Why LED is a Salon’s Top Choice for Technology?
As salons strive to give their business a competitive edge, the services and results you can offer your clients is often determined by the equipment you invest in. With so many choices available and some technologies costing tens of thousands of dollars, this is a decision you can’t afford to get wrong. We look at the top three questions you should consider to ensure you find a solution that will meet both your client’s needs, as well as ensuring your business profitability.
Why LED?
LED Phototherapy is a non-invasive, pain-free treatment that harnesses the power of clinically proven light wavelengths (Blue 415nm, Red 633nm & Near Infrared 830nm) to deliver safe and effective results on a wide range of skin concerns, from acne and ageing skin to psoriasis and dermatitis. Many industry professionals have called it a “cure-all” treatment.
But not all LED machines are created equal. There are numerous choices in the marketplace, so if you have decided to invest in LED, you will then need to investigate which LED is best for your business and your customers.
The Dermalux Difference
While the demand for LED Phototherapy has increased significantly in recent years; until recently it was believed that LED light therapy machines could not effectively deliver more than one wavelength at a time. But after working with some of the best scientists, doctors and LED light specialists in the world, Dermalux founders, Huw Anthony and Louise Taylor have completely debunked this theory with their release of the Dermalux Tri-Wave system.
The Dermalux Tri-Wave is the ONLY system that can deliver all three wavelengths at once and separately, achieving results three times faster and proving to be three times more effective than any other LED machine on the market. With the added benefit of no need to change bulky heads, the single head of the Dermalux enables you to target multiple indicators in a single session.
Unrivalled Profitability
Requiring no consumables and minimal labour to perform, the high-tech treatment has the potential to be, by far, the most profitable treatment on your menu. From an investment perspective, Dermalux LED can boost your revenue by up to 400 percent!
Hear what our top Dermalux Salons & Clinics have to say
We sat down with some of our very first Dermalux stockists to find out why they love their Dermalux device.
What Made You Want to Put LED In Your Business
Christine Ewart–The Beauty Spot Swan Hill, VIC: As a salon in a small country town, I was tired of hearing clients say that they travelled out of town to have treatments such as LED. This made us determined to take our skin treatments to the next level. Dermalux LED was the non-invasive skin treatment I had been looking for to treat many types of skin conditions as effectively and efficiently as possible.
Anita Van Doren–Murrumbateman Wax & Relax, NSW: I had witnessed the amazing results LED could provide when I underwent a series of treatments for pigmentation and rosacea myself. When I made the decision to invest in skin technologies for my own salon it was an easy choice to start with LED as it is such a versatile piece of equipment and I already had faith in its effectiveness.
When Researching LED Units, What Did You Look For?
Christine: When I first began looking at LED, there were many units that only offered one wavelength of light – that being red, and you had to purchase different heads to change the wavelength. This wasn’t appealing to me as it’s not only costly but seemed time-consuming. I was also looking for a machine that was easy to maneuver in our small salon space, in an innovative yet comfortable design for my clients.
Anita: The decision to purchase an LED machine represented a substantial financial outlay for my country town salon, so I was conscious that I had to ‘get it right’. I was particularly looking for a machine that demonstrated clear, clinically proven results, was easy to operate and was backed by great after-sales service. Dermalux ticked all these boxes for me and my clients love the results it delivers.
What Was It About Dermalux That Stood Out Above Other Units?
Samantha: Dermalux was like nothing I had seen before. I trialled several brands of LED and Dermalux was definitely the standout. I love the options to overlay the lights to target more than one skin concern without compromising the results. We are able to do this easily as Dermalux only uses one head, so no swapping light heads! Dermalux is also backed by some of the best case studies I have ever seen from any LED in the market.
Jody Robson–Body Central, WA: During the business research period, I realised quickly that Dermalux was a ‘stand out’ device. Dermalux was the only machine that could offer all three wavelengths simultaneously. This was a huge selling point as it allows us to treat a much larger range of skin concerns far more effectively. It was also the only machine that was pre-programmed to treat an array of skin issues and this reduced any confusion amongst staff as to how to set parameters for treatments. Dermalux also had the most up to date look; it was definitely the most aesthetically pleasing to the eye, plus they also offered great marketing material and training support.
How Has Dermalux LED Changed Your Business?
Michelle Grove–Indulgences Beauty Therapy, NSW: Dermalux definitely achieved what I was hoping it would by greatly advancing our skin treatments. We are able to better target our clients’ concerns, and we have had phenomenal results with acne and dermatitis. The results speak for themselves and our clients are hooked! I can say that within five months of using our Dermalux it had paid for itself, making it one of my best business investments so far!
Samantha, Blush Boutique: It has absolutely changed our business! We have become more of a specialty skincare clinic, and every client that has a LED treatment in salon walks away hooked! From a financial perspective, I have never had such a profitable treatment! Dermalux really is a stand-alone WOW factor in our salon.
Would You Recommend Bringing LED Into A Salon Business?
Christine: Absolutely! It is one of our most profitable treatments (only costing 20 cents per treatment). It can even be treated as a “self-serve” treatment, the therapist doesn’t have to stay in the room. The results we have seen in as little as three treatments are amazing. Clients love that it is non-invasive, has no downtime, and can be done in as little as 30 minutes. I would recommend the machine to anyone looking at taking your skin treatments to the next level.
Michelle: Yes, I would! This wasn’t the first piece of machinery I had invested in but it has definitely been the best, a real game-changer. I would encourage anyone to back yourself and your team, and invest in the Dermalux, you will love the possibilities it offers.
To discover the benefits of Dermalux and to find out how this award-winning treatment can transform your clients’ skin, and give your business a boost, call 1800 625 387.