What Should be in your Beauty Bag this Winter

It’s already July, and we’re more than a little surprised about how fast this year is going… Every year, summer comes and goes and our beauty bags get just a little bit sad, but we know this is the perfect time for you, and your clients to test out some pampering products and new releases, and PBS has got a wonderful selection for you, featuring our best brands:

Youngblood’s Eyeshadow Quad, Desert Dreams

This beautifully creamy quad comes just when we needed an update on our winter smoky eye. The warmer shades and all matte formula make this ideal for giving your clients a dramatic, yet natural makeup look, with all the benefits of a mineral formula.

Image Skincare IMASK Biomolecular Sheet Masks

If you or your clients tend to shy away from cream or lotion face masks because of the ‘mess’, these sheet masks will change all that. Formulated with intense peptides and an innovative hydrogel ingredients, your winter skin will literally vanish before your eyes, and wait to be left with skin that looks like you’ve just had a facial.
Top Tip: This sheet mask is the perfect add-on to any LED facial or peel treatment

Bestow Beauty Plus Oil

While we’re on the subject of hydrating your skin, don’t forget the importance of coating your skin with nourishing ingredients from within too. The Beauty Plus Oil from Bestow is the perfect addition to your smoothie, juice or salad, to ensure the breakdown of blockages in your body, ready to take other ingredients both topically and from within to the maximum benefits.

Sunescape Exfoliating Body Polish

Not only does our replenishing buffing polish work perfectly on your dry, cracked winter skin in preparation for a spray tan, but it is also in our NEW packaging! This product is a must in your clients prepping stage before their spray tan, without a doubt.

Pure Fiji Hydrating Body Lotion

Our newest brand introduces a whole new world of hydration to the skin, making it the best possible thing for your winter woes. Entice clients into your salon with the promise of a tropical getaway in the comfort of a Pure Fiji Island wrap or lotion coma.

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Video Marketing and How it Can Benefit your Salon

Video marketing is huge. Creating interesting and fun video content today is quickly becoming one of the most important strategies in your marketing plan, with Facebook’s 4 billion daily video streams having anything to say about it. Whether your forte is Facebook Live, Snapchat, Insta stories or fully fledged YouTube videos, simply said the content you need to be creating and promoting for your salon is video.

Not only are Facebook’s news feed videos gaining more daily minutes watched than any other platform (including YouTube), but video has also taken over Snapchat and Twitter.

YouTube.

Firstly, YouTube is essentially where it all began. Every day people have create careers on YouTube by filming themselves doing something that people will enjoy watching, like discussing their monthly beauty favourites and creating makeup tutorials. This is a massive avenue for salons to leap and take hold of, as therapists not only have immense amount of skill and knowledge that viewers will want, but it acts as a promotional service for your salons and what you offer. Our favourite marketing guru, Gary Vaynerchuk even says that “YouTube is a library of content, 300 hours’ worth of video content are pushed to YouTube very minute”. And it is religiously watched by some of your potential clients.

Facebook.

As you know, Facebook is the leader of all things social. For reaching your clients and potential customers on a large scale, Facebook is key! But not only does Facebook Live work to get people watching and engaged, consider investing small amounts into video ads for your salon that show people what you are all about. Right now, Facebook’s infamous algorithm is focusing heavily on videos, organically improving your reach through these posts. In addition to this, you can target your videos about your latest services and promotions available specifically to; people in your area, people who love beauty salons, have a disposable income for pampering treatments, and so on. Automatically you have gained an audience you may not have reached before and they are already interested, WIN.

Instagram.

Instagram’s new video capabilities, including Insta stories, has changed the way people use the platform. How often do you now find yourself watching the stories of the Instagrammers you are following? Video on Instagram is much more social than it used to be and is great when connecting and engaging (pulling) with your followers, rather than just pushing and promoting. The ability to reply to stories with a video of your own or create an Instagram Live is personal, visual and engaging.

Time for you to kill it at video and become the ultimate marketing machine. Which video platform is your favourite to use?

PBS at Beauty Expo 2017

Will we be seeing you at this years Sydney Beauty Expo?

The Sydney Beauty Expo is the beauty destination for inspiration, education and marketing. From our business sessions and educational workshops during the weekend period to engaging on-stand demonstrations and expo-only savings, we invite you to delve into the latest innovations and trends in the industry bringing together the best in the business gathering to share their knowledge.

As a regular exhibitor at the event, Beauty Expo is an excellent opportunity for our salon partners to connect with us on a world class stage. With 7 stands, showcasing all 10 brands under the PBS banner, this will be our biggest expo yet!

Visit PBS at our 7 different stands at Expo

Not only is PBS hosting some incredible educational workshops and masterclasses with our international brand founders and educators, we will also have exclusive savings, on-stand treatments and consultations to experience, completely complimentary, for you to book into now:

To register for a complimentary treatment at Beauty Expo, call at 1800 625 387 or email sales@probeautysolutions.com.au to secure your space at our stand.

Book in for our Educational Sessions

Once you have visited our incredible stands, PBS has organised some highly informative educational masterclasses, from improving upon your professional skills to harness your talent as a therapist and achieving success in your business. Click here to book in for our PBS run education at Beauty Expo.

Attend our Gala Dinner to kick off the Expo Weekend

All PBS salons are invited to an evening of magic celebrating our amazing salon and spa partners. This is a unique opportunity to network, socialise and celebrate in style at this cocktail event, and even our prestigious Salon and Stockist of the year winners will be announced. Call at 1800 625 387 or fill out this form to secure your seat at our second annual Gala Dinner, and fill out our form to nominate your salon for Salon of the Year 2017 here.

Learn about the Latest Innovations in the Industry at Passion to Profits 3.0

Book your spot for this educational day full of intensive training and incredible insight from our international guest speakers, Youngblood's Philip Luque and Image Skincare's Dawn Clifford.

SALON OF THE MONTH – Abbey Edwards

Abbey Edwards are the beauty experts of Hamilton, Victoria. Established as a salon since April 2015, the Abbey Edwards team specialise in bridal and event makeup, and their talents speak for themselves.

Abbey is the owner and manager of Abbey Edwards and has over eight years’ experience in the industry.  Having worked in other hair salons, spas and clinics, Abbey felt it was time to embark on her own journey and opened her sophisticated salon in 2015. Today, Abbey Edwards now has 3 therapists.

The boutique beauty salon has grown from one treatment room with lots of space, to three treatment rooms and a tanning room which is bursting as the seams with their loyal clients! As the business continues to successfully grow, Abbey hopes to expand to a bigger premises, but still keep the private, professional and calm environment that they have created, and that their customers have come to love.

Abbey has worked with Youngblood Mineral Cosmetics for over 5 years after falling in love with the makeup range while working at a previous salon. When she opened Abbey Edwards, they needed a makeup brand that could create special occasion and bold makeup looks, while still being kind to the skin.

“I trusted that PBS only distributed the most prestigious brands so it was a no brainer for me to introduce Youngblood and other PBS brands as my salon grew.”

The Abbey Edwards salon now specialises in makeup, with Youngblood being their preferred choice for all bridal and event makeup, skincare treatments with Image Skincare as well as stocking Sunescape, Wotnot and CaronLab Wax. During wedding season, you are guaranteed to see a wedding party booked for all these services, as they are the leading beauty salon in the area when it comes to brides and special events.

“We have set ourselves apart from other salons in the area as we have a high standard of professionalism, and offer high quality treatments and products. The salon is always well presented, clean and we are constantly changing the decor and in-salon marketing to keep clients interested and excited to see what has changed or what is new!” explains Abbey.

At Abbey Edwards, they understand the importance of customer service and the ‘WOW factor’ experience. Their professional team of beauty therapists continuously connect with their clients to ensure they are 100% happy with their personally customised treatments. Plus, all staff are educated on all the treatments that they provide, even if not all therapists perform the treatments.

“Even the small things like asking questions, talking to our clients, being well presented and friendly are the key elements to great customer service!”

What also makes Abbey Edwards salon stand out from the rest are the VIP days they run, including look & learn sessions with Youngblood. We found this very beneficial as we have gained ongoing clients who buy Youngblood products, but are also now regular clients who have skincare treatments.” Abbey said.

They are also active users of Marketing on a Platter, which allows them to easily run monthly and seasonal promotions.

“We love using the MOAP posters around the salon which gets clients talking, and the social media graphics are the best. This really sets us apart from other salons in the area and creates a very strong presence on social media.”

With exceptional beauty therapy and client care at their professional clinic, it’s no wonder Abbey Edwards was a finalist in the “Best Service Business” category in the Local Business Awards last year. Abbey herself has also recently done makeup for a local TV advertisement, advertising Greater Hamilton, which will be aired in the next few months and on YouTube! 

Congratulations to Abbey and the team at Abbey Edwards for the amazing service you provide to the clients in your area. Here’s to your continued success in the future.

Has your salon found success using PBS products and MOAP? Want to see you and your therapists featured in the next Salon of the Month? We want to hear from you!
Share your unique success story, tips, and tricks with us, and you can WIN $300 in promotional items for your salon.
Email marketing@probeautysolutions.com.au for information on how to nominate your salon for the title of ‘Salon of the Month’.