In today’s day and age – the first point of research into your business for your client is taking a look at your social media and your website. Having good-quality photos across your marketing platforms is vital as it works as a digital display of your portfolio; demonstrating your brand and visual identity.

📸 WHY YOU NEED A PHOTOSHOOT 📸

Often when salon owners start their business they use stock-standard photos on their website. Whilst this is great for kick-starting your business, stock photos can be a little bit cold, distant and lacking authenticity. On the flip side, a salon photoshoot captures you and your business at your most warm, intimate and transparent state.

When existing and prospective clients get this insider look, they instantly take a virtual step into your salon space & treatment rooms and learn the faces behind the business.

We would suggest hiring a local photographer, take half a day for you and all your staff to come in and get shooting! Schedule this on a day that your business is closed, or blackout a few hours one day from all bookings to get the photo shoot done.

Anna, from Anna’s Skin and Beauty is a business owner and beauty therapist that truly see’s the power of a professional photoshoot..

“I have always felt that professional photoshoots are important for my business as they show case my work and the parts of my business that I want to promote. I am more of a skin focused salon and that is predominantly what my photo shoots involve. As such, I also like to create a lot of brand awareness for Image Skincare as I am devoted to the brand and I really believe in the results I achieve with my clients, so my photoshoots show this!
I also like to promote myself as my brand and show a little of my personality in my photos, that way clients feel like they “know” me, even before they haven’t met me in person. I also like to promote the fact that the salon is owned and operated by me; I do all of the treatments and the clients know that when they come to my salon, they will see me and my 23 years’ experience every time. This is one of the reasons that I feel that my business is so successful. I feel that it is important to always portray a professional and friendly image.
I also like to promote that my husband John is also part of the business, he doesn’t actually work “in” the business but he definitely works on the business.
Over the years, I have had 3 different locations for my business and each location change marked a significant chapter in my business journey as well as a business owner and a person. I have felt that I have needed to update my photos as the location has changed. It’s really important for me to move forward with a positive attitude and mindset.
Anna, Anna’s Skin and Beauty