The average open rate for text message marketing campaigns is 98%, compared to 20% for email marketing campaigns. And with most of us opening a text message up within 90 seconds of hearing that little beep which gets our curiosity soaring, it’s no wonder using text messages as a marketing tool is considered one of the most effective ways to reach clients and promote your services or products.
So, if you haven’t tried SMS marketing for your salon, is it because you are unsure of how you should engage with your clients (what type of information should you be sending?) or perhaps because you simply have no idea where to start?
To help you realise the full potential of SMS marketing, we’ve listed some of its benefits here.
Exclusive Deals
One way to use SMS marketing for your spa or salon is to send out exclusive deals to your clients. People like to feel special, and there is no better way to make your clients feel special than by making them part of an exclusive club. You can do this by promoting exclusive offers, discounts, VIP sales & events through text that you do not promote via any other marketing channel.
Last Minute Specials
On slow days, you can help increase your sales by sending out a limited-time offer available that day only. This incentive will help drive people to your business, turning a slow day into a busy one!
Inform Clients of New Services
When you add new services to your spa or salon, you want to inform your customers about them. You can use SMS marketing to let your clients know about the latest services offered by your salon or spa. You may also want to provide a special reward to your mobile subscribers and offer an exclusive trial of the new service before it becomes available to everyone else. This extra step can make your clients feel special and valued while driving traffic to your salon.
Appointment Reminders
One common problem spas and salons face is loss of business due to clients forgetting about appointments or mistaking the time. It’s natural, we’re all human, but a simple text message is an easy way to send a reminder – and will hopefully cut down on the number of missed visits. This will help you not only maintain a busy schedule, increasing your bottom line, but it also provides an added level of customer service which helps build client loyalty.
It’s Time Efficient
Email marketing is wonderful. It’s free, it’s effective, and it’s easy to do. But sitting down and writing and designing an email takes time, and that’s one thing many of you don’t have. With SMS marketing, your message is to the point, rather than being buried in a 500-word email (which can also get skimmed past in your inbox).
Let’s get down to business.
SMS text messaging can be an effective tool for building your salon, reducing the amount of missed client appointments, and improving your customer service. It can help to strengthen your reputation and increase your profit potential. If you are ready to start on your text messaging campaign journey, here are a few companies you can try.
