It's a wrap! This week saw the kick off of one of PBS' reputable education events, giving our salons unmissable and up-to-the-minute education, look and learn masterclasses, marketing tips and tricks, and expert knowledge.
Not only were hundreds from the PBS community given the opportunity to receive unparalleled education from industry experts like Youngblood's Philip Luque and marketing guru, Daynah Hamilton, but we also gave our salons exclusive new product sneak peeks, and an exciting new brand launch; Pure Fiji.
Congregating at the Hilton Sydney to learn tips, tricks and be treated to exclusive education, beauty professionals all over Australia came to reap in what PBS has to offer...
Day 1 - Youngblood Masterclass with Global MUA Educator Philip Luque and founder Pauline Youngblood
The day started with a bang with the surprise brand announcement we knew many had been waiting for... Professional Beauty Solutions has taken over distribution of Pure Fiji Australia. Guests were certainly treated to this exclusive launch, with a Pure Fiji display for salons to play with the products and learn more about the brand. We can't wait to share more of this amazing brand with you.
Director of Artistry at global makeup brand, Youngblood for 10 years, Philip’s artistry has appeared in the pages of Italian Vogue and W, the Emmys and SAG award shows, and on the faces of celebrities and sports stars worldwide.
Amazing knowledge was shared in the room courtesy of licensed cosmetologist Philip Luque, the global educator for Youngblood and industry expert in his own right, who showed us four diverse and beautiful makeup looks, that really captured the essence of Youngblood's new direction, Effortless California Beauty. Guests were also treated to the long awaited arrival of Pauline Youngblood, the mastermind and face behind Youngblood Mineral Cosmetics, who gave a speech highlighting her drive to propel the brand with higher stakes and new products.
From fun at the Youngblood flatlay station and photo ops with Pauline and Philip, our masterclass was a hit!
Thank you PBS for the amazing Youngblood Masterclass on Monday, I loved it! Philip was amazing!!! & it was an honor to meet Pauline & Philip - Mary Choueiri
Day 2 - Marketing Session with Managing Director of Studio Matrix, Daynah Hamilton
Our second day started off with an incredible lecture by none other than Daynah Hamilton, the brains behind marketing agency, Studio Matrix. The room got to learn from one of the greatest experts in the industry, with startling facts about social media:
"90% of consumers trust peer recommendations, while only 14% trust advertising"
"People spend 1 year and 10 months on Facebook, in their lifetime, and 1 year and 7 months on YouTube"
"Readers of traditional magazines are declining rapidly, while influencers on social media like Facebook, Instagram and YouTube are growing exponentially"
Guests learned about the reach of online media, especially how they can grow their businesses through using influencers and small boosted posts on their social pages, at the smallest cost possible.
Amazing knowledge from Daynah today! Thank you for sharing your expertise and knowledge with us all - Lisa Fowler
Day 2 - Image Skincare Worldwide Launch Party
It was time to party on the third and final session of our Educational Symposium! From the moment our guests sashayed into the party, with masquerade masks on and balloons filling the room, the excitement was palpable. With 9 NEW product launches to get through, our salons were given time to play around with the new formulas and brand new product ranges, with a few even receiving all the products as grand prizes!
From enjoying trialing the new products, to learning more about the Care for Skin Foundation that Image Skincare founders fund for those who are in extremely disadvantaged areas, the #WWLP2017 couldn't have run better with amazing feedback on the products, and a tired but wired team afterwards!
What a brilliant day. Thank you Matt and Lisa for hosting today. Philip your enthusiasm & creative techniques have inspired us. Thanks Pauline for being the mastermind behind such an awesome brand! We LOVE you all. - Danielle Singleton
New Image Skincare products to be launched in Australian salons from the 1st April
Read more on our event over at Professional Beauty here