This is the number one problem that salon spa and clinic owners face, so why is it so difficult to solve?
When a beauty therapist decides to open a salon, they are filled with optimism and excitement about the journey ahead of them. Many anticipate all of the time, money, freedom and fulfillment that they will enjoy profiting from their passion…but, then comes the reality of running a small business!
All of that optimism fades quickly when you are struggling to attract customers, retain team members and no matter how hard you try, you just cannot seem to figure out where all the money goes.
So why is reality such a far cry from the original goal? As is the case across so many industries, beauty therapists are not usually experienced business owners and operators and are unsurprisingly trained in beauty therapy, not graphic design or marketing. We know that running your own business takes up more time than you seemingly have in any given day, and can feel like it is taking you away from your original passion; making your clients look and feel their absolute best.
There is no question that most beauty therapists that open a salon or spa are amazing at performing treatments and understanding how to get amazing results for their clients. However, this is a completely different skill set to what is required to run and promote a small business.
That is why Professional Beauty Solutions (PBS) have been working tirelessly to deliver the tools required to completely transform this reality for salon owners.
Solving Your Number 1 Challenge with Marketing on a Platter
Marketing on a Platter (MOAP) is designed to take a huge load of work off your plate by doing your marketing for you! We have taken our team’s abundance of experience to create marketing assets that work to attract and retain clients. We know that salon owners do not have the man hours to spend on marketing, so we have literally spent hundreds of man hours bridging the gap.
No matter which PBS brands you stock, whether that is one brand or all 11 of our brands, we provide you with free monthly sets of marketing collateral that you can use across multiple digital channels. From Facebook to Instagram graphics, blog posts, EDMs and website images and banners, we also create compelling deals to enable you to promote different services complemented with retail promotions. Along with exciting birthday campaigns, referral campaigns, and many tips on how all of this can be easily implemented to drive new business through your door, your marketing is complete without having to lift a finger.
Hear what some of our salons have to say: