Training & Education

Do You Want to Survive or Thrive?

PBS_2017Symp211.jpg

Education Is Your Answer...

Many salon owners look at team training and education as an expense they can’t afford, when in fact, it’s an investment that can’t be ignored!

Competition in the salon industry has always been strong, but in 2018, it has taken on new meaning with the likes of Sephora and Amazon, juggernauts of global retail, launching into the Australian marketplace.

So how do you compete? And what will separate you from your competition?

“The difference will come down to extraordinary service, and in our industry, extraordinary service comes from up-to-date knowledge that leads to amazing, consistent results for your clients.” says Professional Beauty Solutions CEO, Matt Williams.

In an era where beauty therapists aren’t leaving college with the level of skills and expertise they once did, there is no greater time in history where post-graduate education has been more crucial than it is right now.

In fact, beauty industry professionals should be constantly pursuing education on new treatments, techniques, products and ingredients, if they want to remain relevant in an ever increasingly competitive environment. Because, quite simply, the one thing that will set a salon apart from retail giants like Sephora, is your tailored, face to face expertise and service. Two things that customers simply will not find browsing the aisles or throwing items into their online shopping carts.

At Professional Beauty Solutions we work with thousands of salons around the country and from our experience, most salon, spa and clinic owners and managers agree that education is crucial for their team and for themselves, but there is still enormous resistance to investing in training.

Two common responses are “I’m Too busy” and “I Can’t Afford It”.

Many owners are so busy with what they have to do on a daily basis that the thought of stopping to do an hour or a day of education is just too overwhelming. But unfortunately, the long-term impact of shelving staff training could see the business far worse off than if it had taken the time to grow staff knowledge in the first place.

An investment in knowledge pays the best interest.
— Benjamin Franklin

The problem is that many small business owners in every industry don’t believe that they have the time, or the money to take their team away from their dollar-producing activities. But what many people don’t know is that there is exhaustive research that supports the fact that training and development offers the greatest return on investment that any a business owner could make.

In fact, studies show that businesses that invested in employee development generated*;

24% higher profit margins
218% higher income per employee
86% higher company value
21% increase in productivity
300% reduction in employee turnover
A return per dollar invested of $6.72

*Patrick McGovern (International Data Group)

Think about your business goals next time you’re agonising over your allocated time and budget for training, and instead of seeing it as an expense, shift your mindset to more accurately view it as an investment...the best one you can make for your business.

We have a strong focus on education at Professional Beauty Solutions and even though we have comprehensive product driven education, we also provide extensive education on exactly what you need to know in order to build a profitable and predictable business.


To find out more about how Professional Beauty Solutions can help your business thrive in 2018 and beyond, call 1800 625 387 or visit www.probeautysolutions.com.au

Success starts with Innovation

Whether you’re big or small, if you fail to innovate and create a better product or service for your customers, your business is vulnerable. We delve deeper into why innovation is the cornerstone of all business success and which brands are leading the way.

The word “innovation” is often associated with large-scale businesses and global brands, but as a small business owner, you too should be focused on innovation in order to stay competitive. Businesses that innovate not only have an edge on their competitors in attracting new customers, but are also more likely to attract new talent, which often leads to greater innovation. This is how the gap widens between companies who lead, and those that follow.

The heart and soul of a company is creativity and innovation.
— Bob Iger

The benefits are tangible. The Australian Bureau of Statistics’ Innovation in Australian Business report showed that 91% of innovating businesses benefitted from improved goods, service, processes or methods.

Customer needs are constantly changing, and the most innovative businesses predict changes in the marketplace, providing solutions before their customers even realise they need them.

“We are always looking for breakthrough brands that produce cutting-edge product innovations. We love big ideas that lead to big results for our salon partners,” says Matt Williams, Managing Director of Professional Beauty Solutions.

Innovation distinguishes between a leader and a follower.
— Steve Jobs

“If there is one skincare company in the world of professional skincare that is innovating more than any of its competitors, its Image Skincare,” says Williams. “They don’t rest on their laurels, or wait for competitors and customers to demand new products, instead they are constantly researching new ways to innovate, staying ahead of the trends.”

In the last three years alone, Image Skincare has developed or reformulated a total of 46 products! Here are a few of our most recent favourites…

Lifestyle-Shots-2the-MAX-stem-cell-neck-lift.png

The MAX Stem Cell Neck Lift

This ultra-firming neck and décolletage lifting crème targets sagging and lax skin, deep creases, wrinkles and fine lines. The MAX Stem Cell Neck Lift uses a maximum concentration of innovative peptides, combined with plant-derived stem cell technology, working together to increase skin elasticity while brightening, tightening and defining the neck and jawline. IMAGE’s exclusive Vectorize Technology™ delivers skin nourishment for up to 48 hours following the initial application, resulting in a long lasting, intense effects after each application.

Lifestyle-ShotsAgeless-overnight-retinol-masque.png

Ageless Overnight Retinol Masque

This advanced fusion of triple action time-released retinol technology helps to increase firmness, reduce the appearance of fine lines and wrinkles, and improve skin imperfections. Using its trademarked unique delivery system, the Ageless Overnight Retinol Masque allows pure retinol to be easily absorbed into the skin with less irritation and superior results. Formulated with water bank technology to continually release hydration, as well as marine collagen microspheres, this overnight masque delivers retinol deep into the skin while locking in nutrients.

ImageJan2018_20.jpg

NEW Ageless Total Pure Hyaluronic⁶ Filler

Plumping power without an injection! This concentrated topical filler contains six forms of lower and higher molecular weight hyaluronic acids to rapidly smooth away the appearance of fine lines and wrinkles. The time released hyaluronic acid acts like a sponge that locks in hydration into the skin and turns back the hands of time for immediate, noticeably fullness.

 

ImageJan2018_36.jpg

NEW Vital C Hydrating Overnight Masque

Beauty sleep now in a bedside jar, this overnight treatment is infused with a triple mineral complex to enhance skin tone and energise skin. The gel-texture delivers water to the skin whilst locking in vital nutrients while you sleep. Blue-green algae extract, a natural retinoid alternative, helps the skin appear smoother and diminishes the appearance of wrinkles, while hematite and malakite provides unique mineral radiance.

 

_Y6A1567.jpg

NEW Vital C Hydrating Water Burst Gel

Rejuvenate dry, tired skin with Vital C’s Hydrating Water Burst Gel. Bursting with brightening nutrients, Botox-like peptides and defensive polyphenols, the Water Burst Technology transforms the lightweight gel into a flood of H2O hydration for your skin, whilst also releasing a tide of antioxidants, hyaluronic acid, vitamins and peptides to provide a youthful, radiant, healthier-looking complexion.

 

ImageJan2018_8.jpg

NEW Vital C Hydrating Antioxidant A C E Serum

The Vital C Hydrating Antioxidant Serum offers a concentrated infusion of three different forms of Vitamin C. Together with vitamins A and E, and a blend of plant antioxidants including green tea and Echinacea extracts, this powerful serum reduces the fine lines and dryness that’s associated with ageing. Blended together with Five Amino Acids to support collagen, and Red Rose Wine Complex to help fight the signs of ageing, the Vital C Hydrating Antioxidant A C E Serum is a potent multi-vitamin for your skin.


To find out more about Image Skincare's innovative vision and the accompanying cutting-edge skincare line, featuring over 460 active peptides, lightening agents, AHA/BHA's, retinols, vitamins and sun protective ingredients, call 1800 625 387 or visit www.probeautysolutions.com.au/imageskincare

PBS Education at Beauty Expo 2018

17EXPO_PBS15.jpg

The Sessions Not to Miss!

Are you coming to Beauty Expo Australia (September 8th + 9th 2018)?

Join PBS as we bring you industry leading professionals from world-class beauty and skincare brands from across the globe to speak at the Beauty Expo conference this year!

This year, we are lucky enough to have seven amazing speakers, both homegrown and from our amazing international brands, lend their expert knowledge and amazing know-how in the industry to the two-day event this September.

You will be privy to NEW trends and ingredient technology emerging in the beauty scene, hands-on makeup tutorials with Youngblood’s brand ambassador, Pedro at his first Beauty Expo, and business education that will advance your strategic marketing and financial woes to the next level!

Plus, our very own Matt Williams will be taking on ‘the fear of financials’, a unique session that cannot be missed if you want to become more profitable in the salon arena!

SATURDAY 8TH SEPTEMBER 

Dawn Clifford Bio Pic with background bw.jpg

INGREDIENT REVOLUTION
Time: Saturday 10:00AM – 11:15AM
Speaker: Dawn Clifford, Senior Director of Education, Image Skincare

Join Dawn Clifford for an in-depth and advanced ingredient training. Dawn will be discussing the science behind the fusion of ingredients and delivery systems and how they help target results for specific skin condition. Dawn will also delve into topics including, the defense mechanisms that protect the skin, and the art of creating customised treatments and regimens that allow product to deliver results.

Janine_Tait.jpg

A HOLISTIC APPROACH TO ANTI-AGEING
Time: Saturday 11:30AM – 12:45PM
Speaker: Janine Tait, Bestow Beauty Founder, dermo-nutritionist and beauty therapist

When it comes to anti-ageing, what your clients put on their skin is only half the story. Janine will shine a light on the science of holistic anti-ageing factors like skin nutrition, gut health, sleep quality and exercise choices. Learn how to support your clients to establish healthy life patterns and wellbeing rituals that will nurture healthy, youthful skin. 

MattWilliams-1 cmyk.jpg

BEAUTIFUL NUMBERS: REMOVING THE FEAR OF FINANCIALS
Time: Saturday 1:00PM – 2:15PM
Speaker: Matt Williams, CEO of Professional Beauty Solutions

Want to take control of your salon and your business and guarantee growth? In this powerful session, Matt Williams will cover how to understand your numbers and finally take the fear out of financials, show you how to get your team aligned and grow your top line sales, and more importantly, bottom-line profits.

Matt will also walk you through the 5 steps to growth, including how to set realistic, but exciting goals, what impact that has on the business, how to make meaning of your profit & loss statement, and where to focus and what to do. He will then offer 2 powerful strategies for each of the 5 steps that you can implement immediately. Finally identify the top key performance indicators that will drive your salon results and boost team productivity, plus rethink your entire approach to retailing.

Dawn Clifford Bio Pic with background bw.jpg

THE SCIENCE OF PEELS & COMBINED THERAPIES
Time: Saturday 2:30PM – 3:45PM
Speaker: Dawn Clifford, Senior Director of Education, Image Skincare

Dawn Clifford will take you on a scientific skin journey and uncover in-depth the ingredients that result in an undeniable and amazing change to your client’s skin. As the Senior Director of Education for one of the world’s most innovative skincare brands, Image Skincare, Dawn will detail the crucial steps to advance your peels and explain how to customise the right treatment plan to solve any clients’ issue.

Philip-1.jpg

SKIN IS IN: THE ART OF BEAUTIFUL, NATURAL MAKEUP
Time: Saturday 4:00PM – 5:15PM
Speaker: Philip Luque, International Brand Ambassador & MUA for Youngblood

In this session, we will reinvent your definition of flawless makeup, from sheer to full coverage and show you how to use mineral makeup to adapt to your client’s skin needs. Philip will redefine the concept of ‘less is more’ and explain how mineral makeup is the solution to adapting the skin-obsessed climate and meeting it in the middle with cosmetics that act as a second skin.

 

SUNDAY 9TH SEPTEMBER

1-July 2013 Cindy Luken profile pic -001.jpg

WHAT GOES ON, GOES IN: THE RISE OF THE CLEAN BEAUTY MOVEMENT
Time: Sunday 10:00AM – 11:15AM
Speaker: Cindy Lüken, Lük Beautifood Founder

As consumers realise how the health of their skin is directly influenced by the nutrients that are available to them, Cindy – a successful food scientist and beauty & wellness expert – looks into the rise of the ‘Clean Beauty’ movement, and what your business needs to do to stay ahead of this leading trend. Lead a path towards a toxin-free industry by harnessing the power of food and nutrients as clean beauty alternatives in makeup.

CLEAN, GREEN, SUSTAINABLE, HOLISTIC: NEW MARKETING BUZZWORDS & WHAT THEY MEAN FOR YOUR BUSINESS
Time: Sunday 11:45AM – 1:00PM
Speakers: Janine Tait, Bestow Beauty Founder | Cindy Luken, Luk Beautifood Founder | Sinead Roberts, Wotnot Naturals CEO | Dani Lombard, Founder & Director of Dani Lombard Public Relations
Moderator: Matt Williams

Brands that are taking on the rampant holistic epidemic are destined to come out on top in 2018. With the current industry climate’s fixation in beauty meeting wellness and sustainability, as well as ethical practices, consumers are realising the importance of not only making sure what we put on our skin is clean, but focusing on what goes into our bodies in the name of beauty as well as sustainable packaging.

Watch as this panel of experts take you through the key wellness trends and beauty buzzwords that cannot be ignored in 2018 and beyond.

Philip-1.jpg

THE BIG COVER UP: MINERAL MAKEUP THAT HEALS & CONCEALS
Time: Sunday 1:30PM – 2:45PM
Speaker: Philip Luque, International Brand Ambassador & MUA for Youngblood

Unlock the power of minerals to camouflage problematic skin conditions such as rosacea, acne and eczema. Philip will demonstrate a unique professional technique used by Youngblood makeup artists that shows the effective coverage capabilities of mineral makeup, camouflaging everything from major skin conditions to tattoos, birthmarks and post-operative bruising. Uncover why mineral makeup should now be considered an extra step in your skincare routine… the new 360 approach to a skin prescription.

Vanessa McDonald.jpg

FOUNDATION MARKETING: ESSENTIAL STRATEGIES
Time: Sunday 3:00PM – 4:15PM
Speaker: Vanessa McDonald, Salon Marketing Coach Founder

In this session, Vanessa will discuss how to maximise and set a solid foundation for your annual promotional calendar and how to approach your overall marketing strategy from a more targeted position, including uncovering your KPI’s.

Vanessa McDonald is the Australian Beauty Industries Salon Marketing Coach with an obsession to turn beauty salon owners into savvy marketers. With 17-years’ worth of experience in sales and marketing specific to the beauty industry, she is a specialised Marketing Coach who works with full-service beauty salons to improve their businesses, specifically with the use of Foundation Marketing – the marketing that MUST happen in your business each and every day.


PBS returns to exhibit our collective of 11 brands, as well as providing world-class education, amazing brand offers and complimentary on-stand treatments. Lock in the 8th and 9th of September in your diaries!

Book your expo tickets now!

Join Janine Tait for Holistic Skincare Training this July!

panel-holistic01.jpg

SKIN THERAPISTS! Are you eager to advance your pursuit in treating skin holistically?

Janine Tait – founder of Bestow Beauty, nutritionist, holistic skincare coach AND beauty therapist with over 30 years’ experience – and nutritional expert, Jenny Barrow will by coming to Melbourne for an exclusive 2-day workshop, Anti-Ageing: The Nutritional Approach.

Skin ageing is impacted upon by many different environmental factors and lifestyle habits. As skin health coaches, we need to understand the impact of these things and be able to recommend some simple things clients can do to address them.

With a passion for mentoring beauty therapists to achieving transformative results for their clients, Janine recognises the link between skin ageing and environmental factors and lifestyle habits and delivers it effortlessly to help you further your treatments in salon.

Join Janine and Jenny as they deliver this wealth of knowledge they have gathered in the holistic and inner beauty space, and cover topics that are unique and happening NOW in the industry.

Before I met Janine Tait I had lost a lot of faith in the beauty industry. Her training completely inspired me and reignited my passion for skincare. I have never seen such transformative results. It is an amazing feeling to help someone who has been suffering from an on-going skin condition and see them obtain beautiful healthy skin and new confidence.
— Jeanine Chell

For $495 per person for the 2-day workshop, which takes place over a Sunday + Monday, this is an incredible investment into education and delving deeper into the commitment it truly takes to treat client’s skin from the inside out, and one that you will benefit from immediately in your salon.

Previous holistic workshop attendees have commended Janine’s ability to simplify the complex functions of the body and the skin, into terms your clients will appreciate when looking at their skin’s health from within.

Don’t hesitate for a minute to attend Janine Tait’s Holistic Skincare workshop. Janine is an absolute wealth of knowledge!
— Melanie Gaynor, Beauty Elements

You will learn about:

  • The powerful and interdependent link between the skin and the gut
  • Biological and lifestyle factors that influence this relationship
  • The philosophy of nutrition and how it is an essential step to treating skin disorders and ageing skin

Trust us when we say this is something you CANNOT MISS!

ALL BEAUTY THERAPISTS WELCOME! You do not have to be a Bestow Beauty stockist to join this holistic skincare workshop.

Book in for our 2-day workshop at the end of July (29th + 30th) to enhance your anti-ageing treatments in your salon or clinic!

Make Education your Top Priority this Year

gwnrxwtr-1370500413.jpg

There are New Year’s resolutions, and New Year’s resolutions. Coming into a new year can make you think about all the things you wanted to do in your salon and for your business, but inevitably can not always all get done before December comes around. To ensure that you do not break on your resolutions this year before the end of January, you need to push your career to new heights and discover once hidden prospects that will induce change in your frame of mind; education.

Education in 2018 is much more than writing notes on a page that you’ll forget to look at again or a demonstrated technique. It surrounds the determination, skill and personal motivation to further your business and professional development. Education now offers the freedom in the ever-changing world of the beauty industry to go with what you have felt and analysed to be the right move for your business, from experts and therapists alike.

As your clients are becoming more self-aware and knowledgeable about current trends in the industry, salon owners need to be 3 steps ahead at all times, ready to offer their clients exactly what they are looking for in the new world of beauty, skincare and wellness.

Reading up on blogs, articles, podcasts and following those in the know of the latest marketing, beauty and salon techniques to help your business grow is step one to achieving greater levels of knowledge in 2018. Your instant access to digital publications, apps and the realm of YouTube has seen a worldwide boom in opportunities for career growth and education.

Education does not stop at improving upon your skillset however. When in the beauty business, your job entails marketing, sales, profitability, systems, people, and most importantly, your mindset to make the entire machine work to please and retain your clients. You can become an entirely different, more aware and better-informed beautician through simple to complex education classes and webinars, and is a goal worth striving for in 2017.

Professional Beauty Solutions offers salons, clinics and spas the opportunity to take part in dozens of education, training and growth sessions throughout the year. Our 2018 goal is to provide more business and profit building tools than ever before. Through regular webinars, intimate training sessions with expert trainers, and our monthly MOAP Monday Facebook Live education events, 2018 is the year to make education your top priority.