Success starts with Innovation

Whether you’re big or small, if you fail to innovate and create a better product or service for your customers, your business is vulnerable. We delve deeper into why innovation is the cornerstone of all business success and which brands are leading the way.

The word “innovation” is often associated with large-scale businesses and global brands, but as a small business owner, you too should be focused on innovation in order to stay competitive. Businesses that innovate not only have an edge on their competitors in attracting new customers, but are also more likely to attract new talent, which often leads to greater innovation. This is how the gap widens between companies who lead, and those that follow.

The heart and soul of a company is creativity and innovation.
— Bob Iger

The benefits are tangible. The Australian Bureau of Statistics’ Innovation in Australian Business report showed that 91% of innovating businesses benefitted from improved goods, service, processes or methods.

Customer needs are constantly changing, and the most innovative businesses predict changes in the marketplace, providing solutions before their customers even realise they need them.

“We are always looking for breakthrough brands that produce cutting-edge product innovations. We love big ideas that lead to big results for our salon partners,” says Matt Williams, Managing Director of Professional Beauty Solutions.

Innovation distinguishes between a leader and a follower.
— Steve Jobs

“If there is one skincare company in the world of professional skincare that is innovating more than any of its competitors, its Image Skincare,” says Williams. “They don’t rest on their laurels, or wait for competitors and customers to demand new products, instead they are constantly researching new ways to innovate, staying ahead of the trends.”

In the last three years alone, Image Skincare has developed or reformulated a total of 46 products! Here are a few of our most recent favourites…


The MAX Stem Cell Neck Lift

This ultra-firming neck and décolletage lifting crème targets sagging and lax skin, deep creases, wrinkles and fine lines. The MAX Stem Cell Neck Lift uses a maximum concentration of innovative peptides, combined with plant-derived stem cell technology, working together to increase skin elasticity while brightening, tightening and defining the neck and jawline. IMAGE’s exclusive Vectorize Technology™ delivers skin nourishment for up to 48 hours following the initial application, resulting in a long lasting, intense effects after each application.


Ageless Overnight Retinol Masque

This advanced fusion of triple action time-released retinol technology helps to increase firmness, reduce the appearance of fine lines and wrinkles, and improve skin imperfections. Using its trademarked unique delivery system, the Ageless Overnight Retinol Masque allows pure retinol to be easily absorbed into the skin with less irritation and superior results. Formulated with water bank technology to continually release hydration, as well as marine collagen microspheres, this overnight masque delivers retinol deep into the skin while locking in nutrients.


NEW Ageless Total Pure Hyaluronic⁶ Filler

Plumping power without an injection! This concentrated topical filler contains six forms of lower and higher molecular weight hyaluronic acids to rapidly smooth away the appearance of fine lines and wrinkles. The time released hyaluronic acid acts like a sponge that locks in hydration into the skin and turns back the hands of time for immediate, noticeably fullness.



NEW Vital C Hydrating Overnight Masque

Beauty sleep now in a bedside jar, this overnight treatment is infused with a triple mineral complex to enhance skin tone and energise skin. The gel-texture delivers water to the skin whilst locking in vital nutrients while you sleep. Blue-green algae extract, a natural retinoid alternative, helps the skin appear smoother and diminishes the appearance of wrinkles, while hematite and malakite provides unique mineral radiance.



NEW Vital C Hydrating Water Burst Gel

Rejuvenate dry, tired skin with Vital C’s Hydrating Water Burst Gel. Bursting with brightening nutrients, Botox-like peptides and defensive polyphenols, the Water Burst Technology transforms the lightweight gel into a flood of H2O hydration for your skin, whilst also releasing a tide of antioxidants, hyaluronic acid, vitamins and peptides to provide a youthful, radiant, healthier-looking complexion.



NEW Vital C Hydrating Antioxidant A C E Serum

The Vital C Hydrating Antioxidant Serum offers a concentrated infusion of three different forms of Vitamin C. Together with vitamins A and E, and a blend of plant antioxidants including green tea and Echinacea extracts, this powerful serum reduces the fine lines and dryness that’s associated with ageing. Blended together with Five Amino Acids to support collagen, and Red Rose Wine Complex to help fight the signs of ageing, the Vital C Hydrating Antioxidant A C E Serum is a potent multi-vitamin for your skin.

To find out more about Image Skincare's innovative vision and the accompanying cutting-edge skincare line, featuring over 460 active peptides, lightening agents, AHA/BHA's, retinols, vitamins and sun protective ingredients, call 1800 625 387 or visit