7 Things to Look For in a Tanning Brand


Does one tan stand out above the rest? In Australia, spray tans are a sure thing, just like summer barbeques and day trips to the beach. But, with so many spray-tanning brands on the market, it can be difficult to narrow down which one to choose that you love. When your clients have a big event on the horizon, you don’t want to put your (and their) trust in the wrong tan!

Wouldn’t it be great to find your ultimate go-to brand that ticks all the boxes and achieves a flawless tan every time? Here are seven things to consider when looking for a tanning brand:

  1. Does it contain natural DHA?
    The chemical DHA is used in tanning products to achieve a realistic bronze without the sun. But there are different types on the market, meaning your tan can differ depending on what you use. Inhaling DHA over time is not idyllic, so look for a brand using organic DHA as a safe option. Sunescape only uses natural DHA for our professional and retail formulas, providing a healthy tan for your client, and a safe environment for your salon.

  2. Is the scent enticing or pushing people away?
    Is it possible to get the faux glow without the classic strong smell? Many tans can smell pretty overpowering. Not a great experience for you or your client! One of the key features with Sunescape is its signature lush coconut vanilla scent, developed to conjure thoughts of the perfect tropical escape.

  3. Does it offer a complimentary range of products?
    Clients often book in for a spray tan for a special occasion or event, but what about the times in between appointments? Offering a take-home retail range allows your clients to keep that glow 24/7, and keep coming back for more. Sunescape’s range extends beyond professional tanning solutions to include Self-Tan Mousse, plus prep, prime and maintain products which include Exfoliating Body Polish, Hydrating Body Butter, Gradual Tan Extender and a wash off range.

  4. What is in the formula and what if left out?
    The ingredients that many use to get that gorgeous glow are not always good for the skin. Ultra-dark formulas look good, but can also wreak havoc on the skin, causing it to dry out quicker. Some tanning ingredients used in Australia are even banned overseas! Sunescape is known for its attention to skincare, the rich, ultra-hydrating formula that focuses on nourishing ingredients like coconut oil and vitamin E and leaves out ingredients that are less than desirable, drying and flaky.

  5. Is it cruelty-free and does it have vegan ingredients?
    Cruelty free, vegan and natural products are a growing trend in the industry. A brand that avoids chemical nasties and uses vegan ingredients to nourish the skin is ideal. Not to mention one that is certified cruelty-free, as well as being free of parabens alcohol and petrochemicals.

  6. What’s the rate of tan development?
    It’s often difficult to judge the results of a tan, so look for a brand with a two-hour rapid tan that continues to develop over the next eight hours. Sunescape’s spray tan formula gives you a guide bronze. That way, you can get a sense of the final outcome, and your client can rinse off while still allowing the tan to develop.

  7. Does it fade naturally?
    One of the biggest woes about faux tans is accelerated, uneven fading! All regular tanners dread the snakeskin look, and hate it even more when it happens a few days in. If a tan fades naturally, your client will get more bang for their buck, and loyalty to your salon. Steer clear of solutions that streak, saving hours of concern over unreliable spray tans from drying formulas.

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Sunescape Tan is formulated to give you a natural looking and feeling tan. They provide salons and consumers with a safe, ultra-moisturising bronzed glow; one that smells amazing, fades evenly, and is long-lasting. Their products are focussed on treating the skin with care, containing added vitamins, antioxidants and oils to nourish skin, as well as hydrating ingredients to leave skin smooth. The proprietary formula is certified approved natural DHA, not tested on animals, and free from alcohol, parabens and petrochemicals.

Get that tropical bronzed glow with Sunescape!

To enquire about becoming a Sunescape salon or for more information, call 1800 625 387  or visit www.sunescape.com.au