And the Youngblood winner is...

To launch the incredible re-branding of Youngblood Mineral Cosmetics and their new direction which embraces the Effortless California Beauty lifestyle, Professional Beauty Solutions gave salon owners, employees and therapists a chance to WIN a $1500 holiday!

Hazel Neilon accepting her $1500 prize

Our biggest and most exciting prize we had ever given away, this was an incredible opportunity for our salon partners to join in on an effort that not only pushed the beautiful new packaging and image for our mineral makeup brand, Youngblood, but gave them a chance to take a well-deserved holiday after all the hard work and time they put into being dedicated beauty therapists to their loyal clients.

The rules were simple, the beauty therapist who sold the most limited-edition Youngblood Complexion Perfection Foundation Kits in their salon over a 3-month period would take home the grand prize which was a $1500 Flight Centre Voucher.

The Youngblood Mineral Cosmetics display at Brazilian Beauty, Creek St. Brisbane.

This week, Queensland Business Development Manager Vanessa Pickering made a surprise visit to Brazilian Beauty Salon in Creek Street to share the amazing news with beauty therapist Hazel Neilon who was the lucky prize winner!! Her reaction was priceless, and we lucky enough to capture the moment on Facebook Live (watch here: http://bit.ly/2sP51B)

Congratulations once again to Hazel Neilon. Your hard work and determination successfully paid off! We hope you have an amazing holiday.

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Not all mineral cosmetics are created equal. Youngblood Mineral Cosmetics is the premier mineral cosmetic line available, because of the luxury formulation, ideal milling process, and chic, upscale image and packaging. Without looking heavy Youngblood covers almost every distraction. For people who suffer from rosacea, their inflammation can be covered effectively in minutes and the redness will not bleed through.

To enquire about becoming a Youngblood salon or for more information, call 1800 625 387 or visit www.youngbloodmineralcosmetics.com.au.

Your Business Success with Angel Touch Beauty

Your success means everything to us at Professional Beauty Solutions. Rebecca Daniel, owner of Angel Touch Beauty, shares her journey with PBS and her own amazing story.

Tell us about your business:  
I have been the proud owner of Angel Touch Beauty for 13 years. I was working at a Sydney salon for nine months when my then-boss decided to sell. I had two choices, find another job or start my own business. So, I started up in a single room within a makeup studio, on a very low budget. I was printing my own service menus and handing them out between my few clients to grow my business. I did this every day until I was fully booked. Now, we have grown to six amazing staff, four fully functional treatment rooms, a spray tan booth, and nail area, located in Oatley, NSW.

What is unique or special about your salon?
The relationships we have created with our clients are what makes Angel Touch Beauty stand out. I want our clients to walk in and feel like they have known us for years. We love our clients and make sure they know it…from our loyalty rewards system, birthday gifts and even the way we greet them when they come in!

What PBS products do you currently stock? How long have you had them in your salon?
We stock the complete 10! Youngblood Mineral Cosmetics, Sunescape Tan, Image Skincare, Dermalux LED, Bestow Beauty, Body Sugaring Australia, Cherry Blooms, Caron Lab, Wotnot, and we are adding Pure Fiji to our body treatments.

Why did you decide to stock these ranges and what have been the results from working with these products in your salon?
We have stocked Youngblood for 10 years, and still love it! I had been looking for a mineral makeup range to introduce and one that ticked all the boxes - beautiful makeup, extensive colour palette, and products catering for all skin types. Youngblood was the answer.  Over the past decade, as PBS grew, I grew with them. I also loved the thought of offering Bestow to our clients whilst having their treatments and we literally can’t keep Image Skincare on the shelves, it walks out the door! We’ve also seen advanced results with every treatment through using Dermalux LED. Every brand we’ve added to the salon has extended our offering and our client experience.

Angel Touch Beauty

What do you look for when deciding to stock/use a product in your salon?
The first thing I look at is the quality of products. I also find simple communication with the company I am dealing with essential, and will also look at what they offer in relation to point of sale and marketing support.

How important is education and business support to you?
Education and business support are paramount for me. My Angel Touch team attends as many training sessions as we can. I see a huge jump in confidence from my staff, services and sales afterwards. We cannot do our job without PBS’ knowledge and training. Their Passion-to-Profits seminars are amazing, I always look forward to them.

What has been your experience dealing with PBS? 
The support is incredible to help us learn and grow. I really value the relationship I have with PBS and it just keeps getting better, with them continuing to offer great products and training. Their educational seminars are all targeted at helping my salon grow, and we are thriving. The staff are great, our orders are at our door the next day and we have marketing ready for us on a platter. PBS ticks all the boxes for me.

What makes PBS stand out as a distributor in terms of the level of service offered to clients?
One of my favourite things about PBS is their Marketing on a Platter (MOAP). They provide social media graphics, e-newsletters, in-salon display posters, plus product images ready to be used. This is completely unique to PBS and a huge resource for my business. It saves me hours of work, lots of dollars and time that I do not have.

For more information about PBS and stocking any of our brands, please contact us today! Call 1800 625 387 or click here. 

What is the Digital World Doing to your Skin?

While we all love a good selfie, and can’t get enough of the joys of scrolling through Instagram, can there be such a thing as too much digital dependence?

Credit: Professional Beauty

Essentially, we are spending more time looking at our screens than we do sleeping now, what a comparison!

We champion the idea that social media, and the digital arena is fantastic for your business, as this is simply where the world is living, no doubt about it. But with the growing popularity of staring at a screen for a generous part of the day, comes with some side effects.

Studies have shown that too much exposing your skin to smartphone light and electromagnetic radiation can damage your skin cells and encourage early ageing. Some dermatologists find that the light emitting from the screen can be harmful to your skin, but don’t worry, you have to be using your phone a LOT to show significant signs of damage.

But we’re not just blaming our digital devices. Increasing environmental threats are working to speed up the ageing process, including pollution and sun damage, which can be more harmful to you and your clients’ skin.

What’s the solution? While some believe there is a gap in the market for products and services which protect the skin in this way, but there have been massive advancements in the way of skincare technology and salon machinery that can target skin damage of all types and forms.

One huge leap forward in repairing damaged skin and increased ageing, is LED light. The light emitted from phone and computer screens has a wavelength of 380-500nm, making it a short, high energy wavelength, while the light-emitting diode wavelengths that are found in Dermalux range from 415nm to 633nm and 830nm.

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The Dermalux LED phototherapy has the ability to reduce the appearance of hyperpigmentation, inflammation, contains powerful antibacterial properties and actively rejuvenates the skin, things that smartphone light seemingly adds upon.

Time for your clients to undergo a digital detox, and go under the Dermalux.

Balance your skin from the inside out with Bestow Beauty.

Because what you put on your skin is only half the story! 

Do you have a client that is doing everything right and still not getting results with their skin? Dermo-nutrition could be the solution.

Our skin requires certain specific nutrients to be healthy, heal efficiently and prevent premature ageing. Dull, lifeless, inflamed or spotty skin means your body simply isn’t getting enough of these essential vitamins and minerals. After several years working as a holistic skincare therapist, Janine Tait, founder of Bestow Beauty, noticed that some of her clients were struggling to work the right foods consistently into their diet, and they weren’t achieving the results that they should have been.

“My clients were inspired by the idea of nourishing their skin from within, but I became aware that our modern diet wasn’t always adequate to supply these. I realised I needed to create a range of skin-specific super foods that made it easy and practical for them to do so and Bestow Beauty was born.”

Working from within

The reality is that your skin, as your largest organ, is a reflection of your life and your overall health. Many people forget that your skin is a living, breathing organ – just like your heart or lungs. It is the barrier between your body and the outside world and is affected by what you eat, what you drink, where you go, and your overall health, as well as what you apply topically.

In addition, the trend towards ‘fast beauty’ – think botox, fillers, laser treatments and other fast-acting technologies, can also have drawbacks for the skin.

In contrast, the Slow Beauty movement describes a fast-growing sub-culture of beauty therapists who have lost faith in the ‘quick-fix’, often invasive procedures that abound in the beauty industry and are drawn to a more holistic approach to skincare.

A trend that can’t be ignored, dermo-nutrition looks at beauty from the inside out and champions solutions through nutrition. It is the exact opposite of the fast-beauty world, where the demand for quick topical fixes causes us to race against time, and to fight ageing only from the surface.

When dealing with long-term skin problems, it is integral to consider the internal situation. The skin will seldom malfunction of its own accord; and is often a response to a change from within the body. It is crucial to look beyond topical skincare solutions, delve even deeper than food choices, and ask the right questions of your clients to get to the bottom of their skincare problems.

What is Bestow?

Bestow is a philosophy of skincare, organic supplements and tasty, healthy recipes lovingly created to support inner health and outer beauty. Focusing on a holistic view, Bestow is treating the skin from within using natural ingredients.

This daily supplement provides a balanced source of the important nutritional building blocks your body needs to produce good quality collagen and elastin; your skin's natural, anti-ageing fibres. Just as importantly, Beauty from Beneath also contains key vitamins and minerals that support the proper functioning of the skin.

Integrating Dermo Nutrition into your business

While the concept of treating skin from within is gaining traction, if it is still relatively new to you, don’t be intimidated! Incorporating dermo nutrition into your salon or spa offering is just another service you can integrate into your business to give your clients what they want – gorgeous, glowing skin!

It can be used in conjunction, of course, with any topical treatments or procedures that you offer, and in addition to the wonderful skincare results your clients will no doubt experience, they’ll probably also be left brimming with extra energy and vitality.

We guarantee your clients will thank you!

Salon of the Month - Bella Spazio

Bella Spazio resides in beautiful Orange, delivering results driven treatments to both men and women with a small, but dedicated team at the helm. With loyal clients regularly visiting their salon from as far as Forbes and Canowindra, and continuous nominations for people’s choice through Orange Business Awards, it is clear to see why Bella Spazio is the success that it is.

As a strong team in salon, Bella Spazio is proud to continue evolving their business, by adding new services to their menu, engaging in regular business coaching and marketing, and updating their salon equipment.

“We never stop”, exclaims owner Lisa Fowler. Bella Spazio’s winning customer service, and ability to achieve amazing results in salon allows them to continue to propel forward, and increase their loyal clientele.

Bella Spazio currently stocks Youngblood, Image Skincare exclusively to Orange, Cherry Blooms, Sunescape Tan and Bestow Beauty in salon for a complete beauty experience for all customers. From stocking Youngblood for over 10 years, to achieving great results with Image Skincare for five, Bella Spazio is a true PBS ambassador.

“As other brands have been introduced to us from PBS – we have introduced them to our business.”

From the importance of stocking a skincare range, like Image Skincare, that is not only results based, but allows the business to evolve and grow, Bella Spazio champions their position at the ‘Skincare Clinic in the west’, the range exceeding not only therapist but client expectations as well.

While the products they use in salon are an incredible asset to Bella Spazio, nothing beats their outstanding customer service that speaks for itself. A balance of care and nurturing, making each client feel like they are a friend, and educating the clients about the best in beauty and skincare, Bella Spazio ensures satisfaction from the first phone call to book the appointment, to the follow up post-service.

Bella Spazio is certainly a forward thinking salon, constantly trying to be innovative to create exposure for the business. They recently crowned their Youngblood Face of 2017, Caitlin Rosser, who is now organically spreading the word of Youngblood amongst friends and followers. The exposure received throughout this campaign, along with their aptitude for social media engagement, from competitions and Facebook videos to product and service incentives in store, has given Bella Spazio the attention they deserve, all from their creativity and drive.

“We feel it is vital to our business to always keep in front of our clients & having regular promotions Bella Spazio to showcase the PBS brands.”

Bella Spazio has implemented and are committed to providing exceptional incentives to both their clients and staff. With regular sessions with their BDM, attending events held by PBS, and utilising MOAP in their monthly marketing plan has not only increase motivation among staff, but has evidently increased average client spend and create loyal, frequent clients.

“Thank you PBS for allowing us to work with you on this journey and providing “A” Class products for us to work with. We are excited for what the future holds for us all.”

Congratulations to the team at Bella Spazio for the incredible hard work you put into your salon every day. Here’s to your continued success in the future!

6 Reasons To Keep Your Team Well Trained

At Professional Beauty Solutions, we know that in order for you to compete in the changing retail and service environment, while also attracting and retaining great team members, you must offer them the opportunity to learn, grow and get better at their profession.

Take a look below at 6 top benefits of ongoing staff development:

1. KEEP UP WITH INDUSTRY CHANGES.
   The beauty industry is constantly changing, making it so important for a business to progress and evolve continuously to avoid being left behind. Beauty trends and protocols change endlessly so it is also vital to make sure your business is keeping pace with the latest trends and techniques through constant monitoring of your environment, and ongoing team training.
   

2. BE IN TOUCH WITH ALL THE LATEST TECHNOLOGY DEVELOPMENTS.
   As new technology and techniques are being developed all the time, running a one-off training session is no longer sufficient. Regular training needs to take place to ensure that staff are using all the latest technology comfortably and to its full potential. Keep tabs on the media and experts around you for hints of what is yet to come in the industry, from skincare to LED therapy.
   

3. STAY AHEAD OF YOUR COMPETITORS.
   Standing still can kill your business, so by making sure your staff are constantly advancing, you will continue to move forward and remain competitive within the marketplace. When your team has excellent knowledge of ingredients and their impact on the skin, they won’t just sell more, they will instill more confidence into your clients and improve their results with their ambitious outlook.
   

4. MAINTAIN AND ADVANCE EMPLOYEE KNOWLEDGE AND SKILL.
   Although one-off training may be provided to new employees, it’s important that training continues to help develop skills throughout their career. To retain knowledge, skills need to be practiced and refreshed on a regular basis so elements are not forgotten. As famous author and speaker Jim Rohn said “repetition is the mother of skill,” so, follow-up training will make a huge difference to your clients’ experience and your bottom line.
   

5. INCREASE JOB SATISFACTION LEVELS.
   Through continued investment into your team, employees will have a heightened sense of job satisfaction, improving their motivation towards their work. This reduces employee turnover and increases productivity significantly, which directly improves the profitability of your business. Clients love consistency and a high staff turnover will also impact your client retention. Keeping your team upskilled also prevents competitors from taking away your best employees.