin treatments. We are able to better target our clients’ concerns, and we have had phenomenal results with acne and dermatitis. The results speak for themselves and our clients are hooked! I can say that within five months of using our Dermalux it had paid for itself, making it one of my best business investments so far!

Samantha Barton: It has absolutely changed our business! We have become more of a specialty skincare clinic, and every client that has a LED treatment in salon walks away hooked! From a financial perspective, I have never had such a profitable treatment! Dermalux really is a stand-alone WOW factor in our salon.

Would you recommend bringing LED into a salon business?

Christine Ewart: Absolutely! It is one of our most profitable treatments (only costing 20 cents per treatment). It can even be treated as a “self-serve” treatment, the therapist doesn’t have to stay in the room. The results we have seen in as little as three treatments are amazing. Clients love that it is non-invasive, has no downtime, and can be done in as little as 30 minutes. I would recommend the machine to anyone looking at taking your skin treatments to the next level.

Michelle Grove: Yes, I would! This wasn’t the first piece of machinery I had invested in but it has definitely been the best, a real game changer. I would encourage anyone to back yourself and your team, and invest in the Dermalux, you will love the possibilities it offers.

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To discover the benefits of Dermalux and to find out how this award-winning treatment can transform your clients skin and give your business a boost, call 1800 625 387 or visit www.probeautysolutions.com.au/Dermalux