Pollogen’s Geneo platform was featured in the Daily Mail’s POLISHED beauty column as part of the pre-event toolkit of celebrity facialist Keren Bartov, whose clients range from Victoria’s Secret models to Kim Kardashian and Demi Moore. In Australia, the same platform powers the Pro2Lift Geneo Facial, distributed by Pro Beauty Solutions.
Pollogen’s Geneo platform has stepped into the spotlight once again, recently featuring in the Daily Mail’s POLISHED beauty column in a story on the high-tech treatments behind celebrity skin. For salon, spa and clinic owners, that’s the kind of mainstream exposure that turns treatments into search terms, and search terms into bookings.
From the Treatment Room to Red Carpet Events
Before the 2026 Victoria’s Secret Fashion Show, models including Elsa Hosk, Joan Smalls, Jasmine Tookes and Amelia Gray Hamlin visited celebrity facialist Keren Bartov, while prior to the Academy Museum Gala, A-listers like Demi Moore did the same.
According to WWD, Geneo was part of Bartov’s pre-event prep toolkit, with its ultrasound function used to support product absorption. That’s a leading facialist choosing Geneo for high-stakes jobs with a tight turnaround.
It’s the same platform that powers the Pro2Lift Geneo Facial here in Australia. For salons, spas and clinics already offering Geneo, it’s a ready-made conversation starter. Add a Geneo protocol to a client’s current treatment, or use the celebrity angle to upsell to the signature Pro2Lift Geneo Facial.
What is the Pro2Lift Geneo Facial?
The Pro2Lift Geneo Facial is the Geneo platform’s signature facial, combining five treatment technologies in one session. It can be performed as a full all-in-one facial or as individual add-ons, tailored to each client’s skin type and concern.
OxyGeneo: The hero technology. Simultaneously exfoliates and oxygenates the skin from within by triggering the natural Bohr effect, powered by exclusive OxyPods personalised to skin type and concern.
TriPollar Radio Frequency (RF): Lifts and tightens the skin using controlled heat to support and stimulate collagen production.
Electrical Skin Activation (ESA): Awakens sleeping skin cells and helps tone the skin.
Ultrasound: Increases skin permeability to help absorb the concentrated active ingredients from the OxyPods.
Lymphatic Massage: Helps reduce puffiness and boost circulation for a detoxifying finish.
In the Words of the Daily Mail
Writing for Daily Mail Australia, Senior Lifestyle Reporter Elise Wilson tried the Pro2Lift Geneo Facial at Vaia Skin & Wellness in Sydney. She described it as “One of those rare facials where you emerge looking noticeably fresher without spending the following week hiding behind oversized sunglasses.”
Read the full feature on Daily Mail Online →
Why Does This Matter for Your Clinic?
Media coverage like this builds consumer awareness before a client walks through your door. When clients read about a facial in the Daily Mail, they go looking for who offers it. Here’s what the Geneo platform gives your business:
A recognised, talked-about technology and treatment.
Multiple technologies in one session, to add on to current menu options or create a new all-in-one facial.
Immediate results with no downtime.
Customisation for every client, skin type and skin concern.
Social media content opportunities, with a celebrity angle and a visual treatment experience.
Support for longer-term skin health.
Bring Celebrity Facialist Technology to Your Clinic
As Australia’s distributor of the Geneo, Pro Beauty Solutions can help you bring globally recognised technology into your business, with the training, marketing and ongoing support to make it a profitable part of your menu. Clients are already reading about it, so be the clinic that can offer it.
Speak to your PBS Business Development Partner or enquire today.