Many salon owners look at team training and education as an expense they can’t afford, when in fact, it’s an investment that can’t be ignored!
DO YOU WANT TO SURVIVE OR THRIVE? EDUCATION IS THE ANSWER.
Competition in the salon industry has always been strong, but in 2022, it has taken on new meaning with the likes of Sephora and Mecca, juggernauts of global retail, thriving into the Australian marketplace. So how do you compete? And what will separate you from your competition?
“The difference will come down to extraordinary service, and in our industry, extraordinary service comes from up-to-date knowledge that leads to amazing, consistent results for your clients.” says Professional Beauty Solutions CEO, Matt Williams.
In an era where beauty therapists aren’t leaving college with the level of skills and expertise they once did, there is no greater time in history where post-graduate education has been more crucial than it is right now. In fact, beauty industry professionals should be constantly pursuing education on new treatments, techniques, products and ingredients, if they want to remain relevant in an ever-increasingly competitive environment. Because, quite simply, the one thing that will set a salon apart from retail giants like Sephora, is your tailored, face-to-face expertise and service; two things that customers simply will not find browsing the aisles or throwing items into their online shopping carts.
At Professional Beauty Solutions, we work with thousands of salons around the country and from our experience, while most salon owners and managers agree that education is crucial, there is still enormous resistance to investing in training. The problem is that many small business owners don’t believe they have the time or the money to take their team away from their dollar-productive activities.
Two common responses we hear a lot are “I’m too busy” and “I can’t take my team out of the salon”. But unfortunately, the long-term impact of shelving staff training could see the business far worse off than if it had taken the time to grow staff knowledge in the first place. What many people don’t know is that there is exhaustive research that supports the fact that training and development offer the greatest return on investment that any business owner could make.
In fact, studies show that businesses that invested in employee development generated*, 24% higher profit margins, 218% higher income per employee, 86% higher company value, 21% increase in productivity, 300% reduction in employee turnover, and a return per dollar invested of $6.72.
Think about your business goals next time you’re agonising over your allocated time and budget for training, and instead of seeing it as an expense, shift your mindset to more accurately view it as an investment...the best one you can make for your business.
We have a strong focus on education at Professional Beauty Solutions and even though we have comprehensive product-driven education, we also provide extensive education on exactly what you need to know in order to build a profitable and predictable business.
