As we all know, the world has been crippled by the spread of Covid, and whilst Australia has been incredibly lucky with its support from state and national governments with financial help and support, many countries are not so blessed. One of those countries are our friends across the Pacific in Fiji.

As a country that relies heavily on international tourism, the effects of Covid-19 have taken a detrimental toll on Fijian individuals, families and communities. After 12 months of economic devastation Fiji has already faced following the collapse of the tourism industry over 12 months ago, with cases climbing, Fijians are now in lockdown and struggling to work and buy essentials to survive.

These lockdowns and restrictions are placing enormous economic pressure on families who have no way to earn an income and without reserves, struggling to buy essentials to survive.

Pure Fiji is lovingly handmade in Fiji and for the past 12 months our sales in Australia, New Zealand and America have been helpful in keeping people employed, but it’s not enough to reach those most in need. As Professional Beauty Solutions and the distributors of Pure Fiji in Australia; we felt compelled to do something to assist those people struggling and help Fijian families in need. For as little as $20 a day, you can feed a family of 6 people. Donate here.

All funds raised will go directly towards the hardest hit families to buy essentials like food and sanitary supplies. The team at Pure Fiji headquarters located in Suva will distribute the funds and allocate these essentials to the community.