New FREE Webinar Added; How to Prep Skin for Peels in Winter

New FREE Webinar Added;
How to Prep Skin for Peels in Winter

Explore the reasons why Winter is an ideal season for peeling treatments and discover effective strategies for encouraging your clients to book a series of peels during this time. As the Summer sun fades away and the skin has had ample time to recover, Winter provides a window of opportunity to undergo a series of peels with minimal risk.

Since there are lower UV levels during the colder seasons, it is optimal for recovery. You can indulge your client’s skin with radical regeneration without risking their beautiful skin, allowing them to enhance the texture, clarity, and overall appearance of their skin.

Date: 2nd May (10am)
Location: Zoom
REGISTER HERE

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Expand your Knowledge & Update your Skills with our FREE Skin Education Webinars!

Led by our exceptional trainers, these hour-long webinars are designed to provide you with a wealth of knowledge about new skills, techniques, client handling, and more – all things that will benefit both your therapists and clients.

During the webinars, you'll have the opportunity to learn more about special topics, key ingredients, products, and aesthetic devices that can transform the skin, as well as therapist tips and tricks that will help you provide even better care for your clients. Whether you're interested in chemical peels and facials or want to learn more about the latest aesthetic devices for treating even the hardest-to-treat skin concerns, our webinars are the perfect way to expand your skill set and learn first-hand from industry professionals.

In addition to providing you with invaluable education and training, our webinars also give you the chance to get answers to your burning questions as you'll be able to interact with our friendly, expert trainers to get the information you need.

Time: First Tuesday of every month at 10am (EST)
Cost: FREE!

The webinars are held live via Zoom, but they're also recorded and available for viewing later if you can't attend the allocated time slot. So, whether you're a busy salon owner or a therapist looking to improve your skills, you can benefit from our skin education and training webinars.

Re-Watch Our Previous Webinars!

CONSULTATIONS

SKIN BARRIER FUNCTION

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MORE UPCOMING WEBINARS!

Targeting Specific Skin Concerns
6th of June

Learn from our education team on how to target specific skin concerns by creating a completely customizable and tailored treatment protocol for every skin that walks through your doors. Our educators will delve into some of the biggest skin concerns such as Ageing, Pigmentation, Acne, Sensitive Skin & Redness, and take you on a step-by-step journey on how to successfully treat them.
REGISTER HERE

Treating Pigmentation
4th of July

Pigmentation is a skin concern that plagues many Australians as they age; in this webinar, we will delve into the variety of treatments and products that can help you tackle pigmentation & its varied types for your clients. Whether your client’s excessive pigment is caused by sun exposure or internal factors like ageing or hormones; we have put together the best treatment protocols to help you treat them.
REGISTER HERE

Acne Targeting Treatments
1st of August

A condition that impacts up to 85% of Australians at some stage in their life, this topic we delve into what it is, what causes it, and more importantly; how to successfully treat it. From varied treatment approaches, right through the ingredients clients are using in their at-home skincare routine – we will teach you how to treat all acne-impacted skins.
REGISTER HERE

Tuesdays at 10: Free Skincare Education & Training

TUESDAYS AT 10
FREE SKINCARE EDUCATION & TRAINING

Become an Expert; Learn all things skin from industry professionals!

Are you looking to expand your skills and become an expert in all things skin?

At PBS, we're passionate about providing education and training to our salon partners, helping them grow and thrive in the industry. Our upcoming monthly webinars are the perfect opportunity to learn from our exceptional trainers, each of whom brings a wealth of knowledge and years of experience to the table.

What separates PBS from others is that we are all about education - offering expert training to all salons in the industry.

Join our monthly educational LIVE webinars. Held the first Tuesday of every month, you (and your team!) can join us to learn from our exceptional trainers that each bring a wealth of knowledge & years of experience with them.

LEARN FROM EXPERT TRAINERS

Our exceptional PBS trainers will teach you about new skills, techniques, client handling, and more – all things that will benefit both your therapists and clients!

Expand your knowledge, update your skills, and become an expert in all things SKIN. You’ll have the opportunity to learn more about key ingredients, products & aesthetic devices that transform the skin, client handling, as well as therapist tips & tricks – you and your clients are guaranteed to benefit from these webinars!

From chemical peels & facials to aesthetic devices that have the power to target even the hardest-to-treat skin concerns – this is an opportunity to expand your skill set and learn first-hand from industry professionals.

Jess | Head of Education

Rachel | NSW Trainer

Clare | QLD Trainer

YOUR TOP QUESTIONS ANSWERED

Each bite-size, hour-long webinar will delve into some of the most trending topics in our industry right now. Not only will you have the opportunity to learn from our friendly, expert trainers, but you'll also be able to interact with them and get answers to your burning questions.

LEARN IN YOUR OWN TIME

The best part? No need to drive anywhere or schedule a time to meet with anyone! The webinar will be held LIVE via zoom. The webinar will also be recorded and available for viewing later if you can't attend the allocated time slot!

If you're ready to take your salon knowledge to the next level and become an expert in all things skin, join one of our upcoming webinars!

Time: First Tuesday of every month at 10am (EST)
Place: Zoom
Cost: FREE!

2019 PBS Roadshow is coming to a capital city near you!

How do you take the brands you stock, the treatments you offer and the clients you serve and bring them all together to create a profitable, predictable business that works for you, your family and your staff? Find out this July and August when the Professional Beauty Solutions team hits the road for the 2019 PBS Roadshow!

Coming to a capital city near you, the PBS Roadshow is a full day of business education packed with practical growth strategies to help you increase profitability and take your business to the next level! Covering an array of business-building topics in a fun, engaging environment, the PBS Roadshow is a great opportunity to connect with fellow small business owners and therapists, whilst gaining key insights into growing your business and boosting your profits!

Topics covered include:

• The most critical Key Performance Indicators (KPIs) for small business and how to measure what matters most.

• The growth of the clean beauty movement and the wellness revolution, and the business opportunities they offer.

• How to get the most out of our “Marketing on a Platter” (MOAP) service so you’re able to easily and effectively market your salon, your treatments and the brands you stock.

• What it takes to become social media savvy regardless of which generation you’re from.

• How to stop selling and have your clients spend more by consulting with pride.

• Why coaching your clients for optimum skin fitness is the best way to get them visiting you more frequently.

• Everything you and your team need to know about the new training content on the PBS Online Education Portal.

• QLD July 29th - Pacific Hotel, Brisbane

• WA August 5th - Crown, Perth

• VIC August 12th - Quay West Suites, Melbourne

• SA August 19th - Majestic Hotel, Adelaide

• NSW August 26th - Pullman, Sydney Airport

Whether you’re a salon, spa or clinic owner, manager or team member, the 2019 PBS Roadshow will benefit everyone and is a must-attend event for your whole team! Everyone is welcome to this industry event.

To book your tickets click here

Do You Want to Survive or Thrive?

Education Is Your Answer...

Many salon owners look at team training and education as an expense they can’t afford, when in fact, it’s an investment that can’t be ignored!

Competition in the salon industry has always been strong, but in 2018, it has taken on new meaning with the likes of Sephora and Amazon, juggernauts of global retail, launching into the Australian marketplace.

So how do you compete? And what will separate you from your competition?

“The difference will come down to extraordinary service, and in our industry, extraordinary service comes from up-to-date knowledge that leads to amazing, consistent results for your clients.” says Professional Beauty Solutions CEO, Matt Williams.

In an era where beauty therapists aren’t leaving college with the level of skills and expertise they once did, there is no greater time in history where post-graduate education has been more crucial than it is right now.

In fact, beauty industry professionals should be constantly pursuing education on new treatments, techniques, products and ingredients, if they want to remain relevant in an ever increasingly competitive environment. Because, quite simply, the one thing that will set a salon apart from retail giants like Sephora, is your tailored, face to face expertise and service. Two things that customers simply will not find browsing the aisles or throwing items into their online shopping carts.

At Professional Beauty Solutions we work with thousands of salons around the country and from our experience, most salon, spa and clinic owners and managers agree that education is crucial for their team and for themselves, but there is still enormous resistance to investing in training.

Two common responses are “I’m Too busy” and “I Can’t Afford It”.

Many owners are so busy with what they have to do on a daily basis that the thought of stopping to do an hour or a day of education is just too overwhelming. But unfortunately, the long-term impact of shelving staff training could see the business far worse off than if it had taken the time to grow staff knowledge in the first place.

“An investment in knowledge pays the best interest.”

— Benjamin Franklin

The problem is that many small business owners in every industry don’t believe that they have the time, or the money to take their team away from their dollar-producing activities. But what many people don’t know is that there is exhaustive research that supports the fact that training and development offers the greatest return on investment that any a business owner could make.

In fact, studies show that businesses that invested in employee development generated*;

24% higher profit margins
218% higher income per employee
86% higher company value
21% increase in productivity
300% reduction in employee turnover
A return per dollar invested of $6.72

*Patrick McGovern (International Data Group)

Think about your business goals next time you’re agonising over your allocated time and budget for training, and instead of seeing it as an expense, shift your mindset to more accurately view it as an investment...the best one you can make for your business.

We have a strong focus on education at Professional Beauty Solutions and even though we have comprehensive product driven education, we also provide extensive education on exactly what you need to know in order to build a profitable and predictable business.

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To find out more about how Professional Beauty Solutions can help your business thrive in 2018 and beyond, call 1800 625 387 or visit www.probeautysolutions.com.au

8 Ways to Build Positive Word of Mouth for Your Salon

Word-of-Mouth marketing is the most difficult to measure, but it's also the most cost effective because it costs you nothing.

Your customers are the best vehicle for positive word-of-mouth marketing, but how can you get them to talk about you?

Here are 8 ways you can help build positive word of mouth for your salon.

1. Set the Atmosphere
   Use soft, fresh sheets; play relaxing music; and keep service areas organised and sanitised. Clients love familiar environments and will refer everyone they know because they’ll know you’ll take care of their referrals as you do them.
   

2. Be Professional
   Make eye contact, greet clients by name, offer a genuine compliment, dress to impress and practice good hygiene. These small details show your clients you care about them.
   

3. Read Your Clients
   Engage clients in polite conversation and ask about them—but don’t dig too personally. Conversations should be uplifting and never geared toward gossip or your clients will lose trust in you. Nix chatting if it seems like they want to relax or sleep. The more you do for them, the more they’ll refer you to others.
   

4. Consult Positively
   When consulting with clients on lash or brow styles, never tell them they’re wrong, even if you disagree. Instead, let them know what your education and experience has taught you regarding what will complement their features.
   

5. Be an Open Book (With Your Services)
   Walk clients through the service, answer any questions they have and never talk down to them. Remember, some clients may be nervous or tense if this is their first time receiving the service.
   

6. Respect the Clock
   Your clients’ time is precious, and disrespecting it can net negative word of mouth. Don’t be tardy, go overtime, or call or text clients off-hours.
   

7. Create a Referral System
   Reward your clients for spreading the word with a referral system that garners them perks at your shop. Think: point systems toward discounted services or retail. The ‘If you scratch my back, then I’ll scratch yours’ mentality is always healthy in the artist/client relationship.
   

8. Send Them Home With a Smile
   Never rush clients and always allow them to examine your work post- service. When your clients leave feeling confident and happy, they’ll keep coming back—and they’ll bring their friends.

Make Education your Top Priority this Year

There are New Year’s resolutions, and New Year’s resolutions. Coming into a new year can make you think about all the things you wanted to do in your salon and for your business, but inevitably can not always all get done before December comes around. To ensure that you do not break on your resolutions this year before the end of January, you need to push your career to new heights and discover once hidden prospects that will induce change in your frame of mind; education.

Education in 2018 is much more than writing notes on a page that you’ll forget to look at again or a demonstrated technique. It surrounds the determination, skill and personal motivation to further your business and professional development. Education now offers the freedom in the ever-changing world of the beauty industry to go with what you have felt and analysed to be the right move for your business, from experts and therapists alike.

As your clients are becoming more self-aware and knowledgeable about current trends in the industry, salon owners need to be 3 steps ahead at all times, ready to offer their clients exactly what they are looking for in the new world of beauty, skincare and wellness.

Reading up on blogs, articles, podcasts and following those in the know of the latest marketing, beauty and salon techniques to help your business grow is step one to achieving greater levels of knowledge in 2018. Your instant access to digital publications, apps and the realm of YouTube has seen a worldwide boom in opportunities for career growth and education.

Education does not stop at improving upon your skillset however. When in the beauty business, your job entails marketing, sales, profitability, systems, people, and most importantly, your mindset to make the entire machine work to please and retain your clients. You can become an entirely different, more aware and better-informed beautician through simple to complex education classes and webinars, and is a goal worth striving for in 2017.

Professional Beauty Solutions offers salons, clinics and spas the opportunity to take part in dozens of education, training and growth sessions throughout the year. Our 2018 goal is to provide more business and profit building tools than ever before. Through regular webinars, intimate training sessions with expert trainers, and our monthly MOAP Monday Facebook Live education events, 2018 is the year to make education your top priority.