Salon Name
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Email
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Phone
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Please provide links to any salon social media pages:
Facebook, Instagram, website link etc.
I am nominating for:
Tick boxes that apply to you (All prizes redeemable towards PBS store credit)
Tell us about your business:
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How many treatment rooms do you have?
How many staff members do you have?
What is unique/special about your salon?
What PBS products do you currently stock? Why, and what have been the results?
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How do you excel at customer service?
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Have you implemented client incentive programs in the past year?
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Example: VIP event, 40/40 program, staff incentives for 4 min makeover, loyalty program, buy 3 get 1 free, window or product display, competitions, promotions
What were the results from this new innovation/event?
Example: Increase in sales, increase in client satisfaction/loyalty, increase in team morale
How has being a part of PBS helped your business?
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Example: Do you actively use MOAP to increase your profits? Do you have eye-catching/high standard product displays in salon using our artwork? Have you worked in partnership with a Business Development Manager?
Name of the Retail Therapist you are nominating:
nclude employee name and how long they have been a beauty therapist at your salon/spa/clinic.
In what ways do they excel as a therapist?
Please provide any additional information as to why you believe they should be awarded PBS Therapist of the Year.
Tell us about your salon marketing strategy
This can include information on:
- How often do you review your marketing calendar
- What types of promotions are most successful
- How often do you run promotions (every 3 months, 6 months, 12 months?)
- How do you promote your salon marketing? (database, visits in salon, email database, sms, social media etc)
- What have been the positive outcomes of these strategies (e.g. increase in bookings, client growth, etc.)
- Do you use Marketing On A Platter (MOAP) to support your marketing strategies/campaigns
Tell us what your social media presence looks like…
- Which channels are you active on? (ie facebook, instagram, toktok)
- How often do you update these channels
- Do you have a social media strategy to promote your business, treatments, brands, etc?
Please provide examples of what activity you are doing on your social media channels, Facebook, Instagram etc.
What social media strategies of campaigns have you implemented in the last 12-18 months that have been successful?
Please provide examples below.
Why do you believe that training yourself and or staff is important to the business?
How many times have you or your team attended PBS training in the last 12 months?
Please list if you have attended any external training courses or culture/team leadership workshops:
Are there any other comments you would like to add to assist in your application?
