Whether you are big or small, your business is vulnerable if you fail to innovate and create a better product or service for your customers. We delve deeper into why innovation is the cornerstone of all business success and why Image Skincare is leading the way.
The word ‘innovation’ is often associated with large-scale businesses and global brands, but as a small business owner, you too should be focused on innovation in order to stay competitive. Businesses that innovate not only have an edge on their competitors in attracting new customers, but are also more likely to attract new talent, which often leads to greater innovation. This is how the gap widens between companies who lead, and those that follow. The benefits are tangible.
46 new or reformulated products in as little as three years - Image Skincare
The Australian Bureau of Statistics’ Innovation in Australian Business report showed that 91 percent of innovating businesses benefitted from improved goods, services, processes or methods. Customer needs are constantly changing, and the most innovative businesses predict changes in the marketplace, providing solutions before their customers even realise they need them.
“We are always looking for breakthrough brands that produce cutting-edge product innovations. We love big ideas that lead to big results for our salon partners,” says Matt Williams, CEO of Professional Beauty Solutions.
“Innovation distinguishes between a leader and a follower. ”
“If there is one skincare company in the world of professional skincare that is innovating more than any of its competitors, it’s Image Skincare,” says Williams. “They don’t rest on their laurels or wait for competitors and customers to demand new products, instead they are constantly researching new ways to innovate and stay ahead of the trends.” In the last three years alone, Image Skincare has developed or reformulated a total of 46 products! Here are a few of our most recent favourites:
VITAL C HYDRATING OVERNIGHT MASQUE: BEAUTY SLEEP NOW IN A BEDSIDE JAR
Infused with a triple mineral complex, this overnight treatment delivers water into the skin and locks in vital nutrients while you sleep. Blue-green algae extract, a natural retinoid alternative, helps the skin appear smoother and diminish the appearance of wrinkles, while hematite and malakite provide unique mineral radiance for stressed skin.
AGELESS TOTAL PURE HYALURONIC6 FILLER: PLUMPING POWER WITHOUT AN IN JECTION
This concentrated one of a kind topical filler contains six forms of lower and higher molecular weight hyaluronic acids to rapidly smooth away the appearance of fine lines and wrinkles. The time-released hyaluronic acid acts like a sponge that pulls in hydration and turns back the hands of time for immediate and noticeable fullness.
AGELESS OVERNIGHT RETINOL MASQUE: REVERSE AGEING WHI LE YOU SLEEP
This advanced fusion of triple action time released retinol technology helps to increase firmness, reduce the appearance of fine lines and wrinkles, and improve skin imperfections. Using Image’s trademarked unique delivery system, the masque allows pure retinol to be easily absorbed into the skin with less irritation and superior results. Formulated with water bank technology to continually release hydration, as well as marine collagen microspheres, this overnight masque delivers retinol deep into the skin to support intensive skin remodeling and locks in nutrients for the ultimate beauty sleep.
THE MAX STEM CELL NECK LIFT: FORGET FROWN LINES; YOUR TRUE AGE IS SEEN IN YOUR NECK & JAW
This ultra-firming neck and décolletage lifting crème targets sagging and lax skin, deep creases, wrinkles and fine lines. Containing the MAXimum concentration of innovative award-winning peptides combined with plant-derived stem cell technology that helps increase elasticity; the cream brightens, tightens and defines the neck and jawline. Image’s exclusive Vectorize Technology™ delivers a complex of encapsulated ingredients time-released up to 48 hours for a long lasting, intense effect which will leave you looking younger with just a few applications.
VITAL C HYDRATING ANTIOXIDANT ACE SERUM: MULTI VITAMIN FOR YOUR SKIN
A concentrated essence for the skin, this powerful cocktail of three forms of vitamin C, along with vitamins A and E naturally helps the skin look more radiant. A power blend of antioxidants including green tea, echinacea extract, as well as red rose wine extract provides maximum protection and reduces the visible signs of ageing such as fine lines and dryness.
VITAL C HYDRATING WATER BURST: GIVE SKIN A DRINK OF H20
A lightweight, transformational gel texture formulated to burst into intense hydration. Upon application, the water burst technology releases a flood of antioxidants, hyaluronic acid, vitamins and peptides to provide a youthful, radiant, healthier looking complexion.
