Salon of the Month - Indulgence Salon & Spa

Tucked away on the banks of the Hunter River in the NSW town of Singleton is a beautiful salon that delivers exceptional customer service, outstanding treatments and top-tier marketing! Opening its doors just two and a half years ago, Kyra Webster’s Indulgence Salon & Spa began life as a sole operator business before expanding into the building next door and becoming what is now a team of eight therapists!

Indulgence Salon & Spa have found the perfect balance between salon, day spa and clinic – offering beauty services like mani, pedis and waxing alongside a full day spa menu that includes massage and body treatments. They also offer an injectables service through a talented Sydney-based injector who works out of the salon once a month.

Designing the space from scratch meant Kyra was able to build eight treatment rooms – including a couples retreat room complete with an oversized bath tub – and in June the salon launched their float therapy room with a sensory deprivation pod containing over half a tonne of the highest-quality magnesium salt. Kyra made the move after recognising a shift within the industry towards holistic, alternative therapies, and the introduction of float therapy has proven popular with men as well as women – increasing their male clientele by over 200%!

Initially just a Youngblood stockist, Kyra was inspired to take on additional PBS brands after attending the 2019 PBS Skin Summit, and the salon now stocks Image Skincare, Sunescape, Pure Fiji and Wotnot, and are hoping to bring on a Dermalux unit in the near future. “I fell in love with PBS at Skin Summit,” says Kyra.

Why PBS?

“After attending the Skin Summit earlier this year I was blown away with PBS as a company, says Kyra. “It was incredible to know that a company like PBS could genuinely care about supporting my small salon in a little town from regional NSW.”

The team at Indulgence Salon & Spa see PBS and their stockists as extended family – there to support each other and grow together – and Kyra loves not only the brands but the focus on business growth and development.

“I knew with the support PBS offers I could continue to grow my salon, and I was right!” she says. “In the last 12 months we’ve grown by a massive 465%!” Integral to the salon’s success is BDM Denise, who Kyra says is “absolutely incredible! We can’t thank her enough for her support! No matter how busy she is, she always finds the time for us, and she’s a big part of why we decided to continue growing with PBS.”

“Their brands, passion, and commitment to their salons was next-level incredible and convinced me to put my faith in them. Taking on Image Skincare has really been a turning point for us and after attending training in August the whole team fell in love with the products!. It’s been wonderful to have client after client come back and tell us how much they love their products and how great their skin has been since using them.”

— Kyra, Indulgence Salon & Spa

EXCELLING AT CUSTOMER SERVICE

For the team at Indulgence, it’s all about the client’s journey. From the time they call to make an appointment to when they leave the salon after their treatment, the journey is professional, smooth and effortless.

“We strive to deliver an exceptional service to every single one of our clients every single time, and we believe it’s the little things that set us apart from our competition,” says Kyra. “It’s the smile that greets you on arrival, the luxurious robes you change into for your spa treatment, and that little bit of extra massage you get during your facial.”

The Indulgence team genuinely care about their clients, and whether it’s taking an interest in their personal life or just being a sympathetic ear, the girls know that forming personal bonds with each client means they’ll come back time after time.

Kyra also knows the importance of having educated therapists, which is why she invests so heavily in training for herself and her team. “Investing in training is one of the most important things you can do in business, because the more knowledgeable a therapist is, the better quality service they’ll be able to provide to the client,” Kyra says. “A good therapist can do a facial, but a great therapist can do a full consultation, suggest the right treatment program and educate a client on where to go from there.”

MARKETING MAESTROS

Kyra has really nailed it with the Indulgence Salon & Spa website – a beautifully designed site that’s visually appealing, easy to navigate and informative. The colour scheme and visual aesthetic is carried over to their social media platforms, which are a fabulous mix of before and afters, beauty tips, inspirational quotes, and product and treatment info.

To celebrate their expansion, Indulgence Salon & Spa held a VIP night where they offered clients Youngblood 4 Minute Makeovers and product and service specials, alongside a delicious selection of food and wine. A full-on couple of hours, it was well worth the effort to showcase the salon’s new facilities, as well as their huge range of treatments and products.

“We sold over $6,000 of product in two hours, so it was an incredible success! And it was a great opportunity for the girls to build their retailing skills.”

— Kyra, Indulgence Salon & Spa

The salon does regular giveaways on Facebook as a way to get clients to try a new brand or product, and to give potential clients the opportunity to fall in love with their PBS brands before they even step foot in the salon. They also have a loyalty program that rewards clients with a free treatment after six visits, and with a dollar-amount discount after 12.

Kyra and the team rely heavily on MOAP resources every month to promote their products and services in-salon, across social media and in emails they send to their client database. While she knows how important marketing is, time isn’t always a luxury Kyra has, and MOAP makes marketing planning so quick and easy. “We love MOAP, and use the social media graphics, the posters and the EDMs,” she says. “All the hard work is done for you, and the quality of the content helps us keep our social channels looking consistent and professional.”

STAFF INCENTIVES

Kyra has recently implemented the PBS Staff Incentive program, as well as an in-house competition that she runs each quarter. A great opportunity for the girls to see how well they’re doing and be rewarded for their hard work, the program and competition keep the girls competitive with themselves as they strive to beat their numbers from the past month!

Congratulations to Kyra and the team at Indulgence Salon & Spa on the extremely deserving win! We love being a part of your journey and look forward to continuing to partner in your success in the years to come!

Salon of the Month - Beautiful You Hair & Beauty

Located on the beautiful coastal town of Margate on the Redcliffe Peninsula – a short drive north from Brisbane – resides award-winning, full-service hair and beauty day spa Beautiful You Hair & Beauty.

Beautiful You & PBS

Starting off with Youngblood Mineral Cosmetics over eight years ago, Beautiful You is now a proud stockist of seven of our 13 brands here at PBS – from the versatile and powerful Dermalux Flex to Sunescape and Bestow Beauty. The next brand the salon took on was Image Skincare, and according to owner Toni it was a “no brainer” after she had an Image peel at Beauty Expo. “Image sells itself! The results are immediate and we now have a cult following,” she says. The addition of Dermalux, Bestow Beauty, Luk Beautifood and Sunescape were the logical result of “working with PBS and trusting their choice of brands.”

When it comes to customer service, Toni and her team excel in all areas, aiming to make every client feel special and walk out the door feeling like a brand-new person. They pride themselves on the value of community and truly believe in kindness and care when it comes to looking after their loyal clients.

“The quality of care given to me by the highly trained staff is second to none, and I’ve never had massages or facials quite like the ones I get at Beautiful You. ‘Wow!’ was my reaction after having an IMAGE signature facial – my skin has never looked better!” – Lisa V, Beautiful You client

Marketing Magic

Toni believes that a strong marketing plan and emphasis on skin planning is what keeps their clients coming back again and again, and the team especially love the new Skin Fit program from Image Skincare. Beautiful You use MOAP graphics on their social media accounts and in their email send-outs – “We love the convenience of MOAP and the professional designs, and find it so helpful with our marketing,” says Toni.

The Beautiful You team know how crucial marketing is to the success of their salon, and from running regular promotions to throwing Christmas and VIP events, Beautiful You is always ahead of the game when it comes to promoting their services and products.

When it comes to their social media strategy, Beautiful You is constantly sharing posts to Instagram and Facebook that keep their followers in the loop with the latest specials, treatments, client transformations and more. On Facebook, VIP clients are invited to join an exclusive private group where Toni and the team share insider info, pro tips, exclusive deals and live videos.

Head to their website and you’re greeted with a beautiful video that takes you inside the salon – giving you a sneak peek at the treatments and services on offer – and as you navigate through each page you find fun facts about the salon and the team.

Giving Back

Toni and her team are committed to helping others and improving the lives of disadvantaged women and girls both abroad and here in Australia. Beautiful You Training Ministries Inc. is a not-for-profit founded by Beautiful You that carries out their motto of “Love, Learn, Lead.” Through their partnership with non-profit Destiny Rescue, Beautiful You Training Ministries Inc. uses the professional skills of the You Beauty team and their passion for empowering women to help provide the skills, tools and support needed to help lift girls out of exploitative situations. Over the past three years, Beautiful You Training Ministries Inc. have raised over $12,500 for vulnerable young women in Cambodia, and the team make regular trips to Cambodia to provide women at beauty training salons with supplies and on-site training. It’s no surprise that Beautiful You are the more-than-worthy winners of the November Salon of the Month!

Congratulations to Toni and the wonderful team at Beautiful You on winning Salon of the Month. We’re inspired by your passion for helping others, impressed by your marketing know-how, and proud to be partners in your success! Well done!

Salon of the Month August 2019 – Fresh Face Bar

Nestled in Melbourne’s trendy inner-city suburb of Richmond, Fresh Face Bar offers an escape from the hustle and bustle with their modern wellness space boasting treatment packages from a fully qualified team of skin specialists. Appealing to a unisex market, Fresh Face Bar is a unique fusion of day spa and skin salon, and their signature treatment is a non-invasive express treatment using the Dermalux LED Compact System in a laid-back lounge area.

Owner Lisa Vong believes that great skincare should be easily accessible and that everyone deserves glowing skin no matter their budget or time constraints, and this clever approach to wellness and skin health for busy lifestyles is reflected throughout the Fresh Face Bar client experience. Friend referrals get a free Dermalux  LED treatment, take-home products are prescribed to treat each clients’ skin issues holistically, and there’s an emphasis on accessibility and affordability for everyone.

“Make Fresh Face Bar the friend you meet for a regular lunch date, not the friend you always forget to call!”

Fresh Face Bar also utilises social media to run competitions that encourage their followers to promote their salon to a larger relevant audience through tagging and sharing. This often-underestimated marketing strategy has been hugely successful for Lisa and the team, growing their followers online and leading to more traffic coming through their salon door.

Once in the salon, clients can expect to get pampered with products from Image Skincare, Pure Fiji and ECOCOCO in conjunction with Dermalux LED treatments, and each experience concludes with the prescription of hardworking take-home products in a stunning retail space that includes new client favourite, Bestow Beauty. Adding Bestow products to their extensive retail range has allowed Fresh Face Bar to encourage their clients to take a holistic approach to skincare and wellness by feeding their skin from within.

“We chose to stock Bestow Beauty because we know it’s just as important to nourish your skin from within as it is to treat it topically. We’re big believers that a healthy gut is imperative to achieving glowing healthy skin, and our clients have definitely experienced less skin congestion since using Bestow Beauty on a daily basis.”

What really sets Fresh Face Bar apart is their efforts in going the extra mile – educating clients on skincare, wellness and gut health at a monthly “Fresh Faced Workshop”. These fun, interactive nights allow clients to get hands on with products in a safe and encouraging environment, learning fundamentals such as the importance of cleansing and the benefits of masking. And the best part is that these workshops are totally free! Fresh Face Bar knows that the hardest part of doing business is often just getting people through the door, and providing free workshops is a great way to attract new faces and let the amazing product range  speak for itself.

A big congrats to Lisa and the whole team at Fresh Face Bar! We’re thrilled to be a part of their success story and can’t wait to see how they continue to grow and succeed. A huge congratulations on being our Salon of the Month!

Salon of the Month May 2019 – Beautorium

Beautorium is a professional home-based beauty salon, designed to be the ultimate beauty destination for the busy working woman. Doing business for almost 7 years and going from strength to strength, Beautorium’s mission is to empower clients to believe that their appointments are an important part of their self-care routine, and not just a luxury.

Owned and run by Angela Sanchez, Beautorium offers flexible after-hours appointments and 1-on-1 customer experiences that offer skin and body solutions via new and innovative treatments and exceptional customer service. Angela strives for excellence in all that she does and wants to involve her clients in their skincare and wellness journey as much as possible.

Beautorium’s relationship with PBS began two and a half years ago when they took on Image Skincare and since then Angela has welcomed LUK Beautifood, WotNot wipes, CherryBlooms, Body Sugaring Australia, Sunescape and Ecococo Crystals into the salon. Says Angela, “Three years ago I felt lost, with no idea how I could grow my business, but partnering with PBS has lifted my business to new heights! It’s so important to find a brand partner who supports, encourages and recognises small business success and that partner is PBS! I’m so proud to partner with PBS because they continually deliver on their promises and always keeps me motivated to strive towards my business goals and growth!”

As part of their marketing activities, Beautorium ran a super-successful International Women’s Day Bestow Beauty Breakfast at a local café, which resulted in introducing 10 existing clients to Bestow Beauty and gaining two new clients to the salon. Attendees made ‘Bestow Glow Smoothie Bowls’ at this event, and they’re now being added to the cafe’s menu! Angela has also created a Beauty Addict Membership program which has increased customer frequency and spend within the salon.

Beautorium also uses the PBS Marketing on a Platter (MOAP) on a daily basis to share campaigns and implement marketing strategies in salon and on social media.

“I don’t have to view content creation as being a setback anymore because the MOAPs do it all for me! Using the MOAPs saves me so much time and I’ve definitely noticed that consistent marketing really does pay off. It’s so rewarding when your clients say something like, ‘Oh, what’s that facial roller thing I saw you doing on your stories?’ which then leads them to book a facial or buy the product and implement it into their daily routines.” – Angela Sanchez, Beautorium owner

Well done to Angela for creating such an amazing salon! We’re excited to be able to be a part of Beautorium’s success story and can’t wait to see how the salon continues to grow. Congratulations on being our PBS Salon of the Month!

Salon of the Month April 2019 – Pure Skin Beauty & Spa

Congratulations to Nicole Bratis and the team at Pure Skin Beauty & Spa for being named our Salon of the Month for April!

Located in gorgeous Berri, South Australia, Pure Skin Beauty & Spa specialise in a wide range of beauty and spa services from makeup, tanning, waxing, and mani/pedis, to day spa body treatments, advanced skincare, and cosmetic treatments.

Starting out in 2007 as a sole owner/operator with 2 rooms, today the spa has five beauty therapists, two reception staff and eight treatment rooms!

“Our mission since the early days has remained the same - to deliver premium customer service and professional skincare, beauty and cosmetic treatments in an immaculate environment, obtaining maximum results as well as relaxation. We want our customers to feel at home and cared for at all times,” explains salon owner, Nicole. 

After taking on Youngblood over a decade ago, Pure Skin Beauty & Spa have recently reintroduced the brand and made it the spa’s exclusive makeup range. If you’re a bride-to-be or have a special event planned you can trust you’ll be in good hands with Nicole – a two-time ABIA Makeup Artist of the Year Finalist (2016 & 2017) and a member of the Mercedes Benz Fashion Week Pro Makeup team for the past 5 years, who has gained exposure and a devoted following for in-salon bridal and event makeup.

Pure Skin Beauty & Spa also stock popular PBS brands Image Skincare and Bestow Beauty, and have seen fantastic results with their Dermalux LED unit.

“I’d been wanting to introduce LED for years after learning about its amazing benefits and after researching the market I decided on Dermalux. A huge selling point for us was the power of the unit and its ability to provide all three wavelengths at once, as well as the preset treatment parameters that make operating the unit so easy. Since adding Dermalux to our service menu we’ve seen amazing results in the treatment of eczema, rosacea, dermatitis and acne which makes it the perfect accompaniment to our facial treatment menu.” – Nicole, owner Pure Skin Beauty & Spa

The spa prides itself on top notch customer service and has recently employed reception staff to improve customer experience and allow the therapists to focus solely on treatments throughout the day. The salon also finds that follow-up calls and SMS and email blasts keep customer satisfaction rates high, and they offer custom-designed treatments and complimentary add-ons to make each treatment extra special. “Our primary goal which we instill in our therapists has always been to ensure complete client satisfaction, pay strong attention to detail, and provide a place of comfort where the client can confide in us and feel at home whilst receiving quality professional treatments,” says Nicole.

Pure Skin Beauty & Spa continue to grow their sales and increase their clientele base with the help of social media, customer feedback and their popular VIP events. To introduce Dermalux, the spa threw a VIP launch party where a ‘Skin Bar’ offered express Dermalux treatments, mini makeovers and ‘2 for $99’ Dermalux treatments packages. “We were beyond excited to realise we’d sold $3000 worth of Dermalux packages on the night and we’re now organising a VIP launch night for Youngblood which our clients are eagerly awaiting,” said Nicole.

Pure Skin Beauty & Spa also makes regular use of the PBS MOAP sets on their social media channels and in-salon displays to generate interest and excitement around new product releases and special offers, and Nicole has found that this type of promotion see products and services sell themselves!

Well done to Nicole and her team on their amazing achievements! PBS are excited to be a part of her success story and we can’t wait to see how Pure Skin Beauty & Spa continues to grow. Congratulations on earning Salon of the Month!

Has your salon found success using PBS products and MOAP? Want to see you and your therapists featured in the next Salon of the Month? We want to hear from you!

Share your unique success story and tips and tricks with us and you could WIN $300 in promotional items for your salon.  Email marketing@probeautysolutions.com.au for information on how to nominate your salon for PBS ‘Salon of the Month’.