Before & after photos emphasize your credibility as a legitimate, results-driven salon and when done well can attract new customers, increase treatment bookings, boost sales and grow your social media following.
At Professional Beauty Solutions, we believe in the power of showcasing client transformations because we know that when a salon shares their own authentic before & after photos, the positive flow-on effect for their business is huge!
Why should you be sharing your own Before & After photos?
Help boost your sales by attracting new clients and encouraging repeat business.
Emphasise the power of the services you offer and the efficacy of the products you sell.
Grab attention and encourage engagement on your social media channels, which can lead to an increase in followers/new customers.
Help create an authentic connection with followers because they’re real results that people can relate to and aspire to.
Build your credibility, authority and trustworthiness in the eyes of current and prospective customers, which in turn builds your reputation.
Your before and after images are a powerful tool to show potential and existing clients that you’re capable of achieving the results they want.
Whether it’s treating a specific skin concern, a makeup look or finding the right spray tan shade, customers can see real life results for themselves and feel confident that you can solve their specific problem.
