The Christmas Content You’ve Been Waiting For
The top 10 practical tips to maximising your sales this festive season. Why? Because consumers have spent over 14 billion during the Christmas period in recent years, with that expected to rise... According to Deloitte Retail Holiday Report “consumers expect to spend nearly 14% more, averaging $1140 per person from November to Boxing Day.” You simply cannot miss the opportunity to maximise Christmas through retail sales and smart treatment upgrades, bundles and business decisions. Don’t know where to start? We’re here to help...
Master Your Visual Merchandising: It acts like a permanent salesperson, attracting clients into your salon, while proving an easy to navigate gift guide, so when you are busy, the work is being done for you.
Create a Gift Guide: Create a booklet featuring everything on offer (both gift packs and treatment packages), and print for your reception area, plus your retail bags, and send it in an EDM. Share the gift guide on your Instagram as a gallery and create a Christmas Gift Guide highlight. Add this to an album on your Facebook and website, along with an SMS or EDM to VIP clients.
Get Social: In addition to promoting your gift guide and treatments packages, create Christmas content on your socials including unboxing of Christmas packs, setting up the Christmas space in your salon, spa or clinic, treatment sneak peeks, Christmas tree decorating, team favourites etc, and film customers buying gifts to create FOMO and social proof, all to build hype and drive purchases.
Send a Hint Service: Offer this up to clients at POS after a treatment. If they are comfortable providing their partners’ details, this is perfect for gifting made easy – make sure you link to buy, or provide your phone number for a seamless experience.
Be the Solution in Your Community: Consider promoting your business with your gift guide on show on notice boards at schools, daycare centres and local hubs – perfect for getting your brand, business and gift ideas in front of your target market in a high traffic capacity, while also inspiring easy gifts for teachers.
Start a local business swap: Do you know the owner of the fashion boutique or the hairdresser next door? Offer them a complimentary treatment if they put your gift guide in their retail bags – and while you’re there, swap gift vouchers for staff competition prizes and incentives to drive team sales over the Christmas period.
Corporate Gifting: Create easy team gift ideas for local businesses – they get all their presents in one place- while you create relationships and promote your business, all benefits that will carry through to other occasions – ie. Mother’s Day etc - remember to request they put your gift guide in their reception and tea rooms to maximise this strategy.
Gift Voucher Give Back: Offer treatment upgrades on a gift‑voucher ‘tree’ to turn buyers into January/ February bookings. This is where clients buying the voucher for a loved one, gets to pick a gift too. That's going to bring them back in because in order to get that upgrade, they have to book a treatment. Think strategically and have the dates align with your quieter months to guarantee business at that time.
Increase client spend with a christmas draw. If you spend a certain amount of Christmas gifts and vouchers, you will go into the draw to win a Christmas hamper or pamper package – draw Christmas eve live on socials.
Don’t forget party prep! It’s not just about gifting packs or treatments, remember to promote package deals for clients wanting to get their skin ready for the social calendar ramping up in the silly season, or dealing with the aftermath of summer. ‘Tis the season to treat yourself after all.
Packs are selling fast, and according to the Bazaarvoice 2024 Australia Holiday Season Behaviour Report, over half (55 %) of Australian consumers will start gift shopping by October, stating November as the most critical month for sales, So the time to order is now. Put it at the top of your to-do list and call PBS today.