Why Treating the Skin Doesn’t End at Skincare

Makeup is something we wear almost every day of our lives, and the ingredients makeup companies boast can significantly impact the health of our skin.

So, why don’t we prescribe makeup in the same way we do with skincare?

One thing is certain—women visit salons in order to improve the health and beauty of their skin, and feel good while doing it. So, why do so many women then layer on makeup that contains harmful chemicals, preservatives and fillers, and that can clog pores, essentially undoing all the beautiful work your therapist has put in?

There is no question that consumers are now looking for makeup that does more than make you look good.

Powerful healing and moisturising properties in makeup and clinical cosmetics brands are reigning supreme in the current skin-obsessed climate. In fact, a recent study* found that double duty functionality is a strong winner in the makeup industry, with built-in skincare benefits like sun protection and quick healing significantly rising in popularity. Imagine makeup so pure that it won’t irritate or re-inflame your skin concerns, even after something as traumatic as a cosmetic operation. Welcome to the world of mineral cosmetics.

Long before mainstream brands had cottoned onto the powers of minerals for the skin, Youngblood founder Pauline Youngblood knew the industry needed a range that let the skin breathe and heal, much like skincare.

Determined to develop a makeup line that would not only reduce the appearance of marks, but also act as a skin treatment, even for her own acne prone skin, she began working with chemists, dermatologists and cosmetic surgeons, blending superior formulations of micronised minerals to create her own concealing powder for use on patients with special cosmetic needs.

With 95% of female millennials using makeup to enhance their features, and 85% using it to hide their flaws*, isn’t it time you chose a makeup brand that doubles as skincare and further assists the health of your client’s skin?

 

Youngblood: make up that doesn't sarifice the skin - creating flawless coverage that seamlessly doubles as skincare.

Discover why Youngblood has influenced the industry as a healthy, lightweight alternative that really performs to suit your needs.

  • Disguises the most trying skin marks

  • Makeup that heals and conceals

  • Neutralises redness and sensitivity

  • Safe for aceneic and reactive skin

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