In our previous blog of our Salon Marketing Education Blog Series, we delved deep into the 5 W’s (who, what, where, when and why) that will ensure your salon social media is a success. Now we are getting into the ‘how’ of it all, as often we hear from our salons, spa’s and clinics that they can often run out of content or ideas of what to post. To help…
Here are 10 Salon Social Media Content Ideas:
1. Before & After Photos
Before and after photos are a great way to show off your talent and brag about the incredible results/transformations that you are achieving for your clients. Before & after photos work as a visual type of testimonial, helping to sell your business without ever worrying about having to do the “hard sell”.
2. Post-Treatment Photos
Post-treatment photos are similar to before and after photos in how they can show off the services your salon, spa or clinic offers. “Post-treatment glow” photos in particular are currently extremely popular and well-received by existing clients and followers alike. With your client’s consent, of course, sharing the final result of a treatment will give your followers skin envy that will have them calling you straight away to make a booking!
3. Product Focused Photos
Product focused photos might not perform as well when it comes to likes, comments and engagement – however they most certainly should be shared for any salon on social media. They are great to share the benefits of each product you retail to your audience and answer any questions that your clients may have about them.
4. Behind the Scenes (BTS)
Giving your followers an exclusive “behind the scenes” look into your treatments is a great way to get potential clients excited about what your salon can offer, as well as keeping existing clients coming back for more. Another alternative BTS option is to show your followers what’s going on around the salon, whether you share a photo or video of your Dermalux lighting up a treatment room, or a pic of a staff member reaching for a product on the top shelf – we guarantee your followers will love getting a sneak peek into the day-to-day happenings of your salon.
5. Education Posts / Tips & Tricks
Sharing education styled posts allows your audience to better understand the services and products you offer and also creates a deeper salon/client bond as they are more inclined to trust your knowledge and expertise.
6. Skin Concern Focused
This post idea can often be overlooked but is an amazing content piece to follow suit from your more educational-based posts. This kind of post works to target the audience of whatever particular skin type, condition or concern that you are talking about. Whether it be professional treatments for dehydrated skin in Winter or an at-home cleanser recommendation for ageing skin.
7. FAQs
FAQ’s are extremely valuable when it comes to your salon social media and also easy content for you as a therapist to curate. Simply upload a photo with the FAQ (e.g. What treatment can help remove pigmentation?) and use your post caption to answer the question.
8. Quotes or Memes
We recommend using quotes and memes in moderation. We used just the right amount, they serve as a great way to break up content on your feed whether it is with a humorous and relatable meme, or an inspiring and uplifting mid-week quote.
9. Client Re-shares
User-generated content often generates higher engagement rates than owned content, most likely due to the fact people often tend to trust other people more than they trust a business/brand. If a client uploads a photo of their post-treatment glow, be sure to reshare it (with their permission of course and with photo credits)!
10. Testimonials & Reviews
Our last post idea, which is a really important one, share client testimonials and reviews! Whether they send you a text thanking you for how good their skin feels or have left a google review for your salon, use this content and share it to your feed. (P.S. Don’t worry if you’re not a mastermind graphic designer, there are plenty of free template’s such as Canva that you can use to create this content).
