Salon of the Month July 2019 – Blush Boutique

Based in tranquil Gold Creek Village, ACT, Blush Boutique prides itself on offering a complete experience thanks to a full range of services that allow clients to be pampered from head to toe. Blush’s award-winning, fully qualified team of beauty therapists and hairdressers can do it all - specialising in makeup artistry, spray tanning, body sugaring, nails, hair styling, skin care and advanced skin treatments, including LED and needling.

Having first stocked Youngblood 8 years ago, owner Sammi Barton has since gone on to add Image Skincare, Sunescape, Dermalux LED, Bestow Beauty, Pure Fiji, Body Sugaring Australia, Wotnot and Cherry Blooms to her salon’s offering, with great success.

“We started with Youngblood many years ago and fell in love with the products - as well as the support that came with being a PBS salon partner. And as PBS grew, so did we! One by one we took on new brands that we knew PBS loved and trusted, and there’s not one brand we’ve put in the salon that we haven’t loved and that hasn’t flown off the shelves. The results that each brand delivers really do speak for themselves!”

As part of their marketing activities, Blush Boutique hold at least one VIP event a year which includes an evening of education, makeup demonstrations, and a hands-on contouring and brow class. They’ve held Skin School workshops to educate clients on effectively caring for their skin using the Image Skincare AM/PM principle, and Sammi has also implemented a client membership/loyalty program that’s noticeably increased the frequency of customer visits and in salon spend.

As Blush Boutique continues to flourish, Sammi credits not only her amazing team of therapists for the salon’s success, but also the invaluable support PBS provides. Using PBS’s Marketing On A Platter (MOAP) on a daily basis to share campaigns and implement marketing strategies, both in salon and on social media, has been crucial to the success of Blush Boutique, and has freed up Sammi to focus on other areas of her business.

“As every salon owner would know, it’s extremely hard to find the time to schedule marketing and put together campaigns, so having access to social media graphics, posters and EDMs via Marketing On A Platter has been amazing. Not only has it helped me increase my average client spend and visit frequency, but it also makes merchandising in the salon a lot easier! Instead of just having a wall of products, the marketing materials from PBS help me create stories within the displays – allowing me to create eye-catching point of sale areas.”

Well done to Sammi and her team on their gorgeous salon! PBS are excited to be a part of Blush Boutique’s success story, and we can’t wait to see how the salon continues to grow. Congratulations on being our PBS Salon of the Month!

Has your salon found success using PBS products and MOAP? Want to see you and your therapists featured in the next Salon of the Month? We want to hear from you!

Share your unique success story and tips and tricks with us and you could WIN $300 in promotional items for your salon.  Email marketing@probeautysolutions.com.au for information on how to nominate your salon for PBS ‘Salon of the Month’.

Salon of the Month May 2019 – Beautorium

Beautorium is a professional home-based beauty salon, designed to be the ultimate beauty destination for the busy working woman. Doing business for almost 7 years and going from strength to strength, Beautorium’s mission is to empower clients to believe that their appointments are an important part of their self-care routine, and not just a luxury.

Owned and run by Angela Sanchez, Beautorium offers flexible after-hours appointments and 1-on-1 customer experiences that offer skin and body solutions via new and innovative treatments and exceptional customer service. Angela strives for excellence in all that she does and wants to involve her clients in their skincare and wellness journey as much as possible.

Beautorium’s relationship with PBS began two and a half years ago when they took on Image Skincare and since then Angela has welcomed LUK Beautifood, WotNot wipes, CherryBlooms, Body Sugaring Australia, Sunescape and Ecococo Crystals into the salon. Says Angela, “Three years ago I felt lost, with no idea how I could grow my business, but partnering with PBS has lifted my business to new heights! It’s so important to find a brand partner who supports, encourages and recognises small business success and that partner is PBS! I’m so proud to partner with PBS because they continually deliver on their promises and always keeps me motivated to strive towards my business goals and growth!”

As part of their marketing activities, Beautorium ran a super-successful International Women’s Day Bestow Beauty Breakfast at a local café, which resulted in introducing 10 existing clients to Bestow Beauty and gaining two new clients to the salon. Attendees made ‘Bestow Glow Smoothie Bowls’ at this event, and they’re now being added to the cafe’s menu! Angela has also created a Beauty Addict Membership program which has increased customer frequency and spend within the salon.

Beautorium also uses the PBS Marketing on a Platter (MOAP) on a daily basis to share campaigns and implement marketing strategies in salon and on social media.

“I don’t have to view content creation as being a setback anymore because the MOAPs do it all for me! Using the MOAPs saves me so much time and I’ve definitely noticed that consistent marketing really does pay off. It’s so rewarding when your clients say something like, ‘Oh, what’s that facial roller thing I saw you doing on your stories?’ which then leads them to book a facial or buy the product and implement it into their daily routines.” – Angela Sanchez, Beautorium owner

Well done to Angela for creating such an amazing salon! We’re excited to be able to be a part of Beautorium’s success story and can’t wait to see how the salon continues to grow. Congratulations on being our PBS Salon of the Month!

Salon of the Month - The Beauty Collective of Dubbo

The Beauty Collective is a boutique beauty salon nestled in the rustic hub of Dubbo's CBD (NSW) in a beautifully restored 1800s cottage.

Owner Danielle Pearce, a professionally trained beauty therapist and highly sought-after make-up artist, has spent many years shaping her business to reflect what she personally seeks from beauty therapy and her focus is to offer professional and personalised beauty treatments with friendly customer service.

As one of the leading local businesses in the Central West area, The Beauty Collective attributes its reputation to the lasting customer relationships that have developed over the years and the belief that all customers deserve the highest level of service.

As Danielle explains, “because The Beauty Collective is solely owned and operated I’m able to provide the highest quality, personalised service to each and every customer. This is what makes us unique, as clients are guaranteed the same friendly therapist at every visit.”

After taking on Youngblood a decade ago after Professional Beauty Solutions took on the distribution, The Beauty Collective now stocks a total of six PBS brands including Sunescape, Image Skincare, Pure Fiji, Cherry Blooms and Wotnot. Before taking on a new brand Danielle thoroughly researches and trials the products to ensure that she personally experiences positive results, and she has seen firsthand the amazing results that PBS brands can deliver.

“As a makeup artist, Youngblood has always been the number one makeup choice for me because of its consistency, product range and company ethics. Stocking Pure Fiji in our salon provides that extra touch of luxury and also allows the client the opportunity to purchase the products that were used during treatment so they can create a similar experience at home. As for Image Skincare, I cannot recommend the range more highly! Having utilised many skincare products over the past 20 years in the industry, Image Skincare is by far the best cosmeceutical skincare range and the results truly speak for themselves.” Danielle Pearce, The Beauty Collective owner

One of the things that makes The Beauty Collective a stand out salon in the Dubbo area is their attention to detail. By establishing a close relationship with their clients they’re able to maintain the highest level of personalised service, every visit. “A follow up call with our clients after a skincare analysis or facial is a must to ensure they’re happy with the results,” says Danielle. She also like to surprise clients with small gestures like a complimentary hand massage, mini promotional products and signature refreshments.

The Beauty Collective’s marketing activities have seen them collaborate with many businesses in the area and they’ve been involved in a number of stunning bridal photoshoots using Youngblood products, which has boosted the salon’s profile as well as that of the Youngblood brand. The Beauty Collective also makes regular use of the PBS MOAP sets on its social media channels and in salon displays to generate interest and excitement around new product releases and special offers, and Danielle says this type of promotion means the products and services sell themselves.

Well done to Danielle for her amazing achievements! PBS are excited to be a part of her success story and we can’t wait to see how The Beauty Collective continues to grow. Congratulations on earning Salon of the Month!

The Australian Beauty Brands You Should Know About

Consumers love to support brands that are Australian owned and made and recent research reveals that more than two-thirds of us prefer to buy genuine Australian-made products. Australia is at the forefront of beauty and skincare development and products are formulated with our laid back lifestyle in mind, making them a great choice for your clients. Plus, you can feel great knowing you’re supporting local businesses and keeping a smile on their faces! Here are the four Aussie brands we’re proud to distribute, from our very own home grown heroes!

Sunescape – Sunless tanning

Sunscape is an Australian owned and made sunless tanning range that was born by the beach in Sydney’s iconic Bondi and developed in partnership with Australia’s number one tanning salon, Tan Temple. After years of working closely with salons all over the country, the creators of Sunescape saw a gap in the market for a sunless tan formula that gave a healthy colour without streaking, patchiness, dryness or an orange undertone, and that was formulated without the use harmful ingredients. As a result, PBS founders Matt and Lisa set out to create a premium sunless tanning range and now Sunescape is known and loved for its natural-looking, long-lasting colour and delicious signature scent. Rest assured that this is a tan your clients will come back for time and time again!

Sunescape products are formulated using natural ingredients like coconut, macadamia seed and avocado oils and contain only certified natural DHA made from beetroot and rape seed. They’re also free from alcohol, petrochemicals and parabens.

Formulated to provide a natural looking tan (that smells amazing!) Sunescape products boast added vitamins, antioxidants and oils to nourish skin, as well as hydrating, firming and anti-ageing ingredients to leave skin smooth and replenished.

Sunescape has four beautiful shades named after iconic summertime destinations:

·         Weekend in Bondi (10% DHA – Light)

·         Week in Fiji (12% DHA – Medium)

·         Month in Maui (14% DHA – Dark)

·         Summer in Santorini (16% DHA – Ultra Dark)

The Sunescape range extends beyond professional tanning solutions to include take-home retail products including Instant Self-Tanning Mousse, DHA-free Tanning Products, Application & Removal Mitts, Hydrating Body Butter, Gradual Tan Extender, Illuminating Body Tint, Exfoliating Body Polish, Gift Sets and Triple Scented Soy Wax Candles.

Sunescape is a premium tanning product essential for any salon that seeks to cater to bronzed babes!

lük Beautifood – Lipstick

lük Beautifood was established in 2011 by Cindy Luken, an accomplished entrepreneur, food scientist, product designer and chef. Her mission is to give every woman the opportunity to cultivate her natural beauty without compromising her health and well-being. lük Lip Nourishes are a unique collection of lipsticks that feed lips with potent food-derived nutrients, antioxidants and anti-inflammatory ingredients that provide lasting hydration and protection.

Formulated without toxic ingredients that are known endocrine disruptors or carcinogens lük products are crafted from 100% natural ingredients and contain no preservatives, phthalates, petrochemicals or synthetic colours or fragrances. Proudly made in Australia and not tested on animals, the lük range of lipsticks are made from pure plant oils, mineral pigments and food active ingredients, making them the perfect choice for the health conscious client. 

lük’s all-natural ingredients include:

·         Avocado oil, sesame oil and cacao butter to deeply moisturise lips.

·         Beeswax and lecithin lock in moisture.

·         Ginger and spices with anti-inflammatory properties.

·         Citrus fruits rich in vitamin C to help neutralise free radicals.

Each lipstick shade boasts its own delicious flavor, formulated with essential oils (our fave scent here at PBS HQ is Rose Lime!).

It’s time to clear out your old, potentially damaging lipsticks and replace them with lük Lip Nourishes! Perfect as a gorgeous point-of-sale display, your clients are bound to love this range!

ECOCOCO – Skincare, Haircare & Tanning

ECOCOCO was launched in 2014 by Stefan Ackerie, founder of Stefan Hair Fashions, the largest privately-owned hairdressing company in the Southern Hemisphere. The brand was developed from Stefan’s extensive understanding and knowledge of the hair and beauty sector, and an industry demand for an environmentally-friendly beauty and haircare range. A professional body, hair and tanning range built around the use of organic coconut oil, ECOCOCO strives to deliver innovative products that empower consumers to look and feel their best in a healthy and natural way. ECOCOCO believe 100% certified organic coconut oil and natural ingredients are the key to a healthy and functional daily beauty regime and their products really do live up to the hype. Consumers love the look, feel and performance of ECOCOCO products and continue to purchase them again and again.

The ECOCOCO range includes:

·         Skincare (cleanser, exfoliator, moisturizer, face mask)

·         Body care (body butter, body scrubs, body polish, body oil, body wash, body brush, exfoliating glove)

·         Tanning (self-tan, tanning mousse, tanning mitt, tan extender)

·         Hair care (shampoo, conditioner, hydrating hair treatment)

Dive into the benefits of coconut oil and see the incredible results in your salon with ECOCOCO!

Wotnot – Skincare 

Wotnot is the eco-friendly brain child of mothers Sinead Roberts and Sioned Guard who, after launching the first environmentally-friendly nappy in Australia, created a range of complementary natural products. Australian owned and carbon neutral, Wotnot endeavors to be the most authentic, natural provider of organic baby products, skincare and make up wipes.

PBS is proud to offer Wotnot’s range of biodegradable facial wipes enriched with all-natural ingredients including Australian certified organic aloe vera to lubricate and repair skin, organic sweet almond oil to restore lost moisture and calm itchiness and inflammation, and organic rosehip oil for skin regeneration and moisture re-balancing. The rosehip oil base is easily absorbed – conditioning your skin, eyelids, and making lashes lusher - and naturally sourced nutrients like vitamin E help heal, nourish and protect leaving skin smooth, supple and glowing.

Wotnot facial wipes use certified organic ingredients and are free from alcohol, artificial perfumes, parabens and petrochemicals, making them ideal for sensitive skin. These handbag essentials remove all dirt, impurities and makeup, including waterproof mascara, and are available for sensitive, combination and oily skin. Perfect for use in your treatment rooms or when doing clients’ make up, your customers are sure to want their own packs to keep in their handbag and use at home!

The Wotnot facial wipes range includes:

·         Ultra-Hydrating Wipes (Dry/sensitive skin)

·         Sensitive (Normal/sensitive skin)

·         Purifying (Oily/combination Skin)

·         Biodegradable Wipes (Pre- and post-treatment)

Say goodbye to harsh chemical wipes that harm your skin and say hello to nourishing Wotnot wipes!

Every time you buy Australian owned and made products you support jobs, economic development and prosperity in Australia, which has a flow on effect that positively impacts families and local communities. So what are you waiting for?

If you’re interested in stocking any of our home grown Aussie beauty brands, please call 1800 625 387 or click here to enquire.

Salon of the Month - Saya Medispa

Congratulations to Aleshia-Ann Fowler and the team at Saya Medispa for being named our Salon of the Month for January! Located in the Morning peninsula of Victoria, Saya Medispa specialise in providing all beauty and spa services from basic waxing and tanning to manicure and pedicures, as well as offering advanced facial treatments and full body treatments.

Saya opened 5 years ago with 2 therapists and 0 clients. Today, they have 5 staff members and a database of over 3,000 clients which continues to grow each day! Saya Medispa believes that their experience and relationships they have with their clients is what sets them apart from other spas.

“Our client’s comfort and experience are our main priority, ensuring each treatment goes above and beyond their expectations” states salon owner, Aleshia-Anne Fowler. “Saya has a distinctive essence when you walk into the salon. Clients enjoy visiting us even if it’s just for a wax, as they are still in an environment that’s relaxing and welcoming. Many clients say “I feel like I am in Fiji when I am here” and this is exactly how we want them to feel…relaxed and as if they are somewhere other than just another local salon.”

Saya Medispa currently stock the majority of PBS brands since initially taking on Youngblood Mineral Cosmetics in 2013. They are also stockists of Sunescape, Pure Fiji, Body Sugaring Australia, Bestow Beauty, Wotnot Naturals, Caronlab, Cherry Blooms, and have just recently taken on PBS’ two newest brands – LUK Beautifood and ECOCOCO.

“We started off with just stocking Youngblood and Pure Fiji and our love for all the brands PBS stock just grew. Each brand PBS introduces I have to get my hands on and try. We are always trying to keep up to date with the latest trends in our industry and we believe that PBS provides us with ALL of the information we need to be able to provide the best possible treatments and products to our ever-growing clientele.” explains Aleshia.

Saya Medispa continues to grow their clientele with loyalty programs, customer feedback and their VIP shopping nights. They have held two events this year where they offered 20% of their entire retail stock, with selected stock reduced even further. “We found that clients purchase more products and try more products than they have ever tried before. Each client spends a minimum of $150 and we are getting at least 15-30 clients visit these VIP Shopping Nights. These nights have been a major success as we have more and more clients making repeat purchases after trying and falling in love with new products they might not have tried otherwise.” said Aleshia.

On top of an already big year for Saya Medispa, they received “Pure Fiji Stockist of the Year – Runner Up” at PBS’ annual awards night in September. They are also a major sponsor for Mikaela-Rose Fowler who is the current Miss Intercontinental Australia 2018.

Saya Medispa has also found success in using PBS’ Marketing on a Platter (MOAP), using social media graphics to promote their products on social media as well as Youngblood 4 Minute Makeovers to upsell and introduce new products to their clients.

Congratulations once again to Aleshia-Ann and the team at Saya Medispa for the incredible services and VIP nights you provide to clients in your area. Here’s to kicking more goals and continued success in 2019!

Salon of the Month - Zwar Beauty

Cutting down her salon menu by more than half her original offerings, and only focusing on her core treatments – skincare and facials – was a huge risk for Zwar Beauty’s Tenille Dodd. But it is a leap of faith that paid off for the dedicated and passionate salon owner, allowing her business to become the success it is today and giving Tenille the opportunity to hone her craft as one of the best facialists in Port Lincoln, South Australia.

“I think if you have the passion and confidence in what you are doing and selling, your goals and dreams come to you without really having to try.”

Zwar Beauty’s Tenille takes guiding her clients towards better and brighter skin to another level. Beyond performing a simple treatment, from a facial to makeup application, the philosophy at Zwar Beauty is to take a client and treat them with the same care as you would your own skin, and provide them with the proper post-treatment education to ensure they come out feeling confident and comfortable.

“I see too many clients come in who have been using their products incorrectly and it makes me really upset as I know ingredients like Vitamin A, Glycolic, Retinol are powerful and if they are prescribed incorrectly they can cause more damage to the skin than good,” Tenille exclaims.

This is why she places the utmost importance on the skin consultation and follows up with every client that walks through her doors to make sure their prescribed skincare routine is being followed meticulously. Most recently, Tenille experienced amazing success through charging for her comprehensive skin consultations as a service, resulting in high volumes of retail sales from her clients, who have not been able to deny the work they must put in at home as well as in the treatment room.

“A free 15-minute consult is just not enough time to consult correctly, and discuss skin health, advise topical prescription and set up a treatment plan.”

“My clients just want to be guided to make sure they are doing the right thing with their skin,” Tenille mentions. “So, I make sure to message every client that comes in for a facial a few days later to touch base.”

Tenille has stocked Youngblood Mineral Cosmetics for 7 years and it is still one of her most powerful brands. In addition to this, she also stocks Sunescape Tan, Bestow Beauty and Wotnot to back the key performer of her business Image Skincare. “I have been saying to myself ‘where have you been all my skin therapist life’ after introducing Image to my salon!” says Tenille.

“Image Skincare has allowed me to take my clients’ facials to the next step. My clients are noticing a huge difference in their own skin, and I’m feeling huge results on myself. I’m speechless!”

Apart from amazing brands that produce amazing results for her clients, Tenille places her success largely on the customer service she provides as a sole operator. Working on her own, Tenille allows enough time between each client to give them a comfortable, relaxed experience, in addition to enough allowance to focus on the business side of operations too.

“We live in such a stressful world now, that clients just want a treatment that is purely focused on them, and I’ll go above and beyond to give them that,” Tenille explains. “We are the one thing you can’t buy online, so I want to make it memorable for my clients.”

The extremely loyal clients at Zwar Beauty have also flocked to events held by Tenille, including a recent makeup masterclass for Youngblood, focusing on educating clients on wearing makeup that does not undo the results of a facial and is actually good for the skin. This resulted in greater client loyalty and an increase in Youngblood retail sales, with many even coming back to restock their products!

In April, Tenille also ran an extremely successful Facebook competition for her clients, asking ‘Why you would want to win a facial with me’, resulting in not only 3 winners due to high demand, but dozens of other clients taking up the facial deal on offer.

“I work my business from the saying ‘don’t be better, be different’, and I honestly think this is the reason why I have had such a strong rebooking clientele,” Tenille enlightens. “My clients know I love my job, they can see and feel it through their facial treatments. I know there is no other salon nearby that specialises in skin like I do!”

Congratulations again to Zwar Beauty for being our PBS Salon of the Month!