When was the last time you gave your Facebook Business Page a spring-clean? Often, we find ourselves words deep in creating great Facebook posts but overlooking the marketing obvious? Is your page letting your salon brand down?
With the constant changes to Facebook’s rules and algorithms, it makes sense to refresh, declutter and update your page regularly.
We like to think of it at a salon social audit! Make sure you dedicate some time and give your page a makeover.
First stop…. your ‘About page’
It is essential for your business that this information is correct and up to date. This is where many clients and potential new customers will go to get in contact with you. Make sure all relevant fields are completed from location, phone number and opening hours to website details and links.
When was the last time you updated the cover photo on your page?
If it’s been more than four months since you updated your latest cover photo or video, it’s probably time for a refresh.
Here are some other reasons or times when you may want to switch up your cover photo:
If you’re launching a new campaign, product, or service.
To celebrate a new season or upcoming holiday.
To promote an upcoming event.
Is you pinned post out of date?
Nothing looks more out of date than a pinned post promoting an event or competition that’s long since passed. Pinned posts need regular changing otherwise they will look stale. Make a calendar note when you pin a post to revisit it in a week.
When was the last time you updated your services tab?
Did you know that you can add your treatment menu to your page? And it’s super easy to do! Firstly, you will need to add the Services tab to your page.
Here’s how:
Click settings at the top of your page
Click Templates and Tabs in the left column
Scroll to the bottom and click Add a Tab
Next to Services, click Add Tab and then click Close
Now that you’ve added the services tab to your page, you can add your services
To add services:
Go back to the front page of your page and click Services in the left column
Click Add a Service
Enter info about your service, then click Save
To list another service, click Add a Service
Is your call to action current?
Facebook is no different to any other salon marketing channel; you need to lead clients towards your end goal (book an appointment, pick up the phone or visit your website for example) with a call to action. This call to action simply tells them what you’d like them to do next.
To add a call-to-action button to your business age:
Click + Add a Button below your Page’s cover photo
Select a button from the dropdown menu and fill out any required information
Click Add Button.
Once the button has been created, it’s a good idea to test this. Simply hover over your button and select Test Button.
Do you have Facebook reviews?
Social proof showcasing the quality of your salon, spa or clinic is key for converting casual browsers into new clients.
Once they are there, you can’t change or delete Facebook reviews (unfortunately you’re stuck with them). If you notice a handful of average reviews you will need to spring into marketing mode.
Here are 4 tips to encourage clients to leave a Facebook review and boost your star rating:
Remind clients while they are in your salon, spa or clinic. Pop strut cards or mirror decals throughout the salon asking for a review. Eg “Loved your salon visit? We’d love your Facebook review.”
Encourage Facebook reviews via your e-newsletter. And don’t forget to include the link to your Facebook Page.
Always reply to every review quickly and thank them for taking the time and trouble (even if it’s not as glowing as you’d hoped). We all like to feel appreciated.
