Salon of the Month - Sheer Serenity Skin & Beauty

Sheer Serenity Skin & Beauty is an award winning skin and beauty clinic, which resides in the beautiful town of Bowral in NSW’s Southern Highlands. For more than 10 years, the therapists at Sheer Serenity, led by owner Charmain Johnston, have been providing their clients with clinically validated skincare products and cosmetics, as well and beauty maintenance.

Sheer Serenity find themselves the recipient of several awards, most importantly for their customer service. Attention to detail, tailored individual treatments and placing importance on creating an unforgettable ‘experience’ for each client are what make Charmain and her team special, focusing on each and every client’s needs, whether they are in for a facial, manicure or leg wax.

The beauty therapists are highly trained and experienced, and Charmain herself specialises in clinical grade skin rejuvenation treatments, and continue to educate themselves and others with ongoing training throughout the year. This allows them to further provide the highest quality treatments and latest techniques to their clients. An amazing quality to have, Sheer Serenity!

A true PBS ambassador, Sheer Serenity Skin & Beauty stock Youngblood Mineral Cosmetics, Sunescape, Cherry Blooms, Bestow Beauty and Wotnot in their salon, for almost as long as we have stocked them. Paramedical aesthetician Charmain, was searching for reputable brands that were natural, free of nasties and perfect for their clients’ needs.

“I was searching for a second tanning range that was made in Australia, which provided our clients with a long lasting tan. Not long after stocking Sunescape, it became our #1 tanning range. Our clients love the natural long lasting colour that fades off evenly.”

Everything Sheer Serenity Skin & Beauty does is for their client’s convenience. From stocking Wotnot facial wipes, to listening to their needs, wants and concerns in and outside of business hours, the salon keeps tabs on their clients for all the right reasons.

“We keep in close contact with all our clients to see how they are progressing, also providing ongoing support, treatments and skincare. Our clients are aware that if they have any questions or concerns, they know they can contact us out of hours.”

Sheer Serenity has found success in using PBS’ Marketing on a Platter (MOAP), using social media graphics, product display posters, as well as Youngblood 4 minute makeovers and the Sunescape loyalty program. Charmain notes that “MOAP provides exposure of our product to a larger audience, creating more sales”, which has led them to a 2013 Excellence in a Service Business Award.

“We are extremely passionate about our industry. We pride ourselves on providing our clients with new innovative treatments and products, giving them the best results possible.”