Why Makeup Is the Final Step in Skincare

It’s estimated that up to 75% of women wear makeup every day, but unless therapists are steering their clients towards the right makeup, they run the risk of undoing all their hard work. The final, yet often forgotten step of skincare is makeup, so why aren’t we prescribing it the same way?

Therapists put their heart and soul into treating their clients’ skin, and there’s nothing better than achieving confidence-boosting, life-changing results. But if your clients are going home and using makeup that contains harmful chemicals, preservatives and fillers, they’re likely to undo all your hard work!

Founded by medical aesthetician Pauline Youngblood, Youngblood Mineral Cosmetics was developed, with the help of chemists, dermatologists and cosmetic surgeons, to be gentle enough for use on patients recovering from harsh medical procedures like laser, microdermabrasion, chemical peels, surgeries and even cancer treatments. Formulated with natural ingredients derived from the Earth’s minerals, Youngblood mineral makeup is non-irritating, nondrying and non-comedogenic — and is designed to heal and soothe the skin, while effectively covering blemishes, discolouration and pigmentation, and providing a flawless, lightweight finish.

Pauline Youngblood, Founder, Youngblood Cosmetics

Photo credit: Youngblood Mineral Cosmetics

Youngblood’s Loose Natural Mineral Foundation is formulated with natural ingredients that allow the skin to breathe and function normally, and acts as a foundation, concealer, powder and sunscreen all-in-one. While traditional makeup tends to include long lists of skin-irritating binders, fillers (such as talc), chemical dyes, artificial fragrances, chemical preservatives (like parabens), alcohol, lead and mineral oil, Youngblood can be best summed up by the ingredients it leaves out. Free from all the aforementioned nasties, Youngblood instead uses natural ingredients like titanium dioxide, iron oxides and mica to produce foundations that are gentle on skin and better for your overall health and wellbeing. The end result is a luminous, refined finish on every skin type — whether sensitive, allergy-prone, acne-prone, mature or post-procedure.

Adding Youngblood to your salon not only provides an excellent new revenue stream, it is the crucial and final step for healthy, glowing skin. Stressing the importance of makeup as the last step of skincare will allow you to provide your clients with end-to-end care that will keep them coming back time and again.

With so much hard work being put into delivering the finest treatments and getting the best results for your clients, isn’t it time you chose a makeup brand that doubles as skincare and supports your in-salon treatments?

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