Beauty Expo

Introducing our newest brand... Ecococo

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Professional Beauty Solutions were proud to introduce the newest brand to join the PBS collective, ECOCOCO, at Beauty Expo Australia last weekend. Salon owners couldn’t get enough of the eagerly anticipated brand launch and flocked to the stand in drove to to get a glimpse and to smell the luscious fragrances.

Formulated and made in Australia, ECOCOCO strives to deliver innovative products that empower women to look and feel their best in a healthy and natural way. Starting out as a small body range 4 years ago, ECOCOCO have expanded into a brand that encompasses face, body, hair and tanning solutions for both the retail and professional salon market built around Organic Coconut Oil.

"ECOCOCO contacted us several months ago regarding the Australian wide distribution of the brand. We were already fans of their beautiful packaging and amazing Instagram account, then we tried the products and the quality exceeded our expectations”. said Matt Williams, CEO of Professional Beauty Solutions.  

ECOCOCO believe 100% Certified Organic Coconut Oil is the key to a healthy and functional daily beauty and hair regime. This miracle ingredient is included in all unique ECOCOCO formulations. As well as Certified Organic Coconut Oil, ECOCOCO uses a whole range of organic botanicals and mineral salts for the powerful healing and anti-ageing skin benefits. They also utilises beautiful essential oils and offer a range a relaxing professional body treatments that draw on wellness philosophies from all over the world.

ECOCOCO signature treatments are designed to fit into any salons current business model, as an add-on or as a complete body treatment range. While their beautifully packaged retail scrubs, moisturisers, hair care and tanning products will have clients falling in love, making them an easy to retail addition to boost the profits in your business. 

ECOCOCO products are:

·         Proudly Australian owned and made

·         Packed with certified organic and nutrient rich botanicals and oil

·         Sources only the best ingredients from around the world

·         Blended with essential oils and minimal low allergen fragrance

·         Sulphate, paraben & gluten gree

·         Chemical & toxic free

·         Vegan & animal cruelty cree

·         Clean beauty ingredients

·         Healthy & nourishing

·         Recyclable packaging

“For the last 2 years, ECOCOCO has been focused on International expansion” explained Stefen Ackerie, founder of ECOCOCO.  We always knew when the time came to focus on the Australian market, we wanted to partner with a Distributor that is passionate about client relationships and success. We believe education is the key and are so thrilled that PBS are representing ECOCOCO in the Australian market. They are 100% committed to their accounts and the success of the brands they carry. We are very honoured to be partnering with PBS and believe their approach to salon support, marketing and education is the perfect brand alignment. Matt and Lisa's commitment to their business is a testament to them. They are on the forefront of every aspect of their business and are so invested in its success - as are we." said Stefan.  

All Wrapped Up: Beauty Expo 2018

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Done and dusted for another year, Beauty Expo Australia came and went in the snap of our fingers, and it’s safe to say that it was one crazy and exciting weekend for us here at PBS and we’re sure for all of our salon partners as well.

With a huge presence across the expo floor, we showcased all 12 brands under the PBS umbrella, including our latest recruits, Luk Beautifood and ECOCOCO. With 8 visually knock out and insta-worthy stands, (we practically built 8 retails stores from scratch), our team was pushed to our limits to deliver an incredible experience for salon visitors from across the county, as well as reassure you all why PBS is ‘your complete solution. Highlights included the free Signature Foot Rituals and traditional Fijian signers and dancers at the Pure Fiji stand, the delightfully relaxing Dermalux LED Light lounge, the express peels at Image Skincare and the complimentary wellness body treatments at ECOCOCO. It is safe to say that this has been, without a doubt, our biggest expo yet!

We would like to say a big thank you to everyone who came and took the time to visit the Professional Beauty Solutions corner of the expo floor. We are humbled by the amazing support from so many of our wonderful salons!

Bring some Tropical Fijian Luxury to your Spa

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Discover Pure Fiji's indulgent range of nourishing body oils, creamy coconut locations, fresh sugar rubs and soothing balms and butter to take your skin on the ultimate luxurious escape.

With a heavenly range of Signature body treatments, Pure Fiji utilises the most natural blend of pure coconut and nut oils, along with botanical infusions that will nourish and hydrate skin and hair whilst tropical fragrances will take you on the ultimate sensory journey. Find out why every world class spa in the South Pacific chooses Pure Fiji over any other brand. 

Book Your Free Signature Foot Ritual

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Experience Pure Fiji and meet the Fijian people behind the brand with traditional singers. Book in to reserve your complimentary Pure Fiji Signature Foot Ritual Treatments.

Visit Pure Fiji (Stand #L101) at Beauty Expo Australia, September 8th & 9th, ICC Sydney Darling Harbour.

 

Are you PBS’ next Salon of the Year?

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Are you PBS’ next Salon of the Year?

For the third year running, we are hosting the night of nights for all our salon partners to celebrate an amazing year, and be fairly recognised for all the hard work, dedication and passion you put into your business.

The PBS Gala Dinner, hosted over the Beauty Expo Australia weekend every year, is a chance for you to not only be in the midst of hundreds of other salon owners, therapists and beauty lovers like yourself, as well as some of our international brand founders and educators, but PBS will also be announcing the Salon and Stockists of the Year, Marketing Excellence Award and Retail Therapist of the Year!

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What each of our awards entails…

Retail Therapist of the Year.

Are you the therapist that cannot let their clients leave without the proper retail homecare and instructions on how to best take care of their skin and body? Do you regularly fill out your Staff Incentive Forms? You could be our next Retail Therapist of the Year! If you know one of your beauty therapists holds these qualities or you think you have what it takes to win, nominate yourself for this amazing award and become the second recipient in PBS history.

Marketing Excellence.

Are you using our Marketing on a Platter (MOAP)? And are you proactive in promoting monthly sales and promotions in salons? Your passion and dedication to the PBS brands will get you over the line with this award. Previously awarded to those salons that have shown incredible initiative in making their social profiles, in-salon displays and entire brand immaculate, nominate your salon to be recognised for your marketing and PR efforts throughout the year.

Stockist of the Year.

Are you dedicated to the brands you stock in salon, so much that you could call yourself a bonafide expert on every single product in the range? Do you succeed in representing the brand’s look, feel and results-driven philosophy in salon? Nominate your salon for our Stockist of the Year award, with 7 of our brands carrying awards on the night, including Youngblood, Image Skincare, Bestow Beauty, Pure Fiji, Sunescape, Body Sugaring & Cherry Blooms.

Salon of the Year.

Do you exhibit any or all of the above qualities in your salon? Nominate your business for the grand prize of the night, Salon of the Year 2018! Regardless of how many staff you have or treatment rooms are situated in your salon, if you have shown outstanding customer service, retailing, marketing efforts and client incentive programs to boost your business in the industry, you could very well be our 3rd Salon of the Year.

Nominate yourself and attend our cocktail party; Entertainment, 3 course sit down meal and drinks will be provided.

VENUE: Sofitel Sydney Darling Harbour
DATE: Saturday 8th September 2018
TIME: 7pm | TICKET PRICE: $149
DRESS: Cocktail

Submit your nomination forms online or email to marketing@probeautysolutions.com.au to be considered!

PBS Education at Beauty Expo 2018

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The Sessions Not to Miss!

Are you coming to Beauty Expo Australia (September 8th + 9th 2018)?

Join PBS as we bring you industry leading professionals from world-class beauty and skincare brands from across the globe to speak at the Beauty Expo conference this year!

This year, we are lucky enough to have seven amazing speakers, both homegrown and from our amazing international brands, lend their expert knowledge and amazing know-how in the industry to the two-day event this September.

You will be privy to NEW trends and ingredient technology emerging in the beauty scene, hands-on makeup tutorials with Youngblood’s brand ambassador, Pedro at his first Beauty Expo, and business education that will advance your strategic marketing and financial woes to the next level!

Plus, our very own Matt Williams will be taking on ‘the fear of financials’, a unique session that cannot be missed if you want to become more profitable in the salon arena!

SATURDAY 8TH SEPTEMBER 

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INGREDIENT REVOLUTION
Time: Saturday 10:00AM – 11:15AM
Speaker: Dawn Clifford, Senior Director of Education, Image Skincare

Join Dawn Clifford for an in-depth and advanced ingredient training. Dawn will be discussing the science behind the fusion of ingredients and delivery systems and how they help target results for specific skin condition. Dawn will also delve into topics including, the defense mechanisms that protect the skin, and the art of creating customised treatments and regimens that allow product to deliver results.

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A HOLISTIC APPROACH TO ANTI-AGEING
Time: Saturday 11:30AM – 12:45PM
Speaker: Janine Tait, Bestow Beauty Founder, dermo-nutritionist and beauty therapist

When it comes to anti-ageing, what your clients put on their skin is only half the story. Janine will shine a light on the science of holistic anti-ageing factors like skin nutrition, gut health, sleep quality and exercise choices. Learn how to support your clients to establish healthy life patterns and wellbeing rituals that will nurture healthy, youthful skin. 

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BEAUTIFUL NUMBERS: REMOVING THE FEAR OF FINANCIALS
Time: Saturday 1:00PM – 2:15PM
Speaker: Matt Williams, CEO of Professional Beauty Solutions

Want to take control of your salon and your business and guarantee growth? In this powerful session, Matt Williams will cover how to understand your numbers and finally take the fear out of financials, show you how to get your team aligned and grow your top line sales, and more importantly, bottom-line profits.

Matt will also walk you through the 5 steps to growth, including how to set realistic, but exciting goals, what impact that has on the business, how to make meaning of your profit & loss statement, and where to focus and what to do. He will then offer 2 powerful strategies for each of the 5 steps that you can implement immediately. Finally identify the top key performance indicators that will drive your salon results and boost team productivity, plus rethink your entire approach to retailing.

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THE SCIENCE OF PEELS & COMBINED THERAPIES
Time: Saturday 2:30PM – 3:45PM
Speaker: Dawn Clifford, Senior Director of Education, Image Skincare

Dawn Clifford will take you on a scientific skin journey and uncover in-depth the ingredients that result in an undeniable and amazing change to your client’s skin. As the Senior Director of Education for one of the world’s most innovative skincare brands, Image Skincare, Dawn will detail the crucial steps to advance your peels and explain how to customise the right treatment plan to solve any clients’ issue.

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SKIN IS IN: THE ART OF BEAUTIFUL, NATURAL MAKEUP
Time: Saturday 4:00PM – 5:15PM
Speaker: Philip Luque, International Brand Ambassador & MUA for Youngblood

In this session, we will reinvent your definition of flawless makeup, from sheer to full coverage and show you how to use mineral makeup to adapt to your client’s skin needs. Philip will redefine the concept of ‘less is more’ and explain how mineral makeup is the solution to adapting the skin-obsessed climate and meeting it in the middle with cosmetics that act as a second skin.

 

SUNDAY 9TH SEPTEMBER

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WHAT GOES ON, GOES IN: THE RISE OF THE CLEAN BEAUTY MOVEMENT
Time: Sunday 10:00AM – 11:15AM
Speaker: Cindy Lüken, Lük Beautifood Founder

As consumers realise how the health of their skin is directly influenced by the nutrients that are available to them, Cindy – a successful food scientist and beauty & wellness expert – looks into the rise of the ‘Clean Beauty’ movement, and what your business needs to do to stay ahead of this leading trend. Lead a path towards a toxin-free industry by harnessing the power of food and nutrients as clean beauty alternatives in makeup.

CLEAN, GREEN, SUSTAINABLE, HOLISTIC: NEW MARKETING BUZZWORDS & WHAT THEY MEAN FOR YOUR BUSINESS
Time: Sunday 11:45AM – 1:00PM
Speakers: Janine Tait, Bestow Beauty Founder | Cindy Luken, Luk Beautifood Founder | Sinead Roberts, Wotnot Naturals CEO | Dani Lombard, Founder & Director of Dani Lombard Public Relations
Moderator: Matt Williams

Brands that are taking on the rampant holistic epidemic are destined to come out on top in 2018. With the current industry climate’s fixation in beauty meeting wellness and sustainability, as well as ethical practices, consumers are realising the importance of not only making sure what we put on our skin is clean, but focusing on what goes into our bodies in the name of beauty as well as sustainable packaging.

Watch as this panel of experts take you through the key wellness trends and beauty buzzwords that cannot be ignored in 2018 and beyond.

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THE BIG COVER UP: MINERAL MAKEUP THAT HEALS & CONCEALS
Time: Sunday 1:30PM – 2:45PM
Speaker: Philip Luque, International Brand Ambassador & MUA for Youngblood

Unlock the power of minerals to camouflage problematic skin conditions such as rosacea, acne and eczema. Philip will demonstrate a unique professional technique used by Youngblood makeup artists that shows the effective coverage capabilities of mineral makeup, camouflaging everything from major skin conditions to tattoos, birthmarks and post-operative bruising. Uncover why mineral makeup should now be considered an extra step in your skincare routine… the new 360 approach to a skin prescription.

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FOUNDATION MARKETING: ESSENTIAL STRATEGIES
Time: Sunday 3:00PM – 4:15PM
Speaker: Vanessa McDonald, Salon Marketing Coach Founder

In this session, Vanessa will discuss how to maximise and set a solid foundation for your annual promotional calendar and how to approach your overall marketing strategy from a more targeted position, including uncovering your KPI’s.

Vanessa McDonald is the Australian Beauty Industries Salon Marketing Coach with an obsession to turn beauty salon owners into savvy marketers. With 17-years’ worth of experience in sales and marketing specific to the beauty industry, she is a specialised Marketing Coach who works with full-service beauty salons to improve their businesses, specifically with the use of Foundation Marketing – the marketing that MUST happen in your business each and every day.


PBS returns to exhibit our collective of 11 brands, as well as providing world-class education, amazing brand offers and complimentary on-stand treatments. Lock in the 8th and 9th of September in your diaries!

Book your expo tickets now!