Why Training is Your Salon’s Smartest Investment

Team training isn’t just a nicety; it’s a necessity in the professional beauty industry today. It's the growth strategy that smart salons use to increase profits, retain staff, and stand out in an increasingly competitive business. At PBS, we’ve seen firsthand how transformative education can be—not only for salon teams but also for business performance, and the stats prove our point. So scroll down for 6 reasons why training needs to be a priority for your salon, spa, or clinic…  

1. Staff Profitability

According to the Association for Talent Development, companies who invest in regular training report a 218% higher income per employee and 24% higher profit margins. That translates directly into more bookings, better retail results, and staff who stay longer. 

2. Staff Retention 

Training shows your team that you care about their career growth. This leads to higher morale, better performance, and lower turnover. 87% of millennials say career development and training opportunities are crucial to staying in their job (Gallup & PwC), while 40% of employees leave within a year if they don’t receive the training needed to succeed (go2HR). With staff shortages being one of the biggest challenges in the beauty industry today, training isn’t a luxury—it’s your best defence against turnover. 

3. Team & Brand Building 

Education also creates consistency in team members and how services are executed across the business, to build and maintain salon service credibility, reputation and level of care. Training and development days also foster confidence in younger, newer team members with team bonding and relationship building at the forefront of learning new skills together. 

4. Informed Clients Expect More 

Beauty clients are more informed, more selective, expect a higher level of service and faster results. Regular training and education ensures your team delivers consistently high-quality treatments, along with next-level product knowledge, professionalism and confidence, building trust, loyalty and above all, returning clients and recommendations. 

5. Constant Innovation  

The fast-paced professional beauty industry is constantly innovating, with new technologies, ingredients, products and protocols. Ongoing learning and development keeps your team up to date, and on trend, ensuring they can confidently recommend, apply, and sell the latest advancements in skin health, spa, cosmetics and aesthetics.  

6. Client Safety & Compliance 

Incorrectly performed treatments or product misuse can damage skin and your reputation. Ongoing education ensures staff meet professional standards, follow protocols, and understand contraindications—protecting both your clients and your brand. 

PBS Industry-Leading Education 

Our innovative education department led by our team of Business Development Managers and in-house Trainers is an integral part of the support offered by PBS. From classroom training to in-salon sessions and online education available 24/7 via the Online Education Portal, we believe education is pivotal to enrich lives through the power of skin health and the key to success. 
 
So don’t just file training as another item on your to-do list, contact us and book you and your team in today!