New FREE Webinar Added; How to Prep Skin for Peels in Winter

New FREE Webinar Added;
How to Prep Skin for Peels in Winter

Explore the reasons why Winter is an ideal season for peeling treatments and discover effective strategies for encouraging your clients to book a series of peels during this time. As the Summer sun fades away and the skin has had ample time to recover, Winter provides a window of opportunity to undergo a series of peels with minimal risk.

Since there are lower UV levels during the colder seasons, it is optimal for recovery. You can indulge your client’s skin with radical regeneration without risking their beautiful skin, allowing them to enhance the texture, clarity, and overall appearance of their skin.

Date: 2nd May (10am)
Location: Zoom
REGISTER HERE

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Expand your Knowledge & Update your Skills with our FREE Skin Education Webinars!

Led by our exceptional trainers, these hour-long webinars are designed to provide you with a wealth of knowledge about new skills, techniques, client handling, and more – all things that will benefit both your therapists and clients.

During the webinars, you'll have the opportunity to learn more about special topics, key ingredients, products, and aesthetic devices that can transform the skin, as well as therapist tips and tricks that will help you provide even better care for your clients. Whether you're interested in chemical peels and facials or want to learn more about the latest aesthetic devices for treating even the hardest-to-treat skin concerns, our webinars are the perfect way to expand your skill set and learn first-hand from industry professionals.

In addition to providing you with invaluable education and training, our webinars also give you the chance to get answers to your burning questions as you'll be able to interact with our friendly, expert trainers to get the information you need.

Time: First Tuesday of every month at 10am (EST)
Cost: FREE!

The webinars are held live via Zoom, but they're also recorded and available for viewing later if you can't attend the allocated time slot. So, whether you're a busy salon owner or a therapist looking to improve your skills, you can benefit from our skin education and training webinars.

Re-Watch Our Previous Webinars!

CONSULTATIONS

SKIN BARRIER FUNCTION

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MORE UPCOMING WEBINARS!

Targeting Specific Skin Concerns
6th of June

Learn from our education team on how to target specific skin concerns by creating a completely customizable and tailored treatment protocol for every skin that walks through your doors. Our educators will delve into some of the biggest skin concerns such as Ageing, Pigmentation, Acne, Sensitive Skin & Redness, and take you on a step-by-step journey on how to successfully treat them.
REGISTER HERE

Treating Pigmentation
4th of July

Pigmentation is a skin concern that plagues many Australians as they age; in this webinar, we will delve into the variety of treatments and products that can help you tackle pigmentation & its varied types for your clients. Whether your client’s excessive pigment is caused by sun exposure or internal factors like ageing or hormones; we have put together the best treatment protocols to help you treat them.
REGISTER HERE

Acne Targeting Treatments
1st of August

A condition that impacts up to 85% of Australians at some stage in their life, this topic we delve into what it is, what causes it, and more importantly; how to successfully treat it. From varied treatment approaches, right through the ingredients clients are using in their at-home skincare routine – we will teach you how to treat all acne-impacted skins.
REGISTER HERE

6 Reasons Why Salon Owners Should Keep their Teams Well Trained

At Professional Beauty Solutions, we know that in order for you to compete in the changing retail and service environment, while also attracting and retaining great team members, you must offer them the opportunity to learn, grow and get better at their profession.

A business should never be idle in their work and nor should the development of your staff, who are the key asset in driving your business forward. Systematic team training is essential in helping this ongoing skill development, without question.

However, this can often be a worry to business owners and managers, due to its perceived ongoing cost to the business. Once you look past this and recognise the importance of keeping up-to-date, there are a number of reasons why ongoing staff training can be beneficial to the business and should be made a top priority. Implementing a quality training plan will not only improve your clients’ experience, but can drive team fulfillment, which studies show improves productivity and profitability. Employees know more knowledge brings more to the table, and your business will reap the rewards.

Take a look below at 6 top benefits of ongoing staff development.

1) Keep Up with Industry Changes

The beauty industry is constantly changing, making it so important for a business to progress and evolve continuously to avoid being left behind. Beauty trends and protocols change endlessly so it is also vital to make sure your business is keeping pace with the latest trends and techniques through constant monitoring of your environment, and ongoing team training.

2) Be in Touch with All the Latest Technology Developments

As new technology and techniques are being developed all the time, running a one-off training session is no longer sufficient. Regular training needs to take place to ensure that staff are using all the latest technology comfortably and to its full potential. Keep tabs on the media and experts around you for hints of what is yet to come in the industry, from skincare to LED therapy.

3) Stay Ahead of Your Competitors

Standing still can kill your business, so by making sure your staff are constantly advancing, you will continue to move forward and remain competitive within the marketplace. When your team has excellent knowledge of ingredients and their impact on the skin, they won’t just sell more, they will instil more confidence into your clients and improve their results with their ambitious outlook.

4) Maintain and Advance Employee Knowledge and Skill

Although one-off training may be provided to new employees, it’s important that training continues to help develop skills throughout their career. To retain knowledge, skills need to be practiced and refreshed on a regular basis so elements are not forgotten. As famous author and speaker Jim Rohn said “repetition is the mother of skill,” so, follow-up training will make a huge difference to your clients’ experience and your bottom line.

5) Increase Job Satisfaction Levels

Through continued investment into your team, employees will have a heightened sense of job satisfaction, improving their motivation towards their work. This reduces employee turnover and increases productivity significantly, which directly improves the profitability of your business. Clients love consistency and a high staff turnover will also impact your client retention. Keeping your team upskilled also prevents competitors from taking away your best employees.

6) Attract New Talent

All businesses want to have the best therapists, those who propel themselves forward towards a great, productive career. With ongoing training, not only will you gain better staff retention, but the business may also attract better talent from the start, giving the business a good image – a key feature many people look for within their job search. As you can see, ongoing training is important not just to employee development, but to the success of your business.

What you present as a leader of your team, drives the attitude and inclination of your staff to push harder and be better. At PBS we are passionate about your success which means we are also committed to providing our salon partners with comprehensive training across all our brands, both product knowledge and treatment training, as well as business education to help your business become even more profitable and successful.

6 Key Areas that are often not updated on your Business Facebook Page – and they should be!

When was the last time you gave your Facebook Business Page a spring-clean? Often, we find ourselves words deep in creating great Facebook posts but overlooking the marketing obvious? Is your page letting your salon brand down?

With the constant changes to Facebook’s rules and algorithms, it makes sense to refresh, declutter and update your page regularly.

We like to think of it at a salon social audit! Make sure you dedicate some time and give your page a makeover.

First stop…. your ‘About page’

It is essential for your business that this information is correct and up to date. This is where many clients and potential new customers will go to get in contact with you. Make sure all relevant fields are completed from location, phone number and opening hours to website details and links.

When was the last time you updated the cover photo on your page?

If it’s been more than four months since you updated your latest cover photo or video, it’s probably time for a refresh.

Here are some other reasons or times when you may want to switch up your cover photo:

• If you’re launching a new campaign, product, or service.

• To celebrate a new season or upcoming holiday.

• To promote an upcoming event.
  

Is you pinned post out of date?

Nothing looks more out of date than a pinned post promoting an event or competition that’s long since passed. Pinned posts need regular changing otherwise they will look stale. Make a calendar note when you pin a post to revisit it in a week.

When was the last time you updated your services tab?  

Did you know that you can add your treatment menu to your page? And it’s super easy to do! Firstly, you will need to add the Services tab to your page.

Here’s how:

1. Click settings at the top of your page

2. Click Templates and Tabs in the left column

3. Scroll to the bottom and click Add a Tab

4. Next to Services, click Add Tab and then click Close

5. Now that you’ve added the services tab to your page, you can add your services

To add services:

1. Go back to the front page of your page and click Services in the left column

2. Click Add a Service

3. Enter info about your service, then click Save

4. To list another service, click Add a Service
   

Is your call to action current?

Facebook is no different to any other salon marketing channel; you need to lead clients towards your end goal (book an appointment, pick up the phone or visit your website for example) with a call to action. This call to action simply tells them what you’d like them to do next.

To add a call-to-action button to your business age:

1. Click + Add a Button below your Page’s cover photo

2. Select a button from the dropdown menu and fill out any required information

3. Click Add Button.

Once the button has been created, it’s a good idea to test this. Simply hover over your button and select Test Button.

Do you have Facebook reviews?

Social proof showcasing the quality of your salon, spa or clinic is key for converting casual browsers into new clients.

Once they are there, you can’t change or delete Facebook reviews (unfortunately you’re stuck with them). If you notice a handful of average reviews you will need to spring into marketing mode.

Here are 4 tips to encourage clients to leave a Facebook review and boost your star rating:

• Remind clients while they are in your salon, spa or clinic. Pop strut cards or mirror decals throughout the salon asking for a review. Eg “Loved your salon visit? We’d love your Facebook review.”

• Encourage Facebook reviews via your e-newsletter. And don’t forget to include the link to your Facebook Page.

• Always reply to every review quickly and thank them for taking the time and trouble (even if it’s not as glowing as you’d hoped). We all like to feel appreciated. 

Banned hashtags that could be damaging your salons Instagram account

Did you know that Instagram has banned a bunch of commonly used hashtag? And by using these hashtags, you could be potentially damaging your salon brand across social media?!

Here are some innocent-sounding hashtags you may be currently using on your salon social posts that are banned - #tanlines #newyears #valentinesday #ig #beautyblogger #beautydirectory #sunbathing #instamood #humpday #likeback #besties #followforfolllow #goddness. Some of these hashtags are banned temporarily, while others are permanently prohibited. But either way, using them on your posts could shadowban or penalise your Instagram account.

Using hashtags on your salon Instagram marketing

Hashtags are valuable for your Instagram marketing as they can increase your reach and get your salon seen by a new, relevant audience. Which in turn leads to more new clients for your salon business. So rather than dropping them all together as they are such an important part of your salon social marketing, we suggest you read on to discover how you can avoid these banned hashtags.

Why Instagram bans certain hashtags

Instagram is on a mission to reduce spam, fake accounts and scammers. It was revealed that spammers were jumping onto popular hashtags and abusing them, so now their bots look for Instagram accounts that use certain hashtags and flag them as spam.

What is a shadowban?

Using banned hashtags on Instagram could results in your account receiving a shadwoban from Instagram. This means your posts don’t show up in general Instagram searches, which means you become invisible to potential new followers and clients. This is not good news for those salons looking to grow their business!

How do I know if an Instagram hashtag is banned?

The bad news is that Instagram doesn’t make it easy for you, and their list on banned hashtags change on a daily basis. To check if a hashtag is currently banned by Instagram:

• Go to the explore tab.

• Type the hashtag in the search bar.

• Click on it.

• If you see a message along the lines of ‘recent posts from #sunbathing are currently hidden because the community has reported some content that may not meet Instagram’s community guidelines’ then it’s banned.

• Don’t use it.

Avoid these hashtags on your salon social

Take a look through this list below and see if you’ve used any of these recently. If you have a post that didn’t perform well and it used one or more of these hashtags, you might have found your answer.

If you are desperate to use one of these hashtags then make sure you check it out first as some hashtags are only prohibited temporarily, so listings are never totally accurate.

Join us on Facebook LIVE! PLUS your chance to win an Opening Order!

FACEBOOK LIVE! Join us next week as we speak to ECOCOCO's Brand Manager, Jessica King to find out more about this Australian owned, hair, skin, body and tanning range. This beautiful brand is a complete wellness and lifestyle range that offers professional body rituals that are inspired by wellness philosophies from all over the world. 🥥🌴

You could also WIN a custom ECOCOCO opening order (valued at $1,000).

🏠Where: PBS Facebook page
🗓Date: Monday 29th October
🕕Time: 6pm AEDT

Discover the Key to Success with PBS

Professional Beauty Solutions (PBS) is Australia’s most respected and trusted distributor of professional beauty brands to beauty salons, spas and clinics across the country. Building their reputation over almost two decades, they source the world’s most impressive and innovative beauty brands, and deliver them to salon, spa and clinic partners.

We sat down with Matt Williams, CEO and owner of Professional Beauty Solutions to discuss what you can expect when you partner with PBS:

1. Tell us about your business
   My parents originally met Pauline Youngblood back in 1995 and after falling in love with her brand, convinced her to award them the Australian distribution of Youngblood Mineral Cosmetics. Nine years on, after they had built a loyal salon following, they understood that to grow the business they were going to need some help. In 2006, my wife and business partner, Lisa and I took over operations, growing the business from a team you could count on one hand to over 40 exceptional team members at our head office in Kurnell, Sydney.
   Today, we distribute 11 professional beauty, skin and body brands that are leaders in their categories, throughout more than 2,000 salons, spas and clinics across the country.
   

2. What products do PBS distribute?
   As soon as we started to expand our offering beyond makeup, we became fixated on providing our salons with everything they need from one convenient supplier. Today, our salons trust us with offering the best in mineral makeup, skincare, tanning, spa body, hair removal, inner beauty nutrition and LED technology to satisfy their business needs. Our collective of world-class brands are chosen based on their efficacy, innovation, performance and profitability for the salon and unlike a typical wholesaler that might carry multiple brands and offer minimal support, we only select the best of the best within each category, providing a full service.
   Our brands will not only deliver the results their clients are looking for, but also provide them with the support and education they need to grow a profitable business.
   

3. What is your overall mission at PBS?
   The question that we are constantly asking is, “How do we help our salon, spa and clinic partners become more profitable?”. That is our key goal at PBS, and is what drives our decisions when acquiring new brands and coming up with strategies to support and nurture our salons.
   With more than two decades of experience behind us, and having bought, built and sold several businesses over the past 20 years, we understand the challenges that small businesses face, and know we can lead you on what we like to call, a pathway to profitability. We have taken all the experience, knowledge and the lessons we have learnt – also known as, mistakes – and channeled it towards doing whatever we can to make our salon business owners’ life easier, from the marketing tools and ongoing education to the business support we offer.
   This year, I will be expanding on our vision by launching a new coaching platform for our salons, including live workshops on how to build a profitable, predictable business in 2018.
   

4. Speaking of education, it is a fundamental key for any business’s success. What does PBS do to ensure their clients stay at the forefront of an ever-evolving industry?
   Our industry is evolving rapidly, and salon owners need to stay current if they want to remain the trusted authority on beauty in their client’s lives.
   Each year Lisa and I travel to international trade shows and conferences to make sure that we are staying ahead of what is happening in the industry. We share this information with our salon partners throughout the year through our educational Facebook Live sessions with guest speakers, annual education events like Beauty Expo and our own Passion to Profits roadshows, and hopefully along the way we also inspire our salon partners to grow and evolve their business to the next level.
   Training and education is without question one of our crucial points of difference at PBS. To help our salons grow, we have employed a qualified team of Business Development Managers in each state who conduct monthly classroom trainings for each brand, as well in-salon focus training.
   

5. Do you offer any incentives or rewards to support the growth of your salons?
   Absolutely! Our newly relaunched PBS Rewards Program makes it much easier to leverage your buying power by pooling your rewards points when you stock more than one brand with us. By combining rewards from up to eleven brands – including wax and sugar – even as a small single operator, you can reach a reward status that might otherwise have been reserved for bigger salons. The more PBS brands you stock, the more support you gain! I think this is a rewards system that truly levels the playing field and is unlike anything else in the industry.
   

6. What makes PBS stand out as a distributor in terms of the level of service you offer?
   I think the greatest differentiator for us is our focus on supporting salons in becoming better business owners, carrying them to the top of their game. Most brands and distributors focus entirely on educating salons on their product’s benefits and how they can sell more. This is only one aspect of running a successful, profitable and predictable business, and a small fragment of what we offer. We have now developed systems for each aspect of your business, from daily sales tracking sheets to business health checks and workshops that address the financial foundations of the business. Our exclusive ‘Marketing on a Platter’ – where we deliver FREE monthly marketing sets for each brand – is just one of the ways we provide a service that cannot otherwise be found in this industry.
   

7. As for the future of Professional Beauty Solutions…
   Our mission drives our vision for the future of PBS! We know that over the next decade there will be much more disruption in our industry and we can’t be complacent, and we can’t resist change, but we will remain guided by our mission to make PBS salons, spas and clinics the most profitable in the industry.