THE Quick Beauty Fix: The Rising Popularity of Sheet Masks

The biggest trend to hit the beauty industry is clearly and overwhelmingly K-Beauty, or Korean Beauty, where the nation’s trends of everyday beauty routines are only just hitting our shores to be utilised by anyone from local salons to big beauty brands in the trade.

While most of our bathroom cabinets are likely full to the brim with a mixture of our classic staple beauty bits and skincare fads with exotic ingredients and a host of scents, nothing can compare to the beauty standards held in South Korea. While their well-known 15 step everyday skincare regime (cleanse, tone, moisturise, the list goes on) might be out of our achievable reach, there is some aspects of this routine that we can, and willingly, get on board with…

Now we know from these incredible Asian beauty care trends, your daily beauty routine is really not complete without the use of a sheet mask. This trend is seemingly perfect for a quick fix for every beauty need, with formulas being made for specific skin issues, from dry to ageing to sensitive skin.

If you need any more persuading of the rising popularity of sheet masks in your skincare routine, revisit the beauty invasion of BB Creams. 5 years ago this niche product was hardly heard of, but now this has become a true staple in everyone’s makeup arsenal, globally.

Sheet masks are now being produced globally, including Image Skincare’s incredible new collection I MASK, which launches two new intense biomolecular sheet masks into their clinical grade skincare line for that needed hit of hydration.

Sheet masks are simply facial fabric sheets, as the name explains, infused with a serum or gel like product that is placed directly onto the face to soak for 10-20 minutes, in order to maximise the product’s penetration and results. The fabric locks in the treatment to ensure the most effective delivery of ingredients and in under 20 minutes, you are able to see physical results like improved tone, firmness and hydration. It is perfect to use in your everyday routine at home, and an ideal addition to services in salon, such as LED treatment or facials.

The best benefit from sheet masks is the instant hydration hit you receive. Sheet masks bring back the hydration we naturally lose daily, immediately. With ingredients like strong peptides and antioxidants, as well as brightening botanicals, sheet masks are guaranteed to leave your skin plump, dewy and glowing.

Here’s why we love them:

  • Each mask gives you the correct application dosage – Forget the days when you over or under-applied your face mask, with sheet masks each package has the exact dosage of hydration your skin needs without the worry
  • There’s a formula for every skin concern – Each sheet masks comes in different formulas to combat multiple skin concerns, including dull, dry and ageing skin
  • A-listers swear by them – If you didn’t trust the hundreds of incredible beauty trends that have come out of South Korea, just trust what Hollywood’s biggest celebs are doing. From supermodels like Chrissy Teigen and Karolina Kurkova, to Lady Gaga and Lena Dunham, sheet masks are officially the perfect treatment for all skin types and concerns

Image Skincare’s latest product launches included their new range, I MASK, which launched two new sheet mask formulas, designed to give your skin the ultimate hydration boost and skin rejuvenation at its most intense. With breakthrough hydrogel technology that stands above previous sheet mask formulations like biocellulose masks to deliver the patented biomolecular hydrogel mask, Image’s I MASK range will wow and impress.

I MASK Biomolecular Anti-aging Radiance Mask
Anti-aging sheet mask infuses skin with a unique fusion of volcanic water, brightening botanicals, peptides and antioxidants for the ultimate youthful appearance and radiance.

I MASK Biomolecular Hydrating Radiance Mask
Derived from red algae and carob tree, this revolutionary soothing hydrogel mask was developed to increase delivery of active ingredients to lift, brighten and deeply hydrate skin after a single application.